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Building a Comprehensive Retail Solution from the Storefront to the Back Office

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FY12Q2 Retail Solutions Brochure, Ad# G11004164 Retail Solutions Visit Dell.com/Business/Retail or call 1-800-545-3608. Building a comprehensive retail solution from the storefront to the back office. Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage PointSystems of Service Management | Digital | Signage Layered Security| Digital |Surveillance Dell SecureWorks and Analytics | Dell Boomi | Virtualization | Secure Wireless | Storage Systems ManagementDisaster Recovery | Layered | Microsoft Security Dynamics | Disaster |Recovery Services || RetailServices Gold | Technical Retail Gold Support Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608 Reduce Costs Virtualization: Simplify management, reduce hardware costs and conserve floor space in your data centers. Storage: Manage ever-expanding customer, supplier and transaction data cost-effectively. Systems Management: Remote administration so you can monitor, update and track software and hardware assets across various store locations. Protect Your Investments Layered Security: A comprehensive defense, with network, endpoint and user security, and services. Dell® SecureWorks: Comprehensive retail security including PCI and automated compliance Retail solutions. reports. Dell Boomi: A single view of customer cx a helps As a retailer, you know how important technology cut costs, reduce errors and support growth. is to your company’s success: it equips you to serve Secure Wireless: Deliver targeted messaging customers, spot trends and manage your supply chain. and enhance customer service in a secure It enables you to conquer tight budgets and tighter retail environment. margins by doing more with less. And with Dell as your Disaster Recovery: Technologies and expert technology partner, you can serve your customers consulting services to minimize downtime better and stay in front of the competition. when calamity strikes. Microsoft Dynamics®: Manage all retail IT Increase Revenue systems from one location for better insights, lower costs. Point of Service: Retail-hardened desktops and peripherals from leading manufacturers. Digital Signage: Everything you need to attract Services and Support and engage customers by displaying eye-catching Services: A range of customized engagements promotions and marketing messages. with IT retail specialists who can help you cut costs and increase business agility. Digital Surveillance and Analytics: Dell hardware and services, advanced software and state-of-the-art Retail Gold Technical Support: Available 24/7 IP cameras to help you better understand customer to help resolve IT issues quickly. Choose from behavior and improve the customer experience. a range of on-site support options, too. Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support FY12Q2 Retail Solutions Brochure, Ad# G11004164 Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608 Key Benefits Lower capital costs: Save money and expensive recertification costs with a 3.5-year purchase lifecycle, featuring components designed to require few changes over time. Lower operational costs: Built to withstand the rigors of harsh retail environments, Dell POS solutions suffer less downtime and require less maintenance than solutions based on standard desktop computers. Flexibility to choose: With support of open standards, Dell allows you to choose from a wide range of peripherals. Solution Overview Dell OptiPlex XE: • Retail-hardened features like a removable dust filter and thermal tolerances of up to 45oC • Space-saving features like efficient cable management and powered USB connectors that reduce the need for bulky peripheral power supplies Point of service. • Retail-specific XE integrator uses a modular design for a small POS keyboard, display arm and printer Your business depends on reliable Point of Service • Wide range of peripheral options from some of the leading (POS) systems that help serve your customers more manufacturers, many of which are covered by Retail Gold Technical Support efficiently. Our retail solutions feature Dell™ OptiPlex™ XE systems that are designed to operate in demanding store environments. In addition, Dell offers you the flexibility to choose some of the industry-leading peripherals based on open standards. “Dell has been a key partner in our growth, both from a provider of hardware Services and a provider of services. The hardware Dell’s experienced retail services professionals can serve as they have provided, currently the Dell your single point of contact for an end-to-end, customized POS solution that includes everything from assessment and OptiPlex XE, has proven to be an effective design to implementation, service and ongoing support. piece of equipment. It’s robust. It’s sturdy. Dell Retail Gold Technical Support allows one support contact It holds up well to the tough environment for select peripherals and approved Dell systems. in the convenience store.” — Charles Jarrett Director of Retail IT Murphy Oil USA Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608 Key Benefits • Deliver dynamic content by exposing shoppers to targeted messages throughout the day and in different store locations • Boost upselling and impulse purchases by displaying on-demand updates to messaging based on sales results and specials • Improve visibility and effectiveness of co-op advertising promotions Solution Overview • Displays: High-quality commercial-grade LCD, back-lit LED and plasma displays in large-format sizes ranging from 32” to 108”, from manufacturers like Samsung and NEC • Servers and desktops: Dell can host your digital signage solution on existing infrastructure or help you find the Dell solution best suited to your specific requirements Digital signage. • Media players: Dell OptiPlex™ media players, paired with Nanonation software, provide a flexible, scalable platform for delivering a rich media experience With more than 10 years of experience delivering comprehensive digital signage solutions, Dell can deliver a complete range of customized services, whether your digital signage network includes 10 displays or 10,000. Services • Assessment: Dell can examine your store environment and develop a solution built around your unique requirements • Managed deployment: Dell can also manage the entire deployment project, giving you a single point of contact for every aspect of the implementation • Installation: Our experienced technicians can install your displays on-site at new or existing locations Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608 Key Benefits • Increase sales by analyzing and enhancing traffic in your stores. See where people are buying in your stores — and where they aren’t • Lower costs by optimizing staffing levels to match peak-demand periods and reducing loss and theft • Improve store safety and reduce the likelihood and cost of defending fraudulent claims and lawsuits Solution Overview Video surveillance solutions from Dell and DIGIOP® include the hardware and software you need to keep a close eye on customers and employees. Digital surveillance and analytics. Improve customer experience. Increase conversion rates. Reduce shrinkage. Dell video surveillance solutions can help with all of these, boosting your profits. Top features: • Easy installation, administration and maintenance • Intelligent video analytics for people counting, traffic pattern analysis and more “We use this tool to improve our service • Synchronized video with Point of Service (POS) for levels, reward our associates, and studying sales patterns and employee conduct appropriately staff to accommodate • Visual notification and verification of abnormal transactions our peak shopping times. These such as voids and no-sales enhancements enable The Limited to Services be more effective, more competitive Dell can help you identify requirements and then design and and ultimately, more profitable.” install a cost-effective video surveillance solution. In addition, —Roger Coville Dell offers ongoing lifecycle support for your solution, tailored Chief Information Officer to your company’s unique needs. The Limited Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608 Key Benefits • Increase the power of IT without adding systems or taking up more of your valuable space • Use more processing and storage capacity from existing server and storage infrastructure • Help lower capital and operational costs by maximizing your current
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