FY12Q2 Retail Solutions Brochure, Ad# G11004164

Retail Solutions Visit .com/Business/Retail or call 1-800-545-3608.

Building a comprehensive retail solution from the storefront to the back office.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage PointSystems of Service Management | Digital | Signage Layered Security| Digital |Surveillance Dell SecureWorks and Analytics | | Virtualization | Secure Wireless | Storage Systems ManagementDisaster Recovery | Layered | Microsoft Security Dynamics | Disaster |Recovery Services || RetailServices Gold | Technical Retail Gold Support Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Reduce Costs Virtualization: Simplify management, reduce hardware costs and conserve floor space in your data centers.

Storage: Manage ever-expanding customer, supplier and transaction data cost-effectively.

Systems Management: Remote administration so you can monitor, update and track and hardware assets across various store locations.

Protect Your Investments Layered Security: A comprehensive defense, with network, endpoint and user security, and services.

Dell® SecureWorks: Comprehensive retail security including PCI and automated compliance Retail solutions. reports. Dell Boomi: A single view of customer cx a helps As a retailer, you know how important technology cut costs, reduce errors and support growth. is to your company’s success: it equips you to serve Secure Wireless: Deliver targeted messaging customers, spot trends and manage your supply chain. and enhance customer service in a secure It enables you to conquer tight budgets and tighter retail environment. margins by doing more with less. And with Dell as your Disaster Recovery: Technologies and expert technology partner, you can serve your customers consulting services to minimize downtime better and stay in front of the competition. when calamity strikes. Microsoft Dynamics®: Manage all retail IT Increase Revenue systems from one location for better insights, lower costs. Point of Service: Retail-hardened desktops and peripherals from leading manufacturers.

Digital Signage: Everything you need to attract Services and Support and engage customers by displaying eye-catching Services: A range of customized engagements promotions and marketing messages. with IT retail specialists who can help you cut costs and increase business agility. Digital Surveillance and Analytics: Dell hardware and services, advanced software and state-of-the-art Retail Gold Technical Support: Available 24/7 IP cameras to help you better understand customer to help resolve IT issues quickly. Choose from behavior and improve the customer experience. a range of on-site support options, too.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support FY12Q2 Retail Solutions Brochure, Ad# G11004164

Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits Lower capital costs: Save money and expensive recertification costs with a 3.5-year purchase lifecycle, featuring components designed to require few changes over time. Lower operational costs: Built to withstand the rigors of harsh retail environments, Dell POS solutions suffer less downtime and require less maintenance than solutions based on standard desktop computers. Flexibility to choose: With support of open standards, Dell allows you to choose from a wide range of peripherals.

Solution Overview Dell OptiPlex XE: • Retail-hardened features like a removable dust filter and thermal tolerances of up to 45oC • Space-saving features like efficient cable management and powered USB connectors that reduce the need for bulky peripheral power supplies Point of service. • Retail-specific XE integrator uses a modular design for a small POS keyboard, display arm and printer Your business depends on reliable Point of Service • Wide range of peripheral options from some of the leading (POS) systems that help serve your customers more manufacturers, many of which are covered by Retail Gold Technical Support efficiently. Our retail solutions feature Dell™ OptiPlex™ XE systems that are designed to operate in demanding store environments. In addition, Dell offers you the flexibility to choose some of the industry-leading peripherals based on open standards.

“Dell has been a key partner in our growth, both from a provider of hardware Services and a provider of services. The hardware Dell’s experienced retail services professionals can serve as they have provided, currently the Dell your single point of contact for an end-to-end, customized POS solution that includes everything from assessment and OptiPlex XE, has proven to be an effective design to implementation, service and ongoing support. piece of equipment. It’s robust. It’s sturdy. Dell Retail Gold Technical Support allows one support contact It holds up well to the tough environment for select peripherals and approved Dell systems. in the convenience store.” — Charles Jarrett Director of Retail IT Murphy Oil USA

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Deliver dynamic content by exposing shoppers to targeted messages throughout the day and in different store locations • Boost upselling and impulse purchases by displaying on-demand updates to messaging based on sales results and specials • Improve visibility and effectiveness of co-op advertising promotions

Solution Overview • Displays: High-quality commercial-grade LCD, back-lit LED and plasma displays in large-format sizes ranging from 32” to 108”, from manufacturers like Samsung and NEC • Servers and desktops: Dell can host your digital signage solution on existing infrastructure or help you find the Dell solution best suited to your specific requirements Digital signage. • Media players: Dell OptiPlex™ media players, paired with Nanonation software, provide a flexible, scalable platform for delivering a rich media experience With more than 10 years of experience delivering comprehensive digital signage solutions, Dell can deliver a complete range of customized services, whether your digital signage network includes 10 displays or 10,000.

Services • Assessment: Dell can examine your store environment and develop a solution built around your unique requirements • Managed deployment: Dell can also manage the entire deployment project, giving you a single point of contact for every aspect of the implementation • Installation: Our experienced technicians can install your displays on-site at new or existing locations

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Increase sales by analyzing and enhancing traffic in your stores. See where people are buying in your stores — and where they aren’t • Lower costs by optimizing staffing levels to match peak-demand periods and reducing loss and theft • Improve store safety and reduce the likelihood and cost of defending fraudulent claims and lawsuits

Solution Overview Video surveillance solutions from Dell and DIGIOP® include the hardware and software you need to keep a close eye on customers and employees.

Digital surveillance and analytics.

Improve customer experience. Increase conversion rates. Reduce shrinkage. Dell video surveillance solutions can help with all of these, boosting your profits. Top features: • Easy installation, administration and maintenance • Intelligent video analytics for people counting, traffic pattern analysis and more “We use this tool to improve our service • Synchronized video with Point of Service (POS) for levels, reward our associates, and studying sales patterns and employee conduct appropriately staff to accommodate • Visual notification and verification of abnormal transactions our peak shopping times. These such as voids and no-sales enhancements enable The Limited to Services be more effective, more competitive Dell can help you identify requirements and then design and and ultimately, more profitable.” install a cost-effective video surveillance solution. In addition, —Roger Coville Dell offers ongoing lifecycle support for your solution, tailored Chief Information Officer to your company’s unique needs. The Limited

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Increase the power of IT without adding systems or taking up more of your valuable space • Use more processing and storage capacity from existing and storage infrastructure • Help lower capital and operational costs by maximizing your current assets, including hardware and software

Solution Overview Dell server virtualization solutions • Dell 11G PowerEdge™ servers deliver unmatched virtualization performance with more efficient CPU, memory and I/O utilization • Tight integration with software products from VMware®, Citrix® and Microsoft®

Dell storage virtualization solutions Virtualization. • EqualLogic™ PS Series SANs deliver speedy performance, reducing VMware virtual machine provisioning times by 1 When margins are tight, there’s no room for 72 percent and boot times by 76 percent • Fully redundant and fault-tolerant design includes features inefficiency. By virtualizing servers, storage and such as enterprise RAID protection and hot-swappable client systems, retailers can get more done with components for nonstop availability less and streamline system management. • Unique peer storage architecture enables seamless scalability and dynamic allocation of additional storage Dell makes harnessing the power of virtualization as your business needs dictate easier by offering end-to-end solutions that combine • Low cost of ownership by eliminating complex tasks and enabling fast and flexible storage provisioning proven hardware, expert services and your choice Dell desktop virtualization solutions of soft­ware from some of the industry’s • Engineered for long life and simplified management, leading vendors. Dell™ OptiPlex™ provides high performance in a compact form • Support for sophisticated software from VMware and Citrix “Dell helped us implement our server 1 Based on testing performed by Dell Labs in May 2010 comparing Dell virtualization project approximately 35 EqualLogic Firmware v. 4.3 to Dell EqualLogic Firmware v. 5.0 with VMware API for Array Integration. Actual performance will vary based on percent faster than we could have done configuration, usage and manufacturing variability. it on our own.” — Tim Owens Services Infrastructure Manager Columbia Distributing Company Utilizing the expertise gained from thousands of deployments, Dell’s solution architects can help you assess your needs, choose the right hardware and software for your environment, implement a state-of-the-art solution and support it on an ongoing basis.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Easily keep stores up and running: Designed for maximum reliability, Dell™ EqualLogic™ PS Series SANs help reduce exposure to costly downtime at the point of service and beyond, while helping to decrease the cost of data management

• Improve business agility: Dell EqualLogic PS Series SANs offer superior performance, empowering you to save, access and act on information at the speed of the retail industry

• Support growth with ease: Dell EqualLogic PS Series SANs help scale your expanding storage requirements, with ease, simplicity and minimum downtime

Solution Overview Dell EqualLogic solutions self-manage to ensure the very best performance. Whether or not you have an extensive or limited IT department, you can rely on Dell EqualLogic Storage. to deliver: • Easy setup Retail is an industry driven by data. Every order you • Single-view management take generates more data. Every decision you make • Rapid provisioning about what to stock, how to set prices and where to locate stores relies on data. In fact, many companies • Optimized performance • Seamless expansion of data today have more data than they know what to do volumes and storage with. Dell storage solutions help retailers efficiently According to Yankee Group, 97 percent and economically manage their ever-growing of users recommend Dell EqualLogic*. *Excerpted from a commissioned survey data repositories. by Yankee Group on behalf of Dell, average of ratings from 2008–2010.

“The Dell EqualLogic SAN didn’t require a Services lot of staff training, and we estimate we Data Management Consulting from Dell offers a are spending about 90 percent less time comprehensive suite of assessment, design and managing and backing up storage.” implementation services to help customers get the most from their EqualLogic PS Series. You can also — Tim Owens count on Dell ProSupport™ technicians to keep your Infrastructure Manager Columbia Distributing Company Dell EqualLogic PS Series SAN running smoothly.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Improve visibility, security and control by updating and repairing in-store systems from a central location • Reduce management overhead with Dell’s centralized appliance and Web-based systems management solutions that do not require infrastructure and staff investments at each store location • Ease of use by deploying and managing your systems across various stores from a central location

Systems management.

Dell gives you the tools to manage a distributed Solution Overview network of remote devices and systems cost- Dell KACE Management Appliance effectively, with systems management solutions • Allows you to easily deploy and manage systems across multiple stores from a central location that are powerful, automated and easy to install • Helps address software license and use. compliance and improve system security • Enables you to automate upgrades and migrations • Delivers help desk capabilities from a central location of Dell KACE™ 1000 customers • Helps you to automate IT inventory, 62% eliminating manual, error-prone tasks report positive ROI in less than six months* Dell Distributed Device Management Service • Software-as-a-service solution offering rapid 69% of Dell KACE™ 1000 customers deployment with minimal capital investment report deployment in less than one week* • Requires no on-site infrastructure within the store beyond a Web browser, and includes only the services you need *Based on Dell KACE Annual Customer Survey by independent research firm Dimensional Research in November 2010, • Automates essential desktop management tasks commissioned by Dell KACE. to improve productivity, compliance and security • Do it yourself or have Dell do it for you by outsourcing remote administration

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits A layered approach enables proactive and reactive IT security from external and internal threats, helping to: • Reduce security risks • Facilitate PCI compliance • Lower IT costs for security technologies

Solution Overview Dell’s layered security approach includes network, endpoint and user security as well as services.

Network Security: The Dell PowerConnect™ family provides wired and wireless unified threat management. Dell PowerConnect J-SRX Services Gateways can: • Protect sensitive data from emerging security threats • Facilitate PCI compliance and enable auditing, reporting and good overall compliance posture • Enable consolidation, centralized management Layered security. and lower TCO

With an ever-increasing amount of credit card data Endpoint Security provides effective management of desktops, laptops, servers and other connected devices. and sensitive customer information, retail networks Dell KACE™ K1000-series Management Appliance helps make especially tempting targets. Yet many increase security policy enforcement and endpoint control. companies find securing their stores against an ever- Trend Micro™ Worry-Free™ Business Security Services widening array of threats to be a massive and costly combats viruses and threats to your business with an challenge. Dell’s layered security approach helps easy-to-use Web-based console that lets you secure and monitor your computer from just about anywhere. you protect your business against possible threats User Security: Dell Data Protection | Encryption encrypts and incidents that could disrupt your business and data on a system, connected or not, and enables users to result in expensive losses. report laptop loss. This makes the data virtually useless and helps significantly minimize financial loss.

“The J-SRX100 will be an excellent replacement or new device for our remote offices or disaster recovery facilities. Reporting, performance, security, ease of management — the J-SRX met all of our requirements.” — Bob Tuttle Senior Network Administrator Weetabix

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits: • Supports compliance with government and industry regulations such as SOX, GLBA, HIPAA and PCI • Proactively manage your risks by protecting against malicious viruses, hackers and DDoS attacks • Minimize costly network outages and disruption of services • Safeguard sensitive customer information • Realize great return on investment and low total cost of management from a comprehensive security solution

Solution Overview Dell SecureWorks offers a full breadth of services to help retailers comply with PCI DSS (Data Security Standards). Dell SecureWorks is a PCI-approved scanning vendor and Qualified Security Assessor (QSA).

Dell SecureWorks provides comprehensive compliance Dell SecureWorks. reporting that makes it easy for retailers to map PCI compliance for retailers. regulations to controls and ultimately, to evidence of executing those controls. Retailers need a strong security solution that We use key metrics in our database to support controls protects business and cardholder information, along with real information about when security reports were reviewed, when changes were made, how often you were with comprehensive and automated reporting that attacked, etc. Our reports have helped many organizations makes it easy to demonstrate compliance with all undergoing an audit. government mandates. Services Dell SecureWorks offers a full range of security services Awards to identify and manage security risks and compliance needs, including PCI, regulatory and regional mandates: • Vulnerability Assessments • Web and Application Scanning • Security Information Management

2010 — Forrester Research • Log Monitoring and Management SecureWorks was one of only two • Threat Intelligence “leaders” cited in The Forrester Wave: Managed Security Services, • Security and Risk Consulting Q3 2010 report. SecureWorks was 2011 — SC Magazine among 11 select MSS providers that Forrester Research, Inc. invited to Best Managed Security Service participate in the study.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Data synchronization: Keep customer data and inventory data consistent across applications

• Business process automation: Minimize human involvement in high volume, low value tasks

• Data aggregation: Maintain central data store for Business Information and Analytics

Solution Overview Integrating critical business applications offers serious business advantages for retailers. If your on-premise financial system (such as Microsoft Dynamics GP or Intuit QuickBooks) can talk to your cloud-based sales automation tool (such as Salesforce CRM, and your POS systems), you can eliminate duplicate data entry and everybody—from sales to finance—has the same view of the business.

Dell Boomi. But traditional approaches to application integration often require buying expensive software or appliances, For retailers seeking a single view of customer data, and engaging consultants or hiring in-house developers. inventory data, or even employee data, our cloud- It’s not fast and it’s not cheap. based data and application integration platform Dell Boomi is a much easier way to unleash the true potential of your critical business applications. Dell Boomi can connect any combination of cloud and cloud-based integration gives you all the advantages of on-premise applications to deliver labor efficiencies, a pure Software-as-a-Service (SaaS) integration platform: powerful integration in a fraction of the time and cost of reduce errors and support sales growth. conventional integration solutions.

“Last quarter, we experienced significant sales Services growth which resulted in a 40% increase in Dell Boomi offers a variety of services that can optimize customer interactions. Boomi AtomSphere your investment in application integration. We can help with automated formerly manual processes and training and consulting to deployment to ongoing proactive monitoring of critical processes, so you can do more with allowed us to meet our customers’ needs, less and focus on your core business. gain productivity and reduce data errors Services include: without enlisting additional resources.” • Consulting — Mark Landry, Managing Director BuyTheCase.net • Training • Process Monitoring

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Easy-to-use guest access system securely allows customers to self-register for network access • Manage access levels based on type of user, device and end-user application • Optimized network efficiency • Helps prevent in-store security breaches

Solution Overview • Configure and monitor the network to facilitate PCI compliance

• Robust network productivity and security in a retail environment with the simplicity of a wireless deployment

• Deliver targeted marketing messages through the mobile network

Secure wireless. • Role-based access control to manage access levels based on type of user, device and end-user application Now you can deliver product information and tailored promotions to your in-store customers, • Integrated feature set within one solution versus a multi-product bundle that covers mobility, security, securely. Customers can self-register their mobile management and customer experience devices on the store wireless LAN. Retailers can set • Proactive spectrum monitoring can identify user and device access levels for customers and sources of Wi-Fi interference, such as microwave ovens, cordless phones employees, based on their role in the organization. • One comprehensive wireless management product (Airwave) manages a multi-vendor network environment interface, including Cisco, HP, etc.

• Quickly deploy and manage access points within the retail store environment to save installation time and costs, while using fewer resources

Services • Wireless site survey • Project planning and management • Controller staging and configuration • Deployment, installation and integration • Post-deployment surveys

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits Dell can help you develop and implement a disaster recovery plan to: • Preserve business viability by minimizing downtime and safeguarding irreplaceable customer and sales data

• Keep revenues flowing by ensuring that vital IT systems are up and running again as quickly as possible

Solution Overview Dell EqualLogic™ PS Series storage area network solutions • State-of-the-art hardware offering end-to-end reliability and on-demand scalability

• Powerful software that delivers easy setup, streamlined performance, seamless expansion, comprehensive data protection and more

Disaster recovery. Dell PowerVault™ DL 2200 Backup-to-Disk Appliance • Easy-to-use integrated backup-to-disk appliance Data availability and recoverability ensure that enables you to start protecting your critical data in data is accessible in the event of a severe outage less than 30 minutes so that business can continue to function effectively. • Preinstalled backup software from Symantec™ or A carefully planned disaster recovery design is CommVault® offers data deduplication functionality essential. Dell can provide end-to-end solutions that can help reduce the need to store the same data repeatedly, thus saving storage capacity for other tasks with a single point of contact for hardware, software, services and ongoing support. In addition to • Simplifies backup and recovery in virtual environments thanks to seamless integration with virtualization solutions infrastructure consulting, Dell offers robust lifecycle such as VMware vSphere™ support offerings that include systems support and maintenance. Services Dell consultants stand ready to help you evaluate your “With EqualLogic SANs, we have a disaster-recovery options and optimize your business continuity plan. Dell and its partners offer the systems, multitiered disaster recovery and services and expertise to match your budget and build backup approach. We also replicate a technology infrastructure to protect your valuable data between clusters in two different customer and inventory data. locations to provide redundancy and disaster recovery.” —Michael Vertefeuille Assistant Dean University of Connecticut, School of Business

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Easy to learn and use

• Scales as your business grows

• Improved business controls and visibility

• Integrates easily with key retail applications

Solution Overview Designed for medium-sized retailers who want software, hardware and support from a single point of contact.

Storefront • Microsoft Retail Management Software (RMS) • Storefront consulting and configuration delivered by point-of-sale specialists • POS hardware configuration and installation Dell retail solution built • Software maintenance and support; hardware support Finance and Accounting on Microsoft Dynamics. • Microsoft Dynamics® GP • Solution consultation and design A comprehensive solution that delivers “big box” by ERP specialists • Software integration, configuration, functionality for medium-size retailers, fast ROI and maintenance and support enhanced productivity and efficiency. • Hardware support (as needed)

Customer Loyalty Programs • Microsoft CRM online or on-premise “We’ve always been with Dell and • Customer loyalty consultation and Microsoft from the very beginning. But design by CRM specialists now we’re able to take and spend our • Expertise in loyalty/CRM solutions— money as wisely as any small retailer in online and on-premise this country can do. You can’t get a better • Software integration, configuration, bang for your buck than what we’ve got maintenance and support right now.” — Jack Fitzgerald Chief Operating Officer Sam Flax

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits • Save time and reduce complexity: Dell’s service professionals provide expertise across all hardware and software needs, from assessment and design to implementation and support • Drive down costs: Pay only for the services you need. Our customized engagements leverage as many or as few of our capabilities as you need, eliminating the inefficiencies of multiple vendor relationships • Increase business agility: With innovative tools, best practices and proven reference architectures, Dell accelerates service engagements, enabling retailers to rapidly deploy sophisticated new solutions Solution Overview Assessment, Design and Implementation Suite Dell consultants draw on extensive retail experience, to help implement emerging technologies and take better advantage of industry standards. This enhances the performance, Services. scalability and value of your IT investments. Deployment Suite As a retailer, you understand the appeal of one-stop Dell deployment services speed up the installation and utilization of new retail systems and simplify ongoing shopping. In the complex and ever-changing world maintenance and support of existing ones. of technology, one-stop shopping means a service Asset Recovery and Recycling Suite Dell Asset Recovery and Recycling Services helps recover provider with the skills and resources to provide and dispose of computer equipment in a secure and advice and assistance tailored to your industry and environmentally safe manner. Training Suite the unique requirements of your business. Dell offers Comprehensive training and certification programs for Dell a comprehensive selection of flexible, cost-effective hardware and many popular software applications help employees adopt new technologies quickly and effectively. services that are designed for retail environments Enterprise Support Suite and delivered by retail specialists. Dell Enterprise Support Services use disciplined methodology to help you maximize the performance and uptime of your Dell retail server and storage systems. Silver, Gold and Platinum Plus Enterprise Support options mean you “We had a very tight deadline, but the can find the right service level for your needs. Dell team created a thorough, detailed Managed Lifecycle Suite Dell Managed Lifecycle Services can reduce support costs, plan for how they would meet our boost service levels and improve end-user satisfaction by schedule, and then delivered on that outsourcing all or part of client-computing support. commitment — they never missed a step.” Security Services — Ernie Hughes To help businesses achieve and maintain compliance with PCI Network Operations Manager DSS and protect payment card data, Dell provides services Kelly Tractor to support organizations’ PCI activities throughout all stages — from building a PCI program to performing the audits required to demonstrate compliance.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits Dell’s optional Retail Gold Technical Support helps you get critical systems up and running again quickly and cost-effectively by: • Access to industry-certified, retail-dedicated support technicians 24/7/365 to meet your business needs

• Providing a single point of contact for all of your service and support requirements

• Leveraging remote and e-support services to resolve your problems rapidly

• Offering customizable support options designed to meet the specific needs of your store environment

Solution Overview Fast response time: 24/7 direct telephone access to U.S.- based, advanced level technicians. Retail Gold Flexible service options: Choose from two response-time options based on your business needs: Next Business Day or Same Day 4-Hour Service after Remote Diagnosis.*

Technical Support. Comprehensive POS coverage: In addition to Dell’s own hardware, Retail Gold Technical Support also offers Count on Dell’s experienced Retail Gold Technical collaborative support for select third-party components of your POS solution, including printers, displays, scanners Support team to help you resolve technical issues and software applications. related to your point-of-service system and select Automatic updates: With qualifying Dell Systems, you can retail peripherals swiftly and reliably, 24 hours a day, receive automatic updates about BIOS, new drivers and other important system information to help keep your systems seven days a week, and 365 days a year. current and trouble-free.

*Remote Diagnosis is determination by online/phone technician of cause of issue; may involve customer access to inside of system and multiple or extended sessions. If issue is covered by Limited Hardware Warranty and not “Partnering with Dell HelpDesk Services resolved remotely, technician and/or part will be dispatched, usually within 1 business day following completion of Remote Diagnosis. Availability varies. has enabled us to focus our resources Other conditions apply. on innovation and growing our business instead of worrying about supporting the business that’s already out there.” — Charles Jarrett Sr. Director of IT Murphy Oil USA

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Channel Program | Services | Retail Gold Technical Support Retail Solutions Visit Dell.com/Business/Retail or call 800.545.3608

Key Benefits The Dell PartnerDirect program is designed to help you: • Offer the products and solutions that your customers want • Gain differentiation for the services you can offer • Build credibility in your industry • Grow your business

Solution Overview High-value, back-office technology and a dedicated retail sales support team to help you raise profits and surpass your customers’ expectations. • Channel friendly: PartnerDirect includes deal registration, training and certification, access to co-branding marketing Dell PartnerDirect. materials, and flexible partner and customer financing • High-value, back-office technology: Bring more value to your customers and enhance profits by expanding your Deliver Dell technology solutions to business beyond POS help your customers grow and thrive. • Retail security and compliance solutions from Dell SecureWorks offers a full range of services to help The Dell PartnerDirect program helps you set retailers comply with all government mandates, plus the your business apart in the marketplace with highly comprehensive reporting needed for compliance audits valued Dell products, services and solutions. It’s • Systems management with the Dell KACE™ Systems easy to join, easy to manage and an easy way to Management Appliance, so retailers can easily deploy, manage and upgrade systems in multiple stores from help build your business. a central location

• Layered security: From network security with Dell PowerConnect™ wired and wireless unified threat management, to endpoint and user security and services

• Retail sales support: A team of retail sales specialists can provide sales leads to qualified channel partners and support deal development with technical expertise

In addition to these back-office products and services, Dell PartnerDirect enables you to offer your customers Dell POS systems, digital signage, surveillance systems and other highly valued Dell retail solutions.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support