TREND
LIDEWIJ EDELKOORT ICON OF TREND RESEARCH
She knows today, how we’ll be living tomorrow. Lidewij Edelkoort is regarded as the most influential trend researcher of our time. The Dutchwoman advises companies from around the world in terms of trends – and makes sure that we don’t miss any.
SLEEVES WILL SET THE TREND
From left: Prada, Jill Sander, Iris van Herpen o what does the future hold in store? ‘New forms and branch offices in New York City and Tokyo, develops will give fashion sense again’, said Lidewij, or concepts and marketing strategies for the fashion and ‘Li’ for short, Edelkoort at a seminar at the Par- cosmetics industries, the automotive industry, the enter- sons School. For some time now, the trend fore- tainment sector and also for hotels, restaurants, stores caster has held a chair at the New York design and supermarkets. Edelkoort regularly presents semi- S academy. Under the title ‘Transition – the Trans- nars and curates exhibitions and she was previously Shaping of Clothes’, Edelkoort is currently jetting around president of the renowned Eindhoven Design Academy the globe talking about the most important trends for for ten years. Twice a year, she also issues a publication Spring/Summer 2018. She defines the trend as a new with trend forecasts for the coming season. It’s hardly interpretation of cuts, in particular of the sleeve. ‘Next surprising that this booklet is today viewed as an essen- season, everyone who doesn’t detach themselves from tial indicator of success in the sector. New cuts, sculp- their classic patterns of cuts will be left out to dry’, pre- tural volume, paper-like materials and kimono-style She also predicts that the strict separation of seasonal col- dicts Edelkoort. She has been in the business for 35 creations will set the tone in the season of 2018. This lections will become increasingly obsolete. Meaning, winter years, and things are going excellently. Li Edelkoort is development will ensure that brands and fashion textiles will be used increasingly for summer collections and Recent seasons saw unisex fashion experience a degree of seen as an icon of trend research. The 67-year-old designers ‘will again need designers who really create vice versa. So, we’ll be wearing wool in the summer and hype, but truly gender-neutral fashion still seems some studies the finest developments in the fabric of cultural designs and pattern makers who really cut patterns.’ For chiffon in the winter. Edelkoort also ascribes great impor- way off. So whether this trend will come true next season, and social life and predicts future social developments. Edelkoort, surviving in the market is no longer a matter of tance to ‘Genderless Dressing’, to unisex fashion. ‘It is a fact remains doubtful. On the other hand, the comeback of the Well-known companies such as Coca Cola, Nissan, simply copying models. The new silhouette is expressed of life that we no longer have to worry about what gender. new silhouette, the new cuts, seems rather certain. Just Shiseido, Estée Lauder, Siemens, and also museums, above all in the sleeve and shoulder areas. ‘In the future, We no longer wish to define it. I think that this movement think of the label Vetements and their deconstructive cut- banks and even governments rely on her opinion. Her sleeves will indicate that one has understood what is will change the way we look at society, at children and at the ting techniques! Who knows, perhaps the French design
company, Trend Union, with its headquarters in Paris going on in the world of fashion’, reveals the Dutchwoman. Images Getty Pictures: way the people are with each other in the future.’ collective have already sought the Dutchwoman’s advice.
By Andrea Lucia Brun
54 55 TREND
LIDEWIJ EDELKOORT ICON OF TREND RESEARCH
She knows today, how we’ll be living tomorrow. Lidewij Edelkoort is regarded as the most influential trend researcher of our time. The Dutchwoman advises companies from around the world in terms of trends – and makes sure that we don’t miss any.
SLEEVES WILL SET THE TREND
From left: Prada, Jill Sander, Iris van Herpen o what does the future hold in store? ‘New forms and branch offices in New York City and Tokyo, develops will give fashion sense again’, said Lidewij, or concepts and marketing strategies for the fashion and ‘Li’ for short, Edelkoort at a seminar at the Par- cosmetics industries, the automotive industry, the enter- sons School. For some time now, the trend fore- tainment sector and also for hotels, restaurants, stores caster has held a chair at the New York design and supermarkets. Edelkoort regularly presents semi- S academy. Under the title ‘Transition – the Trans- nars and curates exhibitions and she was previously Shaping of Clothes’, Edelkoort is currently jetting around president of the renowned Eindhoven Design Academy the globe talking about the most important trends for for ten years. Twice a year, she also issues a publication Spring/Summer 2018. She defines the trend as a new with trend forecasts for the coming season. It’s hardly interpretation of cuts, in particular of the sleeve. ‘Next surprising that this booklet is today viewed as an essen- season, everyone who doesn’t detach themselves from tial indicator of success in the sector. New cuts, sculp- their classic patterns of cuts will be left out to dry’, pre- tural volume, paper-like materials and kimono-style She also predicts that the strict separation of seasonal col- dicts Edelkoort. She has been in the business for 35 creations will set the tone in the season of 2018. This lections will become increasingly obsolete. Meaning, winter years, and things are going excellently. Li Edelkoort is development will ensure that brands and fashion textiles will be used increasingly for summer collections and Recent seasons saw unisex fashion experience a degree of seen as an icon of trend research. The 67-year-old designers ‘will again need designers who really create vice versa. So, we’ll be wearing wool in the summer and hype, but truly gender-neutral fashion still seems some studies the finest developments in the fabric of cultural designs and pattern makers who really cut patterns.’ For chiffon in the winter. Edelkoort also ascribes great impor- way off. So whether this trend will come true next season, and social life and predicts future social developments. Edelkoort, surviving in the market is no longer a matter of tance to ‘Genderless Dressing’, to unisex fashion. ‘It is a fact remains doubtful. On the other hand, the comeback of the Well-known companies such as Coca Cola, Nissan, simply copying models. The new silhouette is expressed of life that we no longer have to worry about what gender. new silhouette, the new cuts, seems rather certain. Just Shiseido, Estée Lauder, Siemens, and also museums, above all in the sleeve and shoulder areas. ‘In the future, We no longer wish to define it. I think that this movement think of the label Vetements and their deconstructive cut- banks and even governments rely on her opinion. Her sleeves will indicate that one has understood what is will change the way we look at society, at children and at the ting techniques! Who knows, perhaps the French design
company, Trend Union, with its headquarters in Paris going on in the world of fashion’, reveals the Dutchwoman. Images Getty Pictures: way the people are with each other in the future.’ collective have already sought the Dutchwoman’s advice.
By Andrea Lucia Brun
54 55