Table 1. Incidence of Cross Border Buyers Q. Thinking about shopping online, whichg( of the following countries or regions’ websites have you purchased from in the past 12 months? countries have equal Netherland Czech South Argentin Singapo % Incidence UK Ireland France Germany Italy Spain Sweden Belgium Portugal Russia Hungary Poland Greece Israel UAE Egypt Nigeria Brazil Mexico Peru Chile USA Canada India China Japan Thailand weight) s Republic Africa a re Base: Online shoppers 17954 627 596 557 620 583 552 574 586 549 562 1455 527 1512 584 619 590 550 466 468 488 536 517 457 473 501 573 499 665 675 625 565 582 Domestic buyer only 53 67 19 66 73 51 52 63 56 37 13 38 47 78 51 35 29 54 52 57 38 55 44 59 23 33 69 37 75 74 95 75 49 Domestic & Cross border buyer 38 29 67 29 25 37 41 32 37 52 64 47 43 18 44 50 55 37 40 40 56 37 42 26 55 51 28 59 22 23 4 22 39 Cross border buyer only 9 4 14 5 2 11 7 5 7 12 22 15 10 4 5 15 16 10 8 3 6 8 14 14 22 17 4 5 3 2 0 3 12 Cross­border buyers 47 33 81 34 27 49 48 37 44 63 87 62 53 22 49 65 71 46 48 43 62 45 56 41 77 67 31 63 25 26 5 25 51 Ipsos ­ PayPal cross­border Insights 2016 Table 2. Countries shoppped from in Past 12 months Q. Thinking about shopping online, which of the following countries or regions’ websites have you purchased from in the past 12 months? Please select all that apply and include your home country if applicable. % online shoppers have shopped Weighted total (All across borders from each country in countries have equal USA the past 12 months weight) Base: Online shoppers 17954 573 Home Country 89 94 Europe NET 22 18 North America NET 17 7 Central / South America NET 2 2 Africa NET 1 1 Asia / Oceania NET 25 18 Middle East NET 2 2 UK 13 10 Ireland 1 2 Austria 1 1 Belgium 1 1 Czech Republic 0 1 Denmark 1 1 France 4 3 Germany 7 3 Greece 0 1 Hungary 0 0 Italy 2 3 Netherlands 2 1 Norway 0 0 Poland 1 0 Portugal 0 0 Spain 3 3 Sweden 1 0 Switzerland 1 2 Russia 0 1 Other European countries 1 0 USA 17 0 Canada 2 7 Argentina 0 1 Brazil 1 1 Chile 0 0 Mexico 0 1 Peru 0 1 Other Central or South American country 0 0 Egypt 0 0 Nigeria 0 0 Kenya 0 0 South Africa 0 0 Other African country or countries 0 0 Australia 1 1 New Zealand 0 1 China 21 14 South Korea 3 4 India 1 1 Japan 4 5 Singapore 2 1 Thailand 2 2 Other Asian / Oceanic countries 1 1 Israel 0 1 Turkey 0 1 Kingdom of Saudi Arabia 0 0 UAE 1 1 Other Middle Eastern countries 0 0 Others 3 1 I don't know 4 6 Ipsos ­ PayPal cross­border Insights 2016 Table 3. Cross Border Purchase Categories Q. Earlier you said that in the past 12 months you have bought the types of products shown below online. In the past 12 months what kinds of products have you purchased from websites in other countries? % of cross­border shoppers who have made cross border purchases from Weighted total (All USA each category in the Past 12 months countries have equal weight) Base: Cross Border Shoppers 7133 106 Automotive – e.g. car parts and accessories, servicing and repair (excluding petrol) 9% 18% Baby/children's supplies, equipment and accessories (excluding clothes/footwear) 10% 17% Toys and hobbies 23% 36% Collectibles, memorabilia and art 8% 18% Clothing/apparel, footwear and accessories 46% 48% Jewelry/watches 17% 31% Consumer electronics, computers/tablets/mobiles & peripherals 29% 20% Cosmetics/beauty products 20% 26% Health products (e.g. bandages, over­the­ counter medicine) 8% 17% Entertainment/education (digital/downloadable/online) – e.g. e­ books, applications, digital music/films/ videos, online video games, software, 24% 27% Entertainment/education (physical items) – e.g. Books, music CDs, DVDs, software CDs, online courses etc. 20% 34% Garden, tools, and home improvement 9% 17% Household appliances, household goods and furniture 15% 20% Groceries, food, drink and alcohol (whether consumed inside or outside the home) 10% 17% Sports and outdoors equipment 15% 19% Tickets (event tickets such as for the cinema, theatre, concerts, sport) 14% 17% Travel and transportation (e.g. hotel, tours, airline / train / bus tickets) 25% 26% Other 5% 5% Ipsos ­ PayPal cross­border Insights 2016 Table 4. Attitudes to shopping cross Border ­ % Agree Q. To what extent do you agree or disagree with each of the following statements? Weighted total (All % of online shoppers agreeing with countries have equal Netherland Czech South Argentin Singapo each statement weight) UK Ireland France Germany Italy Spain sSweden Belgium Portugal Russia Hungary Poland Republic Greece Israel UAE Egypt Africa Nigeria Brazil Mexico aPeru Chile USA Canada India China Japan Thailand re Base: Online shoppers 17954 627 596 557 620 583 552 574 586 549 562 1455 527 1512 584 619 590 550 466 468 488 536 517 457 473 501 573 499 665 675 625 565 582 It is not important to me if the online retailer is based abroad or not 45% 33% 53% 32% 30% 51% 47% 36% 37% 48% 55% 54% 48% 40% 43% 55% 60% 42% 43% 37% 55% 33% 54% 37% 52% 54% 38% 37% 56% 49% 19% 53% 56% I prefer large 'global' stores (e.g. Amazon or eBay) when purchasing from another country 63% 76% 68% 75% 70% 80% 70% 34% 42% 46% 61% 54% 49% 39% 41% 69% 74% 66% 64% 67% 65% 57% 64% 61% 69% 66% 75% 71% 80% 72% 61% 60% 61% I trust online stores from other countries as much as stores from the country I live in 41% 27% 51% 30% 20% 50% 44% 31% 29% 50% 54% 47% 46% 32% 35% 53% 49% 44% 34% 34% 57% 39% 50% 39% 53% 48% 34% 37% 50% 45% 8% 39% 52% I would not feel comfortable making purchases from a foreign website that is not in my own language 56% 72% 69% 63% 52% 50% 52% 42% 26% 46% 31% 70% 47% 51% 50% 44% 36% 56% 47% 77% 64% 60% 53% 55% 53% 55% 74% 74% 59% 67% 68% 53% 68% Table 5. Experience of currency exchange/buying in other languages ­ % Agree Summary Q. Please state whether you agree or disagree with each of the following statements about shopping online in other countries: Weighted total (All % of online shoppers agreeing with countries have equal each statement weight) Base: Online shoppers 17954 I have in the past made online purchases and paid in a foreign currency 42% I would not feel comfortable making purchases online in a foreign currency 45% I would prefer to have the option of paying either in local currency or my own currency 72% My bank charges me for making payments in foreign currencies 45% PayPal charges me for making payments in foreign currencies 27% I check currency conversion rates before making purchases in foreign currencies 61% The fees charged by PayPal when shopping online from other countries are generally lower than the fees that would be charged if I used other payment methods 32% Ipsos ­ PayPal cross­border Insights 2016 Table 6. Drivers for Cross Border Shopping Q. Which, if any, of the following would make you more likely to buy from a website in another country? % selecting each reason Weighted total (All countries have equal weight) Base: Online Shoppers 17954 Free shipping 46% Secure way to pay 44% Can find items which are hard­to­find locally 40% Costs shown/payment possible in your local currency 37% Lower overall cost to buy items from another country 35% Customer support in my language 34% Faster delivery 32% Free return shipping 32% Proof of product authenticity 32% Website available in my language or translation available 32% Lower shipping costs 30% Wider product selection 30% Any additional customs fees/taxes or duties for international shipping are shown before checkout 30% Coupons/promotions/discounts 30% Favorable returns policy 29% Lower transaction fees 28% Favorable buyer protection 28% Favorable currency conversion rate 27% Offers my preferred way to pay 27% Reliable delivery tracking/notifications 27% Visible, trusted payment logo 22% Flexible delivery dates 15% If I needed to send a gift to someone living in that country 11% Other (Please specify) 1% Nothing 7% Don't know 6% SHIPPING AND DELIVERY 77% COSTS, FEES, DISCOUNTS 72% PAYMENTS AND PROTECTION 70% RETAILER 67% LANGUAGE & CURRENCY 64% OTHER 11% Ipsos ­ PayPal cross­border Insights 2016 Ipsos ­ PayPal cross­border Insights 2016 Table8. Barriers to Cross Border Shopping – All reasons Q. Which, if any, of the following reasons prevent you from making purchases from websites in another country (more often)? Weighted total (All countries have equal % giving each reason weight) Base: Online shoppers 17954 Delivery shipping costs 35% Concern that I may not receive the item 33% Having to pay customs duties/fees and /or taxes 30% Delivery time not fast enough 29% Concern that the item I receive would not be as described 29% Difficult process for returning products 28% Concerns about counterfeit goods 28% May not receive sufficient help if I encounter problems 28% It is not clear how much duties/customs fees/taxes I will have to pay 27% Concern about identity theft / fraud 26% Return shipping costs 26% Concern about security of my financial or personal details 25% Unsure of the return policy for shipments 24% The website doesn't ship to my country 23% Lack of buyer protection or insurance in case of problems 22% Currency conversion rate not favorable 22% Payment is in foreign currency 21% No information available about international sales, delivery, or returns policy 19% Preferred payment method not always offered 18% Website/customer support isn't available in my preferred language 17% I could not pay with any of my available payment options 17% Lack of tracking and notification 17% Preferred international shipping options/carriers not always available 15% Required to contact merchant for international shipping quote 14% Nothing / not applicable 6% Other (Please specify) 3% Don't know 17% Ipsos ­ PayPal cross­border Insights 2016 Table 10.