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[email protected] djsresearch.co.uk FOREWORD “ Audiences today crave unique ways to engage with the experiences that they enjoy. AR/VR provide opportunities for immersion at a fraction of the cost in a wide variety of scenarios. “ Organizations that lean Through carefully crafted AR/VR experiences, people can feel authentically engrossed in situations that they would otherwise not want to partake in. into AR/VR technology This immersive thrill feels increasingly indistinguishable from the physical experience and the added production value that comes from AR/VR can will increasingly find go beyond what a user might be able to participate in, in real life. Digital technologies that enhance a user’s perception of physical space have strategic advantages.” massive potential to revolutionize how people engage with the world around them. The current generation of entertainment is only scratching the surface of what AR/VR is capable of. Applications in construction and healthcare are already creating a paradigm shift in the way industries are engaging with this technology and I do not anticipate that slowing down. Organizations that lean into AR/VR technology will increasingly find strategic advantages stemming from that knowledge base as users come to expect CONTENTS AR/VR implementations of products and services they previously consumed 03 Introduction in their real-world environment.” 04 Methodology 08 Findings Joshua Cooper 27 The future Senior Producer at Harry Potter Wizards Unite, Warner Bros.