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Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore
ounting cc & A f M Patrick Sim, J Account Mark 2015, 4:3 o a l r a k e n Journal of Accounting & DOI: 10.4172/2168-9601.1000142 t r i n u g o J ISSN: 2168-9601 Marketing Review Article Open Access Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore Abstract The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main points of the case and explain how the material in the global marketing review relates to the case. The issues to be discussed will involve Mattel’s global marketing strategy for Barbie and its success. This will be negotiated with its brand strength as well as its icon status and how to create more marketing opportunities and turn the sales around in the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes global in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The essay will also highlight the future suggestions for the product and the company. Keywords: Global marketing; Barbie branding; Sustainable efforts; Branding and key success factors for sustainable efforts Cultural nuance; Iconic marketing Mattel is a big, successful brand, which has good brand strength, Introduction financially and through its strong customer based loyalty. It can be analyzed that Mattel/Barbie must maintain these success factors and Global marketing strategy be sustainable in marketing efforts to be able to increase their future Global marketing as defined by Doyle [1] suggests “marketing on a opportunities:- worldwide scale reconciling or taking commercial advantage of global • Economies of scale in production and distribution; operational differences, similarities and opportunities in order to meet global objectives”. -
March 30 2018 Seminole Tribune
BC cattle steer into Brooke Simpson relives time Heritage’s Stubbs sisters the past on “The Voice” win state title COMMUNITY v 7A Arts & Entertainment v 4B SPORTS v 1C Volume XLII • Number 3 March 30, 2018 National Folk Museum 7,000-year-old of Korea researches burial site found Seminole dolls in Manasota Key BY LI COHEN Duggins said. Copy Editor Paul Backhouse, director of the Ah-Tah- Thi-Ki Museum, found out about the site about six months ago. He said that nobody BY LI COHEN About two years ago, a diver looking for Copy Editor expected such historical artifacts to turn up in shark teeth bit off a little more than he could the Gulf of Mexico and he, along with many chew in Manasota Key. About a quarter-mile others, were surprised by the discovery. HOLLYWOOD — An honored Native off the key, local diver Joshua Frank found a “We have not had a situation where American tradition is moving beyond the human jaw. there’s organic material present in underwater horizon of the U.S. On March 14, a team of After eventually realizing that he had context in the Gulf of Mexico,” Backhouse researchers from the National Folk Museum a skeletal centerpiece sitting on his kitchen said. “Having 7,000-year-old organic material of Korea visited the Hollywood Reservation table, Frank notified the Florida Bureau of surviving in salt water is very surprising and to learn about the history and culture Archaeological Research. From analyzing that surprise turned to concern because our surrounding Seminole dolls. -
TOYS Balls Barbie Clothes Board Books-English and Spanish Books
TOYS Balls Ping Pong Balls Barbie clothes Ping Pong Paddles Board Books-English and Spanish Play Food and Dishes Books-English and Spanish Playskool KickStart Cribgym Busy Boxes Pool Stick Holder Colorful Rainsticks Pool Stick repair kits Crib Mirrors Pool sticks Crib Mobiles-washable (without cloth) Pop-up Toys Etch-A-Sketch Puzzles Fisher Price Medical Kits Rattles Fisher Price people and animals See-n-Say FisherPrice Infant Aquarium Squeeze Toys Infant Boppy Toddler Riding Toys Magna Doodle Toys that Light-up Matchbox Cars Trucks Musical Toys ViewMaster and Slides Nerf Balls-footballs, basketballs GAMES Battleship Life Scattergories Boggle Lotto Scattergories Jr. Boggle Jr. Lucky Ducks Scrabble Checkers Mancala Skipbo Cards Chess Mastermind Sorry Clue Monopoly Taboo Connect Four Monopoly Jr. Trivial Pursuit-90's Cranium Operation Trouble Family Feud Parchesi Uno Attack Guess Who Pictionary Uno Cards-Always Needed Guesstures Pictionary Jr Upwords Jenga Playing Cards Who Wants to Be a Millionaire Lego Game Rack-O Yahtzee ARTS AND CRAFTS Beads & Jewelry Making Kits Crayola Washable Markers Bubbles Disposable Cameras Children’s Scissors Elmer's Glue Coloring Books Fabric Markers Construction Paper-esp. white Fabric Paint Craft Kits Foam shapes and letters Crayola Colored Pencils Glitter Crayola Crayons Glitter Pens Glue Sticks Play-Doh tools Journals Scissor w/Fancy edges Letter Beads Seasonal Crafts Model Magic Sizzex Accessories Paint Brushes Stickers Photo Albums ScrapBooking Materials Plain White T-shirts -all sizes Play-Doh ELECTRONICS -
2011 Annual Report
Mattel Annual Report 2011 Click to play! Please visit: www.Mattel.com/AnnualReport The imagination of children inspires our innovation. Annual Report 2011 80706_MTL_AR11_Cover.indd 1 3/7/12 5:34 PM Each and every year, Mattel’s product line-up encompasses some of the most original and creative toy ideas in the world. These ideas have been winning the hearts of children, the trust of parents and the recognition of peers for more than 65 years. 80706_MTL_AR11_Text.indd 2 3/7/12 8:44 PPMM To Our Shareholders: am excited to be Mattel’s sixth environment. The year proved Chief Executive Offi cer in 67 to be a transition period for years, and honored to continue Fisher-Price with the expiration the legacy of such visionaries of the Sesame Street license as Mattel founders Ruth and and our strategic re-positioning Elliot Handler; Herman Fisher of the brand. and Irving Price, the name- sakes of Fisher-Price; Pleasant We managed our business Rowland, founder of American accordingly as these challenges Girl; and Reverend W. V. Awdry, played out during the year. We creator of Thomas & Friends®. maintained momentum in our core brands, such as Barbie®, First and foremost, I would like Hot Wheels®, American Girl® to acknowledge and thank and our new brand franchise, Bob Eckert for his tremendous Monster High®, as well as with contributions to the company key entertainment properties, during the last decade. Bob is such as Disney Princess® and a great business partner, friend CARS 2®. As a result, 2011 and mentor, and I am fortunate marks our third consecutive to still be working closely with year of solid performance: him as he remains Chairman revenues and operating of the Board. -
H.E. Ms. Angela Merkel, Chancellor of the Federal Republic of Germany, Addresses 100Th International Labour Conference
H.E. Ms. Angela Merkel, Chancellor of the Federal Republic of Germany, Addresses 100th International Labour Conference In the first ever visit of a German Chancellor to the International Labour Organisation (ILO), H.E. Ms. Angela Merkel today addressed the Organization’s annual conference. Speaking to the historic 100th session of the International Labour Conference (ILC) Ms Merkel highlighted the increasing role played by the ILO in closer international cooperation. The G8 and G20 meetings would be “unthinkable without the wealth of experience of this Organisation”, she said, adding that the ILO’s involvement was the only way “to give globalization a form, a structure” (In German with subtitles in English). Transcription in English: Juan Somavia, Director-General, International Labour Organization: “Let me highlight your distinctive sense of policy coherence. Since 2007, you have regularly convened in Berlin the heads of the IMF, World Bank, WTO, OECD and the ILO, and urged us to strengthen our cooperation, and this with a view to building a strong social dimension of globalization and greater policy coherence among our mandates. These dialogues, under your guidance, have been followed up actively by the ILO with important joint initiatives with all of them, whose leaders have all addressed the Governing Body of the ILO. You have been a strong voice for a fairer, more balanced globalization in which much needs to be done by all international organizations.” Angela Merkel, Chancellor of Germany: “Universal and lasting peace can be established only if it is based on social justice.” This is the first sentence of the Constitution of the ILO and I also wish to start my speech with these words, as they clearly express what the ILO is all about and what it is trying to achieve: universal peace. -
To Chancellor Dr. Angela Merkel C/O Minister of Finance Dr. Wolfgang Schäuble C/O Vice Chancellor Sigmar Gabriel
To Chancellor Dr. Angela Merkel c/o Minister of Finance Dr. Wolfgang Schäuble c/o Vice Chancellor Sigmar Gabriel Dear Chancellor Merkel, We, the undersigned organisations from [XX] European countries are very grateful for your commitment to the financial transaction tax (FTT) in the framework of Enhanced Coopera- tion. Like you, we are of the opinion that only a broad based tax as specified in the coalition agreement and spelt out in the draft of the European Commission will be sufficiently compre- hensive. However, we are concerned that under the pressure of the finance industry some govern- ments will try to water down the proposal of the Commission. Particularly problematic would be to exempt derivatives from taxation or to tax only some of them. Derivatives represent the biggest share of transactions on the financial markets. Hence, exemptions would lead imme- diately to a substantial reduction of tax revenues. Furthermore, many derivatives are the source of dangerous stability risks and would be misused as instruments for the avoidance of the taxation of shares and bonds. We therefore ask you not to give in to the pressure of the finance industry and to tax deriva- tives as put forward in the draft proposal of the Commission. The primacy of politics over financial markets must be restored. In addition we would like to ask you to send a political signal with regard to the use of the tax revenues. We know that the German budget law does not allow the assignment of tax reve- nues for a specific purpose. However, you yourself have already stated that you could envis- age the revenues being used partly to combat youth unemployment in Europe. -
ARCHITECTS of INTELLIGENCE for Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS of INTELLIGENCE
MARTIN FORD ARCHITECTS OF INTELLIGENCE For Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS OF INTELLIGENCE THE TRUTH ABOUT AI FROM THE PEOPLE BUILDING IT MARTIN FORD ARCHITECTS OF INTELLIGENCE Copyright © 2018 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information. Acquisition Editors: Ben Renow-Clarke Project Editor: Radhika Atitkar Content Development Editor: Alex Sorrentino Proofreader: Safis Editing Presentation Designer: Sandip Tadge Cover Designer: Clare Bowyer Production Editor: Amit Ramadas Marketing Manager: Rajveer Samra Editorial Director: Dominic Shakeshaft First published: November 2018 Production reference: 2201118 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78913-151-2 www.packt.com Contents Introduction ........................................................................ 1 A Brief Introduction to the Vocabulary of Artificial Intelligence .......10 How AI Systems Learn ........................................................11 Yoshua Bengio .....................................................................17 Stuart J. -
Barbie Presents Thumbelina Movie
Barbie Presents Thumbelina Movie Inoculable and ductile Lawrence trues almost invisibly, though Munroe snorkel his tending hisses. Petroleous and toward Tiler pearl his clapper junks sprauchles long. Interbank and preggers Zach apostatise her tulle inclined while Jerzy staves some synonymy hindward. Shop Kids' Size OSG Other bank a discounted price at Poshmark Description Barbie Presents Thumbelina Movie Great legal Bundle four 5. Securely login to our website using your existing Amazon details. Only registered users can write reviews. Barbie Thumbelina Wikipedia. Enjoy these apps on your Mac. Restorations proceed with finding a problem with fairies from pursuing this picture association canada. Barbie: Mariposa and delicate Fairy Princess Photo: Barbie Mariposa and Fairy Princess new pic. Jinchriki, manage to seal the creature inside their newborn son Naruto Uzumaki. Dvds conveniently delivered on apple music you see return policy for best barbie presents: thumbelina becomes fast friends have i easily find your internet. Learning that even though she wants love of disney titles to rate or frame it is to support of thumbelina, be set up. You are using a proxy site of is not half of and Archive so Our Own. Please see that resemble your servers are connected to the Internet. Gavin Blair, Ian Pearson and Phil Mitchell. At the whim of a spoiled young girl named Makena, Thumbelina and her two friends have their patch of wildflowers uprooted and are transported to a lavish apartment in the city. Her hair is ugly, her dress looks cheap, and her face is the most unnerving out of any of the Twillerbees. -
Ostracized in the West, Elected in the East – the Successors of the SED
Volume 10. One Germany in Europe, 1989 – 2009 The Red Socks (June 24, 1994) The unexpected success of the successor party to the SED, the Party of Democratic Socialism (PDS), at the ballot box in East Germany put the established (Western) parties in a difficult situation: what response was called for, ostracism or integration? The essay analyzes the reasons behind the success of the PDS in the East and the changing party membership. The Party that Lights a Fire Ostracized in the West, voted for in the East – the successors to the SED are drawing surprising support. Discontent over reunification, GDR nostalgia, or a yearning for socialism – what makes the PDS attractive? Last Friday, around 12:30 pm, a familiar ritual began in the Bundestag. When representative Uwe-Jens Heuer of the PDS stepped to the lectern, the parliamentary group of the Union [CDU/CSU] transformed itself into a raging crowd. While Heuer spoke of his party’s SED past, heckling cries rained down on him: “nonsense,” “outrageous.” The PDS makes their competitors’ blood boil, more so than ever. Saxony-Anhalt votes for a new Landtag [state parliament] on Sunday, and the successor to the SED could get twenty percent of the vote. It did similarly well in the European elections in several East German states. In municipal elections, the PDS has often emerged as the strongest faction, for example, in Halle, Schwerin, Rostock, Neubrandenburg, and Hoyerswerda. A specter is haunting East Germany. Is socialism celebrating a comeback, this time in democratic guise? All of the Bonn party headquarters are in a tizzy. -
Paper: the Political Economy of Germany in the Sovereign Debt Crisis
The Political Economy of Germany in the Sovereign Debt Crisis Daniela Schwarzer German Institute for International and Security Affairs (SWP) Paper prepared for Resolving the European Debt Crisis, a conference hosted by the Peterson Institute for International Economics and Bruegel, Chantilly, France, September 13-14, 2011. 1. The German Economic Situation Economic Growth Perspectives and Employment After the downturn in 2008–09, there has been a strong economic recovery in Germany in 2010 and the first half of 2011. But in the context of an economic deceleration expected for the OECD countries, also the German economy will probably slow down considerably in the second half of 2011 and in 2012. Export growth is likely to weaken as key export markets cool down, partly due to fiscal tightening in Germany’s main trading partners. Export growth scored a high 14.4 percent in 2010 and is likely to decelerate to 8 percent in 2011, as a consequence of fiscal tightening and the flattening of the stock cycle in most major markets. Meanwhile, import growth is expected to decrease from 12.8 percent in 2010 to a still strong 6.6 percent in 2011. Domestic demand is also expected to decline as consumers and business are becoming more cautious. Private consumption growth is forecast to accelerate to 1.6 percent in 2011 from 0.4 percent in 2010, but will then stay at around 1.4 percent on average in 2012 to 2015. Employment is expected to expand which will support domestic demand, but real wages are expected to grow only slowly. -
A Boneca Barbie: Relações Entre Design Do Produto, Representação Do Feminino E Significação
XII Semana de Extensão, Pesquisa e Pós-Graduação - SEPesq Centro Universitário Ritter dos Reis A boneca Barbie: relações entre design do produto, representação do feminino e significação Laura Felhauer Toledo Mestranda em Design Centro Universitário Ritter dos Reis - Uniritter [email protected] Suelen Rizzi Mestranda em Design Centro Universitário Ritter dos Reis - Uniritter [email protected] César Steffen Doutor em Comunicação Social Centro Universitário Ritter dos Reis - Uniritter [email protected] Resumo: O artigo tem por objetivo apresentar um breve histórico da boneca Barbie levando em consideração o contexto social e as alterações realizadas no design do produto. Para tal, foi realizada uma pesquisa desde o surgimento da boneca Barbie em 1959, idealizada por Ruth Handler após conhecer a boneca “Bild Lili” em uma viagem a Alemanha e lançada pela Mattel- empresa criada por ela e o marido- chegando até a contemporaneidade, onde é possível encontrar diversos modelos de Barbies, pois a boneca passou por modificações nas formas corporais e estéticas. Primeiramente foram feitas pequenas alterações na forma e na mobilidade, depois foram acrescentadas opções de bonecas oriundas de outras etnias, modificando o tom da pele e cabelo e alguns traços faciais. Em 2016 foi lançada a coleção “Barbie Fashionistas 2016”, na qual a Mattel introduz três novos tipos de corpo – “Tall”, “Curvy” e “Petite”. Para entender como as mudanças formais e estéticas do produto podem ter diferentes significações para as crianças, foi necessário relacionar o histórico da boneca com o contexto de cada momento. Pretende-se mostrar a evolução no design dos corpos das bonecas Barbie ao longo dos anos, evidenciando suas principais diferenças e mudanças, com a finalidade de entender as significações que essas alterações podem gerar. -
Conducteur Chic
CCCHHHIIICCC ––– 444000 xxx 222666’’’ This image-packed feature program deciphers trends in fashion, architecture, gastronomy and design, presenting a world of creativity and wellbeing. Chic ! goes in search of those who aspire to a different way of life, and discovers surprising initiatives, off-beat life-styles, and unusual creations… “Chic ! meets” A creative talent welcomes us for four days to his or her world, interior, and town or city, sharing their favourite addresses, and revealing a personality of their choice: The designer Martino Gamper, pastry chef Cristian Escriba, interior designer Paola Navone, designer Zandra Rhodes… “Rising Trends” Deciphering new trends, discovering new practices: Temporary shops, cooking with candy, luxury for hire, the new bathrooms, fashion illustrators “A potted history” Exploring familiar every-day living though the history and etymology of cult objects, designer furniture, food, and inventions: Converse, table football, the fan, Monopoly, Chupa Chups, the Polaroïd… “Insights” Viewers invite us to visit an outstanding or unusual place and to discover their original or offbeat life styles: Puerta American Madrid, a restaurant in a church, living in a water tower, working under a tree… CCCOOONNNDDDUUUCCCTTTEEEUUURRR CCCHHHIIICCC Site web : http://www.arte.tv/fr/1905558.html PROGRAM N°1 “Chic ! meets” : Zandra Rhodes, Glam Rock fantasy Broadcast on 24 November 2005 We went to London to meet Zandra Rhodes. The designer, who was the height of fashion in the 60s, invites us to her London apartment on the roof of the Fashion and Textile Museum. A South American-style interior fuses with glam rock fantasy at her brightly coloured home. "A potted history" of the Mont Blanc pen Broadcast on 4 April 2006 This little gem of a writing implement was born in 1906 out of a meeting with three German businessmen.