Digital Marketing
Best Disease/Education Website The Finalists n Chandler Chicco Agency The Award and Mylan Specialty for Recognizes excellence for websites promoting education about specific disease states anaphylaxis101.com (disease.com) or health issues (issue.com) n gcg CONNECT and Novo Nordisk for cornerstones4care. Sponsored by Everyday Health com n Klick Health and Reckitt Benckiser for turntohelp.com Gold Award n Palio+Ignite and Endo for Chandler Chicco Agency pubertytooearly.com and Mylan Specialty anaphylaxis101.com: A Guid- n Toolhouse and Phonak for hearinglikeme.com ed Tour of Your Community
Anaphylaxis101.com is the cornerstone of Mylan Specialty’s “Get Schooled in Anaphylaxis” initiative, which was created to increase ana- phylaxis awareness and prepare everyone in school settings to respond to anaphylaxis. select customized information. September 26, 2012 to “Despite increasing “Outstanding creative and March 31, 2013 the site got prevalence of food allergies content for multiple audi- 76,671 visits (67,703 unique and anaphylaxis, an internal ences,” said one judge. “This is visitors). Users visited an aver- audit and supporting research an engaging disease education age of 2.07 pages per visit, for showed that school communi- site,” noted a second. a total of 44,947 visits. More ties were not using anaphy- Emmy Award-winning than 56.6% of visits came from laxis resources in a consistent actress Julie Bowen, whose son referrals and media placements way,” the agency explained. has life-threatening allergies, such as Anderson Cooper Live, Anaphylaxis101.com ap- tells her family’s story in a The Ellen DeGeneres Show and peals to children and adults. video on the site. The agency Parenting.com. Animated sibling characters, noted that Bowen “worked to “A very valuable resource, Ana and Phyl Axis, lead a rally the community” by par- which is proven by the re- video tour that lets viewers ticipating in media interviews. sults,” said a third judge.
Attracting over 28 million monthly unique visi- tors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The com- pany offers consumers, Silver Award This website for people HCPs and marketers with Toolhouse touched by hearing loss was content and advertising- based services. Its broad Phonak designed to help Phonak portfolio of websites and connect with its end users. mobile applications span Judges loved the content. the health spectrum. Everyday Health offers On $1 million budget the tools, community, and results included 11,245 total expert advice people need monthly visits for March 2013. to live healthier lives, every day. Everyday Health was “Excellent strategy and founded in 2002 by CEO, execution,” said one judge. Ben Wolin, and President, “Impressive metrics,” noted Mike Keriakos. another judge.
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