<<

Route 116 Scenic Byway Corridor Management Plan July 2013 and Traveler Services C H A P T E R 8 Route 116 Scenic Byway

Introduction

Visitors are drawn to the Route 116 Byway corridor for the many scenic, natural, recreational, historic, and cultural resources. Travelers experience a wide array of activities and a diverse landscape. With the changing seasons, the types of activities and attractions differ throughout the year. In many ways the Route 116 Scenic Byway embodies a classic New England experience.

The goals of this chapter are to provide information on existing resources, services, and attractions available to the Byway traveler; to identify unmet needs related to tourism; and to propose recommendations or identify potential projects to enhance and improve tourism along the Byway. The chapter contains an inventory of the existing tourism services including the location of visitor centers and information agencies, as well as websites and publications that provide additional traveler information. A summary of attractions and resources along the Byway, including scenic and natural attractions, outdoor opportunities, historic and cultural resources, events and festivals, and public restroom facilities, is also provided. Resources that have not been detailed in previous chapters of the Corridor Management Plan are included in this chapter.

The resources that are located directly on or within a half-mile radius of the Route 116 Scenic Byway are noted with the “America’s Byway” symbol. While the Corridor Management Plan focuses on resources within a half‐mile radius of the Byway (Route 116), this chapter of the report also includes attractions that are located outside of the study area boundary, but within the towns along the Byway.

Tourism Related Statistics

Tourism plays an important role in the Counties along the Byway. The Massachusetts Office of Travel and Tourism (MOTT) provides tourism statistics by county on direct spending by tourists and total number of tourism-related jobs, payroll and local tax revenue generated (see Table 1). In 2001, direct expenditures related to tourism in Franklin, Hampshire, and Berkshire Counties totaled $479.7 million. Tourism generated a total of 4,640 jobs, $358.7 million in payroll, and $13.7 million in local tax revenue.

Chapter 8: Tourism and Traveler Services 252

Route 116 Scenic Byway Corridor Management Plan July 2013

Table 8-1: Massachusetts Office of Travel and Tourism 2011 Statistics by County

County Direct Number of Jobs Payroll Local Tax Revenue Expenditures Generate Franklin $50.7M 360 $9.7M $1.7M Hampshire $102M 830 $22M $2.8M Berkshire $327M 3,450 $327M $9.2M TOTALS $479.7M 4,640 $358.7M $13.7M

Tourist Information Centers

There is one visitors’ center located directly on the Byway in Adams. There are two other regional visitors’ centers that cover the Byway area, but are not on or near the Byway.

Greater Northampton Chamber of Commerce Accessible to visitors traveling from the south to the Byway, the Greater Northampton Chamber of Commerce provides information for visitors regarding local cultural and recreational attractions as well as amenities, such as dining and accommodations. It is located approximately ten miles from the Byway in Deerfield. www.explorenorthampton.com/ • 99 Pleasant Street, Northampton, MA • 413-584-1900

Upper Pioneer Valley Visitors Center This visitors’ center provides brochures and other promotional materials for nearby attractions. The Visitors Center is located approximately eight and a half miles north of the Byway in Greenfield. 18 Miner Street, Greenfield, MA (off the rotary at Interstate 91 and Route 2) • 413-773-9393

Franklin County Chamber of Commerce The Franklin Chamber of Commerce provides information for visitors and new residents regarding local cultural and recreational attractions as well as amenities, such as dining and accommodations. The Chamber of Commerce is located approximately seven miles from the Byway in Deerfield. www.franklincc.org/ • 395 Main Street, Greenfield, MA • 413-773-5463

Adams Visitors Center The Adams Visitors Center is located on the Byway in downtown Adams. It is just north of the intersection of Route 116 and Route 8 in Adams. It is accessible for all travelers coming by car, bicycle or walking. There are public restrooms. The Visitors Center also provides information on: local events; the history of area; local business, restaurants and stores; maps of the area; assistance with directions; and pamphlets for events in the area. The Visitors Center will also provide tourist who are looking to explore the area with itineraries. The Thunderbolt Museum is also at the Visitors Center location. It is at the north end of the Ashuwillticook Rail Trail at 3 Hoosac Street, Adams, MA • 413-743- 8356

Chapter 8: Tourism and Traveler Services 253

Route 116 Scenic Byway Corridor Management Plan July 2013

The Adams Visitors Center is located on the Byway in downtown Adams.

Berkshires Chamber of Commerce The Berkshire Chamber of Commerce promotes cultural and recreational events throughout the Berkshires region, including Susan B. Anthony Days in Adams. Although not located on Route 116, (it is about 5.5 miles from the end of Scenic Byway 116 in Adams) the Chamber supports the promotion of cultural and recreational attractions within the region. For visitors accessing the Route 116 Scenic Byway from Route 8, it serves as a helpful resource. www.berkshirechamber.com • 6 West Main Street, North Adams, MA • 413 663 3735

Sources of Print and On-Line Tourist Information

Western Massachusetts Scenic Byway Promotional Campaign Project and Website As part of the Western Massachusetts Scenic Byway Promotional Campaign project a comprehensive marketing campaign and website was developed for all seven of the Scenic Byways in western Massachusetts. The Route 116 Scenic Byway is included as part of the promotional campaign and website. http://bywayswestmass.com

The Appalachian Mountain Club: Western Massachusetts Chapter This website provides visitors information about the Appalachian Trail. There is information on the section of the Appalachian Trail that passes through Cheshire on the website. http://www.amcberkshire.org

Massachusetts Department of Conservation and Recreation (DCR) This state agency conserves and protects the natural, cultural, and recreational resources of the Commonwealth. DCR’s website has information on trails, parks, camping, and special events. Brochures and park maps can be downloaded directly or requested from this site. Within the Byway corridor, DCR owns and manages fourteen state parks and Chapter 8: Tourism and Traveler Services 254

Route 116 Scenic Byway Corridor Management Plan July 2013 forests. See the Recreational Resources chapter for more information on individual state parks and forests. http://www.mass.gov/dcr/ • 617-626-1250

Massachusetts Department of Fish and The MASS DFG has jurisdiction over the Commonwealth’s marine and freshwater fisheries, wildlife species, plants, and natural communities, as well as the habitats that support them. The DFG runs many environmental education programs and sponsors year- round outdoor events in order to introduce the public to new activities and enhance existing skills. The Massachusetts Department of Fish and Gam’s website maintains a wide array of information that is essential to the outdoor enthusiast including a calendar of events, information on the state’s fisheries, boating access, camping, and fishing and hunting permits. http://www.mass.gov/dfwele/

Massachusetts Office of Travel and Tourism (MOTT) This state office promotes tourism throughout the Commonwealth. MOTT’s website provides information and on-line maps for local attractions along the Byway and in the greater region. http://www.massvacation.com/westernMass/ • 800-227-MASS

Mass Traveler This website is sponsored and maintained by the University of Massachusetts Regional Traveler Information Center (RTIC), the local Chambers of Commerce, visitor bureaus and organizations, as well as the state tourism offices. The website provides travel and traffic information for Franklin, Hampshire, Hamden and Berkshire Counties. This website provides some real time road and traffic conditions and public transportation information. www.masstraveler.com

Trustees of the Reservation This website provides information regarding Notchview, the protected area in Windsor composed of over 20 miles of cross-country skiing along some of the highest elevations in Windsor. For more information regarding seasonal activities and amenities. http://www.thetrustees.org/places-to-visit/berkshires/notchview.html

Upper Housatonic Valley National Heritage Area This website provides information relating to ongoing and specific events within the Upper Housatonic Valley, spanning from North Adams to Sharon, Connecticut. Events can be searched for by town, interest or date. It includes Byway communities such as Adams, Cheshire, and Savoy. Examples of events posted include river clean-ups, family walks, and music concerts. http://www.upperhousatonicheritage.org

Other Travel Information Sources

The following local and regional publications and websites provide listings of upcoming local activities and attractions in the Towns along the Byway.

Chapter 8: Tourism and Traveler Services 255

Route 116 Scenic Byway Corridor Management Plan July 2013

West County Independent http://shelburnefallsindependent.net/ • 8 Deerfield Ave., Shelburne Falls • 413-625-8297

Ashfield News http://smalltownpapers.com/listASH.htm • P.O. Box 181, Ashfield • 413-628-4525

The Recorder (Greenfield) www.recorder.com • 14 Hope Street, Greenfield • 413-772-0261

Daily Hampshire Gazette (Hampshire and Franklin Counties) http://gazettenet.com/ • 115 Conz Street, Northampton • 413-584-5000

Berkshire Eagle (Berkshire County) http://www.berkshireeagle.com/ • 75 South Church Street, Pittsfield 413-663-3741

Hoosic River Watershed Association This non-profit organization promotes recreational opportunities within the Hoosic River watershed—including opportunities in Cheshire and Adams. http://hoorwa.org/

North Adams Transcript (Northern Berkshire County) www.thetranscript.com • 85 Main St. Suite 2, North Adams • 413-663-3741

The Weekly Advocate (News, , and Events for Berkshire and Bennington County) www.advocateweekly.com • 85 Main St. Suite 2 North Adams • 413-663-3741

Town Websites

Town of Sunderland • www.townofsunderland.us/ Town of Deerfield • www.deerfieldma.us Town of Whately • http://www.whately.org/ Town of Conway • http://townofconway.com/ Town of Ashfield • http://ashfield.org/ Town of Plainfield • No website Town of Windsor • No website Town of Hawley • No website Town of Savoy • http://www.townofsavoy.org/ Town of Cheshire • http://cheshire-ma.com/ Town of Adams • http://www.town.adams.ma.us/

Scenic and Natural Resource Attractions Chapter 8: Tourism and Traveler Services 256

Route 116 Scenic Byway Corridor Management Plan July 2013

There are a number of scenic and natural resources located along the Byway. The scenic resources are documented in the Scenic Assessment chapter of the plan, and natural resources are described in the Natural Resources chapter.

Outdoor Recreational Activities and Facilities

The diverse outdoor recreational activities available along or near the Route 116 Scenic Byway include camping, hiking, mountain biking, horseback riding, hunting, fishing, rock , cross-country skiing, canoeing, kayaking, road bicycling, bird watching, and more. An extensive list of the recreational resources in the towns along the Byway is included in the Outdoor Recreational Resources Chapter of this plan.

Historic and Cultural Sites

Historic and cultural sites and museums draw tourists to the towns along the Route 116 Scenic Byway. There are brief histories of the communities along the Byway; an inventory of archaeological, architectural, and historic resources; and a discussion of historic preservation tools in the Historic and Archeological chapter. While the Historic and Archaeological Resources Chapter contains general information on significant resources, sites that are open and accessible to the public and have an interactive or educational experience for interested individuals or groups are included in this chapter. Historic districts, when located directly on the Byway, are noted in this chapter and described in more detail in the Historic and Archeological Resources chapter.

Sunderland

Sunderland’s History through The Sunderland Historical Society’s website hosts a self-guided tour of houses and other buildings along Main Street which help demonstrate the architecture and history of the town. www.townofsunderland.us/history_through_houses/index.html • North and South Main Streets (Route 47)

The Sunderland Buttonball Tree (American Sycamore) The largest American Sycamore (Platanus occidentalis) in Massachusetts grows in Sunderland. Located on North Main Street (Route 47), just north of the Route 116 intersection, this tree is listed as a Massachusetts Champion Tree, a designation based on a tree’s trunk circumference, height and crown spread. See the Natural Resources chapter for more information. www.townofsunderland.us/Historical.htm • 133 North Main Street (Route 47)

Chapter 8: Tourism and Traveler Services 257

Route 116 Scenic Byway Corridor Management Plan July 2013

Deerfield

Historic Deerfield Historic Deerfield is a series of houses and museums dedicated to the heritage and preservation of Deerfield, Massachusetts and the Connecticut and Deerfield River Valleys. Its historic houses, museums and programs provide visitors with an understanding of New England's historic villages and countryside. The Old Deerfield Village Historic District has been designated a National Historic Landmark. Memorial Hall Museum is operated by the Pocumtuck Valley Memorial Association. http://www.historic-deerfield.org/ • Old Main Street • 413-774-5581

Whately

Whately Center Historic District This National Register Historic District consists of historic buildings such as the Town Hall and the Congregational Church, as well as many historic houses noted for their Federal and Georgian architecture. With its large trees set back from the road, Chestnut Plain Road is said to be one of the finest main streets in New England. The district is significant for a broad range of historical uses including agricultural, commercial, government/civic, institutional and residential. Chestnut Plain Road

West Whately Historic District One of two National Register Historic Districts in Whately, the West Whately Historic District is notable for its historical agricultural and residential uses. Buildings in this district are significant for their Greek Revival and Federal architecture. Conway, Day Hill, Haydenville, Poplar Hill, Webber and Williamsburg Roads.

Conway

Conway Center Historic District This National Register Historic District includes a section of Main Street, Academy Hill Road and Elm Street in Conway Center. The densely clustered village is located at the junction of the South River and Pumpkin Hollow Brook. The generally modest buildings of this historic district date from the early nineteenth to mid-twentieth century and include homes, civic and commercial and farming structures. Main Street (Route 116)

Field Memorial Library The Field Memorial Library is prominently located at the eastern end of Main Street. It is the library for the town of Conway, Massachusetts, and was built in 1900 by Marshall Field (1834-1906). Field was born in Conway. 1 Elm Street, Conway, MA • 413-369- 4646

Burkeville Covered Bridge

Chapter 8: Tourism and Traveler Services 258

Route 116 Scenic Byway Corridor Management Plan July 2013

The Burkeville Covered Bridge was built in 1870, and is the oldest surviving covered bridge in the United States. The bridge crosses the South River just west of Conway. It is believed to be unique in the Northeast in its forward-looking incorporation of iron tension members into a traditional timber truss. The bridge is closed to vehicular traffic, but accessible by bicycle or on foot. It is a one span variation of a Howe Truss with a total length of 106 feet. There is one small parking area directly in front of the bridge. The bridge was rehabilitated during 2004-2005. The bridge was listed on the National Register of Historic Places on September 1, 1988. Route 116

Ashfield

Ashfield Community Theatre The Ashfield Community Theater at the Ashfield Town Hall is unique in West County in its commitment to thought-provoking socially significant plays with local actors. The theater has received top marks from the Massachusetts Cultural Council for providing service to the community. Check the Ashfield Community Theatre website for current productions. http://www.acth.org/ • Main Street (Route 116) • 413-628-4574

Ashfield Historical Society The building houses ten rooms of Ashfield memorabilia, including the main exhibition hall which is a re-creation of a general store, circa 1850. Exhibits include more than 23,000 glass plate negatives taken between 1882 and 1907 by the well-known Howes brothers of Ashfield. There are also exhibits of early Ashfield industries, 19th century period rooms, children's room, military display and memorabilia of famous Ashfield residents. A barn houses many relics of early rural life. Open June through Ashfield Fall Festival weekend in October, Saturdays from 10 a.m. to noon, during special events and by appointment. Main Street (Route 116) • 413-628-4541

Conway Center Historic District The densely clustered Conway Center is located at the juncture of South River and Pumpkin Hollow Brook on Route 116. Buildings of this central village are modest in scale and date from the early nineteenth to the mid twentieth century, and include institutional and civic buildings, houses, and commercial buildings, as well as numerous barns and sheds attesting to the importance of farming in Conway. Main Street (Route 116)

Double Edge Theatre Founded in 1982, the Theatre is now located on a 105-acre former dairy farm. The Farm Center hosts activities including year-round theatre training, indoor and outdoor performances, and community events. According to their website, “The relationship between Double Edge and western Franklin County embodies the concept that good makes thriving communities, and supports historic and commercial value in ways that engage local residents’ perceptions of what is possible.” www.doubleedgetheatre.org • 948 Conway Road (Route 116), Ashfield • 413-628-0277

Chapter 8: Tourism and Traveler Services 259

Route 116 Scenic Byway Corridor Management Plan July 2013

Ashfield Plain Historic District (Main Street) in Ashfield The Ashfield Plain Historic District is located in Ashfield Center. It is a National Register District. Ashfield Plain Historic District is remarkable for its many historical buildings and quintessential small-town character. Visitors can enjoy a stroll past Ashfield Lake, visit the Historical Society, and have lunch at one of Ashfield’s popular eating spots. Main Street (Route 116) and South Street

Plainfield

Earthdance Earthdance is a year-round artist-run workshop, residency, and retreat center that provides a dynamic mix of dance, somatic, and interdisciplinary arts training, with a focus on sustainable living, social justice, and community. Their facilities include two large and sunny studios with maple floors, meeting space, meditation and massage rooms, lodging, 100 acres of woods, streams, trails and a wood-fired sauna. http://www.earthdance.net/ • 252 Prospect Street, Plainfield • 413-634-5678

The “Gun ” The “Gun House” was built 1847 as the headquarters and artillery barn – armory—for the third artillery regiment of the Massachusetts Militia for the eight hilltowns of Plainfield, Goshen, Chesterfield, Savoy, Windsor, Cummington, Hawley, and Ashfield. After the 1860s, the building was used as a house. Today, the house is owned and managed by the Plainfield Historical Society and is open by appointment to visitors. 274 East Main Street, Plainfield • 413-634-8099

Hidden Walls, Hidden Mills Hidden Walls, Hidden Mills is an ongoing Plainfield Historical Society/Mass Humanities program that offers guided and self-guided tours to encourage awareness and understanding of a rural New England community’s historic landscape, including cellar holes, mill foundations, forest, water use, and management. Approximately 70 percent of the self-guided tours are publicly accessible. Location in town depends on the program. See their website or call for details. http://www.hiddenwallshiddenmills.org/ • 413-584- 8440 x106

Plainfield Center The Route 116 Scenic Byway passes through historic Plainfield Center, which is the civic and institutional core of the town of Plainfield. It features the Congregational Church (1846), the Town Hall (1847), the public library (1925), and the Shaw Hudson House (1833), as well as acres of fields and woodlands dotted with modest houses and barns dating from the late-18th to the early 20th centuries. See the Historic and Archaeological Resources chapter for details on other houses in Plainfield Center. Route 116

Chapter 8: Tourism and Traveler Services 260

Route 116 Scenic Byway Corridor Management Plan July 2013

River Road “Mill Site” The River Road “Mill Site” property features the foundations and partial structure of three successive generations of water-powered mills (grist-, corn-, and sawmill). The site, owned and managed by the Plainfield Historical Society, is open to the public by appointment (an insurance requirement), and has walkways and historic markers. ½ mile south of the Byway on River Road, Plainfield • 413-634-5445

Shaw Hudson House The 1833 Shaw Hudson House is owned by the Plainfield Historical Society and is open by appointment to visitors. Dr. Samuel Shaw practiced medicine in Plainfield from 1824 to 1880, and his doctor’s office remains intact, as he left it. The House is not handicapped accessible. 286 Main St, Plainfield • 413-634-8099

Cheshire

Farnams Village Historic District This historic district is on the National Register of Historic Places. It is the site of historic quarries and includes dwellings and infrastructural remnants of the mining operation. Farnams Road, Lanesborough Road, and Cheshire Road

The Cheshire Cheese Press This two-acre site contains a unique memorial monument in the shape of a cheese press. In 1802, the town of Cheshire crafted a mammoth wheel of cheese, using milk from every Cheshire cow, for newly elected president Thomas Jefferson, with an inscription stating ‘Rebellion to tyrants is obedience to God’. The statue has a plaque honoring Pastor Elder John Leland, who campaigned for Jefferson in Cheshire. Leland delivered the cheese himself that winter, by sleigh. The final wheel is estimated to have weighed between 1200 and 1600 pounds, measuring 4 feet wide and fifteen inches thick. It is said that the cheese was well received by Jefferson, served at the White House, with a slice presented to the citizenry of Cheshire by the president himself. http://www.cheshire- ma.com/ • Church and School Streets

Old Church Yard Cemetery This historic cemetery is associated with the mid 18th century settlement of New Providence plantation by Anabaptists from Rhode Island, after the organization of the Baptist Church. The settlers of New Providence were the first Europeans in the area. The cemetery is the only surviving landscape feature on the summit of Stafford Hill, once the heart of New Providence, now known as Cheshire. The cemetery contains gravestones datingfrom 1785 to 1848, including the graves of seven Revolutionary Minutemen and stones with surnames of 21 families who were members of the original Baptist church. Jenks Road

Chapter 8: Tourism and Traveler Services 261

Route 116 Scenic Byway Corridor Management Plan July 2013

Adams The community of Adams hosts many historic buildings and sites—some of which are on the National Register of Historic Places and some of which hold special local or regional significance. Visitors can take in the history of Adams by driving or walking through two historic districts:  Summer Street National Register Historic District: added to the national register in 1985, this historic district is located directly on the 116 Scenic Byway. Visitors passing by can see excellent examples of Greek Revival, late Victorian and Federal style homes before entering the center of Adams.  Mount Greylock Summit National Register Historic District: Located almost 3 miles from the byway, this historic district includes 19th and 19th century structures located on the summit of Massachusetts’ highest peak. Visitors may catch their first glimpse of the peak when entering Adams via Scenic Byway 116; on the peak, they can view a war memorial, observation tower and lodge— Bascom Lodge, named for a figure important in protecting resources on and around Mt. Greylock, offers ongoing interpretive and cultural events, typically from Memorial Day through mid-autumn. This area is highly representative of the unique history of landscape changes and conservation, as well as recreation centered around Mt. Greylock, spanning the 19th century through present-day.

In addition to highlighting these resources individually, the Adams Historical Commission and Adams Historic Society have also created two self-guided tours through which visitors can learn about the figures and events central to the town’s history. One of the tours is a walking tour, geared toward pedestrians; the other is a car tour, geared toward drivers. Both can be accessed online.  Auto Tour: www.town.adams.ma.us/Public_Documents/AdamsMA_Historical/autotour  Walking Tour: www.town.adams.ma.us/Public_Documents/AdamsMA_Historical/walktour Greylock Arts Founded in 2007, Greylock Arts is an arts organization located at the foot of Mount Greylock. With an emphasis on underrepresented forms of interactive and new media arts, Greylock Arts presents exhibitions and talks, develops educational programs, and fosters community involvement to facilitate a deeper public appreciation for emerging arts practice. http://greylockarts.net • 3 Summer Street, Adams • 413-241-8692

Topia Arts Center This is a new “green” artist-led performing arts and educational center in development in Adams presenting quality music, dance, theatre, circus arts, film and visual art exhibits as well as educational and community programs. http://topiaarts.org/ • 27 Park Street, Adams • 413-776-9882

Chapter 8: Tourism and Traveler Services 262

Route 116 Scenic Byway Corridor Management Plan July 2013

Susan B. Anthony Birthplace This American civil rights leader and suffragist was born on 67 East Road in Adams, living there until she turned six. This historic home, built in the Federal-style, contains exhibits concerning her career, as well as a gallery, legacy room, and birthing room. Visitors are able to see what family and work life was like during the early 1800s. Open from Memorial Day through October 10, 10 am-4 pm. www.susanbanthonybirthplace.com • 67 East Street •413-743-7121

Annual Events and Festivals

Sunderland

Sunderland Fall Festival The Fall Festival has included such events as a pie baking contest, local farmers displays, pedal tractor pull, century bike race, and a craft fair. The Festival centers on the Sunderland’s Town Ball Field, located behind the Sunderland Public Library. http://www.townofsunderland.us/TownofSunderlandFallFestival.htm • 20 School Street

Mike’s Maze at Warner Farm From September 1st through November Mike’s Maze is open at the Warner Farm in Sunderland. Every year the maze is a different picture cut into the corn field. To maneuver through the maze visitors must solve a series of questions based on the theme of the picture. 23 South Main Street • http://mikesmaze.com/

Deerfield

Annual Source to Sea Cleanup on the Connecticut River This event is a one-day annual cleanup of the rivers, streams and banks that make up the Connecticut River system. On the weekend before Columbus Weekend fall Saturday, thousands of volunteers of all ages and abilities head out to places of their choice all along the four-state watershed to clean the Connecticut River and its tributaries on foot or by boat. An access point is available at the Connecticut River Sunderland Boat Ramp, just east from Deerfield on Route 116 over the Sunderland Bridge. Check the Connecticut River Watershed Council’s website for more information. www.ctriver.org • 413-772- 2020

Old Deerfield Summer Craft Fair This juried Craft Fair is one in a series of the Deerfield’s nationally renowned shows. It is held at Memorial Hall Museum in Old Deerfield and features paintings and sculpture, furnishings, clothing and accessories, jewelry, stained glass, and more. Live music and fresh food is available. deerfield-craft.org • 413-774-7476

Old Deerfield Fall Craft Fair With New England in its autumnal splendor, the Old Deerfield setting for the Fall Craft Fair and Quilt Fest is picturesque. This award-winning show has been recognized for its

Chapter 8: Tourism and Traveler Services 263

Route 116 Scenic Byway Corridor Management Plan July 2013 traditional crafts and fine arts categories and offers a great variety from furniture to pottery and fine arts. deerfield-craft.org • 413-774-7476

Whately

Watermelon Wednesdays Watermelon Wednesdays is a mostly acoustic music concert series, now in their 13th season. Musical styles include gypsy jazz, western swing, singer/songwriter, classical and bluegrass artists. The series takes place on Wednesdays and runs from June through September. The venue is the acoustically excellent West Whately Chapel and advanced ticket purchase is recommended. http://watermelonwednesdays.com/ • West Whately Chapel near the intersection of Conway and Williamsburg Roads • 413-665-3741

Conway

Conway Festival of the Hills This annual fall festival, which celebrated its 50th year in 2011, is held on the first weekend of October, rain or shine. Some of the festival’s events include a pancake breakfast, bake sale and community turkey dinner, as well as a road race, arts and crafts exhibits, live music, activities for kids, a parade, skillet-tossing contests, and food and wares from local vendors. www.festivalofthehills.com/ • Conway Center

Ashfield

Ashfield Fall Festival The annual festival offers crafts and arts exhibits by more than 50 exhibitors, locally- grown and prepared foods, live music and dance, face-painting and other children’s activities, and book and tag sales. The festival also features the annual Giant Pumpkin and Tallest Sunflower contest. Admission is free. http://www.ashfieldfallfestival.org/ • Main Street, Ashfield

Crafted in the Village Presented annually by Elmer’s Store, showcases artists and crafts through open studios and booths throughout the town and includes music, food and cut-your-own Christmas trees. http://elmersstore.com/crafted-in-the-village/ • Ashfield • 413-628-4003

Plainfield

Plainfield Volunteer Fire Fighters Association Annual Barbeque This annual barbeque takes place on the Sunday of Labor Day weekend. This is a ticketed event. Dennis Thatcher, Fire Chief • 413-634-5482

Annual Memorial Day Parade and Dinner Town Hall, 413-634-5420

Chapter 8: Tourism and Traveler Services 264

Route 116 Scenic Byway Corridor Management Plan July 2013

Summer Concerts The Plainfield Congregational Church occasionally offers summer evening concerts.

Adams

Annual Adams Agricultural Fair (Berkshire County’s Fair) This annual fair, takes place at Bowe and includes horse and oxen pulls, demolition derby, a King Arthur baking contest, and a dog show, among other traditional agricultural fair activities. http://aafadams.tripod.com/adamsfair/ • Old Columbia Street

Annual Adams Greylock Ramble The Annual Adams Greylock Ramble offers the first 2000 hikers certificates of accomplishment upon reaching the summit and registering at Bascom Lodge. Refreshments, , T-shirts and raffle tickets will be available for purchase. A shuttle bus to the start line is provided. www.celebrateadams.com/5.html

Berkshire Dance Center This facility offers lessons in classical ballet, modern dance, and gymnastics in downtown Adams. The public may attend annual events. http://www.berkshiredancetheatre.net/ • 21 Maple Street • 413-743-4645

Pick-Your-Own Farms, Farm Stands, Farmers Markets, and Local Products1

There are a number of farms and businesses that provide opportunities to pick and/or buy fruits and vegetables, and that offer locally produced agricultural and forest products in the Franklin County section of the byway. Maple sugaring outfits are listed in their own section, directly following this section.

Information on other farms, farm stands and local products in the Byway towns is available at:  http://buylocalfood.org/upload/resource/FPG2012.pdf  http://www.mass.gov/agr/massgrown/  www.nofanh.org

Sunderland

Charles W. Smiarowski Farm and Creamery This farm offers farm fresh vegetables, fruits and cut flowers. The Smiarowski Farm and Creamery is also known for its Polish food and soft-serve ice cream and frozen yogurt that they serve at their farm stand. They are open from May through October, from 8am to 9pm daily.

1 Sources consulted include CISA, NOFA, MassGrown, and Shelburne Falls Area Business Association Chapter 8: Tourism and Traveler Services 265

Route 116 Scenic Byway Corridor Management Plan July 2013 http://www.farmfresh.org/food/farm.php?farm=1811 • 826 River Road • 413-665-3830

D. A. Smiarowski Farms This farm specializes in asparagus, hay, potatoes, pumpkins, straw, and sweet corn and is located near the Connecticut River in the northern part of Sunderland. 85 Falls Road • 413-665-7522

Hubbards Dry Brook Farm This farm specializes in asparagus, pumpkins, and squash. 611 Amherst Road • 413-665- 8349

Jamie Bagdon Farm Organic butternut squash, lettuce, and peas are some of the vegetables offered at this farm. 33 Bull Hill Road • 413-665-3229

John Bagdon Farm The fields of the John Bagdon Farm yield such produce as bok choy, squash, and tomatoes. 442 Amherst Road • 413-665-2751

The Kitchen Garden This is an all-natural family-run farm. Kitchen Garden does not currently have a farm stand, but they do have special events such as their annual Chilifest. Check their website for information. http://kitchengardenfarm.com/ • 131 South Silver Lane • 413-387-5163

Kulessa Farms Kulessa Farms operates a farm stand at the Sugarloaf Frostie and offers such produce as beans, cucumbers, pumpkins, squash, strawberries, sweet corn and even offers corn for heating stoves. 132 Russell Street • 413-665-2590

Laurenitis Farm This stand specializes in annuals, hanging plants, mums, perennials, and vegetables. With in operation almost all year round, Laurenitis grows all their own plants. http://www.laurenitisfarm.com/ • 475 Amherst Road • 413-665-4860

Little Brook Farm Little Brook Farm is a small family farm that practices sustainable, low environmental impact agriculture and offers a selection of healthy products. At the heart of the farm are its sheep and Border Collies. The sheep are primarily Border Leicesters, famous for their soft lustrous wool. Little Brook Farm is also home to llamas, donkeys, horses, ducks, geese and goats. Visitors can purchase all-natural freezer lamb, handspinner fleeces, wool blankets, ducks and duck eggs, and more. There are Border Collie herding demonstrations and petting zoos and farm parties. http://littlebrookfarm.com/ • 334 Russell Street • 413-665-3802

Chapter 8: Tourism and Traveler Services 266

Route 116 Scenic Byway Corridor Management Plan July 2013

Mount Toby Farm This family farm which wholesales milk to Cabot Creamery has diversified and now also sells compost, hay, and pumpkins. 225 North Main Street • 413-665-4327

M&S Robinsons This farms grows and sells cucumbers, peppers, squash, and tomatoes. Call ahead for hours and availability. 393 Hadley Road • 413-665-2482

Patterson Farm The farm stand at Patterson Farm features sweet corn and other vegetables. 159 Montague Road • 413-665-5100

Riverland Farm Riverland Farm is a 25-acre certified organic vegetable operation on the banks of the Connecticut River in Sunderland. They grow over 60 different vegetable crops and 140 different varieties. All the food grown is purchased and consumed within 75 miles of the farm. Riverland Farm grows affordable, high quality, chemical free produce for local communities. http://www.riverlandfarm.com/ • 195 River Road • 413-665-5781

Scotts Farm This farm grows and sells corn, peppers, squash, and tomatoes. Call ahead for hours and availability. 252 Hadley Road • 413-665-4791

Sugarloaf Nurseries Grasses, perennials, shrubs and trees are for retail sale at Sugarloaf Nurseries in Sunderland. Intersection of Routes 47 and 116 • 413-665-2200

Warner Farm Warner Farm is one of the oldest and longest running family farms in New England! Ten generations of Warners have operated the farm in Sunderland since the 1720's. Produce is available at the Warner Farm farm stand. Visitors can also experience Mike’s Maze, an eight-acre corn maze that attracts over 8000 visitors to the farm each year. See their website for hours and more information. http://warnerfarm.com/ • 159 Old Amherst Road • 413-665-8331

Deerfield

Atlas Farm Atlas Farm is a small family farm that grows certified organic produce. In addition to 55 acres on River Road in Deerfield, Atlas Farm operates a farm store year-round, seven days a week, located on Routes 5 and 10 approximately 1.3 miles north of the Byway. In addition to the farm’s organic produce, the store offers a variety of local products from yogurt, to pickles, to locally grown flour. http://www.atlasfarm.com/ • 218 Greenfield Road (Routes 5 and 10) • 413-773-3596

Chapter 8: Tourism and Traveler Services 267

Route 116 Scenic Byway Corridor Management Plan July 2013

The Bars Farm This family farm grows 15 acres of vegetables including okra, hot peppers, tomatoes, cukes, lettuce , sweet corn, squash. They also grow a large selection of annuals, veggie starts, and perennials. Other products available at their farm stand include locally made crafts, salad dressings, dips, and honey. http://thebarsfarm.com/ • 146 Mill Village Road • 413-772-1031

Ciesluk Farm Stand Sweet corn, vegetables, gifts and specialty food items are available at this roadside stand. www.massfarmstands.com/cieslukfarm.htm • 564 Greenfield Road • 413-665-7946

Clarkdale Fruit Farm A fourth-generation family farm, Clarkdale grows over 100 varieties of apples, peaches, pears, plums, nectarines, grapes and cherries as well as pumpkins, gourds, and squash. Their sweet apple and pear cider is fresh-pressed in season. Clarkdale is a popular destination for pick-your-own apples and for farm stand produce. http://clarkdalefruitfarms.com/index.html • 303 Upper Road • 413-772-6797

Deerfield Farm Their farm stand opens early June and remains open until October. It includes strawberries, blueberries, raspberries, asparagus, tomatoes, fresh cut flowers, sweet corn, pumpkins, winter squash, and more. Pick-your-own strawberries and cut- your-own flowers are available. Check their website for hours and product availability. www.deerfield-farm.com • 218 Greenfield Road • 413-665-5025

Stockbridge Farm Stockbridge Farm’s extensive herb and vegetable garden contains over fifty varieties of basil and heirloom tomatoes. The farm is open for special events and by appointment only. http://www.stockbridgeherbs.com • 18 Stockbridge Road • 413-665-6918

Warm Colors Apiary Warm Colors raises honeybees and produces regional honey from the fields and forests of Western Massachusetts. They also make pure beeswax candles and offer educational programs and beekeeping supplies. Call ahead for store hours or to schedule a tour of the apiary. www.warmcolorsapiary.com • 2 South Mill River Road • 413-665-4513

Williams Farm Sugarhouse Visitors are invited to browse the store, wander into the evaporator room, or place their order for breakfast. Call ahead or check their website for projected boiling times and store hours. www.williamsfarmsugarhouse.com/index.html • 491 Greenfield Road

Whately

J.M. Pasiecnik Farms

Chapter 8: Tourism and Traveler Services 268

Route 116 Scenic Byway Corridor Management Plan July 2013

This farm stand and creamery is open 7 days a week from May through October. It offers homegrown vegetables and fruits. In the fall, there are multiple varieties and sizes of pumpkins and a wide selection of mums. Visitors can also enjoy pick-your-own strawberries. The creamery offers ice cream, sundaes, strawberry shortcakes and savory eats. www.farmfresh.org/food/farm.php?farm=1786 • 255 River Road • 413-665-0404

Long Plain Farm Long Plain farm is a 150-acre third-generation family-owned and operated farm. They sell many vegetables including onions, peppers, asparagus, strawberries, sweet corn, pumpkins, tomatoes, watermelons and more. The farm stand is open daily May through December. http://www.farmfresh.org/food/farm.php?farm=1791 • 149 Christian Lane • 413-665-1210

Potash Hill Farm Visitors can stop by Potash Hill Farm for goat’s milk soap and lotion. 74 Dickinson Hill Road • 413-665-2142

Quonquont Farm Quonquont Farm offers pick-your-own blueberries, peaches, and apples in season, from mid-summer to late fall. http://www.quonquont.com/ • 9 North Street • 413-575-4680

Nasami Farm Nasami Farm Nursery offers is a native plant nursery focused on the propagation of the region's flora. Nasami Farm is open Saturdays and Sundays, April 14 through October 28, 2012 and includes a garden shop and classes. www.newenglandwild.org/visit/nasami-farm • 128 North Street • 413-397-9922

North East Alpacas North East Alpacas is a working alpaca farm and offers assorted alpaca products and yarns. Their farm is open year round. Farm tours are available by appointment or by chance. 127 Christian Lane • 413-665-6677

Nourse Farms Nourse Farms offers farm fresh ’Pick-Your-Own’ fruit during the summer and fall months. Visitors can enjoy picking strawberries, blueberries, and raspberries. Groups are welcome and the Nourse Farms staff is always in the fields to assist visitors. Nourse Farms also offers a wide variety of fruit plants for purchase on line or for pick up. www.noursefarms.com/ • 41 River Road • 413-665-2658

LaSalle Florists LaSalle Florists offer year-round cut flowers from their fields and greenhouses. They also grow bedding plants and hanging baskets. There is a full-service retail flower shop at the farm. LaSalle Florists is open year-round, Monday – Saturday, 8-5 and Sundays 9-4, only in May and December. www.lasalleflorists.com • 23 LaSalle Drive • 413-665-2653

W&W Farm

Chapter 8: Tourism and Traveler Services 269

Route 116 Scenic Byway Corridor Management Plan July 2013

This farm stand is open from July through October on weekends from 9am–4pm. W&W Farm is a 50-year-old family farm that grows assorted vegetables and specializes in potatoes. Red, white, russet and Green Mountain potatoes are packed fresh from their fields. www.farmfresh.org/food/farm.php?farm=1822 • 178 Long Plain Road • 413-665- 3126

Enterprise Farm Enterprise Farm is one of the longest-running certified Organic farms in Massachusetts and is a small family farm dedicated to growing tasty, high-quality, 100% certified organic vegetables. Enterprise’s Food Shed offers 100% local and regional produce (~90% Certified Organic) and directly supports local farms and the regional foodshed. Some of their offerings include fruits and vegetables, local maple syrup, honey, ice cream, jams, cider, and cordials as well as local beef, pork, eggs, apples, chevre and yogurt. The Food Shed is open Tuesdays and Thursdays from 2-6 pm and Saturdays from 9am-2 pm. http://enterprisefarmcsa.com/ • 72 River Road • 413-665-8608

Golonka Farm Golonka Farm is noted for their sweet corn and also grows a large variety of fruits and vegetables. Vegetables are picked each day to ensure customers the best tasting, highest quality produce. The farm stand is open every day 9am-6pm during the growing season. www.golonkafarm.com/ • 6 State Road • 413-247-3256

Conway

Chestnut Lot Farm When visiting Chestnut Lot Farm, call ahead to check hours of operation or watch for the "Boiling Today" sign. 396 Main Poland Road • 413-369-4266

Conway Farmer’s Market Conway’s seasonal farmer's market is open Thursdays from 4 to 7 p.m. from June through October. The market includes locally grown produce, jams, maple syrup, and crafts. www.farmfresh.org/food/farmersmarkets_details.php?market=366 • 1 Elm Street

Maple Ridge Peony Farm Vachel Farm sells all natural, hormone-free beef, maple syrup, and hay. Call ahead. 1784 Main Poland Road • 413-369-4018

Open View Farm Educational Center A small educational family farm in the rolling hills of Conway, Open View produces a bounty of vegetables, herbs, flowers and lamb. Family events and celebrations include sheep shearing and autumn harvest. Call ahead or check their website for specific events and hours. www.openviewfarm.org • 482 Newhall Road • 413-369-0240

Chapter 8: Tourism and Traveler Services 270

Route 116 Scenic Byway Corridor Management Plan July 2013

Vachel Farm Vachel Farm sells all natural, hormone-free beef, maple syrup, and hay. Call ahead for an appointment. www.farmfresh.org/food/farm.php?farm=3156#stands • Pfersick Road

Ashfield

Ashfield Farmer’s Market Ashfield’s seasonal farmer's market is open Saturday mornings from Memorial Day weekend to Columbus Day weekend. Agricultural products produced by local farms - vegetables, eggs, beef, fruit, baked goods, flowers and other plants are available. www.ashfieldfarmersmarket.com • Town Commons

Bear Swamp Orchard A small organically certified orchard that offers pick-your-own apples from September to October, Bear Swamp Orchard borders Bear Swamp Reserve. Products include apples and other fruit, sweet cider and vinegar, maple syrup, and Shetland sheep fleece. www.bearswamporchard.com/ • 1209B Hawley Road • 413-625-2849

Bug Hill Farm Best known for their Black Currant Cordial called Kiss of Cassis™, Bug Hill Farm is a Certified Naturally Grown farm and offers pick-your-own berries and flowers. Call ahead for availability. www.bughillfarm.org/index.cfm • 502 Bug Hill Road • 413-628-3980

Clark Brothers Orchards Their 65-acre orchard, in an area known as Apple Valley, produces over 50 varieties: popular apples like McIntosh and Cortland, newer varieties like Honey Crisp and Gala, and a few that date back for centuries like Black Gilliflower and Esopus Sptizenberg. Call ahead for pick-your-own information. www.redtomato.org/farm.php?id=13 • 580 Apple Valley Road • 413-625 2492

Cranston’s Tree Farm Varieties of Christmas trees grown at Cranston’s include Varieties grown include Balsam Fir, Concolor Fir, and Fraser Fir. The farm also produces its own maple syrup. www.cranstonschristmastreefarm.com • 372 Baptist Corner Road • 413-628-0090

Edge Hill Sugarhouse This sugarhouse is located alongside Edge Hill Golf Course. [email protected] • Barnes Road • 413-625-6018

Grays Sugarhouse Call ahead to find out when they are boiling in springtime. During the rest of the year, Grays’ carries a full range of pure maple products. 38 Barnes Road • 413-625-6559

Chapter 8: Tourism and Traveler Services 271

Route 116 Scenic Byway Corridor Management Plan July 2013

Paddy Flat Farm Located on Norton Hill Road, Paddy Flat Farm grows all natural vegetables, winter squash, peaches and plums. Call ahead to visit. 314 Norton Hill Road • 413-628-3974

Pieropan Christmas Tree Farm This tree farm has been growing Christmas trees using a sustainable stump-culture method since 1953. They also tie their own wreaths and garland. They are open seven days a week, from dawn to dusk, from the day after Thanksgiving until Christmas Day. 119 Pfersick Road • 413-625-6365

Raspberry Patch Farm This maple sugaring operation offers fresh pure maple syrup in all grades. Call ahead for availability. 81 March Road • 413-625-9922

Scott Orchards Apples, cider, peaches, plums, pears, winter squash, pumpkins, potatoes, maple syrup and honey can all be had at Scott Orchards in Ashfield. Open August through May, closed Tuesday. 853 Conway Street (Route 116) • 413-628-3327

South Face Farm Their traditional old New England sugarhouse and restaurant is open starting the first weekend in March each year, and stays open to the public for six weekends. Call ahead to see when they are boiling sap. Maple syrup products are available year round. www.southfacefarm.com • 755 Watson-Spruce Corner Road • 413-628-3268

Steady Lane Farm This 72-acre sustainable farm grows grass-fed beef and hay. www.steadylanefarm.com • Intersection of Routes 112 and 116 • 413-628-4689

Stone Meadow Gardens Over 200 different varieties of field-grown daylilies are available to purchase during open garden days in July or by appointment. Visit the beautiful gardens, select your favorite daylilies, and Stone Meadow Gardens will dig them while you wait. www.stonemeadowgardens.com • 241 Dyer Road • 413-628-3959

Plainfield

4 Corners Vegetable Stand Self-serve vegetable stand with 100% organic products. Corner of Rt. 116 and South Central • 413-634-8810

Chapter 8: Tourism and Traveler Services 272

Route 116 Scenic Byway Corridor Management Plan July 2013

Manda Farm Manda Farm is an 85 acre farm that sells naturally-raised pork and beef products, eggs, organic potatoes, vegetables and herbs. The farm is open to the public and its products are available for sale year-round. Farm tours and groups are welcome. http://www.mandafarm.com/ • 25 Pleasant St • 413-634-5333

Sangha Farm /Goat Rising Sangha Farm /Goat Rising is a small diversified five-acre family farm that produces vegetables, goat cheese , culinary herbs fresh and dried, along with grass and whey fed lamb and goat meat. Their specialty product is Goat Cheese Truffles (goat cheese dipped in imported chocolate). www.sanghafarm.com/ • 134 West Hill Rd • 413-634-0026

Summit Farm Summit Farm is a pick-your-own berry farm. The farm is open to the public by appointment. 131 Summit Street • 413-634-5024

Savoy

Good Shepherd Farm This farm is a pick-your-own operation with organic vegetables, meat, wool, and sheep skin. www.farmplate.com/local-food/farm/good-shepherd-farm-savoy-ma • 142 Griffin Hill Road • 413-743-7916

Cheshire

Elmartin Farm Historic barns and buildings with views of Mt. Greylock are home to farm animals, including chickens and beef cattle, as well as crops such as sweet corn, cucumbers and other vegetables. www.id.tripod.com/elmartinfarm • 594 Windsor Road • 413-743-9154

Gulf Farm Angus This farm offers premium angus meat. Stewart White Lane

Whitney’s Farm Market A full service garden center, Whitney’s offers sandwiches and goods for garden and farm. During the summer and fall seasons, they offer Pick-Your-Own blueberries and pumpkins. www.whitneysfarm.com • 1775 South State Road • 413-442-4749

Windward Farm Windward Farm offers retail hay, livestock, and wool. 696 Windsor Road • 413-743- 0588

Windsor

Chapter 8: Tourism and Traveler Services 273

Route 116 Scenic Byway Corridor Management Plan July 2013

Talking Brook Farm This farm offers baked goods, soups and coffee. 344 Worthington Road • 413-684-9983

Adams

Jaeschkes Orchard Pick your own apples, annuals and plums. Seasonal produce, cider, farm stand. West Road (follow signs) • 413-443-7180

Tophet Brook Farm This farm offers dairy products. 110 East Mountain Road • 413-684-9983

Maple Sugaring

Maple sugaring is a New England tradition and, from late winter through early spring, farmers tap trees, gather sap from sugar maple trees, and boil it down to maple syrup. Tourists can often observe boiling in process and can enjoy maple syrup products and breakfasts at some of the maple sugaring businesses. Maple syrup products are available at many farm stands and stores but only those locations that produce maple syrup are listed in this section. Note: Only those maple sugaring businesses within the half-mile corridor are included in the following list. Information on other farms, farm stands and local products in the Byway towns is available at:  http://massmaple.org/  http://www.mass.gov/agr/massgrown/maple.htm  http://berkshiregrown.org/map-o-licious/

Sunderland

Gothic Top Farm Sugarhouse This is a small family-run sugarhouse operated by father and sons in a shed with a wood fired evaporator. Russell Street (first house on the right) • 413-665-7256

Deerfield

Williams Farm Sugarhouse The Williams family has been tapping sugar maple trees and making syrup for five generations. Visitors can watch the sap boil, purchase maple sugar products in the sugarhouse store and indulge in pancakes with pure maple syrup or a maple frosted donut in their restaurant. http://williamsfarmsugarhouse.com/ • 491 Greenfield Road • 413-773- 5186

Whately

Brookledge Sugarhouse

Chapter 8: Tourism and Traveler Services 274

Route 116 Scenic Byway Corridor Management Plan July 2013

What began as a neighborhood hobby on an outside fireplace has grown to a full-scale maple sugaring operation with maple products ranging from maple syrup to maple-based candies and cream. Call ahead for hours. www.brookledgesugarhouse.com/product.html • 413-665-2891

Conway

Boyden Brothers Boyden Brothers Sugarhouse boils on site and sells pure maple syrup to area stores and to visitors. Call ahead for availability. 642 South Deerfield Road (Route 116) • 413-369- 4665

Burnett’s Sugarhouse Pure maple syrup and sugar on snow are available at Burnett’s. Call ahead for availability. 2308 Ashfield (Route 116) • 413-369-4437

Ashfield

Cranston’s Tree Farm Varieties of Christmas trees grown at Cranston’s include Varieties grown include Balsam Fir, Concolor Fir, and Fraser Fir. The farm also produces its own maple syrup. www.cranstonschristmastreefarm.com • 372 Baptist Corner Road • 413-628-0090

Plainfield

Deer Hill Maple A family run sugarhouse located in Plainfield. Deer Hill is open to the public, but products are only available by phone and email order at this time. Visitors should call for boiling information. www.deerhillmaple.com • 23 Mountain Street, Plainfield, MA • 413- 634-8848

Fournier’s Sugarhouse A family run sugarhouse located in Plainfield. The Sugarhouse is open to the public, but products are only available by phone and email order at this time. http://www.fournierssugarhouse.com/ • 206 S. Central Street • 413-634-0299 or 413-358- 8962

Thatcher’s Sugarhouse A family run sugarhouse located in Plainfield. Thatcher’s is open to the public but products are only available by phone and email order at this time. http://www.thatcherssugarhouse.com/ • 12 Broom Street • 413-634-5582

Chapter 8: Tourism and Traveler Services 275

Route 116 Scenic Byway Corridor Management Plan July 2013

Other Scenic Byways in the Region

Western Massachusetts is home to several Scenic Byways, some of which intersect with the Route 116 Scenic Byway and others which are nearby. Travelers visiting the Route 116 Scenic Byway can easily access other Byways, as described below.

Connecticut River Scenic Byway The overarching theme of the Connecticut River Scenic Byway is the Connecticut River Valley farming heritage, the history, and natural wonder. The landscape in the Connecticut River Valley includes predominant features that center on the Connecticut River and include the neighboring farmlands, floodplains, step-like terraces and the slopes of the bordering uplands. The Scenic Byway can be accessed just east of the easternmost end of the Route 116 Byway in Sunderland on Route 47. It includes towns in Hampshire and Franklin Counties. Features along the Connecticut River Scenic Farm Byway include the Connecticut River, historic resources such as the Porter-Phelps- Huntington House Museum, and farms and farm stands. The Byway is also designated as a national scenic byway and travels through Vermont and New Hampshire. www.pvpc.org/activities/ct_river_byway.shtml • Routes 47 and 63 from South Hadley to Northfield

Jacobs Ladder Scenic Byway The overarching theme is of this Byway is an unspoiled, scenic, and historic rural area. The Jacob’s Ladder Scenic Byway is unique as the first of the “great mountain crossovers” with its early traveler history, sites, and the people associated with its development. The Byway is also unique because the Westfield River, the first National Wild and Scenic River in southern New England, runs parallel to it through the towns of Russell, Huntington, and Chester. Features along the Jacobs Ladder Scenic Byway include Jacob’s Pillow Dance Festival, Chester-Blandford State Forest, and the Westfield River. http://www.frcog.org/services/transportation/Route122.php • Route 20 from Westfield to Lee

Mohawk Trail Scenic Byway – Eastern Section (Athol to Greenfield) The Eastern Section of the Mohawk Trail Scenic Byway travels through the communities of Athol, Orange, Erving, Gill and Greenfield. The overarching theme of this section of the Byway is related to the industrial development of the area. Historically, the scenic and natural resources, including the rugged forested hillsides and the Millers, Connecticut and Green Rivers, shaped the development of the communities and the region as a whole. The rivers powered the mills that transformed local timber and other natural resources into products that, in turn, fueled the economy of the region and helped towns to prosper and grow. The industrial heritage of the area is still evident today and very much a part of the towns and villages along the Byway. Features along the Eastern Section of the Mohawk Trail Scenic Byway include the Millers River, mills of the Byway region, and historic downtowns. www.frcog.org/services/transportation/trans_mohawk.php • Route 2 from Athol to Greenfield

Chapter 8: Tourism and Traveler Services 276

Route 116 Scenic Byway Corridor Management Plan July 2013

Mohawk Trail Scenic Byway - Western Section (Greenfield to Williamstown) The theme of the Western Section of the Mohawk Trail Scenic Byway is strongly rooted in the history and development of the road itself. The development, construction, and improvement of the Mohawk Trail over the years were driven by history and the prominent events that were occurring. Native American habitation in the region during the early settlement period; the industrial revolution and the resulting growth of manufacturing and rail transportation; and auto tourism all greatly influenced the Byway and the surrounding area. These large scale historic events shaped the form and function of the physical characteristics of the road and the neighboring environment during these distinct periods of history. Features along the Western Section of the Mohawk Trail Scenic Byway include the Byway itself as a scenic driving route, arts and culture, . www.frcog.org/services/transportation/trans_mohawk.php • www.berkshireplanning.org/regional/mohawk_trail_scenic_byway.html • Route 2 from Greenfield to Williamstown

Mount Greylock Scenic Byway The main theme of this Byway is the outstanding scenic views. The Scenic Byway overlooks the Hoosic River Valley and the Hoosac Range to the east, and the Green River Valley and the Taconic Mountains to the west. From the Mount Greylock summit the panoramic views extend to other mountain ranges in the distance including: the Green Mountains to the north, the White Mountains to the northeast, and the Catskills and Adirondacks to the west. A secondary theme is the unique ecology of Mount Greylock, the state’s highest peak. Features along this Byway include the summit of Mount Greyock, the trail system, and MassMoCA. www.berkshireplanning.org/regional/mohawk_trail_scenic_byway.html • Route 7 in Lanesborough to Route 8 in North Adams

Route 112 Scenic Byway The overarching theme of the Route 112 Scenic Byway is the diverse landscape of mountains, river valleys, rural farmland, and forests. There are also a number of small New England towns, with histories rooted in agriculture and industry and diverse cultural and tourist resources. Features along this Byway include Shelburne Falls Village, Upper Buckland Historic Area, Arthur A. Smith Covered Bridge in Colrain, farms and farmers’ markets, and fairs. Route 112 intersects with the Mohawk Trail Scenic Byway, Route 116, and the Jacobs Ladder Trail. www.frcog.org/services/transportation/trans_112scenic.php • Access from Route 116 at 112 in Ashfield

Restaurants

There are a number of places to eat along or near the Route 116 Scenic Byway in Franklin County. These establishments include traditional New England restaurants and diners, seasonal maple syrup sugarhouses, pizza places, sub shops, and family style restaurants. There are also ice cream vendors, farm stands, and convenience stores

Chapter 8: Tourism and Traveler Services 277

Route 116 Scenic Byway Corridor Management Plan July 2013

selling food along the Byway. An inventory of restaurants within the towns of the Route 116 Scenic Byway is shown in Table 1.

Lodging

Travelers have the choice of several place to stay while visiting the Route 116 Scenic Byway. Lodging includes bed and breakfasts, hotels/motels, inns, a lodge, a cabin, and camping. An inventory of The Miss Adams Diner offers casual dining in lodging within the towns of the Route a modified rail car. 116 Scenic Byway is shown in Table 2. See the Outdoor Recreational Resources chapter for more information on campgrounds along the Byway.

General Stores and Retail Establishments

There are a number of general stores and retail establishments along or near the Route 116 Scenic Byway in Franklin County. They include stores, gift shops, convenience stores, and more. An inventory of general stores and retail establishments within the towns of the Route 116 Scenic Byway is shown in Table 3.

Restroom Facilities

There are public restrooms available at the Savoy Hollow General Store, directly on the Scenic 116 Byway, and there are also public bathrooms located at the Berkshire Visitors Center in Adams. The Visitors Center, however, is undergoing renovations—and it is not definite when these restrooms will be available again to the public.

WiFi

While cell phone coverage along the Byway can be unreliable or absent altogether, there are several WiFi Hotspots where tourists can access the internet. An inventory of locations where there is free WiFi available along the Route 116 Scenic Byway is shown in Table 4.

Chapter 8: Tourism and Traveler Services 278

Route 116 Scenic Byway Corridor Management Plan July 2013

Table 8-2: Route 116 Scenic Byway Restaurant Inventory

Chapter 8: Tourism and Traveler Services 279

Route 116 Scenic Byway Corridor Management Plan July 2013

Table 8-2: Route 116 Scenic Byway Restaurant Inventory (continued)

Chapter 8: Tourism and Traveler Services 280

Route 116 Scenic Byway Corridor Management Plan July 2013

Table 8-3: Route 116 Scenic Byway Lodging Inventory

Chapter 8: Tourism and Traveler Services 281

Route 116 Scenic Byway Corridor Management Plan July 2013

Table 8-4: Route 116 Scenic Byway General Stores and Retail Establishments Inventory

Table 8-4: Route 116 Scenic Byway General Stores and Retail Establishments Inventory (continued) Chapter 8: Tourism and Traveler Services 282

Route 116 Scenic Byway Corridor Management Plan July 2013

Chapter 8: Tourism and Traveler Services 283

Route 116 Scenic Byway Corridor Management Plan July 2013

Table 8-5: Route 116 Scenic Wireless (WiFi) Access Inventory

Chapter 8: Tourism and Traveler Services 284

Route 116 Scenic Byway Corridor Management Plan July 2013

Issues and Recommendations

Issues  There are no public restrooms along most of the Byway.  The local historical societies have limited hours of operation.  There are limited gas filling stations available along the Byway.  There is limited cell phone coverage in sections of the Byway.

Recommendations  Identify potential location for public restroom to serve the Byway.  Provide information to the Byway travelers that there are limited gas filling stations along the way.  Create additional educational and informational materials to educate tourism promotional organizations and tourist-related businesses about the Route 116 Scenic Byway.  Educate the local public about the heritage and culture of the Route 116 Scenic Byway.  Coordinate marketing efforts along the Byway.  Coordinate with the Western Massachusetts Scenic Byway Marketing Project for the installation of wayfinding signs to help visitors to navigate among sites of interest.  Encourage businesses and organizations with free WiFi along the Byway to utilize an online WiFi hotspot mapping tool to help tourists locate them.

Chapter 8: Tourism and Traveler Services 285

VU8 Tourism & Traveler Services

ADAMS ÆW VU2 f® Visitor Center I9 ^_!¸ ²¸ Museum ^_ ^_!¸ õ I9²¸f®^_ ^_ Store ^_I9^_ÆWI9^_ ^_I9ÆW I9 ^_!¸ ²¸ VU2 Restaurant ^_ ÆW Lodging ÆW

õ y t õ Farm

n y u t SAVOY o n C u Gas !¸ o e

r C

i

h n i õ s l k k 8 r VU n e a ÆW B r CHESHIRE F

!¸^_ ^_ I9 ^_ I9VU116 I9 õõ

õ Fra õ nklin Cou õ õ õ Ha nty õ mpsh ire C I9 ount õ y õ õ I9 õ PLAINFIELD õ ÆW ÆW ^_ ASHFIELD ^_^_I9ÆWI9^_õ õ 116 õ WINDSOR õ UV õ ^_ õ ÆW 112 ^_ ^_ ^_ UV ^_ VU!¸9 !¸ õ ²¸f® õ ÆW I9 I9 ^_ õ õ õõ ÆWI9 õÆW õ y ÆW ^_ t y t 116 n VU n ^_ u

u o

o I9 C

C ÆW e r e i 112 r UV CONWAY i ^_ h This map was created by the Berkshire Regional s h õ s k Planning Commission and is intended for general ^_ õr p planning purposes only. This map shall not be e m used for engineering, survey, legal, or regulatory !¸ ÆWB Adams a purposes. MassGIS, MassDOT, or BRPC may H have supplied portions of this data.

Berkshire Corridor Major Road Stream, River Route 116 Scenic Byway 0 0.5 1 2 Miles Regional Other Scenic Byway Planning Corridor Management Plan (Berkshire County Region) Road Water Commission y y

t t n n Tourism & Traveler Services u u

o o

C C

e n

i r l i

k h

n s

a p

r m F a

H

¤£5

§¨¦91 PLAINFIELD ASHFIELD DEERFIELD

UV116

F ran 116 klin UV Cou Ha nty mps hire Cou nty UV112 CONWAY

SUNDERLAND

ty in Coun Frankl unty hire Co Hamps Conway 9! Center South Deerfield Tourism & WHATELY Travel Services 9!^_ 9! 9! U" 9! W" Lodging ^_ ^_ 9! U"^_ " W" 9! 9! õ 9! 9 Restaurant W" 9! ^_ ¸" Gas 9!^_ ^_ ^_ ^_ ^_9! ^_ Store W"9! 9! Sources: Map produced by the Franklin Regional õ 9!U"^_ Council of Governments Planning Department. õ Local Farms & GIS data sources include MassDOT, MassGIS and FRCOG. Products Ashfield Center Depicted boundaries are approximate and are intended U" for planning purposes only, not to be used for survey.

Corridor Major Road Stream, River Route 116 Scenic Byway 0 1 20.5 Miles Corridor Management Plan (Franklin County Region) Other Scenic Byway Road Water