Shop MainStreet is a statewide campaign calling on residents of New Mexico to shop in our historic, downtown districts for the holiday season. New Mexico MainStreet, New Mexico Economic Development Department, local MainStreet and Arts & Cultural Districts in New Mexico present this campaign.
When we Shop MainStreet, we support the small businesses in our districts and positively impact our local economy and community.
The following is a list of participating communities and some of the featured events in their towns. Please contact the local MainStreet program for more information and more events.
We are excited to have great participation and encourage everyone to Shop MainStreet!
MAINSTREET COMMUNITIES Alamogordo Albuquerque – Barelas Albuquerque Downtown Albuquerque - Nob Hill Albuquerque - South Valley Artesia Belen Carlsbad Clayton Clovis Corrales Deming Farmington Gallup Grants Harding County Las Cruces Las Vegas Los Alamos Lovington Portales Raton Roswell Ruidoso Silver City Truth of Consequences Tucumcari Zuni
ALAMOGORDO
Olde Fashioned Christmas December 3, 2016, Saturday, 4:00–9:00 pm Come join Downtown Alamogordo for an enchanted evening filled with carolers, horse drawn trolley rides, Santa's village, Ms. and Mr. Christmas Pageant, live nativity scene, entertainment, food and much more! Stores open for your shopping pleasure!
Information: Pennie Espiritu, (575) 312-5065
ALBUQUERQUE - DOWNTOWN
Downtown Growers’ Market November 19, 2016, Saturday, December 3 and 17, 2016, 9:00 am–noon 102 Gold Ave. SW (1st St. + Gold Ave.) When the best local produce is still growing, we’re going to make sure you can get it! Brought to you in a festive environment complete with hot food, baked goods, great coffee, culinary//agricultural arts + crafts, and build-your own local gift boxes, this market offers a great opportunity to stay in touch with the season.
Information: Robert Hoberg, Market Manager, (505) 252-2959, [email protected]
ALBUQUERQUE - NOB HILL
Nob Hill Holiday Shop and Stroll December 1, 2016, Thursday, 5:00–10:30 pm Nob Hill Holiday Shop and Stroll is an annual event where locals and visitors alike can enjoy carolers, hot beverages, and the best local shopping in the City! Cross everything off your list and support local business!
Information: Carolyn Chavez, (505) 923-0859, [email protected] www.nobhillmainstreet.org
ARTESIA
Light Up Artesia & Parade of Lights December 1, 2016, Thursday, 5:00 pm–9:00 pm Light Up Artesia is an annual event to officially kickoff the holiday season. This Thursday night event brings together our community through a Light Up Parade down Main Street, promotions throughout our downtown merchants and the arrival of Santa Claus!
Information: Elisabeth Jackson, (575) 746-1117, [email protected], www.artesiamainstreet.com
BARELAS
Holiday Market @ The Rail Yards December 11, 2016, Sunday, Noon–4:00 pm Burque’s Best Local Shopping, 100+ vendors of handmade artisan crafts, farm-fresh produce & delicious food. There will be a donation station, please give an educational toy, book or instrument for the Barelas neighborhood. There will be a children’s zone, and live performances, come on down
Information: Lucas Pedraza, (505) 750-3217, [email protected], www.RailYardsMarket.org
BELEN
Miracle on MainStreet Parade & Festival November 26, 2016, Saturday, 6:00–8:00 pm
Bugg Light Display at the Harvey House November 26, 2016 and runs for 30 nights– nightly Join us for a beautiful light display every evening free to the community.
Information: Rhona Espinosa, (505) 864-8091, [email protected], www.belenmainstreet.com
CARLSBAD
Small Business Saturday November 26, 2016, Saturday, 2:00 pm Small Business Saturday, the National “shop small” in downtown Carlsbad. There will be music, food, dancing entertainment, face painting and plenty of shopping – starting at 2:00 pm on November 26.
Halagueno Arts Park Event and Electric Light Parade November 26, 2016, Saturday, 4:00 pm The Electric Light Parade will begin at 7:00 pm Join us at the Halagueno Arts Park for the “Grand Illumination” of lights to kick off the Electric Light Parade. Arts and crafts with food trucks at the park!
Annual Electric Light Parade Theme: Downtown Christmas with a Silver Flare to help celebrate the 25th Anniversary of Christmas on the Pecos! Kick off Saturday, November 26, 2016 at 7:00 pm.
Information: Karla Hamel, (575) 628-3768, [email protected], www.carlsbadmainstreet.org
CLOVIS
Shop Downtown Saturday November 26, 2016 during business hours of our Clovis MainStreet District businesses. Visit our district and shop ‘til you drop, or your credit card stops working!
Downtown Christmas Light Parade December 3, 2016, Saturday, 6:00 pm Enjoy an evening downtown with your family watching thousands of twinkling lights in our annual downtown Christmas Lights Parade!
Information: Lisa Pellegrino-Spear, (575) 309-8370, [email protected], www.clovismainstreet.org
CORRALES
Shop Small Saturday November 26, 2016, Saturday, 10:00 am–5:00 pm Come shop our local merchants and see all the wonderful, unique gifts they have to offer!
Information: Sandy Rasmussen, (505) 350-3955, [email protected], www.visitcorrales.com
FARMINGTON
Holiday Art Walk and Small Business Saturday November 26, 2016, Saturday, 5:00 pm–9:00 pm Historic Downtown Farmington Kick off your holiday season by skipping Black Friday and participating in the Small Business Saturday movement by attending the Downtown Holiday Art Walk. Featuring local artisans located in downtown small businesses and galleries, this is the largest Art Walk of the year in “The Heart” of Farmington Historic Downtown. This event is family-friendly and includes some of the best artists from the area partnering with local shop owners in a fun evening of entertainment and inspiration. Find unique gifts for the whole family that they will cherish for years to come.
Many businesses will have a limited number of the official Small Business Saturday bags to give away with qualifying purchase. The bags have recently become collector’s items, because American Express commissions a new design every year. In addition, there will be live performances by local musicians at several locations.
While you’re downtown, don’t forget to try one of the many amazing restaurants located there. From burgers, pizza, and New Mexican cuisine to Thai BBQ and Japanese cuisine, you are certain to find something that tickles your taste buds.
Information: Michael Bulloch, (505) 599-8442, [email protected]
GRANTS
20th Annual Holiday Light Parade December 10, 2016, Saturday, 6:00 pm Theme: A Route 66 Holiday, celebrating Route 66 90th Birthday
Information: Ashley Gallegos, (505) 285-3573, [email protected], www.grantsmainstreetproject.com
LAS VEGAS
Electric Light Parade December 3, Saturday, starts at dusk 6:00–6:30 pm Theme: Christmas Carols Come to Light
Information: Vanessa Marquez, [email protected], www.lasvegasnm.gov
LOS ALAMOS
Small Business Saturday November 26, 2016, Saturday
Winterfest Week December 2–4, 2016, Thursday–Sunday Holiday Lights Parade, fun and family events.
Information: (505) 661-4844, [email protected], www.losalamosmainstreet.com
LOVINGTON
Shop MainStreet for the Holidays November–January Lovington MainStreet will partner with downtown business owners and the City of Lovington to add a special Holiday glow to the district this year. In addition to decorating of storefronts, streetscapes and plazas downtown, soft white energy-efficient LED rope lights will light up the roof tops of the buildings surrounding the Lea County Courthouse on Central, Main & Washington Streets. The lights will come on at dusk each evening mid-November through the beginning of January, making the beautiful historic downtown district of Lovington even more picturesque this season!
Business owners will join in the Holiday Spirit by collaborating with Lovington MainStreet to offer special promotions, sales, and Open House events, which will encourage everyone to Shop Local for the Holidays and “Support Our Homegrown Businesses!”
Downtown Win(e)d Down Canvas Painting November 21, 2016
Small Business Saturday November 26, 2016, Saturday Regular business hours Lovington MainStreet will partner with American Express & local downtown merchants to promote Small Business Saturday. We will provide advertising for participating businesses that are willing to offer promotions and sales incentives to the community. This will increase traffic downtown and encourage people to shop in our own community first for their Holiday purchases.
Electric Light Parade December 8, 2016, Thursday, 7:00–8:00 pm Cookies & Cocoa with Santa immediately following parade
Information: Tabatha Lawson, (575) 396-1418, [email protected], www.lovingtonmainstreet.org
PORTALES
Little Miss Merry Christmas Contest December 1, 2016, Thursday, 6:00 pm at the Historic Yam Theater As a part of Portales’ holiday tradition, the Little Miss Merry Christmas Contest fundraises for the white Christmas lights that are on display throughout town and on the Courthouse.
Christmas Jubilee and Lighted Christmas Parade December 2, 2016, Friday, 6:30 pm The Christmas Jubilee and Lighted Christmas Parade starts at the City Rec Center and ends downtown. Celebrating its 30th year the Portales’ Christmas Jubilee is a holiday family tradition. This year’s activities include the Christmas Jubilee Lighted Parade with the presentation of the Little Miss Merry Christmas royal court on the square.
Christmas Movie at the Yam December 15, 2016, Thursday, 6:00 pm
Information: Roosevelt County Chamber of Commerce, (575) 356-8541, www.portales.com
RATON
Festival of Lights November 26, 2016, Saturday, 5:15–7:00 pm Static Light parade on Historic First Street in the Historic Arts & Culture District.
Ranchero Navidad November 26, 2016, Saturday, 8:00 pm at the Historic Shuler Theater $15 admission A Mariachi Christmas Show featuring Antonio Renya
Receipt Saver Program November 25–December 31 Customers who shop local for the holidays will have a chance to win great prizes including a bedroom suite this year. For every $50 spent locally, a chance will be entered into the drawing.
Information: Brenda Ferri, (575) 445-2052, [email protected], www.ratonmainstreet.org
SILVER CITY
Downtown Shopping Kick-Off and Lighted Christmas Parade November 26, 2016, Saturday, parade starts at 7:00 pm Shop Small Bag Give-a-Way, Downtown Shopping Incentives, Lighted Christmas Parade
Information: Lucy Whitmarsh, (575) 534-1700, [email protected], www.silvercitymainstreet.com
TRUTH OR CONSEQUENCES
Small Business Saturday November 26, 2016, Saturday MainStreet Truth or Consequences is partnering with the Chamber of Commerce to encourage people to shop local. There will be drawings for people who make purchases in participating businesses.
7th Annual Old-Fashioned Christmas December 9, 2016, Friday, 6:00–9:00 pm Old-Fashioned Christmas kicks off with a light show in Downtown Truth or Consequences followed by our Christmas tree lighting. There will be music, pictures with Santa, carolers, a living nativity scene, fire barrels, dancers, and more. Check out local shops and restaurants for all your holiday needs as they will be open and have holiday sales.
Information: Linda DeMarino, (575) 740-6180, [email protected], www.torcmainstreet.org
ZUNI
Christmas Light Parade November 24, 2016, Thursday, 8:00 pm Theme: Bringing Back Traditional Christmas of Love, Harmony and Peace
Information: Noreene Lonasee, (505) 495-8507