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It's Just Packing

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It's Just Packing IT’S JUST PACKING Packages doesn’t matter in manufacturing? Ylemmän ammattikorkeakoulututkinnon opinnäytetyö Teknologiaosaamisen johtaminen Visamäki spring 2018 Katja Sivonen TIIVISTELMÄ VISAMÄKI Teknologia osaamisen johtaminen Tekijä Katja Sivonen Vuosi 2018 Työn nimi It’s just packing - Packages doesn’t matter in manufacturing? TIIVISTELMÄ Tämä työ on tehty ICT-alalla toimivalle matkapuhelinvalmistajalle Huawei Technologies Co.,Ltd:lle. Yhtiö työllistää globaalisti yli 180 000 henkilöä, joista 80 000 työskentelee R&D:ssä. Matkapuhelin markkinat ovat hyvin dynaaminen ja kilpailtu ala, jossa muutokset ovat nopeita ja katteet pieniä. Kun kilpailu on kovaa täytyy valmistajien löytää koko ajan uusia keinoja tehostaa toimiaan ja kasvattaa kateosuuttaan pysyäkseen mukana. Design for manufacturing, Design for assembly ja Lean periaatteet ovat olleet mukana tuotekehityksessä jo useita vuosikymmeniä ja niiden hyödyt tuotannon ja kokonaiskustannusten optimoinnissa ovat testattu ja verifioitu useilla eri toimialoilla. Niiden käyttö tuotteen myyntipakkauksen optimoinnissa on ollut vähäistä, lähinnä siksi ettei pakkauksen tehokkuuteen ole kiinnitetty paljoa huomiota sen kustannuksen ollessa pieni osa tuotteen kokonaiskustannusta. Tämän työn tavoitteena on esittää tapa ottaa nämä teoriat käyttöön Huawein myyntipakkauksien kehityksessä, selvittää mitä on Design for packing guideline sekä luoda sen sisältö ja mitata sen käyttöönoton aiheuttamat muutokset pakkauksen kokoonpanon tehokkuudessa. Työn teoreettinen viitekehys perustuu edellä mainittuihin periaatteisiin, sekä tutkijan omaan tietotaitoon aihealueesta. Tutkimusmetodi on toimintatutkimus, jossa käytetään sekä kvalitatiivisiä että kvantitatiivisiä metodeja. Tutkimus osoittaa yhden tavan määritella ja luoda guideline sekä todistaa valittujen teoreettisten viitekehysten soveltuvuuden sekä hyödyt myyntipakkauksen kehityksessä kokoonpanon tehokkuuden kasvuna. Tutkimuksen aikana esiin nousi käyttöönoton haasteet sekä eri organisaatioiden strategia ja manageri tason sitoutumisen tärkeys, jotta työn tulokset voitaisiin ottaa laajemmin käyttöön. Tärkeäksi kysymykseksi nousi: Voiko sitoutumista olla ennen todennettuja hyötyjä ja voiko todentamista tapahtua ilman sitoutumista? Avainsanat Design for manufacturing, Design for assembly, Lean, pakkaus, valmistettavuus Sivut 50 s. + liitteet 65 s. ABSTRACT VISAMÄKI Strategic Leading of Technology-based Business Author Katja Sivonen Year 2018 Subject of Master’s thesis It’s just packing - Packages doesn’t matter in manufacturing? ABSTRACT This thesis is done for Huawei Technologies Co.Ltd., a growing ICT business company that manufactures mobile phones. Company has globally over 180 000 employees, from which 80 000 work for R&D. Mobile phone market is dynamic and highly competitive environment, where changes are fast and profits are thin. To stay in competition manufacturers need to find new ways to improve efficiency and increase profit. Design for manufacturing, Design for assembly and Lean principles have been in use for decades and the benefits have been proven in multiple industries. In sales package development the usage is not same level due to attention put into it as it is only small part of total cost of product. Target for this study is to present a way to implement theories in Huawei mobile phone package development and clarify meaning of design for packing guideline and its content and verify the change effect to assembly efficiency. Theoretical frame is based on mentioned principles and researchers own experience. Research method is actions research that uses both qualitative and quantitative methods. Study defines one way to define and create guideline and verifies the suitability of chosen theories in packing context and implementation benefits in assembly efficiency increase. Challenges in implementation and importance of strategy and manager level commitment between organizations for further deployment came to the fore during the research. It raised on question: Can there be commitment before some verification of benefits and can verification happened before commitment? Keywords Design for manufacturing, Design for assembly, Lean, packaging, manufacturability Pages 50 p. + appendices 65 p. 1 INTRODUCTION ....................................................................................................... 1 2 CONTEXT ................................................................................................................... 3 2.1. Mobile phone industry ......................................................................................... 3 2.2. Manufacturing ..................................................................................................... 6 2.3. Packaging............................................................................................................. 7 2.4. HUAWEI ............................................................................................................. 8 2.5. Thesis structure and research methodology ....................................................... 10 2.6. Conclusions ....................................................................................................... 10 3 THEORY ................................................................................................................... 11 3.1. Design for manufacturability ............................................................................. 11 3.2. Concurrent engineering ..................................................................................... 12 3.3. Lean ................................................................................................................... 12 3.4. Design for assembly .......................................................................................... 12 3.5. Design for packing............................................................................................. 15 3.6. Guideline ........................................................................................................... 15 3.7. China culture...................................................................................................... 16 3.8. Conclusions ....................................................................................................... 17 4 RESEARCH METHODOLOGY............................................................................... 18 4.1. Research purpose ............................................................................................... 18 4.2. Action research as a method .............................................................................. 18 4.3. Need analysis and target .................................................................................... 19 4.4. Research execution ............................................................................................ 20 4.5. Study method Benchmarking ............................................................................ 20 4.6. Interview ............................................................................................................ 22 4.7. Observation ........................................................................................................ 22 4.8. Process analysis ................................................................................................. 23 5 EMPIRICAL PART ................................................................................................... 24 5.1. Project charter phase .......................................................................................... 24 5.1.1. Using theory to create base line ............................................................. 25 5.1.2. Huawei current state analysis ................................................................ 25 5.1.3. Interviews ............................................................................................... 25 5.1.4. Observation ............................................................................................ 27 5.1.5. Competitor analyses ............................................................................... 29 5.1.6. Guideline content ................................................................................... 30 5.1.7. Charter preparation ................................................................................ 31 5.1.8. Conclusions and charter review ............................................................. 31 5.2. Requirement analysis and solution design phase .............................................. 32 5.2.1. Weekly meeting ..................................................................................... 32 5.2.2. New product package analyses .............................................................. 32 5.2.3. Communication ...................................................................................... 33 5.2.4. Current documentation .......................................................................... 33 5.2.5. Task list creation .................................................................................... 34 5.2.6. Change request meeting with ID designer ............................................. 34 5.2.7. OOBE review ......................................................................................... 34 5.2.8. New design trial ..................................................................................... 34 5.2.9. Guideline ...............................................................................................
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