BHARAT CORPORATION LIMITED ABOUT US

967th 289th BPCL GROUP

REFINING As on 31.3.2009

12 MMTPA at Group Share in Refining 7.5 MMTPA 15 % At

3 MMTPA 61.65 % holding

MARKETING MAJOR JVs INFRASTRUCTURE Bharat Oman Refineries Ltd Retail Outlets 8,400 Ltd LPG Distributors 2,117 Group Share Petronet LNG Ltd Installations 12 in Marketing Petronet CCK Ltd Depots 93 23 % Petronet Ltd Tankage (mn kl) 3.27 Central UP Gas Ltd Ltd Aviation stations 24 Sabarmati Gas Ltd LPG Plants 49 MS/HSD Bharat Renewable Energy Pipelines (Kms Incl. CCK) 1676 20 million KL/yr Bharat Star BPCL NETWORK

NR: 2672 Retail Outlets ER: 1100 Retail Outlets

3 million sq km

WR: 2160 Retail Outlets SR: 2468 Retail Outlets RETAIL STATION INFRASTRUCTURE

Forecourt Equipments Forecourt Infra-Structures Multi product dispensers Canopy Automation facilities Hoarding White oil Tanks Signage Auto LPG Tanks Driveway Boundary wall

Allied Facilities Back-end Support Sales building Shop Restaurant Generator ATM UPS Stabilizer Electrical panels Illumination BPCL RETAIL SBU BPCL HQ

NORTH EAST SOUTH SOUTH REGION REGION REGION REGION

15 10 15 13 TERRITORIES TERRITORIES TERRITORIES TERRITORIES

80 DEALERSHIPS 108 TERRITORY Engineer 20 VENDORS ENGINEER  3 TECHNICIANS  2000+ Equipments Geographical spread RETAIL SBU INFRASTRUCTURE Maintenance role holders and responsibilities

Technician Dealer Engineer Reports to Engineer Reports to Territory Stamping measuring units Reports to Territory Manager Lodges complaints Preventive routine maintenance Low literacy Overall maintenance in charge Low internet bandwidth Minor project jobs Liaising with Govt for approvals Tendering ,Vendor payments Assisting Sales Officers

External vendor- petty jobs External vendor AMC/Warranty

Reports to Engineer /Low literacy Reports to Engineer /Region/HQ Breakdown complaints Warranty and AMC works Civil /Electerical/ Mechanical Raises invoice/quotation to complaints Engineer/Region/HQ Raises invoice/quotation to engineer BROMA: BUSINESS CASE • Massive network expansion • Embracing technology • Complexities in maintaining the network : Govt control , logistics, no of vendors. • No of equipment, sustaining mkt share, expectation from stake-holders • Continuous avoidable engagement of field staff Complaints Job Allocation Complaints Complaint Resolution Complaints

Vendor payment DEALER Missed Out Complaints!!! TERRITORY ENGINEER LEGACY PROCESS

Call center model has continuous engagement Web application requires frequent access to site by engineer . 10 Time/effort intensive Manual bill % processing in SAP Need for an integrated CRM+SRM solution 2% 80%

8% BROMA: BUSINESS CASE Identified business needs:

• Need for connecting BPCL system to external stakeholders (Customers and vendors) to get real-time data on issues related to its field equipment

• Need for state-of-the-art maintenance monitoring system to reduce downtime and enforce SLAs on vendors

• Need for asset management system to track its equipments on real-time basis and gather MIS on its assets for accounting purpose on real-time basis

• Need for Inventory management system to track spare parts cost to keep cost/gallon at an optimum level.

• Need for additional supporting system (Software) for increasing productivity of its field staff, by reducing their un-productive time spent on SAP for entering data manually

• Need for an integrated CRM + SRM solution NEW BROMA PROCESS

ACCOUNTABILITY TRANSPARENCY BROMA

PRODUCTIVITY

Payment BROMA : Technical Landscape

Customer Vendor Technician Engineer

External MS Portal Internal MS Portal SAP Portal

Dot Net application SAP Net weaver Server ( SAP Server ( MS web Web application) application)

SAP MS ECC 6.0 SMS SQL Server Exchange Master Data Validation Server Server (database) Server (PR) (E-mails) An Overview of BROMA Process

Retail outlet Lodges complaint Work certification

System Vendor allocation logic Capture COST

Territory Engineer PO creation Work certification LIV processing

Work Technician Execution Closes work

Major Work Cost estimate Closes work Vendor Type Work Minor –SOR-AMC-Warranty Execution Invoicing BROMA : COST & TIME Savings

ELEMENTS PRE-BROMA POST- BROMA

Number of retail outlets all India: 6400 8400 Number of Engineers: 100 108

Average maintenance phone calls to engineer / day: 35 6

Average Bill line items typed by engineer in SAP / day: 230 10

Average downtime of equipments /RO / Month 20 Hrs 4 Hrs NOTIFICATIONS PATTERN : 2007

18000

15000

12000

9000 2007 Complaints 6000

3000

0 January February March April May June Month NOTIFICATIONS PATTERN :2008

18000

15000

12000

2007 9000 2008

Complaints 6000

3000

0

April May June July March January August February October September NovemberDecember Month NOTIFICATIONS PATTERN: 2009

18000

15000 Correction on Cancellation/ 12000 Duplication SAP 2007 Integration 2008 9000 2009

Complaints 6000

3000

0

April May June July March January August February October September NovemberDecember Month NOTIFICATIONS PATTERN :2010

18000

15000

12000 Aligned Network 2007 2008 9000 2009

Complaints 2010 6000

3000

0

April May June July March January August February October September NovemberDecember Month Notification Analysis

AUTOMATION, 8% BUILDING, 3%

TANK, 3% ELECTRICAL, 10%

DU, 76%

EQUIPMENT WISE COMPLAINT RATIO

DU ELECTRICAL TANK BUILDING AUTOMN

76% 10% 3% 3% 8% Ascertaining Network health

TOTAL vis-à-vis ACTIVE RETAIL OUTLETS

NORTH REGION

EAST REGION

ACTIVE OUTLETS TOTAL OUTLETS SOUTH REGION

WEST REGION

ALL INDIA

400 1,400 2,400 3,400 4,400 5,400 6,400 7,400 8,400 9,400 Dealer lodging Complaint

Role based complaints Role based Equipments Mapping Complaints to Equipment DEALER GETTING CONFIRMATION BPC/ Vendor getting Notification

SMS to BPC on Stoppage of Sales Vendor response to Notification Certification of job Estimation/ Invoicing by Vendor Payment through SAP Validation of Rates And finally………… How stake-holders have responded

•Excellent work. It can save everybody's time. Hearty Congrats ! ..Lodged by122073 Name..SHUKLA ASHAR & CO. Territory..Rajkot Retail Terr'y

• its a V good package. u can save a lot of time and its hassel-free too .in all it dealer friendly system . thnx to for developing this ...Lodged by146981 ,Name..AULAKH POWER POINT ,Territory..Jalandhar Ret T'ry

•************* THANKS TO BPCL TEAM !!!!!!!!!!! A NICE WAY TO SOLVE PROBLEMS !!!!!!!!!!!!! *************.Lodged by142273Name..KALIKA PETROLEUM SERVICES Territory..Thane T'ry

•Problems can become OPPORTUNITIES when you bring the right teams together. Thanks RAHUL (AKOLA) . Lodged by115809,Name..CAR CARE CENTRE Territory..Nagpur Retail Try

• FINE SYSTEM OF HAZZLEFREE COMPLAINTS... THE PACKAGE DEVELOPED FOR THE RO MAINTENANCE IS EXCELLANT WILL DEFINATELY HELP US IN MONITORING OUR BREAKDOWN TIME OF DU AND REDUCE THE SAME AT Lodged by120470 Thank you