“Utilizing Social Media to Communicate the Stewardship Message” faith in marketing faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thom Hiatt • Marketing Industry Since 1998 • Owner of TwinBees Since 2003 • We help organizations improve their communications. • Social • Video • Web • Printing faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thom Hiatt • Husband & Father of 3 • Lector & Past Grand Knight • Development Council Chairperson, 4-Years • Cursillo Communications Chairperson • Faith in Marketing faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thank You! Fr. Peter Escalante, St. Joseph Cathedral Georgene Kruzel, Santa Sophia Cindy Bosh, All Hallows Damian Esparza, Diocese of San Diego Debbie Leaverton, OC Foundation You! faith in marketing (Notes will be online.) 858-877-3733 [email protected] MYTWINBEES.COM/FAITH As Catholics, we work every day to strengthen our own relationship with Jesus. As Stewards, we work diligently to preserve our legacy, increase involvement, and bring others closer to Christ. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH What does Father say at the end of every Mass? “The Mass has ended. Go and ____.” What can we do to help our parishioners become more apostolic? faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Let’s do something new. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH “Let’s invent tomorrow instead of worrying about what happened yesterday.” - Steve Jobs faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH “To improve is to change; to be perfect is to change often.” - Winston Churchill faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH “Lead with the Beautiful. Preach with Ardor. Use the New Media.” - Fr. Robert Barron faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH “If Pope Francis can tweet, I’m pretty sure you can, too.” - Thom Hiatt faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH To spread the Stewardship Message, there are many channels through which we can communicate. One channel is Social Media. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Which one is the best? faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH What’s popular? Facebook LinkedIn Twitter Instagram Pinterest YouTube Google+ Soundcloud faith inUsage marketing can be based on content and target age / demo. 858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Friends+Me faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH BEFORE YOU POST! It’s important to establish your identity and style. Serious? Casual? Creative? faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHO SHOULD POST? 1. Stewardship Staff Member 2. Trusted Parishioner(s)* 3. Pastor *Take advantage of strengths! faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH HOW OFTEN TO POST? Daily is fine. Weekly is a must. Always remember to constantly adjust! Consider posting regular content, i.e. #FaithFriday or #StewardshipSaturday faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH AFTER YOU POST! Respond and participate. Unless you are praying, it’s no fun to be alone in a room, talking to yourself! faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHAT ABOUT THE BAD COMMENTS? Delete vulgarity. Publicly acknowledge & apologize. Publicly offer a solution. Continue the solution offline. Publicly post the closure. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHAT CAN YOU POST? Pictures* Videos & Audio* Events Links Plain Text * Include People & Personal Interest Content * More likely to go viral faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH 1000 eggs. 100 kids. 10 minutes. KUSI-TV Coverage. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Santa Sophia Church has 482 likes. 70% of the top recent PICS reach more people than the likes Santa Sophia has! faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH 100% of the recent Google+ posts from Dynamic Catholic are Quote Pics. Is that a good thing? faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH They posted first on their website. Then shared the page link on social. facebook: 109 likes / 69 shares faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH MAKE YOUR OWN! 1. find a pic at freeimages.com 2. edit in picmonkey.com 3. adjust colors in picmonkey 4. add text in picmonkey 5. download 6. embed in your site then share faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH created for free in three minutes ... then posted ... had likes and shares within minutes faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Picture Video Pictures vs. Videos faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH WHAT ABOUT VIDEO? Videos tell a bigger story, are more likely to be shared, they have a longer shelf life, and are more engaging. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Annual Catholic Appeal Video Parish exceeded goal two weeks early. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Stewardship Conference Video Exceeded 150% of registration goal. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH All Hallows “Holy Week” Video Record attendance & record collections! faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Vocations Video Retreat RSVPs came in before the campaign started! 700 views before parishes promoted it. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH “Amen! Jesus is the Reason” Video 8500 views plus 70 kids in line for gifts! faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Thank you cards. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH “40-Day Lent Challenge” Video 2400 views plus 100+ challengers! faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Fr. Totton, Kansas City, MO AMAZING VALUE No experience necessary. We shoot in an hour or so. We produce in a day or so. Extremely reasonable rates. faith in marketing 858-877-3733 [email protected] MYTWINBEES.COM/FAITH Fr. Robert Barron recommends: Have the willingness to tell the great story, lead with the beautiful, preach with ardor, and employ the new media! SPECIAL OFFER > May 31VIDEO DIRECT MAIL What do clergy & staff MOBILE & WEB PRINTING say about TwinBees? SOCIAL faith in marketing Cindy Bosh: “If you want to turn Georgene Kruzel: “Thom Hiatt quickly give the edge a parish needs in its evangelization e orts to excite the your back on parish communication and the TwinBees team turn our faithful weekly Sunday Mass go-er, stir of every kind and be sure that it will fuzzy concepts into crisp, engaging a re in disengaged young people, and be handled — in a Catholic context, communication with a call to action “Give us 45 minutes of your time. reach out to the estranged.” — Pastor, in a timely manner, with great that generates results. Whether print Santa Sophia Catholic Church, Spring We can record, edit, and return attention to detail, to exceed your or video, we can count on Twin Bees to listen to our needs, appreciate Valley, CA expectations — put Thom and his rm a custom, faith-fi lled video our unique parish culture, and then on retainer today. Build it into your recommend, translate and transform to you within 24 hours!” budget for the coming scal year and Fr. Jerry O’Donnell: “To say I the information into cost-e ective be the best stewards of your parish have been reluctant to ‘stick my toe’ and successful marketing solutions.” — Thom Hiatt, Steward nances as you meet parishioners in a into the main-stream of modern — Outreach and Stewardship technology is an ‘understatement’ contemporary way, at the same time.” Coordinator, Santa Sophia Church, to put it mildly. With the — Stewardship Coordinator, Spring Valley, CA ‘encouragement’ of my sta , I nally All Hallows Catholic Church, agreed to give it a try. Thom Hiatt and La Jolla, CA Damian Esparza: “Thom Hiatt does I decided on a welcome video: ‘Please great work. I had the pleasure of join our community for Holy Week.” Fr. Peter McGuine: “TwinBees is working with Thom on a stewardship With an artist’s eye, Thom chose one of the nest “go to” marketing video with Bishop Flores. Thom was some wonderful shots of our church, companies with which I have ever professional and easy to work with, supplemented with pictures from worked! From business cards to and I would work with him again.” his own archives. The lming took capital campaigns, web sites to — Director, O ce for Development, about two hours, but Thom made the videos, creative logo designs to direct Roman Catholic Diocese of San Diego whole experience relaxed, and dare mail services that are second to none, I say even ‘enjoyable.’ The feedback we record we edit you shine you will be hard-pressed to nd Fr. Jacob Bertrand: “What a has been most positive, and I am another vendor who is so responsive treasure it is for our Catholic Church actually looking forward to working After assisting with your We use only state-of-the- Review your video on a to the needs of today’s Catholic parish.