Success Story Hasbro

A Blue Ocean Systems Success Story...

Iron Man, Mr. Potato Head, My Little Pony and Blue Ocean Systems work together to open Hasbro’s toy lines in Peru

ron Man, Mr. Potato Head, My Little Pony and Blue Ocean Systems may make an unlikely Fantastic Four, but for Hasbro Latin America they are working to- I gether to open the company's toy lines in Peru. Hasbro Latin America handles Hasbro's entire prod- our first person there just last October, and we uct line throughout all of Latin America, except for are just starting to receive product there now." Mexico. The company's trademark line provides ac- tion toys for boys and girls such as the Transform- "As of today, we have very little experience ers; Star Wars characters; Marvel Products, includ- in using the SAP Business One product, and ing Spider Man and Iron Man; Strawberry Shortcake no operational experience at all, yet," Perez and the My Little Pony line of toys and accessories. said. "But a corporate neighbor of ours here in Miami installed SAP Business One in mid- Hasbro also produces board games such as Monop- 2007, and I liked that system." oly, Clue, Operation and Twister, as well as Play- skool products, PlayDough and Mr. Potato Head for Perez said he wanted to use SAP Business One in the pre-school market. Brazil, but couldn't find anyone there who used it. "But after talking with SAP about the Elias Perez, operations director for Hasbro product, they recommended Blue Latin America said that prior to opening its Ocean Systems, and so we called them office in Peru, the company all orders, and met David Smith." shipping ad plan- ning from its "Blue Ocean Systems knows how to work "David was assigned headquarters in to coordinate and run quickly and efficiently," Perez said. Miami. our project with Blue Elias Perez, Operations Director Ocean Systems," "Although we Hasbro, Latin America Perez said, "and we could distribute had the advantage our line of toys that Blue Ocean Sys- and games in Peru from our headquarters here tems already had people working in South Amer- in Miami, we wanted to start our own distribu- ica." tion system directly," Perez said. "We contacted Blue Ocean Systems in October Perez noted that Hasbro already was using SAP R3 in 2009." he said, "and after a telephone confer- a major upgrade of its U.S. and Canadian opera- ence call Blue Ocean Systems performed a dem- tions, and was using SAP R3 in Miami, Brazil and onstration of SAP Business One online." Chile. Hasbro, however, was unable to integrate its system into Peru, Perez added, and "had to find a "Blue Ocean Systems knows how to work quickly quick solution for Peru." and efficiently," Perez said. "We are already up

and running." "Peru is a brand new office," Perez said. "We hired

A Blue Ocean Systems Success Story…Hasbro

Perez noted that the Peru project was approved in to comply with local laws and accounting rules. December 2009, "and we were up and running in "That was the most difficult issue," he said. "You March." need a package of localization you can plug in and be legal right away per corporate and gov- "And it took that long only because of all the holiday ernmental regulations." down time in December and SAP Business One January," he "Our expansion plans include a new office in is a "proactive sys- added. Colombia and we will definitely use Blue Ocean tem," Perez said. Systems and SAP Business One there, as well." "It takes time to "We worked implement. And directly with Elias Perez, Operations Director although it's not as Blue Ocean Hasbro, Latin America flexible as SAP's Systems, and R3, you can apply David Smith in localization easier particular, throughout the entire process," and make minor changes." Perez said. Perez noted that "compared to SAP R3, there "Our first session was in Miami where we drew up are a lot of differences. SAP Business One may plans for the system," he said. "After that, we met not be as overpowering as SAP R3, but its ad- twice a week, at a minimum, online to discuss the vantage lies in its smaller size." He also ob- project as it moved forward." "And finally, we all served that SAP Business One needs less man- met in Peru for a week to finalize the project," he power to support the system. added. "That is probably one of the major reasons for Perez said that Hasbro Latin America "hopes to start going with it, along with its flexibility," Perez billing the first week in May. We are just waiting for said. our product lines to clear Peruvian customs." And Blue Ocean Systems' reputation of on Early May will be "the first real operational test of time and on budget performance definitely the system," Perez said, "and then volume will start will be included in Hasbro Latin America's up in July." future plans, Perez said.

The system includes "basically everything we need "Our expansion plans include a new office in Co- to run the Peruvian operations directly from there, lombia," Perez said, "and we will definitely use instead of having to buy directly from Miami, as we Blue Ocean Systems and SAP have been doing," he said. Business One there, as well." "And we may also use Blue "Now, we will be able to offer the entire Hasbro line Ocean in Korea as well when we in Peru live," he added, with complete control of or- start our operations there," dering, billing, inventory control, customer informa- he said. tion and other functions in-country." Blue Ocean Systems pro- Perez said he "enjoyed working with Blue Ocean vides quality personal, Systems," and has plans to include them in future professional, and experienced small business and technology Latin American and other operations. "The entire consulting services. We apply big business knowledge and experience to a small business owner’s unique needs. SAP installation worked efficiently and smoothly," he Business One gives you complete control. said. "Of course, there are always glitches and im- www.blueoceansys.com plementation problems to solve; it's the nature of SAP is a trademark or registered trademark of SAP AG in the beast of any IT project." Germany and in several other countries. www.sap.com