Journal of Applied Applied Social Social Psychology Psychology2014,2015, ••, 45, pp. pp. ••–•• 105–121 The greatest magic of Harry Potter: Reducing prejudice Loris Vezzali1, Sofia Stathi2, Dino Giovannini1, Dora Capozza3, Elena Trifiletti4 1University of Modena and Reggio Emilia 2University of Greenwich 3University of Padova 4University of Verona Correspondence concerning this article should Abstract be addressed to Loris Vezzali, Dipartimento di Educazione e Scienze Umane, viale Allegri 9, Recent research shows that extended contact via story reading is a powerful strat- 42121 Reggio Emilia, Italy. egy to improve out-group attitudes. We conducted three studies to test whether E-mail:
[email protected] extended contact through reading the popular best-selling books of Harry Potter improves attitudes toward stigmatized groups (immigrants, homosexuals, refu- doi: 10.1111/jasp.12279 gees). Results from one experimental intervention with elementary school children and from two cross-sectional studies with high school and university students (in Italy and United Kingdom) supported our main hypothesis. Identification with the main character (i.e., Harry Potter) and disidentification from the negative character (i.e., Voldemort) moderated the effect. Perspective taking emerged as the process allowing attitude improvement. Theoretical and practical implications of the findings are discussed in the context of extended intergroup contact and social cognitive theory. Differences of habit and language are nothing at all if our various disciplines (Griesinger, 2002; Senland & Vozzola, aims are identical and our hearts are open. 2007). Albus Dumbledore It has been suggested that the novels have the potential to achieve a positive social impact. Knapp (2003) argues that the There is no doubt that the novels of Harry Potter, by the books can be of great appeal to children, who can thus be author J.