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Buzzangle Music 2017 U.S. Report

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Buzzangle Music 2017 U.S. Report BuzzAngle Music 2017 U.S. Report A report on 2017 U.S. Music Industry Consumption 1 00 • Contents BuzzAngle Music 2017 U.S. Report Contents Industry Introduction Consumption by P. 4 Day of Week 01 06 P. 33 Industry Summary Consumption by P. 7 Title Distribution 02 07 P. 36 Industry Consumption Impact Analysis Details P. 37 03 P. 18 08 Industry Market Research Consumption by Stats Genre P. 45 04 P. 23 09 Industry Consumption by Awards Release Period P. 53 05 P. 28 10 2 00 • Contents BuzzAngle Music 2017 U.S. Report Distributor- Album Charts Label Charts P. 62 11 15 P. 78 Major Distributor Song Charts Market Share P. 69 Overall 12 16 P. 87 Artist Charts Closing 13 P. 73 17 P. 94 Genre Charts 14 P. 77 3 01 • Introduction BuzzAngle Music 2017 U.S. Report 01 Introduction 4 01 • Introduction BuzzAngle Music 2017 U.S. Report Welcome to the BuzzAngle Music 2017 Year-End Report Welcome to BuzzAngle Music’s 2017 report on U.S. music consumption. 2017 saw a significant increase in overall consumption, an outstanding 12.8% over 2016 that marks the third year in a row with increasing growth. Audio stream consumption continued its explosive expansion with a 50.3% increase to 377B streams, an amazing 127B more streams than in 2016. Subscription streams are now at an impressive 80% of total audio streams, up from 76% in 2016. Both album sales and song sales continued to decline, 14.6% and 23.2% respectively, but physical sales declined only 7%, while vinyl sales continued its impressive growth with an increase of 20.1% over 2016 and now comprises 10.4% of all physical album sales. The BuzzAngle 2017 U.S. music report is filled with stats on consumption, top artists, albums and songs, as well as a number of interesting and fun highlights. We hope you enjoy it and we welcome any feedback. Best wishes for a healthy, happy and prosperous 2018! Jim Lidestri CEO 5 01 • Introduction B UZZA NGLE MUSIC 2017 U.S. REPORT Calculation Notes • The 2017 measurement period is 12/30/2016 through 12/28/2017 • The 2016 measurement period is 1/1/2016 through 12/29/2016 Album Consumption is calculated as follows: • Total Album Project Units (Audio Streams) = Album Sales + (Song Sales/10) + (On- Demand Audio Streams/1500) • Total Album Project Units (Total Streams) = Album Sales + (Song Sales/10) + (On- Demand Audio Streams/1500) + (On-Demand Video Streams/1500) Song Consumption is calculated as follows: • Total Song Project Units (Audio Streams) = Song Sales + (On-Demand Audio Streams/150) • Total Song Project Units (Total Streams) = Song Sales + (On-Demand Audio Streams/150) + (On-Demand Video Streams/150) Album Sales Weighting: • BuzzAngle Music does not providing any weighting factors on the physical album sales market. All units are exactly as reported from the retailers. Retailer/DSP Reporting Notices: • YouTube stopped reporting stream counts for songs that didn't exceed 1,000 per day starting in the third quarter of 2016, • Tidal stopped reporting their streams at the end of July, 2017. Release Period Category Definitions: • New: Releases up to 8 weeks old • Recent: Releases greater than 8 weeks old and up to 78 weeks old • Catalog: Releases greater than 78 weeks old and up to 156 weeks old • Deep Catalog: Releases greater than 156 weeks old 6 02 • Summary BuzzAngle Music 2017 U.S. Report 02 Summary 7 02 • Summary BuzzAngle Music 2017 U.S. Report Consumption 2017 2016 % Growth Total Album Consumption 603.2M 534.8M 12.8% Total Song Consumption 4.6B 3.6B 25.9% Total On-Demand Streams 598.0B 432.0B 38.4% Audio Streams 376.9B 250.7B 50.3% Subscription Streams Ad-Supported Streams Video Streams 221.1B 181.3B 21.9% Song Sales 563.7M 734.2M -23.2% Album Sales 148.1M 173.4M -14.6% Digital Album Sales 64.9M 83.9M -22.6% Physical Album Sales 83.2M 89.4M -7.0% CD Sales 74.5M 82.2M -9.4% Vinyl Sales 8.6M 7.2M 20.1% Cassette Sales 99.4K 42.1K 136.1% Total Album Consumption (Album Project Units) = Album Sales + (Song Sales/10) + (On-Demand Streams/1500) Total Song Consumption (Song Project Units) = Song Sales + (On-Demand Streams/150) BuzzAngle Music does not providing any weighting factors on the physical album sales market. All units are exactly as reported from the retailers. 8 02 • Summary BuzzAngle Music 2017 U.S. Report Consumption Breakdown 2017 2016 Change % of Total Album Consumption Album Sales 24.6% 32.4% -7.9 Song Sales 9.3% 13.7% -4.4 On-Demand Streams 66.1% 53.9% 12.2 % of Total On-Demand Streams Audio Streams 66.0% 62.0% +4 Video Streams 34.0% 38.0% -4 % of Total Audio Streams Subscription Streams 80.0% 76.3% 3.7 Ad-Supported Streams 20.0% 23.7% -3.7 % of Total Album Sales Digital Album Sales 43.8% 48.4% -4.6 Physical Album Sales 56.2% 51.6% 4.6 % of Total Physical Album Sales CD Sales 89.5% 91.9% -2.4 Vinyl Sales 10.4% 8.0% 2.3 Cassette Sales 0.1% 0.0% 0.1 9 02 • Summary B UZZA NGLE MUSIC 2017 U.S. REPORT 2017 U.S. Highlights Additional Consumption Highlights • Audio streams reached a new record high of 376.9 billion, up 50% over 2016. • Subscription streams grew 57% and accounted for 80% of total audio streams in 2017, up from 76% of total in 2016. • There were more than twice as many streams on any given day during 2017 (daily average of 1.67 billion) than there were song downloads for the entire year (563.7 million). • Vinyl album sales were up 20% over 2016 and accounted for more than 10% of all physical album sales for the first time (up from 8% in 2016). Top Consumption Highlights Albums • The top album of 2017 was ÷ by Ed Sheeran with 2,645,600 total project consumption units. • There were only two albums to break 1 million pure album sales during 2017: top- selling album of the year, reputation by Taylor Swift, with 1,899,772 sales and ÷ by Ed Sheeran with 1,042,255 album sales. • The top-selling vinyl album of the year was Guardians of the Galaxy: Awesome Mix Vol. 1 with 64,175 sales. • The top digital album of 2017 was reputation by Taylor Swift with 865,446 digital sales. Streaming Activity • In 2017, one song broke the one billion-stream mark for the first time ever, Despacito by Luis Fonsi and Daddy Yankee (1.1 billion streams) and was also the most streamed song of the year. Ed Sheeran’s Shape of You was the second most streamed song with 979.3 million streams. The previous record was held by Panda by Desiigner which had 736.8 million streams in 2016. 10 02 • Summary B UZZA NGLE MUSIC 2017 U.S. REPORT • HUMBLE. by Kendrick Lamar was the most audio-streamed song in 2017 with more than 555.2 million streams. • Despacito by Luis Fonsi and Daddy Yankee was also the most video-streamed song in 2017 with 594,059,722 million streams. • There were 16 songs that were streamed more than 500 million times in 2017, compared to six in 2016 and two in 2015. • There were 383 songs that streamed more than 100 million times in 2017 compared to 226 songs in 2016 and 111 songs in 2015. • The top 1,000 streamed songs in 2017 accounted for 122.2 billion streams, an increase of 33% over 2016’s top 1,000 streamed songs (91.8 billion). • Consistent with last year, 70%+ of the top 1,000 streamed songs in 2017 were either in the Urban or Pop genre. • 50% of the top 1,000 streamed songs were Urban songs (Rap/Hip-Hop at 40% and R&B at 10%). • Drake was the most streamed artist with 6 billion streams in 2017. This is the second year in a row that Drake broke 6 billion streams in one year. He is the only artist to have more than 6 billion in one year. The next closest was Future with 4.2 billion streams. Song Sales • There were two songs that had more than two million song downloads in 2017 compared to five in 2016 and 16 in 2015. • There were only 14 songs that sold more than one million song downloads in 2017 compared to 36 in 2016 and 60 songs in 2015. • Shape of You by Ed Sheeran was the most downloaded song in 2017 with 2,653,251 sales (roughly 150,000 more downloads than last year's most downloaded song, Can’t Stop the Feeling! by Justin Timberlake). • The top 1,000 song sales accounted for 170.9 million sales; down 30% over 2016’s top 1,000 songs (243 million sales). Industry Trends: Genre • The Rock genre (22.2% of total) was the top genre in terms of total album consumption, Rap/Hip Hop and Pop followed with 17.5% and 17.2% respectively. Latin was the top-growing genre, gaining 23% versus 2016. 11 02 • Summary B UZZA NGLE MUSIC 2017 U.S. REPORT • Once again, Hip-Hop/Rap (20.9%) was the top genre in terms of total song consumption, with Rock close behind with 19.8% share. • Consistent with 2016, Urban songs (Hip-Hop/Rap and R&B) were the most streamed songs in 2017 accounting for 32% of all streams. 19.3% were from titles in the Rock genre (including Rock, Alternative, Metal, Indie Rock, Punk) and 15.6% were Pop songs.
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