“Utilizing Social Media to Communicate the Stewardship Message”
faith in marketing
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thom Hiatt
• Marketing Industry Since 1998 • Owner of TwinBees Since 2003 • We help organizations improve their communications. • Social • Video • Web • Printing
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thom Hiatt
• Husband & Father of 3 • Lector & Past Grand Knight • Development Council Chairperson, 4-Years • Cursillo Communications Chairperson • Faith in Marketing
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thank You! Fr. Peter Escalante, St. Joseph Cathedral Georgene Kruzel, Santa Sophia Cindy Bosh, All Hallows Damian Esparza, Diocese of San Diego Debbie Leaverton, OC Foundation You!
faith in marketing (Notes will be online.)
858-877-3733 [email protected] MYTWINBEES.COM/FAITH As Catholics, we work every day to strengthen our own relationship with Jesus.
As Stewards, we work diligently to preserve our legacy, increase involvement, and bring others closer to Christ.
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH What does Father say at the end of every Mass?
“The Mass has ended. Go and ____.”
What can we do to help our parishioners become more apostolic?
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Let’s do something new.
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH “Let’s invent tomorrow instead of worrying about what happened yesterday.”
- Steve Jobs
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH “To improve is to change; to be perfect is to change often.”
- Winston Churchill
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH “Lead with the Beautiful. Preach with Ardor. Use the New Media.”
- Fr. Robert Barron
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH “If Pope Francis can tweet, I’m pretty sure you can, too.”
- Thom Hiatt
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH To spread the Stewardship Message, there are many channels through which we can communicate.
One channel is Social Media.
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Which one is the best?
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH What’s popular?
Facebook LinkedIn Twitter Instagram Pinterest YouTube Google+ Soundcloud
faith inUsage marketing can be based on content and target age / demo.
858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Friends+Me
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH BEFORE YOU POST!
It’s important to establish your identity and style.
Serious? Casual? Creative?
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHO SHOULD POST?
1. Stewardship Staff Member 2. Trusted Parishioner(s)* 3. Pastor
*Take advantage of strengths!
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH HOW OFTEN TO POST?
Daily is fine. Weekly is a must. Always remember to constantly adjust!
Consider posting regular content, i.e. #FaithFriday or #StewardshipSaturday
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH AFTER YOU POST! Respond and participate.
Unless you are praying, it’s no fun to be alone in a room, talking to yourself! faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHAT ABOUT THE BAD COMMENTS?
Delete vulgarity. Publicly acknowledge & apologize. Publicly offer a solution. Continue the solution offline. Publicly post the closure. faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHAT CAN YOU POST?
Pictures* Videos & Audio* Events Links Plain Text
* Include People & Personal Interest Content * More likely to go viral
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH 1000 eggs. 100 kids. 10 minutes. KUSI-TV Coverage.
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Santa Sophia Church has 482 likes.
le 70% of the top recent PICS reach more peop than the likes Santa Sophia has!
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH sts 100% of the recent Google+ po from Dynamic Catholic are Quote Pics. Is that a good thing?
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH They posted first on their website. Then shared the page link on social.
facebook: 109 likes / 69 shares faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH MAKE YOUR OWN!
1. find a pic at freeimages.com 2. edit in picmonkey.com 3. adjust colors in picmonkey 4. add text in picmonkey 5. download 6. embed in your site then share
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH created for free in three minutes
... then posted ...
had likes and shares within minutes
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Picture Video
Pictures vs. Videos faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHAT ABOUT VIDEO?
Videos tell a bigger story, are more likely to be shared, they have a longer shelf life, and are more engaging.
faith in marketing
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH Annual Catholic Appeal Video Parish exceeded goal two weeks early.
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH Stewardship Conference Video Exceeded 150% of registration goal.
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH All Hallows “Holy Week” Video Record attendance & record collections!
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH Vocations Video Retreat RSVPs came in before the campaign started! 700 views before parishes promoted it.
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH “Amen! Jesus is the Reason” Video 8500 views plus 70 kids in line for gifts!
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thank you cards.
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858-877-3733 [email protected] MYTWINBEES.COM/FAITH “40-Day Lent Challenge” Video 2400 views plus 100+ challengers!
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Fr. Totton, Kansas City, MO
AMAZING VALUE No experience necessary. We shoot in an hour or so. We produce in a day or so. Extremely reasonable rates. faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH SPECIAL OFFER > May 31
Fr. Robert Barron recommends: Have the willingness to tell the great story, lead with the beautiful, preach with ardor, and employ the new media! What do cler faith in marketing say about TwinBees?gy & staff VIDEO “Give us 45 minutes of your time. DIRECT MAIL We can record, edit, and return MOBILE & WEB Cindy Bosh: PRINTING a custom, faith-fi lled video “If you want to turn your back on parish communication SOCIAL to you within 24 hours!” of every kind and be sure that it will Georgene Kruzel: be handled — in a Catholic context, and the TwinBees team“Thom turn ourHiatt — Thom Hiatt, Steward in a timely manner, with great fuzzy concepts into crisp, engaging quickly give the edge a parish needs in attention to detail, to exceed your communication with a call to action its evangelization e orts to excite the expectations — put Thom and his rm that generates results. Whether print faithful weekly Sunday Mass go-er, stir on retainer today. Build it into your or video, we can count on Twin Bees a re in disengaged young people, and budget for the coming scal year and to listen to our needs, appreciate reach out to the estranged.” — Pastor, be the best stewards of your parish our unique parish culture, and then Santa Sophia Catholic Church, Spring nances as you meet parishioners in a recommend, translate and transform Valley, CA contemporary way, at the same time.” the information into cost-e ective — Stewardship Coordinator, and successful marketing solutions.” — Outreach and Stewardship Fr. Jerry O’Donnell: All Hallows Catholic Church, have been reluctant to ‘stick“To say my I toe’ La Jolla, CA Coordinator, Santa Sophia Church, Spring Valley, CA into the main-stream of modern technology is an ‘understatement’ Fr. Peter McGuine: to put it mildly. With the Damian Esparza: one of the nest “go to”“TwinBees marketing is ‘encouragement’ of my sta , I nally we record we edit you shine great work. I had the“Thom pleasure Hiatt of does companies with which I have ever agreed to give it a try. Thom Hiatt and working with Thom on a stewardship I decided on a welcome video: ‘Please After assisting with your worked! From business cards to video with Bishop Flores. Thom was capital campaigns, web sites to join our community for Holy Week.” script, we arrive on time, professional and easy to work with, With an artist’s eye, Thom chose We use only state-of-the- videos, creative logo designs to direct and record in and I would work with him again.” some wonderful shots of our church, art editing software, and mail services that are second to none, — Director, O ce for Development, high-defi nition with supplemented with pictures from broadcast-quality audio. add a tasteful variety of Review your video on a you will be hard-pressed to nd Roman Catholic Diocese of San Diego his own archives. The lming took titles, graphics, music private web page. After another vendor who is so responsive about two hours, but Thom made the beds & video footage. fi nal approval, you can to the needs of today’s Catholic parish. Fr. Jacob Bertrand: whole experience relaxed, and dare share it on your website, Twin Bees has earned nothing short treasure it is for our Catholic“What Church a I say even ‘enjoyable.’ The feedback social media and e-news! of my highest recommendation!” — in San Diego to have a company has been most positive, and I am Pastor, Our Lady of Grace Church, like TwinBees put so much e ort actually looking forward to working El Cajon, CA to making our parishes vibrant 21st with Thom on a general ‘Welcome to NO EXPERIENCE NECESSARY! century communities. The various our church,’ video for our website. I services that TwinBees provides can can’t recommend Thom and TwinBees We’ve lmed Bishop Cirilo Flores, highly enough.” — Pastor, All Hallows Fr. Mario Elias, Fr. Jacob Bertrand, Fr. Jerry Catholic Church, La Jolla, CA O’Donnell, Fr. Pedro Rivera, Sr. Aurora Lopez, SPECIAL OFFER and many fantastic stewardship pros. None of FOR STEWARDSHIP CONFERENCE PARISHES them are trained, on-camera spokespeople, Buy one video, and get one FREE, now through May 31, 2014! but they did a GREAT job, and you will, too! Both videos must be for the same parish & recorded during the same property visit. For example, buy a Parish Welcome Video Be sure to watch the samples on our website AND receive a Stewardship Promo Video FREE! The investment will be based on the more complex video. Limit one free video. TwinBees Video Club Members receive additional TwinBees Bonuses like more FREE Videos & FREE Printing. Ask for details!
SEE THE BACK PAGE 858 877 3733 FAITH MYTWINBEES.COM FOR A MYTWINBEES.COM/FAITHLIMITED-TIME SPECIAL OFFER! 858 877 3733 FAITH MYTWINBEES.COM MYTWINBEES.COM/FAITH
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing
“Give us 45 minutes of your time. We can record, edit, and return a custom, faith-filled video to you within 24 hours!” — Thom Hiatt, Steward
we record we edit you shine
After assisting with your We use only state-of-the- Review your video on a script, we arrive on time, art editing software, and private web page. After and record in add a tasteful variety of final approval, you can high-definition with titles, graphics, music share it on your website, broadcast-quality audio. beds & video footage. social media and e-news!
NO EXPERIENCE NECESSARY! We’ve filmed Bishop Cirilo Flores, Fr. Mario Elias, Fr. Jacob Bertrand, Fr. Jerry O’Donnell, Fr. Pedro Rivera, Sr. Aurora Lopez, and many fantastic stewardship pros. None of them are trained, on-camera spokespeople, but they did a GREAT job, and you will, too! Be sure to watch the samples on our website
SEE THE BACK PAGE FOR A LIMITED-TIME SPECIAL OFFER!
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Fr. Robert Barron recommends: Have the willingness to tell the great story, lead with the beautiful, preach with ardor, and employ the new media!
VIDEO DIRECT MAIL What do clergy & staff MOBILE & WEB PRINTING say about TwinBees? SOCIAL
Cindy Bosh: “If you want to turn Georgene Kruzel: “Thom Hiatt quickly give the edge a parish needs in your back on parish communication and the TwinBees team turn our its evangelization efforts to excite the of every kind and be sure that it will fuzzy concepts into crisp, engaging faithful weekly Sunday Mass go-er, stir be handled — in a Catholic context, communication with a call to action a fire in disengaged young people, and in a timely manner, with great that generates results. Whether print reach out to the estranged.” — Pastor, attention to detail, to exceed your or video, we can count on Twin Bees Santa Sophia Catholic Church, Spring expectations — put Thom and his firm to listen to our needs, appreciate Valley, CA on retainer today. Build it into your our unique parish culture, and then budget for the coming fiscal year and recommend, translate and transform Fr. Jerry O’Donnell: “To say I the information into cost-effective be the best stewards of your parish have been reluctant to ‘stick my toe’ and successful marketing solutions.” finances as you meet parishioners in a into the main-stream of modern — Outreach and Stewardship contemporary way, at the same time.” technology is an ‘understatement’ Coordinator, Santa Sophia Church, — Stewardship Coordinator, to put it mildly. With the Spring Valley, CA All Hallows Catholic Church, ‘encouragement’ of my staff, I finally La Jolla, CA agreed to give it a try. Thom Hiatt and Damian Esparza: “Thom Hiatt does I decided on a welcome video: ‘Please great work. I had the pleasure of join our community for Holy Week.” Fr. Peter McGuine: “TwinBees is working with Thom on a stewardship With an artist’s eye, Thom chose one of the finest “go to” marketing video with Bishop Flores. Thom was some wonderful shots of our church, companies with which I have ever professional and easy to work with, supplemented with pictures from worked! From business cards to and I would work with him again.” his own archives. The filming took capital campaigns, web sites to — Director, Office for Development, about two hours, but Thom made the videos, creative logo designs to direct Roman Catholic Diocese of San Diego whole experience relaxed, and dare mail services that are second to none, I say even ‘enjoyable.’ The feedback you will be hard-pressed to find Fr. Jacob Bertrand: “What a has been most positive, and I am another vendor who is so responsive treasure it is for our Catholic Church actually looking forward to working to the needs of today’s Catholic parish. in San Diego to have a company with Thom on a general ‘Welcome to Twin Bees has earned nothing short like TwinBees put so much effort our church,’ video for our website. I of my highest recommendation!” — to making our parishes vibrant 21st can’t recommend Thom and TwinBees Pastor, Our Lady of Grace Church, century communities. The various highly enough.” — Pastor, All Hallows El Cajon, CA services that TwinBees provides can Catholic Church, La Jolla, CA
SPECIAL OFFER FOR STEWARDSHIP CONFERENCE PARISHES Buy one video, and get one FREE, now through May 31, 2014! Both videos must be for the same parish & recorded during the same property visit. For example, buy a Parish Welcome Video AND receive a Stewardship Promo Video FREE! The investment will be based on the more complex video. Limit one free video. TwinBees Video Club Members receive additional TwinBees Bonuses like more FREE Videos & FREE Printing. Ask for details!
858-877-3733 [email protected] MYTWINBEES.COM/FAITH SOCIAL WORKFLOW
1. If Video, upload to YouTube 2. If Audio, upload to Soundcloud 3. On your own website, create a new web page and add your new content* 4. Copy your web page link / URL 5. Share the link on Social, then Participate
* The goal is to get traffic to your site.
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH BY THE NUMBERS
Most people don’t read the entire bulletin. 50% of your parishioners don’t visit your website. 40% of website visitors are using mobile. 70% of your email contacts DON’T open your email. Most people won’t see your social posts. 100% of parishes should make an effort. Nothing beats a phone call / letter.
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH COMMUNICATIONS PLAN
DAILY: Website Blog / Articles DAILY: Social Media Post WEEKLY: E-News & Bulletin MONTHLY: Postcards QUARTERLY: Printed Newsletter ANNUALLY: Printed Report
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thanks!
faith in marketing
858-877-3733 [email protected] MYTWINBEES.COM/FAITH