Brigham Young University BYU ScholarsArchive Theses and Dissertations 2020-02-24 Self-Framing of Women in U.S. Politics on Instagram Madison Marie Parks Brigham Young University Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Fine Arts Commons BYU ScholarsArchive Citation Parks, Madison Marie, "Self-Framing of Women in U.S. Politics on Instagram" (2020). Theses and Dissertations. 9044. https://scholarsarchive.byu.edu/etd/9044 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact
[email protected]. Self-Framing of Women in U.S. Politics on Instagram Madison Marie Parks A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Pamela J. Brubaker, Chair Scott Church Kris Boyle School of Communications Brigham Young University Copyright © 2020 Madison Marie Parks All Rights Reserved ABSTRACT Self-Framing of Women in U.S. Politics on Instagram Madison Marie Parks School of Communications, BYU Master of Arts This study explored how women involved in U.S. politics visually framed themselves on their Instagram pages. While recent research in political communications examined the use of Facebook and Twitter, few studies assessed Instagram’s role in the game of politics. Guided by political and visual framing theories, a quantitative content analysis of Instagram posts (N = 1,947) from women involved in U.S. politics was conducted. This examination allowed for an exploration of how these public figures framed themselves on Instagram and the extent to which they shared personal content, despite their varied involvement in U.S.