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Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore
ounting cc & A f M Patrick Sim, J Account Mark 2015, 4:3 o a l r a k e n Journal of Accounting & DOI: 10.4172/2168-9601.1000142 t r i n u g o J ISSN: 2168-9601 Marketing Review Article Open Access Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore Abstract The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main points of the case and explain how the material in the global marketing review relates to the case. The issues to be discussed will involve Mattel’s global marketing strategy for Barbie and its success. This will be negotiated with its brand strength as well as its icon status and how to create more marketing opportunities and turn the sales around in the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes global in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The essay will also highlight the future suggestions for the product and the company. Keywords: Global marketing; Barbie branding; Sustainable efforts; Branding and key success factors for sustainable efforts Cultural nuance; Iconic marketing Mattel is a big, successful brand, which has good brand strength, Introduction financially and through its strong customer based loyalty. It can be analyzed that Mattel/Barbie must maintain these success factors and Global marketing strategy be sustainable in marketing efforts to be able to increase their future Global marketing as defined by Doyle [1] suggests “marketing on a opportunities:- worldwide scale reconciling or taking commercial advantage of global • Economies of scale in production and distribution; operational differences, similarities and opportunities in order to meet global objectives”. -
Hasbro Closes Acquisition of Saban Properties' Power Rangers And
Hasbro Closes Acquisition of Saban Properties’ Power Rangers and other Entertainment Assets June 12, 2018 PAWTUCKET, R.I.--(BUSINESS WIRE)--Jun. 12, 2018-- Hasbro, Inc. (NASDAQ: HAS) today announced it has closed the previously announced acquisition of Saban Properties’ Power Rangers and other Entertainment Assets. The transaction was funded through a combination of cash and stock valued at $522 million. “Power Rangers will benefit from execution across Hasbro’s Brand Blueprint and distribution through our omni-channel retail relationships globally,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Informed by engaging, multi-screen entertainment, a robust and innovative product line and consumer products opportunities all built on the brand’s strong heritage of teamwork and inclusivity, we see a tremendous future for Power Rangers as part of Hasbro’s brand portfolio.” Hasbro previously paid Saban Brands$22.25 million pursuant to the Power Rangers master toy license agreement, announced by the parties in February of 2018, that was scheduled to begin in 2019. Those amounts were credited against the purchase price. Upon closing, Hasbro paid $131.23 million in cash (including a $1.48 million working capital purchase price adjustment) and $25 million was placed into an escrow account. An additional $75 million will be paid on January 3, 2019. These payments are being funded by cash on the Company’s balance sheet. In addition, the Company issued 3,074,190 shares of Hasbro common stock to Saban Properties, valued at $270 million. The transaction, including intangible amortization expense, is not expected to have a material impact on Hasbro’s 2018 results of operations. -
England Singles TOP 100 2019 / 25 22.06.2019
22.06.2019 England Singles TOP 100 2019 / 25 Pos Vorwochen Woc BP Titel und Interpret 2019 / 25 - 1 11151 5 I Don't Care . Ed Sheeran & Justin Bieber 222121 2 Old Town Road . Lil Nas X 333241 7 Someone You Loved . Lewis Capaldi 44471 2 Vossi Bop . Stormzy 555112 Bad Guy . Billie Eilish 67764 Hold Me While You Wait . Lewis Capaldi 78896 SOS . Avicii feat. Aloe Blacc 8 --- --- 1N8 No Guidance . Chris Brown feat. Drake 99939 Cross Me . Ed Sheeran feat. Chance The Rapper & PnB Rock 10 11 11 1110 All Day And Night . Jax Jones & Martin Solveig pres. Europa . 11 10 10 69 If I Can't Have You . Shawn Mendes 12 --- 14 309 Grace . Lewis Capaldi 13 15 --- 213 Shine Girl . MoStack feat. Stormzy 14 13 --- 213 Never Really Over . Katy Perry 15 24 39 315 Wish You Well . Sigala & Becky Hill 16 17 13 73 Me! . Taylor Swift feat. Brendon Urie Of Panic! At The Disco 17 6 6 132 Piece Of Your Heart . Meduza feat. Goodboys 18 --- --- 1N18 Mad Love . Mabel 19 --- --- 1N19 Stinking Rich . MoStack feat. Dave & J Hus 20 --- --- 1N20 Heaven . Avicii . 21 22 18 318 The London . Young Thug feat. J. Cole & Travi$ Scott 22 --- --- 1N22 Shockwave . Liam Gallagher 23 30 31 323 One Touch . Jesse Glynne & Jax Jones 24 27 23 618 Guten Tag . Hardy Caprio & DigDa T 25 14 --- 214 What Do You Mean . Skepta feat. J Hus 26 43 48 1526 Ladbroke Grove . AJ Tracey 27 34 29 327 Easier . 5 Seconds Of Summer 28 18 47 518 Greaze Mode . -
TOYS Balls Barbie Clothes Board Books-English and Spanish Books
TOYS Balls Ping Pong Balls Barbie clothes Ping Pong Paddles Board Books-English and Spanish Play Food and Dishes Books-English and Spanish Playskool KickStart Cribgym Busy Boxes Pool Stick Holder Colorful Rainsticks Pool Stick repair kits Crib Mirrors Pool sticks Crib Mobiles-washable (without cloth) Pop-up Toys Etch-A-Sketch Puzzles Fisher Price Medical Kits Rattles Fisher Price people and animals See-n-Say FisherPrice Infant Aquarium Squeeze Toys Infant Boppy Toddler Riding Toys Magna Doodle Toys that Light-up Matchbox Cars Trucks Musical Toys ViewMaster and Slides Nerf Balls-footballs, basketballs GAMES Battleship Life Scattergories Boggle Lotto Scattergories Jr. Boggle Jr. Lucky Ducks Scrabble Checkers Mancala Skipbo Cards Chess Mastermind Sorry Clue Monopoly Taboo Connect Four Monopoly Jr. Trivial Pursuit-90's Cranium Operation Trouble Family Feud Parchesi Uno Attack Guess Who Pictionary Uno Cards-Always Needed Guesstures Pictionary Jr Upwords Jenga Playing Cards Who Wants to Be a Millionaire Lego Game Rack-O Yahtzee ARTS AND CRAFTS Beads & Jewelry Making Kits Crayola Washable Markers Bubbles Disposable Cameras Children’s Scissors Elmer's Glue Coloring Books Fabric Markers Construction Paper-esp. white Fabric Paint Craft Kits Foam shapes and letters Crayola Colored Pencils Glitter Crayola Crayons Glitter Pens Glue Sticks Play-Doh tools Journals Scissor w/Fancy edges Letter Beads Seasonal Crafts Model Magic Sizzex Accessories Paint Brushes Stickers Photo Albums ScrapBooking Materials Plain White T-shirts -all sizes Play-Doh ELECTRONICS -
Ecad Julho 2020
PLANILHA DE PROGRAMAÇÃO MUSICAL - RÁDIO RAZÃO SOCIAL: SISTEMA 103 DE RADIOS LTDA - EPP CNPJ: 82721226000146 NOME FANTASIA: DIAL: 103.7 CIDADE: UF: EXECUÇÃO DATA HORA MÚSICA INTÉRPRETE AUTOR GRAVADORA AO VIVO MECÂNICA 01/07/2020 05:10 BOMBACHA RISCADA ALBINO MANIQUE X 01/07/2020 05:13 BOMBACHA RISCADA ALBINO MANIQUE X 01/07/2020 05:17 PRA NUNCA PERDER A ESSENCIA BAITACA X 01/07/2020 05:21 RODA DE CHIMARRAO OS MATEADORES X 01/07/2020 05:24 ZAINO APORREADO MANO LIMA X 01/07/2020 05:32 CINCO E MEIA DA MANHA ANDRE TEIXEIRA X 01/07/2020 05:37 AMANSADOR DE CAVALO GRUPO BANDO GAUCHO X 01/07/2020 05:42 RANCHEIRA DA MARUCA CHIQUITO E BORDONEIO X 01/07/2020 05:48 UM BOM DIA, MEU RIO GRANDE JORGE FREITAS E GRUPO PATRIA GAUCHA X 01/07/2020 05:52 ESTANCIAS DA FRONTEIRA LUIZ MARENCO X 01/07/2020 05:56 GINETEANDO TEMPORAL OS MONARCAS X 01/07/2020 06:18 TEMPO FEIO MAURO MORAES X 01/07/2020 06:43 PROSEANDO COM DEUS MANO LIMA X 01/07/2020 06:56 HOSPITALIDADE OS 3 XIRUS X 01/07/2020 07:22 TEMPO FEIO CESAR OLIVEIRA E ROGERIO MELO X 01/07/2020 07:44 BUGIU DO VELHO DUCA GRUPO QUERENCIA X 01/07/2020 07:48 VELHO RIO GRANDE SANTO CHAO X 01/07/2020 12:02 KEY LARGO 1982 BERTIE HIGGINS X 01/07/2020 12:05 SOMENTE O SOL DEBORAH BLANDO X 01/07/2020 12:10 ANUNCIACAO 1983 ALCEU VALENCA X 01/07/2020 12:18 TOO MANY BROKEN HEARTS (1989) JASON DONOVAN X 01/07/2020 12:23 SE VOCE VAI ME FAZER FELIZ JULIO IGLESIAS X 01/07/2020 12:26 SPIRITS HAVING FLOWN 1979 BEE GEES X 01/07/2020 12:36 A MATTER OF FELLING DURAN DURAN X 01/07/2020 12:42 DON'T CHA (2005) THE PUSSYCAT DOLLS X 01/07/2020 -
ARCHITECTS of INTELLIGENCE for Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS of INTELLIGENCE
MARTIN FORD ARCHITECTS OF INTELLIGENCE For Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS OF INTELLIGENCE THE TRUTH ABOUT AI FROM THE PEOPLE BUILDING IT MARTIN FORD ARCHITECTS OF INTELLIGENCE Copyright © 2018 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information. Acquisition Editors: Ben Renow-Clarke Project Editor: Radhika Atitkar Content Development Editor: Alex Sorrentino Proofreader: Safis Editing Presentation Designer: Sandip Tadge Cover Designer: Clare Bowyer Production Editor: Amit Ramadas Marketing Manager: Rajveer Samra Editorial Director: Dominic Shakeshaft First published: November 2018 Production reference: 2201118 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78913-151-2 www.packt.com Contents Introduction ........................................................................ 1 A Brief Introduction to the Vocabulary of Artificial Intelligence .......10 How AI Systems Learn ........................................................11 Yoshua Bengio .....................................................................17 Stuart J. -
Hasbro's Iconic MR. POTATO HEAD Character Celebrates 60Th Birthday
February 14, 2012 Hasbro's Iconic MR. POTATO HEAD Character Celebrates 60th Birthday Everyone's Favorite Tater Commemorates 60 Spud-tastic Years as a Pop Culture Icon PAWTUCKET, R.I.--(BUSINESS WIRE)-- This year, Hasbro, Inc. (NASDAQ: HAS) will mark the 60th anniversary of the Company's official "spokes spud," the MR. POTATO HEAD character. A classic rite of passage for most preschoolers, the MR. POTATO HEAD toy is one of Hasbro's most cherished characters with more than 100 million toys sold in more than 30 markets around the world. Through the past 60 years, the timeless tater has evolved from a toy box classic into a pop culture icon and has kept himself relevant by tapping into trends and entertainment. "For the past 60 years, the MR. POTATO HEAD toy has inspired imaginative play in young children and charmed fans of all ages through his roles in movies and on television." said Jerry Perez, Senior Vice President and Global Brand Leader, Playskool. "We're thrilled to see that he has evolved from classic parts and pieces to a household name that is ‘rooted' in pop culture and entertainment." The MR. POTATO HEAD character will celebrate this milestone year on his Facebook page enjoying a year of adventures with the MRS. POTATO HEAD character, starting with a birthday bash at American International Toy Fair in New York City. New product introductions for 2012 include the MASHLY IN TH LOVE MR. AND MRS. 60 ANNIVERSARY EDITION set featuring the couple holding Mr. and Mrs. Potato Head admire a birthday cake as a group sings to celebrate Mr. -
293-8788 [email protected] RAINBOW BRITE HEADS to TOYS
FOR IMMEDIATE RELEASE CONTACT: Ilona Zaks United Media (212) 293-8788 [email protected] RAINBOW BRITE HEADS TO TOYS ‘R US WITH AN EXCLUSIVE LINE FROM PLAYMATES TOYS Fashion Dolls and Horses To Roll Out In Time For Holiday 2009 New York (June 2, 2009) -- Rainbow Brite’s master toy licensee Playmates Toys will be unveiling its much anticipated line of a contemporized fashion dolls and horses exclusively at Toys R’ Us in time for holiday 2009, honoring the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore. Rainbow Brite plush, small dolls, large dolls, and play sets will follow at other select retailers in 2010. United Media, a leading independent licensing and syndication company, has been working with long- time partner Hallmark to build a licensing program in support of Rainbow Brite. Introduced by Hallmark Cards as an animated television series in 1984, the Rainbow Brite franchise generated $1 billion in retail sales of dolls, toys and other licensed products. Empowering a new generation of girls to spread hope and happiness, a new innovative program launch is underway featuring Rainbow and her best friends Tickled Pink and Moonglow. Rainbow Brite marks the third addition to the United Media and Hallmark licensing relationship, which also includes the popular hoops&yoyo and Maxine brands. Playmates Toys and Hallmark will support the Rainbow Brite product launch with character content online and in-pack and through the “Share A Rainbow” challenge, an inspiring socially-conscious program that taps kids’ desire to “help” and encourages girls to channel their energies into creating a better world. -
Hasbro and Discovery Communications Announce Joint
Hasbro and Discovery Communications Announce Joint Venture to Create Television Network Dedicated to High-Quality Children's and Family Entertainment and Educational Content April 30, 2009 - Multi-Platform Initiative Planned to Premiere in Late 2010; TV Network to Reach Approximately 60 Million Nielsen Households in the U.S. Served by Discovery Kids Channel - - Joint Media Call with Hasbro CEO and Discovery CEO at 8:15 AM Eastern Today; Hasbro Investor Call with Hasbro CEO and Hasbro CFO & COO at 8:45 AM Eastern Today; See Dial-in and Webcast Details at End of Release - PAWTUCKET, R.I. and SILVER SPRING, Md., April 30 /PRNewswire-FirstCall/ -- Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) today announced an agreement to form a 50/50 joint venture, including a television network and website, dedicated to high-quality children's and family entertainment and educational programming built around some of the most well-known and beloved brands in the world. As part of the transaction, the joint venture also will receive a minority interest in the U.S. version of Hasbro.com. Both the network and the venture's online component will feature content from Hasbro's rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows, and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery's extensive library of award- winning children's educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers. -
FAX: 310-252-2922 American Girl Corporate Service Support PO Box
CHILDREN’S PERSONAL INFORMATION ACCESS REQUEST Mattel, Fisher-Price and American Girl respect your and your child’s privacy, and will do our best to process your request as quickly as possible. We must insure that the request comes from a child’s parent or legal guardian, so please help us by completing this form. *To respond to your request you must provide information on the brand website (URL) your child visited. Please print this form, fill in all of the information below and then mail or fax it to us at as follows: For requests to Mattel or Fisher-Price: Personal Information Review Access Request Mattel, Inc. International & Regulatory Affairs 333 Continental Boulevard M1-1202 El Segundo, CA 90245 FAX: 310-252-2922 For requests to American Girl: Personal Information Review Access Request American Girl Corporate Service Support PO Box 620497 Middleton, WI 53562-0497 FAX: 608-836-0761 After verifying your information, we will send you a response via U.S. mail. *Website Visited: _______________________________________ (For example: barbie.com or hotwheels.com) Child’s First Name: _____________________________________ Child’s E-mail Address: __________________________________ Child’s Password: ______________________________________ Child’s Screen Name: ___________________________________ Parent/Guardian’s Full Name: ____________________________________________ Parent/Guardian’s Full Address: __________________________________________ __________________________________________ __________________________________________ Parent/Guardian’s E-mail Address: ________________________________________ I am requesting that you: __ Delete my child’s personal information from this site’s marketing database. I understand that this will mean that my child will not receive updates or information from this site, and will be eliminated from any sweepstakes or contests he or she may have registered for. -
The Magic of Friendship Comes to the Big Screen in a New My Little Pony Movie from Hasbro's Allspark Pictures and Lionsgate
The Magic of Friendship Comes to the Big Screen in a New My Little Pony Movie from Hasbro's Allspark Pictures and Lionsgate August 7, 2015 The Magic of Friendship Comes to the Big Screen in a New My Little POny Movie from Hasbro's Allspark Pictures and Lionsgate SANTA MONICA, Calif. and PAWTUCKET, R.I., Aug. 7, 2015 /PRNewswire/ -- Lionsgate (NYSE: LGF), a premier next generation global content leader, and Hasbro, Inc. (NASDAQ: HAS), a global company creating the world's best play experiences, are teaming up to prove that "friendship is magic" as the two companies bring Hasbro's world famous MY LITTLE PONY franchise to the big screen. Meghan McCarthy, fan-favorite writer and producer for the My Little Pony: Friendship is Magic animated series, is penning the screenplay, which will be produced by Hasbro's Allspark Pictures. Lionsgate will be distributing and marketing the film globally (except in China). Tony® and Emmy Award®-winning actress Kristin Chenoweth will voice a new character in the film, which is Hasbro's first animated feature. The MY LITTLE PONY brand has been enchanting fans of all ages worldwide for more than 30 years with its socially relevant messages of acceptance and friendship. What started in 1983 as a toy line of colorful ponies with unique symbols, called "cutie marks," has since exploded into international, multi-media, pop culture phenomena that grossed over $1 billion in retail sales in 2014. The entertainment continues to engage and inspire kids and families in over 180 countries across the globe. "We are pleased to partner with Hasbro to bring their brands to audiences in new and exciting ways," said Lionsgate Motion Picture Group Co-President Erik Feig. -
Jall 20 Great Extended Play Titles Available in June
KD 9NoZ ! LO9O6 Ala ObL£ it sdV :rINH3tID AZNOW ZHN994YW LIL9 IOW/ £L6LI9000 Heavy 906 ZIDIOE**xx***>r****:= Metal r Follows page 48 VOLUME 99 NO. 18 THE INTERNATIONAL NEWSWEEKLY OF MUSIC AND HOME ENTERTAINMENT May 2, 1987/$3.95 (U.S.), $5 (CAN.) Fla. Clerk Faces Obscenity Radio Wary of Indecent' Exposure Charge For Cassette Sale FCC Ruling Stirs Confusion April 20. She was charged with vio- BY CHRIS MORRIS lating a state statute prohibiting ington, D.C., and WYSP Philadel- given further details on what the LOS ANGELES A Florida retail "sale of harmful material to a per- BY KIM FREEMAN phia, where Howard Stern's morn- new guidelines are, so it's literally store clerk faces felony obscenity son under the age of 18," a third -de- NEW YORK Broadcasters are ex- ing show generated the complaints impossible for me to make a judg- charges for selling a cassette tape gree felony that carries a maximum pressing confusion and dismay fol- that appear to have prompted the ment on them as a broadcaster." of 2 Live Crew's "2 Live Crew Is penalty of five years in jail or a lowing the Federal Communications FCC's new guidelines. According to FCC general coun- What We Are" to a 14- year -old. As a $5,000 fine. Commission's decision to apply a "At this point, we haven't been (Continued on page 78) result of the case, the store has The arrest apparently stems from broad brush to existing rules defin- closed its doors. the explicit lyrics to "We Want ing and regulating the use of "inde- Laura Ragsdale, an 18- year -old Some Pussy," a track featured on cent" and /or "obscene" material on part-time clerk at Starship Records the album by Miami-based 2 Live the air.