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Lidewij Edelkoort LIDEWIJ EDELKOORT !""#$%&' fashion ® Lidewij Edelkoort ist seit 35 Jahren eine der bekanntesten und be- deutendsten TrendforscherInnen der Welt und gilt in der Fachwelt als a horti-cultural view eine der PionierInnen und BegründerInnen der Trendforschung. Die Sehnsucht nach der Zukunft Trendforschung ist keine «exakte» Wissenschaft. Es geht dabei immer wieder um neue und aktuelle Antwor- ten auf die immer gleichen Fragen zu finden: Wie wird unser Leben in Zukunft aussehen? Welche Wünsche und Bedürfnisse werden wir haben? Wie muss ein Produkt sein, um auf einem zukünftigen Markt erfolgreich zu sein? Lidewij Edelkoort erforscht die feinsten Entwicklungen im sozi- alen und kulturellen Lebensgefüge. Lidewij Edelkoorts Bibeln Jahren hob sie die Akademie zum Weltruf, Dabei verlässt sie sich primär auf ihre Ihre Publikationen «Bloom», «View on Co- welche heute zu den wichtigsten Design- Intuition, ihre außerordentliche Beob- lour» und die neun Trendbooks sind Fach- hochschulen weltweit gehört. Zu ihren Absol- achtungsgabe und ihren analytischen bibeln für Designer, Produktentwickler und venten gehören Designer wie Maarten Baas Sinn. Sie behält insbesondere die Marketing Manager führender Unternehmen. oder Hella Jongerius. Im Jahr 2013 war Lide- Pioniere unter den Konsumenten im Die zweijährlich von ihr in begrenzter Aufla- wij Edelkoort die Direktorin und Hauptkurato- Auge: Diejenigen, die schon auspro- ge herausgegebenen Trendbücher enthal- rin der MOBA 2013, die größte Modebiennale bieren, anziehen oder ausleben, was ten Analysen, Schlüsselwörter, beispielhafte der Welt in Arnheim. noch lange nicht in der breiten Masse Fotos, Stoff- und Farbmuster. Die handge- angekommen ist. fertigten Bücher durchleuchten die sich an- Zum Ritter geschlagen bahnenden Trends in der Mode, im Design, Lidewij Edelkoort erhielt schon viele ver- Strategien, Inspiration und Impulse Interior, Beauty und Wellness und erklären, schiedene Ehrungen und Auszeichnungen. Ihr Unternehmen Trend Union mit was sich die Konsumenten morgen wün- Das Times Magazine hat sie zu einer der 25 Hauptsitz in Paris und Zweigstellen in schen werden. einflussreichsten Menschen in der Modewelt New York, Tokyo usw. entwickelt für erkoren. Sie wurde zweimal zum Ritter ge- Kunden aus der Welt der Mode, Kos- Direktorin in Eindhoven schlagen, zuerst vom französischen und da- metik und Automobile, wie Shiseido, Lidewij Edelkoort war ebenfalls Direktorin nach vom niederländischen Staat. Vor kurzem Gap, Estée Lauder, Mooi und Coca der Designakademie Eindhoven, wo sie den erhielt sie aus den Händen Ihrer königlichen Cola, aber auch für Regierungen, Mu- Studiengang «Nachhaltiges und Humanitä- Hoheit, der Prinzessin Máxima, den prestige- seen und Banken Strategien für die res Design» einführte. Innerhalb von zehn trächtigen Prins-Bernhard-Kulturfonds-Preis. Zukunft. Text: Joan Billing Bild by Rui Weitere Informationen: Trendinformation GmbH, Baden, Schweiz; Anita Billing: Tel +41 (0)56 222 66 22 oder [email protected] .
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