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The Liverpool International Tennis Tournament 18Th to 22Nd June

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The Liverpool International Tennis Tournament 18Th to 22Nd June THE LIVERPOOL INTERNATIONAL TENNIS TOURNAMENT 18TH TO 22ND JUNE 2 14 Partnership Proposal for the biggest Tennis Exhibition in Europe www.northern-vision.co.uk www.liverpooltennis.co.uk Liverpool International Tennis Tournament 2002-2014 2 Events - Sports Marketing - Player Management by Anders Borg Tournament Director The Liverpool International tennis Tournament (LITT) was We have introduced over 60,000 children to tennis established in 2002 as a warm up event for Wimbledon through our School Programme during the Liverpool to give top ATP and WTA players as much grass court International. Moving forward we will work closely with practice as possible prior to the most important tennis Liverpool City Council to guide as many of the children tournament in the world. The event organisers Northern who attend the programme in the park into public tennis Vision has since 2002 gathered an incredible list of the clubs in Liverpool. world’s best players competing in Calderstones such as Novak Djorkovic, David Ferrer, Mardy Fish, Marat Safin, In addition to its academy programmes and clinics, Caroline Wozniacki, Laura Robson and Viktoria Azarenka Liverpool International has projects involving students, to mention a few. local businesses and charities, making it a very community oriented event . Our new partnership with the The Tournament added on legends to its program in title sponsor Liverpool Hope University, has added extra 2004 and has since hosted the three most famous tennis value to the tournament in terms of the promotion of legends of the Open era, Bjorn Borg, John McEnroe and Education, Sport, Health and Business Networking.W Martina Navratilova,as well as other legends including Martina Hingis, Ilie Nastase, Michael Stich, Richard Our relationship with Liverpool City Council is invaluable, Krajicek, former British Number One and US Open Finalist, but for this event to be sustainable and to add to the Greg Rusedski and the Iranian tennis trickster with the tourism economy of the city, it is important for the private unmistakable ‘tash’, Mansour Bahrami. sector to embrace this event. For that reason I hope that after looking through this brochure you will be willing We are proud to have a host of Ambassadors including to arrange a meeting with us to discuss opportunities Sky Sports Tennis Correspondent Barry Cowan, and ex- further. Liverpool Captain and Coach, Phil Thompson. Thank you for reading! Northern Vision carries out a lot of work at grass roots level in Liverpool through our community schools [email protected] program in addition to working with some incredibly 07950 260 1651 talented youngsters on our performance academies. www.northern-vision.co.uk 3 Tournament Marketing/ PR CSR/ HR Opportunities This is a sponsorship proposal for Liverpool International Tennis Tournament 2014. The event takes place in Calderstones park, showcasing tennis to the general public, corporate clients, sponsors, in addition to introducing 5000 children to tennis annually. Our partner and delegate packages provide much more than straight-forward badge sponsorship, they provide an extension to company’s existing PR, marketing, branding, HR , CSR plans and promotional opportunities in the run up through branding and exposing the company in the corporate and public area as well as having the ability to sign up accounts. With next year’s International Festival of Business(June-July 2014), Liverpool International will be a perfect platform for promoting, engaging and taking advantage of numerous networking opportunities. This year Northern Vision also initiated the Festival of Tennis and the corporate tournament organised at Chavasse Park, Liverpool One which is another great way to engage with the sponsors and corporate clients through different PR campaigns and create unique memorable experience for the general public during a busy summer within one of the biggest shopping centres in the UK. The Festival of Tennis is scheduled to run from 1st to the 15th June 2014. 4 Events - Sports Marketing - Player Management PRESENTING PARTNER PROPOSAL MARKETING/PR/CSR/HR: UNIQUE AND MEMORABLE CORPORATE HOSPITALITY: • To be one of four Presenting EXPERIENCES: • One table of 10 per day partners; • 25 general admission tickets throughout the tournament; • Logo included on all marketing for centre court on each day • Private centre court box/ material; of the event; seating; • Logo on press and centre • Two 45-minute pro-am tennis • VIP parking for all guests. court backdrop; clinics for up-to four people; • Souvenir Programme • Logo and name on website • Photograph opportunities with • Exclusive table signage with hyperlink to website; players; • Two perimeter adverts on • Access to all courts; centre court and practice • One coin toss on centre court courts; each day. • One full page advert in official programme; • Exhibition and promotional activity in the public area to over 10,000 spectators and 5,000 children. • Opportunity to set up a 3x3 promotional marquees within corporate hospitality village. www.northern-vision.co.uk 5 ASSOCIATE PARTNER MARKETING/PR/CSR/HR: UNIQUE AND MEMORABLE EXPERIENCES: • To be one of eight Associate partners • 10 general admission tickets for centre court on • Logo included on selected marketing material each day of the event • Logo on press backdrop • One 45-minute pro-am tennis clinics for up to four people • Logo on website in sponsor footer with hyperlink to website • Photograph opportunities with players • One perimeter advert on centre court and • Access to all courts. practice courts • One full page advert within official programme. CORPORATE HOSPITALITY: • Two tables of 10 (one week day, one weekend) • VIP parking for all guests. throughout tournament • Souvenir Programme • Private centre court box • Exclusive table signage EVENT PARTNER MARKETING/PR/CSR/HR: UNIQUE AND MEMORABLE EXPERIENCES: • Event Partner of tournament • 10 general admission tickets for centre court for each day of event • One perimeter advert on centre court and practice court • Access to all courts. • Logo on website in sponsor footer with hyperlink to website • Full page advert within official programme. CORPORATE HOSPITALITY: • One table of 10; • Private centre court box; • Private parking for all guests. • Souvenir Programme • Exclusive table signage 6 Events - Sports Marketing - Player Management FINDING, DEVELOPING & NURTURING TALENT THROUGH CSR While the presence of superstars like To help accelerate this process Our tennis outreach programme will John McEnroe, Martina Navratilova, Northern Vision has forged a be designed not only to find and Bjorn Borg, Martina Hingis and Goran partnership with Liverpool City nurture a star of the future, but to Ivanisevic at Calderstones Park has Council to develop tennis in the city. breakdown social boundaries, build ensured that the tennis tournament team spirit and develop critical social has become a fixture in the sporting Our aim is to encourage more of the skills. calendar – we refuse to declare it an region’s school children to join local unqualified success until we have tennis clubs and enroll on specialist Northern Vision have set up Liverpool unearthed a local star! tennis outreach programmes. Tennis Foundation, supported by LTA and Liverpool City Council to Through our CSR involvement Leader of Liverpool City Council, make an active difference into the with kids and tennis in the local Councillor Joe Anderson, said: lives of thousands of young people community it has always been our throughout Liverpool – developing “Despite the tough economic intention to nurture a local talent transferable life skills of self esteem, times we’re facing we’re committed onto the competitive scene. to doing everything we can to respect for others and teamwork. All develop sporting excellence in our sponsors of Liverpool International We are on our way to fulfil this goal city. Liverpool has a reputation for Tennis Tournament will be also with the Skupski brothers, Neal and sporting prowess and it’s important direct partners of the foundation by Ken from Allerton,Liverpool, who are the city council worksclosely with providing 10% of their funds for the the private sector to make sure we extremely talented and focused, with event towards the foundation. can continue to aim high and bring the right chemistry and respect for accolades and medals back to the each other. An involvement with the Liverpool city. “Liverpool’s International Tennis Tournament is a huge success story International Tennis Tournament will “The children we have introduced and I’m delighted we can continue also mean that the business will be to tennis in this area have shown working with Northern Vision in this part of a 52 week a year CSR program desire to progress. Some of the best new venture which will hopefully footballers in the country come from to get kids involved in tennis through result in some home grown stars Merseyside so there is no reason why our community program with taking the title at Wimbledon!” a tennis player can’t be found.” branding opportunities on flyers Tournament Director posters and at The Wavertree tennis Anders Borg centre. www.northern-vision.co.uk 7 Twelve Years of the Liverpool International Tennis Tournament 2002: tournament. And it waswon by the Ivan Ljubicic, the legends returned previous year’s losing finalist. to entrance us once again, and there The Liverpool International was were added bonuses in the form of launched with a fanfare of publicity Winner: Jan-Michael Gambill bt Alex
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