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Home , Eugenie Bouchard, Greg Rusedski, Laura Robson, Vince Spadea

THE INTERNATIONAL TOURNAMENT

18TH TO 22ND JUNE 2 14

Partnership Proposal for the biggest Tennis Exhibition in Europe

www.northern-vision.co.uk www.liverpooltennis.co.uk Liverpool International Tennis Tournament 2002-2014

2 Events - Sports Marketing - Player Management by Anders Borg Tournament Director

The Liverpool International tennis Tournament (LITT) was We have introduced over 60,000 children to tennis established in 2002 as a warm up event for Wimbledon through our School Programme during the Liverpool to give top ATP and WTA players as much grass court International. Moving forward we will work closely with practice as possible prior to the most important tennis Liverpool City Council to guide as many of the children tournament in the world. The event organisers Northern who attend the programme in the park into public tennis Vision has since 2002 gathered an incredible list of the clubs in Liverpool. world’s best players competing in Calderstones such as Novak Djorkovic, , , , In addition to its academy programmes and clinics, , and Viktoria Azarenka Liverpool International has projects involving students, to mention a few. local businesses and charities, making it a very community oriented event . Our new partnership with the The Tournament added on legends to its program in title sponsor Liverpool Hope University, has added extra 2004 and has since hosted the three most famous tennis value to the tournament in terms of the promotion of legends of the Open era, Bjorn Borg, John McEnroe and Education, Sport, Health and Business Networking.W Martina Navratilova,as well as other legends including , Ilie Nastase, , Richard Our relationship with Liverpool City Council is invaluable, Krajicek, former British Number One and US Open Finalist, but for this event to be sustainable and to add to the and the Iranian tennis trickster with the tourism economy of the city, it is important for the private unmistakable ‘tash’, Mansour Bahrami. sector to embrace this event. For that reason I hope that after looking through this brochure you will be willing We are proud to have a host of Ambassadors including to arrange a meeting with us to discuss opportunities Tennis Correspondent Barry Cowan, and ex- further. Liverpool Captain and Coach, Phil Thompson. Thank you for reading! Northern Vision carries out a lot of work at grass roots level in Liverpool through our community schools [email protected] program in addition to working with some incredibly 07950 260 1651 talented youngsters on our performance academies.

www.northern-vision.co.uk 3 Tournament Marketing/ PR CSR/ HR Opportunities

This is a sponsorship proposal for Liverpool International Tennis Tournament 2014. The event takes place in Calderstones park, showcasing tennis to the general public, corporate clients, sponsors, in addition to introducing 5000 children to tennis annually. Our partner and delegate packages provide much more than straight-forward badge sponsorship, they provide an extension to company’s existing PR, marketing, branding, HR , CSR plans and promotional opportunities in the run up through branding and exposing the company in the corporate and public area as well as having the ability to sign up accounts.

With next year’s International Festival of Business(June-July 2014), Liverpool International will be a perfect platform for promoting, engaging and taking advantage of numerous networking opportunities. This year Northern Vision also initiated the Festival of Tennis and the corporate tournament organised at Chavasse Park, Liverpool One which is another great way to engage with the sponsors and corporate clients through different PR campaigns and create unique memorable experience for the general public during a busy summer within one of the biggest shopping centres in the UK. The Festival of Tennis is scheduled to run from 1st to the 15th June 2014.

4 Events - Sports Marketing - Player Management PRESENTING PARTNER PROPOSAL

MARKETING/PR/CSR/HR: UNIQUE AND MEMORABLE CORPORATE HOSPITALITY: • To be one of four Presenting EXPERIENCES: • One table of 10 per day partners; • 25 general admission tickets throughout the tournament; • Logo included on all marketing for centre court on each day • Private centre court box/ material; of the event; seating; • Logo on press and centre • Two 45-minute pro-am tennis • VIP parking for all guests. court backdrop; clinics for up-to four people; • Souvenir Programme • Logo and name on website • Photograph opportunities with • Exclusive table signage with hyperlink to website; players; • Two perimeter adverts on • Access to all courts; centre court and practice • One coin toss on centre court courts; each day. • One full page advert in official programme; • Exhibition and promotional activity in the public area to over 10,000 spectators and 5,000 children. • Opportunity to set up a 3x3 promotional marquees within corporate hospitality village.

www.northern-vision.co.uk 5 ASSOCIATE PARTNER

MARKETING/PR/CSR/HR: UNIQUE AND MEMORABLE EXPERIENCES: • To be one of eight Associate partners • 10 general admission tickets for centre court on • Logo included on selected marketing material each day of the event • Logo on press backdrop • One 45-minute pro-am tennis clinics for up to four people • Logo on website in sponsor footer with hyperlink to website • Photograph opportunities with players • One perimeter advert on centre court and • Access to all courts. practice courts • One full page advert within official programme.

CORPORATE HOSPITALITY: • Two tables of 10 (one week day, one weekend) • VIP parking for all guests. throughout tournament • Souvenir Programme • Private centre court box • Exclusive table signage

EVENT PARTNER

MARKETING/PR/CSR/HR: UNIQUE AND MEMORABLE EXPERIENCES: • Event Partner of tournament • 10 general admission tickets for centre court for each day of event • One perimeter advert on centre court and practice court • Access to all courts. • Logo on website in sponsor footer with hyperlink to website • Full page advert within official programme.

CORPORATE HOSPITALITY: • One table of 10; • Private centre court box; • Private parking for all guests. • Souvenir Programme • Exclusive table signage

6 Events - Sports Marketing - Player Management FINDING, DEVELOPING & NURTURING TALENT THROUGH CSR

While the presence of superstars like To help accelerate this process Our tennis outreach programme will John McEnroe, Martina Navratilova, Northern Vision has forged a be designed not only to find and Bjorn Borg, Martina Hingis and Goran partnership with Liverpool City nurture a star of the future, but to Ivanisevic at Calderstones Park has Council to develop tennis in the city. breakdown social boundaries, build ensured that the tennis tournament team spirit and develop critical social has become a fixture in the sporting Our aim is to encourage more of the skills. calendar – we refuse to declare it an region’s school children to join local unqualified success until we have tennis clubs and enroll on specialist Northern Vision have set up Liverpool unearthed a local star! tennis outreach programmes. Tennis Foundation, supported by LTA and Liverpool City Council to Through our CSR involvement Leader of Liverpool City Council, make an active difference into the with kids and tennis in the local Councillor Joe Anderson, said: lives of thousands of young people community it has always been our throughout Liverpool – developing “Despite the tough economic intention to nurture a local talent transferable life skills of self esteem, times we’re facing we’re committed onto the competitive scene. to doing everything we can to respect for others and teamwork. All develop sporting excellence in our sponsors of Liverpool International We are on our way to fulfil this goal city. Liverpool has a reputation for Tennis Tournament will be also with the Skupski brothers, Neal and sporting prowess and it’s important direct partners of the foundation by Ken from Allerton,Liverpool, who are the city council worksclosely with providing 10% of their funds for the the private sector to make sure we extremely talented and focused, with event towards the foundation. can continue to aim high and bring the right chemistry and respect for accolades and medals back to the each other. An involvement with the Liverpool city. “Liverpool’s International Tennis Tournament is a huge success story International Tennis Tournament will “The children we have introduced and I’m delighted we can continue also mean that the business will be to tennis in this area have shown working with Northern Vision in this part of a 52 week a year CSR program desire to progress. Some of the best new venture which will hopefully footballers in the country come from to get kids involved in tennis through result in some home grown stars Merseyside so there is no reason why our community program with taking the title at Wimbledon!” a tennis player can’t be found.” branding opportunities on flyers Tournament Director posters and at The Wavertree tennis Anders Borg centre.

www.northern-vision.co.uk 7 Twelve Years of the Liverpool International Tennis Tournament

2002: tournament. And it waswon by the Ivan Ljubicic, the legends returned previous year’s losing finalist. to entrance us once again, and there The Liverpool International was were added bonuses in the form of launched with a fanfare of publicity Winner: Jan-Michael Gambill bt Alex women’s legend Martina Navratilova in 2002 – and the presence of the Kim 6-4 6-2. and former Wimbledon champion then world number one and former 2004: . US Open champion, Marat Safin. Local sports fans loved the idea and Back in the sunshine at Calderstones The tournament also supported flocked to Calderstones Park… but Park, the Liverpool International was two charities - The Marina Daglish unfortunately the LTA proved less starting to find its feet. Established BreastCancer Fund and the Dan enthusiastic! ATP stars like Ivan Ljubicic, Vince Maskell Tennis Trust – raising the Spadea, and Irakli grand sum of £12,000 for the Winner: Marat Safin bt Jan-Michael Labadze featured – as did a series of charities over the five days. Gambill 6-7 7-6 6-4. legends for the first time. 2003: Winner: Ivan Ljubicic bt Mikhail Former Wimbledon winner Youzhny 3-6 7-6 7-6.2006: If the tennis authorities didn’t exactly Richard Krajieck was joined by the 2006: drive the fledgling tournament irrepressible Nastase and Bahrami, underground, they certainly forced together with Peter McNamara Refusing to rest on its laurels, the it indoors. Under legislation by the and Guillermo Villas.A splendid Liverpool International extended Association of Tennis Professionals tournament ended with Mansour even further with the addition of a Tour, no top-50 player is allowed to Bahrami circling the court on his ladies ATP event – and it proved an appear within 100 miles of an official bicycle! inspired move. tournament. Winner: Ivan Ljubicic bt Irakli A dazzlingly talented 15-year-old And because the LTA were running Labadze 6-2 6-7 6-4. from Denmark called Caroline a tournament in Nottingham – and Wozniacki was the star attraction, 2005: the ATP ruled that Nottingham was even stealing the limelight from 93-miles away from Liverpool as The growing Liverpool International Belgian powerhouse the crow flies (the shortest route by featured lots of extras in 2005. Not who won the men’s event. A junior road is 106 miles!) – the tournament least was the tournament’s uncanny match between children in three organisers were forced to schedule ability to spot rising stars before they age groups from Liverpool and Oslo a mini-tournament inside at the had hit the big time. also attracted a lot of attention, the Wavertree Tennis Centre. Ironically, Liverpudlians winning 31-21 and On this occasion an 18-year-old outside the skies were cloudless. No a rising star called Chloe Murphy Serbianwith dazzling ground strokes Pimms, no strawberries and cream, winning all her five singles and called made the notented village or hospitality doubles matches. marquee – but there was still a tennis public sit up and take notice. In addition to the 2004 champion Winners: Xavier Malisse bt Vince

8 Events - Sports Marketing - Player Management Spadea 3-6 7-5 (14-12) Winners: David Ferrer bt was competing in his third Spadea 6-4 6-4 Liverpool final, but his compatriot Caroline Wozniacki bt Olga Fish proved too strong. Savchuk 7-6 6-3. Ashley Harkelroad bt Caroline Wozniacki 7-6 3-6 (10-8) 2007: Then after making headlines for 2008: the power of her tonsils all week, The tournament displayed its Michelle Larcher de Brito showed resilience in 2007 when it had to face The event was now firmly established that the strength of her tennis was some of the worst problems incurred in the public consciousness –and even stronger as she overcame during its six-year existence, but wider afield on the worldwide tennis Britain’s Laura Robson in another still managed to attract the biggest circuit – as underlined by the nations superbly contested ladies final. After number of spectators (some 17,000) represented in the finals. the serious business was completed, Promoter Anders Borg lost his star Dane Caroline Wozniacki returned for the fun was provided by Michael attraction Bjorn Borg only a few a third successive year – and became days before the event began, but ladies champion for the second managed to find a first class deputy time beating an American in the in former Wimbledon champion final – while USA’s Amer Delic won , who put on a the men’s crown in a thrilling final magnificent display in beating Pat against a Chilean. Cash. Greg Rusedski was another Afterwards Wozniacki declared: “I’d casualty, having to pull out with a love to come back again. It’s been a shoulder injury, and local hero Ken different experience for me in each of Skupski put up a wonderful fight the three years I’ve played here But against the men’s ultimate winner the tournament is definitely better David Ferrer, before losing by three now.” points in the final set. Winners: Amer Delic bt Paul Quite apart from all this, the weather Capdeville 6-7 6-4 (10-7) was dreadful for much of the time, Caroline Wozniacki bt Ashley with one day washed out completely Harkelroad 4-6 6-4 (10-5)2009: and another drastically reduced, but 2009: somehow the tournament kept on rising to the occasion and providing Portuguese teenager Michelle bags of outstanding entertainment. Larcher de Brito and experienced American Mardy Fish were crowned There were no tantrums – just the Tradition ICAP Liverpool dazzling exhibitions of tennis. International Champions. In the men’s final Fish beat Vince Spadea Winners: Paul Henri Matthieu bt in straight sets 6-4, 6-2, to leave his Nicolas Massu 6-3 6-2 34-year-old opponent wondering bt Ulrikke if he will ever get his hands on the Eikeri 6-3 coveted Boodles’ Trophy. “I was very proud of the way our tournament turned out,” promoter Anders Borg said.

www.northern-vision.co.uk 9 Stich, Anders Jarryd, Ilie Nastase, of the ferocity of his forehand- in legends singles in Calderstones Mansour, Peter McNamara and pounded Portugal’s Frederico Gil Park. Mikael Perrnfors. into submission in the tournament 2013: final to lift the silver trophy at the Winners: Mardy Fish bt Vince Spadea first attempt. Martina Navratilova, The School day had another success 6-4 6-2 Martina Hingis and in introducing tennis to 2000 Michelle Larcher de Brito bt attended the event to celebrate its children. Laura Robson 6-4 2-6 (10-6) 10th anniversary. For the first time ever at a grass court 2010: Miss Wade commented: “The city is tennis event, two Argentinians made beautiful. The architecture is amazing the final in front of a great crowd The truly international flavour of – the old architecture and the new the Liverpool International was architecture – and I’m really, really in Calderstones Park.The final was highlighted once again last year delighted to have reason to come won by Martin Alund beating fellow as Frenchman Paul-Henri Mathieu here.” countryman Guido Pella 7-6 6-3.The became the 2010 men’s champion finalists were made up of the round Hingis was the victor during the four beating Chilean Nicolas Massu 6-3 robin winners, Coco Vandeweghe days winning all of her matches. 6-2 in the final, while ’s (USA) and Alexandra Cadantu (ROM). Wimbledon Champion, Richard Alexandra has been struggling with Krajicek reigned supreme over the 16-year-old starlet Eugenie Bouchard fever all tournament but put up a Legends event with three straight was crowned women’s champion great fight against Vandeweghe who wins over Greg Rusedski, Jan-Michael after a 6-3 6-3 success over eventually won 6-2, 6-2. Norwegian . Gambil and Barry Cowan. The Skupski Brothers were 2012: But all eyes were on the legends introduced as a duo, beating in circuit, with arguably one of the most The Schools Day event saw around doubles the Argentinian pair Pella/ charismatic names ever to grace 2,000 local school children bussed Alund. Calderstones Park featuring for the into the park to take part in training first time – three times Wimbledon sessions with professional tennis champion John McEnroe, who coaches. dazzled centre court for three days with his tennis and American charm! South African number one seed Kevin Anderson won the men’s There were no tantrums – just final after beating his opponent dazzling exhibitions of tennis. Lukas Lacko in an exciting three Winners: Paul Henri Matthieu bt set match. Anderson and women’s Nicolas Massu 6-3 6-2 finalist both used the Liverpool International Tennis Eugenie Bouchard bt Ulrikke Tournament as a warm up for Eikeri 6-3 6-32011: Wimbledon, and for the Olympic 2011: games. Belinda Bencic worked hard to secure her first senior title in THE man nicknamed Hands of Great Britain at the age of 15. Greg Stone (Fernando Gonzalez) because Rusedski triumped for the first time

10 Events - Sports Marketing - Player Management www.northern-vision.co.uk 11 SPONSORS: