LITTERA SCRIPTA Economy Management Marketing Linguistics Pedagogy Education History LITTERA SCRIPTA (Economy, Management, Marketing, Linguistics, Pedagogy, Education, History) Mgr. Zdeněk Caha, MBA, Ph.D. – editor-in-chief doc. PhDr. František Stellner, Ph.D. – editor-in-chief Ing. Michal Ruschak – managing editor Ing. Vendula Velková – editor doc. Ing. Marek Vochozka, MBA, Ph.D. – chairman of the editorial board prof. Ing. Jan Váchal, CSc. – deputy chairman of the editorial board Adress Editor: The Institute of Technology and Business in České Budějovice Okružní 10 370 01 České Budějovice Czech Republic Tel.: +420 387 842 183 e-mail:
[email protected] http://journals.vstecb.cz/publications/littera-scripta/ ISSN 1805-9112 (Online) Date of issue: June 2016 Periodicity: Twice a year Since 2008 2015 - the Journal has been integrated into the ERIH PLUS (The European Reference for the Humanities and the Social Sciences). ©2016 The Institute of Technology and Business in České Budějovice EDITORIAL BOARD doc. Ing. Marek VOCHOZKA, MBA, Ph.D. – chairman The Institute of Technology and Business in České Budějovice prof. Ing. Jan VÁCHAL, CSc. – deputy chairman The Institute of Technology and Business in České Budějovice doc. PhDr. Václav DRŠKA, Ph.D. Charles University in Prague prof. zw. dr hab. Stefan FORLICZ Wyższa Szkoła Bankowa we Wrocławiu prof. Ing. Ivan GROS, CSc. The College of Logistics in Přerov prof. Dr. Alois HEISSENHUBER, DrSc., dr. h. c. Technische Universität München prof. Ing. Jan HRON, DrSc., dr. h. c. Czech University of Life Sciences Prague Ing. Veronika HEDIJA, Ph.D. College of Polytechnics Jihlava plk. Mgr. Štěpán KAVAN, Ph.D. College of European and Regional Studies České Budějovice doc.