Photograph by George Chinsee Fashion. Beauty. Business. DAILY EDITION11AUGUST 2016 For more, see page 5. will beahitfollowing previous amisstepwithhis effort. newsimply fragrance, John,of his Sean called which hehopes shows Combs Sean amore sidewiththelaunch sophisticated Diddy’s Back BEAUTY called TheKorscalled Edit. store into anew concept New York Bleecker Street Michael Kors hasturnedits Michael’s Lab PAGE 4 PAGE 8 Fashion Week next month. presented New during York UAS, which willbe new higher-end collection, Under Armour unveils its Going Premium BY BY ● Launch CatLashes Burberry, Pinterest BEAUTY BY ● Restructuring On Progress Of Shares Climb Ralph Lauren THE MARKETS partnership over ayear ago. said Pinterest approached to forge Burberry a toldPinterest, WWDTuesday She morning. Prakash, creative and brandat strategist egory through thelensofBurberry,” Radhika and giving themanew way to- lookat thecat form. It’s preferences in[user]beauty taking way that had never been doneonour plat- wanted tothat bring to life inaninnovative duce anew product to consumers. latest attempt mediato atintro usingsocial It’s content andproduct. Beauty Burberry’s boards for userspopulated withBurberry today, to Pinterest generate willbegin custom the brand’s that new launches mascara unique viewers inthespace. ize ontheplatform’s 38.5millionmonthly - aimingto capital product, its latest beauty to Pinterest taking to launch is Burberry wereble-store sales down. company registered alossandcompara- that beatexpectations even though the after thefirm results first-quarter reported sending RalphLauren’s stock upsharply seemsto agree, than arestructuring, that builtthebrand. and reclaim theentrepreneurial culture track asthecompany aimsto get leaner Ralph Lauren Corp., whichon bothsaidis on Wednesday at about therestructuring chiefexecutivehis Larsson officer Stefan So far, sogood.

“Beauty is huge is “Beauty andwe on Pinterest, withthelaunchIn tandem ofCat Lashes, Wall Street, which likes nothingmore That was theview ofRalphLauren and mascara. the launch pad for thenew audiencebeauty to serve as mediasite’ssocial massive bankingonthe The brand is $220 million. annualized savings ofupto 2017 plan,with for its fiscal $400 millionincharges for The company expects upto quarter. 42 percent inthesecond half andboosted by sales JD.com in losses cutits Right Direction CONTINUED ONPG. 6 CONTINUED ONPG. 7 PAGE 3 RACHEL STRUGATZ IK M YOUNG M. VICKI - 1

Canadian Real Estate Wait ‘til You See What’s There

An Advertising Opportunity

ISSUE: August 24 · AD CLOSE: August 10 · MATERIALS: August 15

FOR MORE INFORMATION, PLEASE CONTACT PAMELA FIRESTONE, ASSOCIATE PUBLISHER AT 212 256 8103 OR [email protected] 11 AUGUST 2016 3

RETAIL JD.com Halves Q2 Net Losses TOP 5 ● Gross merchandise value new merchants to its marketplace, though it would integration-related losses would be offset in the expect the new merchants to only achieve transac- long-term by the GMV that will be picked up from TRENDING increased 47 percent to 160.4 tion volume after at least six months of operation. the new acquisition, particularly in the fast-moving ON WWD.COM billion yuan, or $24.1 billion. “As a result the GMV [Gross Merchandise consumer goods categories that represent Yihaodi- Volume] from our marketplace business will see an’s core business. BY AMANDA KAISER AND CASEY HALL a significant slowdown in the second and third Meanwhile, the company said that JD Mall ceo SHANGHAI — Chinese e-commerce giant JD.com quarters of this year but we believe these measures Haoyu Shen will relocate to the United States later said Wednesday it halved its second-quarter net will improve our user experience and the integrity this year for family reasons. He will be taking on a losses to $37.96 million as revenues grew 42 per- of our platform,” said Liu. new role as president of JD International, effective cent to 65.2 billion yuan, or $9.8 billion. JD’s GMV for the three months ended June 30 immediately. This represents a slight moderation in growth increased 47 percent to 160.4 billion yuan, or $24.1 Shen’s new responsibilities will include oversee- compared to the first quarter, when revenue grew billion. In comparison, GMV in the first quarter of ing the company’s international and cross-border 47.3 percent, and the continuation of a trend for 2016 increased 55 percent on the year. business, including the aforementioned alliance slower growth from a higher base. JD.com saw 57 A major milestone for JD.com in the second with Wal-Mart. JD said Shen will continue to report percent year-on-year growth in the fourth quarter quarter was its $1.5 billion “strategic alliance” with to Liu, while management members previously of 2015 and a 62 percent year-on-year growth rate Wal-Mart, unveiled in June. The deal sees JD.com reporting to Shen will now report directly to Liu. in the first quarter of last year. acquire ownership of Wal-Mart’s China-based Yiha- JD.com’s ceo opened Wednesday’s earnings call As well as confronting a broader consumption odian online marketplace. In exchange, Wal-Mart by praising Shen’s record as JD Mall ceo. slowdown in China, JD.com has also discontinued received nearly 145 million newly issued JD.com “Working with me over the last five years Haoyu contracts with more than 22,000 merchants on its Class A ordinary shares, representing about 5 has made outstanding contributions to the com- marketplace in the first half as part of a long-term percent of the Chinese e-tailer’s total shares. pany. His new role will draw on his international strategy to boost marketplace quality. JD.com’s management expects to see system experience and we look forward to his future “These are lower quality merchants who, in the integration with Yihaodian completed in the third contribution,” Liu said. past, repeatedly violated some of our rules,” said quarter and anticipates an estimated 1 billion yuan, The number of users flocking to China’s chief financial officer Sidney Huang. or $150.7 million at current exchange, in related second-largest e-commerce platform continued “The vast majority of these merchants do have operating losses in the second half of 2016 due to to grow, with annual active customer accounts transaction volume so by discontinuing contracts operational and integration costs. increasing by 65 percent to 188.1 million in the 12 Ronda Rousey Shows Off with these merchants, we did suffer some financial The company said its overall losses from months ended June 30. losses in the process,” chief executive officer operations for the second quarter came in at 358.2 Huang also pointed out during the earnings call Curves in Buffalo David Richard Liu explained, adding that JD.com has million yuan, or $53.9 million. that JD.com’s free cash flow totaled 11 billion yuan, Bitton Fall 2016 Ads in the same period attracted a similar number of Huang said that the Yihaodian operational and or $1.66 billion, for the 12 months to June 30, an increase of 67 percent. ● Iconix’s denim brand aims JD.com “This strong cash flow is probably the best to grow its women’s business headquarters, validation for the underlying strength of JD.com,” with the UFC star, who not only Beijing, China. the cfo said. In terms of category breakdowns, food and models its new line of Hope jeans beverage proved to be the fastest growing segment but also hosts a social media of JD.com’s second quarter, followed by cosmetics sweepstake. and home wares. Apparel and footwear retained their position as the largest category on the platform overall, ● They Are Wearing: with Huang saying that merchants in this category Lollapalooza 2016 saw “well over 100 percent growth” in the second quarter. ● The 10 Best Looks From JD.com’s fiercest rival, Alibaba, releases earn- the Opening Ceremony at ings Thursday. the Rio Olympics 2016 ● The Blogger Will

BUSINESS of self-serving business decisions, including the event in which Ross dealt with “a life-threatening See You Now opening of several unauthorized Kitson stores in injury which required a lengthy hospitalization and ● Resort 2017 Trend: Fraser Ross Sues Korea. recovery, the effects of which continue to plague and “Defendant Lee’s entire tenure at Kitson was affect” him, the lawsuit said. Embroidered Accessories replete with self-dealing transactions, improper Ross’ complaint alleges Lee knowingly took Former Kitson CEO and unauthorized salary and personal expenses, advantage of Ross’ declining health and used incompetent performance of his duties, hiring of Jeffer Mangels as a tool to exploit Ross and Kitson, ● unqualified employees with personal affiliations, including convincing Ross to turn down sales offers The Kitson founder accuses Global Stock Tracker the retailer’s former ceo of including his wife, and other illicit conduct....” the in 2013. The lawsuit also brings up the $15 million lawsuit said. secured loan Kitson received from Salus Partners As of close August 10, 2016 fraud and unfair competition Lee, a former executive at Forever 21, joined Kit- LLC, a deal it called “not necessary and not in the ADVANCERS in a complaint filed Tuesday. son in 2011. During his time at the helm of the bou- best interest of either [Ross] or Kitson.” tique retailer — which had a knack for attracting tour- The complaint makes a number of other allega- Ralph Lauren Corp. BY KARI HAMANAKA ists, locals and celebrities alike with its quirky mix tions against Lee, including forging Ross’ signature +8.49% of giftable items and up-and-coming brands — the on a conflict waiver for Jeffer Mangels and con- Onward Holdings Co. Ltd. LOS ANGELES — Fraser Ross has a new legal target company had lofty growth plans. Lee in 2013 spoke vincing Ross to provide a $2 million loan to Kitson +6.04% in former Kitson chief executive officer Chris Lee. at the Next Great Consumer Brands Conference in in February 2015, the terms of which included 6 Lee, who ran specialty retailer Kitson between New York expounding on the company’s need for percent interest to be paid by June 2016. The Swatch Group Ltd. 2011 and 2015, is being sued by the chain’s founder, growth capital and that the ultimate goal was an “Defendant Lee concealed from plaintiff that +3.76% according to documents filed in Los Angeles Supe- initial public offering or a sale to a public company. he had no expectation that the loan would ever Pandora A/S rior Court on Tuesday. The latest allegations follow At the time of his talk, he disclosed the company had be repaid and that the purpose of the loan was to +3.67% the July lawsuit Ross filed against his former law firm annual sales of $30 million. ultimately benefit defendant Lee,” the complaint Hanesbrands Inc. Jeffer Mangels Butler & Mitchell LLP. Many of the High debt loads ultimately helped contribute to claims. claims in Tuesday’s complaint are also wrapped in the company’s shuttering of its 17 stores and online Then there was Ross’ sale of his interest in Kitson +3.17% the Jeffer Mangels lawsuit, which accuses the firm operation in a move revealed in December. to Lee for $300, which occurred in April 2015. The DECLINERS and partner Jeffrey Sultan of legal malpractice and The basis for the complaint hinges on a 2012 lawsuit alleges Lee accompanied Ross to a doctor’s breach of fiduciary duty in a case that could involve appointment and then the two went to the offices Shiseido Co. Ltd. upward of $120 million in damages, Ross’ Canadian of Jeffer Mangels to discuss the sale and Ross’ -7.50% counsel Glenn J. Feldman said at the time of the July resignation. Ross alleges he did not endorse Lee’s Trinity Ltd. filing. $300 check and that it was signed off by either Lee 4.84% Ross declined comment for this story, referring or someone else. The check bounced and was later questions to Feldman, who estimated total damages re-deposited by Lee without Ross’ signature, accord- Matsuya Co. Ltd. in the current case to be around $25 million. ing to the complaint. -3.98% Ross is demanding a jury trial in the case of Lee Ross re-entered the picture in May 2015 when he Michael Kors Holdings Ltd. and alleges fraud, unfair competition under Califor- was convinced by Lee, according to the lawsuit, to -2.79% nia law and unjust enrichment in addition to three sign a consulting agreement that waived his right to Debenhams Plc other causes. be paid back on the $2 million loan. Ross’ involve- Kitson and -2.64% Lee, reached Wednesday morning, said the Kitross founder ment was seen as necessary, the lawsuit said, in “court shall decide” on the matter. Fraser Ross order to get a loan completed with Spencer Spirit

JD.com photograph by Shannon Fagan; Ross by BEI/BEI/Shutterstock; Rousey courtesy of Brooke Nipar/Buffalo David Bitton Nipar/Buffalo Brooke of courtesy Rousey BEI/BEI/Shutterstock; by Ross Shannon Fagan; by photograph JD.com The lawsuit accuses Lee of engaging in a number Holdings Inc. 4 11 AUGUST 2016

THE MARKETS in Greater China and South Korea and the consolidation of the Latin American opera- tions. Comparable-store sales fell 7.4 percent. Wholesale net sales fell 7 percent to $394.4 million. Licensing revenue fell 20.9 percent to Michael Kors Profits Hit $30.6 million. The licensing revenue drop was mostly due to the declines in the watch business. While Idol was enthusiastic about the upcoming smart watch launch, he conceded on the By Lower Mall Traffic earnings conference call that smart watches wouldn’t offset the decline of the overall ● First-quarter EPS bested Wall A visual from million. watch business. Street’s estimate by 14 cents, the fall ad One problem that occurred during the Wall Street was less than thrilled with the campaign. quarter was that the wholesalers were very company’s outlook as the company tried to but second-quarter guidance promotional, which in turn forced Kors to give a positive spin, yet also lowering some was lower than analysts’ lower its prices in its own stores to compete, guidance. “Overall, we are on track to deliver consensus forecast. thus dragging gross margins down. John D. on our revenue and earnings per share goals Idol, chairman and chief executive officer, for the year,” Idol said. BY VICKI M. YOUNG AND DEBRA BORCHARDT said it would remove itself from all store For the second quarter, the company fore- couponing and all department store friends cast diluted EPS in the range of 84 cents to 88 and family sales. Idol warned investors that cents on expected revenues of between $1.07 Michael Kors Holdings Ltd. reported a the wholesale business would decline as the billion to $1.09 billion. Consensus is at $1.03. sharp drop in first-quarter profits as a result company cuts back on wholesale shipments. For fiscal 2017, the company guided diluted of fewer shoppers at the mall and a decline in Idol said he felt that customers were EPS to between $4.51 and $4.59, or $4.56 to tourism, although the results beat Wall Street becoming confused as to the value of the $4.64 on a non-GAAP basis excluding one- estimates. Michael Kors brand with multiple promotions time costs, on revenue expected to be flat Investors weren’t happy with the numbers, and it was negative for the brand image. versus the prior year. The company forecast especially the firm’s guidance for the second RBC Capital Markets analyst Brian Tunick a comp sales decline in the mid-single digit quarter and fiscal 2017, and sent shares of said, “While units sold remain strong in the range, which is worse than the previous guid- Kors down 2.8 percent to $48.71 in trading double digits, clearly the decline in Kors ance for a decline of low single digits. Wednesday. average unit retail over the past few years “We continue to believe the brand is For the three months ended July 2, net has investors worried that the brand has lost overdistributed,” said Citi Research analyst income fell 15.7 percent to $147.1 million, or some of its status in the aspirational luxury Paul Lejuez, “And while the company is doing 83 cents a diluted share, from $174.4 million, handbag market.” He also noted that Coach is the right thing by reducing exposure to the or 87 cents, a year ago. On an adjusted basis, pushing units prices and now has 40 percent wholesale channel, we believe much of the excluding one-time costs connected with of its bags selling at over $400. damage has been done (first-quarter 2017 its acquisition of the firm’s Greater China By segment, retail net sales rose 7.6 percent sales per square foot in the U.S. are down licensee, net income was $156 million, or 88 in net sales to $957.3 million from $947.3 mil- to $562.9 million, driven mostly by 221 net approximately 30 percent versus first quarter cents a diluted share. Total revenue inched lion. The balance was from licensing income. new store openings since the end of the year 2015.)” Lejuez said he expects the stock to be up 0.2 percent to $987.9 million from $986 Wall Street was expecting earnings per ago first quarter, including 145 stores associ- down given the weakness in retail and reduc- million, which included a 1.1 percent increase share of 74 cents on total revenues of $953 ated with the company’s recent acquisitions tion in rest of the year guidance.

FASHION Outside The Kors Edit, Michael Kors’ reopened retail concept store on The Kors Edit Bleecker street. Opens in N.Y.

● The designer turned his West rtw will be for sale in the store. Village store into a rotating For October, a street-style theme will be tied to the brand’s first street-style-themed theme store. campaign, titled “The Walk,” shot by Tommy Ton. Subsequent merchandise themes are to BY JESSICA IREDALE be determined. “Bleecker Street has long been a destina- tion for innovation and cultural enthusiasm, so it was the perfect spot for our new ‘fashion NEW YORK — Michael Kors has introduced a lab,’” the designer said. “It’s really a reflection pop-up is a reflection of that, allowing us to Inside The Kors new retail concept at his 384 Bleecker Street of the world we live in. I think the days of choose a monthly theme that resonates with Edit, Michael location here. Formerly a Michael Michael buying something and saving it for months whatever is top-of-mind for our customers at Kors’ reopened Kors lifestyle store, the space reopened today before wearing it are gone. The truth is, our any given time.” retail concept store on customers are going into the store looking As of now, there are no plans to roll out as The Kors Edit, which the brand described Bleecker street. as “a serialized pop up shop.” for pieces they can wear later that day. This The Kors Edit concept to additional locations. It’s not a pop-up in the traditional sense of the term, which is defined as a temporary, usually ad-hoc retail space, as the Bleecker Street store is one of Michael Kors’ long-term retail locations, but it will be re-merchandised monthly according to theme. Popping up first is School of Sport, an ath-leisure theme, with most of the floor devoted to sneaker displays, men’s and wom- en’s collections and Michael Michael Kors. There is also a heavy emphasis on handbags, fur pom-pom accessories and a smattering of sporty ready-to-wear. Everything is said to have been handpicked by Kors personally. In September, the store will be revamped Inside The Kors Edit, to align with New York Fashion Week and on Michael Kors’ reopened the day of the Michael Kors runway show, a retail concept store on selection of spring runway bags, shoes and Bleeker street. Store photographs by George Chinsee George by photographs Store 11 AUGUST 2016 5

BEAUTY Diddy’s Sophisticated New Sean John Fragrance

● The second of the hip- smell good.” hop and fashion mogul’s The ad for the Sean John fragrance is notable for what it doesn’t have. There fragrances from Parlux Ltd. are no women, no cars, no airplanes and the Jacavi Beauty Group is and no overt sexual references. Shot by entering Macy’s in October. Elton Anderson in July with a moody, dark quality, it centers on Combs BY RACHEL BROWN looking contemplative while sitting on stairs and contains the motto, “Always Sean John.” Espino observed, “He is “I see it lasting generations,” declared anchored on those stairs, and he has Sean “Diddy” Combs, speaking of his reached this pinnacle of life where you brand during a break between photog- see this light above him. We wanted raphy sessions in Los Angeles for the to make him and the product exude advertising campaign to promote his sexiness. He looks damn sexy. There newest fragrance, Sean John. doesn’t have to be a lot of peripheral Confidently dressed in black from things around to bring the sexiness. head to toe, the past sales stumbles of This will be just as big as an atten- his last fragrance, 3AM, don’t appear tion-grabber as it would be if he had to faze Combs in the least as licensee many girls around him.” Jacavi Beauty Group and distribu- The packaging is equally stripped tor Parlux Ltd. embark on the latest down. The bottle is black, accented by launch. Twenty-three years since he black embossed letters spelling Sean founded Bad Boy Entertainment, 17 John. Silver is added to the box to make years since he made his fashion debut it stand out on counter. “The packaging and 11 years since his first blockbuster is simple, direct and elegant,” Espino fragrance, Unforgivable, it takes more continued. “I think it speaks exactly to than a misfire at retail to ruffle him. where we see him right now. We don’t As he did in the music industry, need to explain him. The bottle doesn’t Combs is out to build a fragrance need anything flashy. The response empire, not a one-hit wonder or from retailers has been very positive, in-and-out fad. “There are always a frankly much more positive than we’ve lot of different trends and sometimes gotten for the other celebrity fra- fragrances smell like other fragrances. grances that we have.” From the get-go, we tried to represent Loftus confirmed the early favorable something that was cool and clean, and reaction. He said, “The scent is well- we always kept our signature bergamot loved. I think we will sell a second and in,” he said. “You can go in so many third bottle as well as a first, so, hope- different directions with fragrances, fully, it will go on to be a classic.” but if you have a point of view, I think The Sean John fragrance will enter that’s how you build a brand.” Macy’s in October at the price of $70 In the age of Insta-celebrities, for a 3.4-oz. eau de toilette spray and Combs’ plodding and detailed $39 for a 1-oz. eau de toilette spray. approach impresses executives at Across a variety of categories such as Parlux, which, with Jacavi, took over fragrance, men’s sportswear, watches, Sean John fragrances in 2013 from suits, ties, headwear and children’s former licensee the Estée Lauder Cos. wear, Sean John has had a fruitful Inc. “There is a lot of show business relationship with Macy’s (its clothing working with him, but, when you cut is exclusive to the department store) through all of that, there’s a man who that’s helped the brand reach roughly knows how to reach his consumer and $525 million in annual retail sales. has very good instincts,” said Parlux “There would be no Sean Jean without president Donald Loftus. “He really Macy’s,” asserted Combs, who Forbes seems to understand and enjoy the estimated netted $62 million last year category, and takes an active role in the from Sean John, musical ventures and a juice, the packaging, the bottle and the deal with Cîroc Vodka. advertising. It’s really a part of him, This year, music is definitely on An advertisement Combs’ mind. He’s revealed his next and he understands all that it means.” for the fragrance Parlux continues to piece together Sean John. album, titled “No Way Out 2,” will be why the 2015 release 3AM, in Loftus’ his last. Before that album drops on a strikingly candid admittance, “just yet to be announced date in the near didn’t work.” But perhaps it was future, Combs has returned to the partially because Combs the person and sexy,” said Diana Espino, global To capture Combs’ mature self-as- songs and artists that put him on the and Sean John the brand were over- vice president of marketing and brand surance, Firmenich’s Harry Fremont map with the Bad Boy Reunion Tour. shadowed by heavy-handed messaging. development at Parlux. “That’s never concocted a modern fragrance with top For the current tour, he assembled an The Sean John fragrance distills Combs going to change. But he has changed. notes of bergamot, mandarin, water- all-star roster of talent, including Lil’ to serve him up in a straightforward Unforgivable was him in bed with two mint and black pepper; middle notes of Kim, French Montana, Faith Evans, manner to consumers. Combs summa- girls, and I Am King was about all men nutmeg, violet leaves, cardamom and Mase, Carl Thomas and Mario Winans. rized, “It’s about the evolution of the being kings. 3AM was a departure from angelica root, and base notes of amber, Despite the group of strong personal- brand and the personal evolution that the other Sean John pillars, but, we vanilla, musk, sandalwood, amberwood ities, Combs maintains that it’s been we all go through. It’s what the brand think, right now, with Sean John, it’s and coumarin. “It has a sophistication the easiest tour of his career. He said, is about. It’s [gone] from Puff Daddy to about him looking forward to this next that gives the vibe of a great men’s “They are playing more for a purpose Diddy to Sean Combs.” phase of his life. At the end of the day, fragrance,” said Combs. “It’s not too now, and there is less ego all the way In simple terms, Combs has grown up when the fashion show is over, when strong. It’s soft and clean, but it’s a around and more appreciation for each and so has his fragrance. “His franchise the party stops and the girls go home, memorable scent for when you are other and what we are doing.

Photograph by Elton Anderson Elton by Photograph is always going to be cool, aspirational he’s still Sean John.” around a young lady or just trying to It’s special.” 6 11 AUGUST 2016

Burberry, Pinterest Launch Cat Lashes CONTINUED FROM PAGE 1

Currently, there are more than two billion beauty pins and four million beauty boards on Pinterest. According to an internal study conducted by the platform, 42 percent of pinners have made a beauty purchase after viewing a pin. Burberry wants in on this. The brand, which spent six months developing the cam- paign with Pinterest, is betting on the plat- form’s massive beauty audience to serve as the launch pad for Cat Lashes. The majority of the brand’s marketing budget for the launch is being pumped into social media, according to the brand, which said the campaign will be A custom live through the end of the year. Burberry Cat Lashes board on It marks the first paid beauty partnership Pinterest. of its kind on Pinterest as well as the first time the platform will sample any kind of beauty product to its users (the first 5,000 people to Burberry’s Cat fill it out. After plugging in their initials and [Initials here]” to “How to Get Flawless Smoky create a board each get a free sample of the Lashes answering two questions — “How long do you Eyes in 10 Minutes Made for [Initials here].” mascara). Both parties declined to comment mascara. spend applying your makeup?” and “Does Cat Lashes, available in Jet Black, Chestnut on fees or speculate on how many boards your makeup look include smoky eyes, feline Brown and Midnight Blonde, will be sold Pinterest could generate for users in the first flicks or long lashes?” — they will be prompted exclusively at Sephora and on burberry.com month of the campaign being live. But an to log in to their Pinterest account. Once starting today. It’s the third mascara in the industry source estimated that, given the signed in, they will get a personalized board brand’s beauty collection, designed with an scale of the project, Burberry would have with content and shoppable pins that all link hourglass-shaped brush, varying-size bristles had to invest in the seven figures to be first to sephora.com. Cat Lashes will roll out to and a cone-shaped tip that extends to corner to market to integrate Pinterest’s application Sephora stores over the next two weeks. lashes give a cat eye look. It retails for $29. program interface, or API, to create personal- Consumers will be presented with different This is just the most recent in a long string ized boards on users’ profiles. Pinterest boards depending on how they of digital firsts for Burberry, which in April Personalization is at the heart of the respond to the questions, Prakash explained. took to Snapchat to launch its Mr. Burberry campaign, with consumers filling out a quiz For instance, a user with a five-minute fragrance. The brand debuted the scent via a to determine the Burberry Beauty-centric routine will get a different set of pins than Mr. Burberry Discover channel on platform. content they will see on Pinterest. Links to someone who spends “15 plus” minutes True to Snapchat’s ephemeral nature, the the questionnaire will be posted to Burberry applying their makeup each day. Sample channel was only live for 24 hours, but users and Sephora’s social media channels (as well boards, with product suggestions varying on who scanned a Burberry Snapcode at a point as on promoted Pinterest pins starting next users’ answers, could range from “How to Get of sale through June were able to access week), with users directed to a microsite to Look-at-Me Lashes in 15 Minutes Made For the channel.

BEAUTY The Americas and Oceania, predicts that the formula will be used by “skin-care fanatics” as an additional step in their beauty routine, but it could also serve as an entry to the brand for a younger consumer who hasn’t bought La La Prairie Builds Prairie yet. “This product can be an opportunity to lure a consumer who’s leaning towards foundation or BB Cream into [buying] a real Caviar Range skin-care product,” LeGloan said. The development of caviar water was a siz- able investment for the company, according ● The beauty brand is adding of its products. to an industry source, who estimates that the Skin Caviar Essence-in-Lotion Different from caviar extract, the hero Skin Caviar range generates between $150 to its best-selling Skin Caviar ingredient in the almost-30-year-old range, to $200 million in global sales. The brand pure water is not actively added to caviar maintains a tight U.S. distribution of about range. water, according to Dr. Jacqueline Hill, direc- 210 doors in retailers like Bergdorf Goodman, tor of strategic innovation at La Prairie. Caviar Neiman Marcus, Nordstrom and Bloomingda- BY RACHEL STRUGATZ water, combined with caviar extract and le’s and a global distribution of nearly 5,000 La Prairie is adding a new product to its the brand’s proprietary Cellular Complex, doors. Skin Caviar collection — and another step to are the three leading active ingredients in Bergdorf Goodman, which has maintained consumers’ ever-growing skin-care rituals. Essence-in-Lotion. La Prairie’s Skin Caviar a La Prairie destination within its beauty Billed by the Beiersdorf-owned brand as According to the brand, caviar water cap- Essence-in-Lotion. department for 36 years, will also reopen a an “infusion of caviar,” Skin Caviar Essence- tures the “volatile” components of caviar that new branded experience early next month. in-Lotion hits La Prairie’s digital flagship at typically get lost through the caviar extraction It has 250 square feet of retail space and a laprairie.com on Aug. 22 and counters on process. What this means is that in creating function. “Normally an essence is part of the private, 80-square-foot treatment room that Sept. 5. Designed as a pre-serum, the formula the new compound, caviar eggs are heated to cleansing process, it’s part of the infusion. offers a facial exclusive to the retailer for is intended for use after toner and before a boil. Evaporating gases are then captured, But because it’s such an active product, it’s the first time, incorporating the Skin Caviar serum. It retails for $240. condensed and cooled and what’s left is comparable to other market serums.” Essence-in-Lotion. La Prairie is taking its best-selling Skin caviar “water.” Dr. Hill isn’t worried about the extra step. The brand designed a host of custom Caviar range — the collection reportedly “It’s an extra step for American and It’s additive, she explained, and not a replace- elements for the space, from the decor drives a third of the brand’s $500 million Europeans — but in Korea it’s already part of ment for toner or serum. Essence-in-Lotion (testers and countertops) to the treatments global business — and developing the concept their ritual. The Japanese have also already allows the next products applied to work themselves, and a Mizu by Terzani chandelier a step further. For the first time, La Prairie will adopted [this step],” Dr. Hill said of Essence- better and acts as a treatment in itself. — fashioned from hand-blown, crystal-finish infuse new ingredient “caviar water” into one in-Lotion, likening it to a serum in terms of Francois Le Gloan, president of La Prairie, glass — hangs over the main product display. 11 AUGUST 2016 7

A Ralph Lauren men’s look for spring. For the second quarter, the company Ralph Lauren guided net revenues to be down mid- to-high-single-digits. It said it expects Shares Climb foreign currency to have minimal impact on revenue growth based on current exchange rates. Initiatives under the Way On Progress Of Forward Plan are expected to have a greater impact in the second half of fiscal Restructuring 2017 than the second quarter. CONTINUED FROM PAGE 1 For fiscal 2017, the company said consolidated net revenues are expected to decrease at the low-double-digit Ralph Lauren, executive chairman and range, mostly due to a proactive pullback chief creative officer, said, “I am encour- in inventory receipts, store closures aged by the steps we are taking to refocus and pricing harmonization and other on and evolve our core and bring back quality-of-sale initiatives, all combined the entrepreneurial spirit that made this with the weak retail traffic and a highly company great.” promotional retail environment. He added that the “team has my full Analysts generally had an upbeat view support as we start to execute the Way about the quarter and Larsson’s moves. Forward Plan.” Miller Tabak + Co. analyst Rick Snyder Larsson, the firm’s new chief executive described the new executives Larsson officer, said on a conference call to Wall has hired an “impressive group.” He Street analysts, “The Way Forward Plan is noted that Alagöz has “hit the ground our multiyear plan to build on the unique running” working with the Asian suppli- brand strength we have, go back to the ers to shorten lead times and drive down core of what made us iconic, evolve from costs. that core and build the business back to Dana Telsey of Telsey Advisory Group, sustainable profitable growth.” said, “Overall Stefan Larsson is executing The company is still in the “early days on his Way Forward Plan….He’s moving in the execution of our Way Forward forward and making positive changes Plan,” he said, adding that the firm has to the business….The combination of guided the year as a “reset and stabilize taking down lead times for spring 2017 year, and that is what we’re delivering and new looks on the product are what’s on. We will continue to balance meeting going to help them regain some broader our near-term commitments with staying consumer awareness and demand for the on track to execute our long-term Way product. Increasing the speed-to-market Forward Plan.” and having the receptivity of suppliers According to Larsson, “The biggest will help influence 2017 and beyond.” positive effect of this is that we have She also said the eight-week test and become leaner, faster [and] we’ve rapid response program should help the empowered the doers and reclaimed the company. “Stefan’s done that before and entrepreneurial culture….Completing now he’s able to apply it to a different the planned right sizing of the organiza- price point and different product, as well tion has give us a good start in fixing the as the quality of the product. He’s confi- overall cost structure and developing a dent that he knows how to test and what disciplined financial model. We are also to look for. This is about investing in the under way with closing the underper- winners and minimizing what’s not [reso- forming stores we identified as part of nating with consumers],” Telsey said. the Way Forward Plan.” Martin Okner, cofounder and manag- The company during the quarter ing director of strategic advisory firm closed eight of the 50-plus total stores response from many of our suppliers.” restructuring charges of up to $400 mil- SHM Corporate Navigators, said all mega that are under consideration in the U.S. The ceo said the company has already lion in fiscal 2017. fashion and beauty brands go through to be shuttered. started to make improvements in driving For the three months ended July 2, the three- to five-year cycles when they are Lauren also has acted aggressively quality up, costs down on comparable net loss was $22 million, or 27 cents a in favor with consumers. That’s when the over the last six months to drive quality products and decreasing time to mar- diluted share, against net income of $64 company expands with new initiatives, of sales up in Asia, Larsson said. That ket. “We are also full-speed-ahead with million, or 73 cents, a year ago. On an sku’s and new store formats before the included the closure of 43 locations and shortening our lead times from 15 to nine adjusted basis, excluding restructuring tide shifts the other way. analysis of the sales cadence, including months and even though the full effect and impairment and inventory-related In Okner’s view, the Way Forward Plan taking down the depth of markdown will not be seen for a few seasons, we will charges, diluted EPS was $1.06. is basic “textbook” planning to “reignite rates. The ceo noted that the company be 50 percent there already by the end of Total revenues fell 4.1 percent to $1.55 growth and create more cash flow in the has seen some very encouraging results: the year,” Larsson said. billion from $1.62 billion. Revenues fashion business.” He expects that by the “Our average unit retail prices and Next year, the company “should be 90 included a 4 percent decline in total net third quarter of fiscal 2017, the company our gross profit dollars were both up percent of the way there. Almost equally sales to $1.51 billion from $1.58 billion, should “start to see positive income and significantly.” important to cutting the overall lead which included a 5.5 percent decrease in enhanced free cash flow,” with more In Europe, the team shifted the timing times down is the work we are doing in wholesale net sales to $607 million and positive sales growth to follow. The key of its wholesale shipments, and reduced building an eight-week test and rapid a 3 percent decrease in retail net sales to will be in their messaging to consumers buys for the year “in a way that has response pipeline,” he said. $907 million. through marketing efforts and social and protected full-price selling, increased This year the company will focus on The company said consolidated com- digital media. the stock turnover and, if the current the early stage of setting that up and by parable-store sales fell 6 percent, adding Okner also said the company will likely trend continues, will significantly reduce next fall, it will have the “capability that that retail revenues were driven by the get back the attention of its core con- excess inventory at the end of the will enable testing on most of the new comp decline that was partially offset sumer base, and win over new custom- season.” product lines before introduction. The by non-comparable store sales growth. ers. “The incremental growth, after the For the company overall, Larsson work of developing a demand-driven Licensing income slipped 7.3 percent to adjustments, will be from layering on said as part of the execution of the Way supply chain has just started,” according $38 million. the new consumers. The key then would Forward Plan, “you will see us increas- to Larsson. Wall Street was expecting EPS of 89 be how to convert the best of these new ingly focus on proactively driving quality As for inventory levels, those are cents on revenues of $1.53 billion. consumers to become part of its core of sales up. These initiatives will include projected to go down for the remainder In addition to restructuring charges, customer base,” Okner said. pulling back on inventory receipts, of the year, Larsson said, which should the company said it expects up to a $150 Ike Boruchow at Wells Fargo Securities cutting lead times, strengthening our reduce the depth of markdowns that have million inventory charge connected with has a “market perform” rating on Ralph assortment and store closures. These will been driving cannibalization of sales. its Way Forward Plan. The firm recorded Lauren shares and Matthew R. Boss at J.P. be some of the most important drivers in “We believe the company is again $104 million in restructuring and impair- Morgan has a “neutral” rating. They each getting us back to sustainable profitable moving in the right direction,” the ceo ment costs, plus $50 million in inventory noted that the restructuring efforts are in growth.” stressed. charges, in the first quarter. the early stages, but believe the com- Halide Alagöz, the new head of global Wall Street liked what it heard, driving The restructuring activities are pany is taking the right steps to return sourcing who joined in June, has already Ralph Lauren shares up 8.5 percent to expected to result in annualized cost to growth. Boss noted that the compa- had a “positive effect on the sourcing close at $103.14 in Big Board trading. The savings at between $180 million and ny’s balance sheet “remains a point of decisions we are making,” Larsson said. company bested Wall Street’s first-quar- $220 million, which is on top of the $125 strength” at the end of the first quarter, He and Alagöz met with key suppliers ter earnings per share estimate by 17 million cost savings from fiscal 2016’s with $475 million of cash on hand and

Photograph by Giovanni Giannoni Giovanni by Photograph in Asia and have “received a very strong cents. It also said it expects to incur restructuring activities. short-term investments of $619 million. 8 11 AUGUST 2016

THE MARKETS Under Armour to Enter Premium Market ● The collection will be unveiled bomber jacket in stretch polyester with during a presentation at New a detachable hood, and heavy merino wool French terry fabric sweatpants with York Fashion Week. water-repellent zippers. And there are a BY JEAN E. PALMIERI lot of layering pieces. The women’s collection offers BMX-in- spired rugby pants, leggings in a cotton Under Armour is ready to take the twill compression fabric, a crewneck plunge into the premium sportswear sweater in a cotton knit and a quarter-zip business. knit mock racer top in a compression The Baltimore-based activewear fabric. Other looks include a women’s brand is preparing to unveil UAS, a new rugby trenchcoat in tricot wool with a technically infused collection of apparel, water-resistant finish. footwear and accessories that marries the “We’re a sports brand so it’s OK for us brand’s expertise in performance with to reference rugby,” Pruess said with a fashion-forward silhouettes and designs. chuckle. UAS will be presented during New York The logo for the UAS line is a delta that Fashion Week on Sept. 15 and go live was derived from the folding of an Amer- at Barneys New York, Mr Porter and a ican flag, another nod to Under Armour’s distinctly American roots. handful of other domestic retailers at the Looks from same time. Under The collection consists of 60 percent The launch of the 110-piece collection Armour men’s wear and 40 percent women’s is being spearheaded by Ben Pruess, Sportswear. wear. The footwear offering is 50-50. senior vice president of sportswear at Price points will be in the “accessible Under Armour, who was coaxed out fashion” zone, he said. The core pieces of retirement in Venice Beach, Calif., will retail for $129 to $299 although there by Under Armour founder and chief will be one jacket that will sell for $1,500. executive officer Kevin Plank. Pruess, The women’s rugby trenchcoat will be a one-time professional snowboarder, $449, the leggings will be $179. The men’s previously spent seven years as global camo bomber will be $299, the sport coat vice president at Adidas Originals and will be $449 and the rugby suit trouser also worked for Salomon and Bonfire will be $199. A Fat Tire boot will sell for Snowboard. $219. In an exclusive preview Wednesday, When the collection is shown on Sept. Pruess said he thought he was “out of 15, it will immediately be available for this game,” but when Plank came calling, sale. he reconsidered. “It’s so eye-opening “This is the first time Under Armour sitting with Kevin and Kip [Fulks, Under will be in tier-one retailers,” he said. The Armour’s chief merchandising officer],” three stores will introduce the collection he said. “They knew there was a part have committed to show complete looks of the consumer journey they were not from the line. Three of Under Armour’s engaged with.” own brand houses — its name for its Calling Plank “lightning in a bottle,” large, freestanding retail stores — will Pruess said Under Armour has proven install shops for the collection. Those over its 20 years in business that it is locations are New York, Boston and willing to listen and learn about areas in Chicago. Barneys will also be doing an which it doesn’t have expertise. And in “activation” for the launch, he said. this case, it’s contemporary sportswear. Pruess said that there are a few pieces “They knew they needed someone to that will be offered only to the wholesale come in and figure it out,” he said. partners, particularly the highest priced Pruess believes the collection, which product, which will allow them some was designed by Tim Coppens, fills a exclusive pieces. “new and unique white space” in the Because it’s an entry into an entirely market with its blend of performance new market for Under Armour, the com- features and fashion. “This is not your pany was careful about picking whom father’s sportswear brand,” Pruess said. to partner with. “If someone wanted to Instead, UAS is “modern, American cherry-pick the line, we don’t need it,” sportswear in the truest sense” with an he said. “It’s important to see the full East Coast mentality. The brand targets context of the collection and offering a the professional Millennial customer who single item wouldn’t work.” has an “active approach to life. If your Season two, retailers in Asia and North- passion is to be an athlete, what do you ern Europe will be added, Pruess said, wear in your professional life?” and then the line will grow from there. What it is not is ath-leisure, he Pruess said UAS is “the antithesis” of stressed, a category he said is “not pur- the mass-market line that will be offered poseful” and is “all about comfort. This is at Kohl’s for spring, which will be called what happens next after the commoditi- simply Under Armour. That collection of zation of ath-leisure.” men’s, women’s and children’s wear will UAS has “the traditional Under Armour have a particular focus on women’s and heartbeat,” but with modern styling. For opens up another avenue of distribution example, a men’s suit is fully knit from a for the brand. four-way stretch wool and viscose blend Asked for a volume projection for UAS, offered with rugby pants with articulated Pruess said: “Our brand is doing so much seams and an athletic fit. A down vest is and UAS is a channel we’ve never been bonded so stitches are not used and there in before. This is not about how big UAS is a heightened ability to create shapes. can be, but it’s a big, important step and There’s a transparent parka with creates a runway for the other parts of taped seams, a subtle camo printed the brand.” 11 AUGUST 2016 9

MEN’S BUSINESS AAFA to Candidates: José Bautista, Canada Limit Use of Federal Prison Labor Goose Team Up on Jacket ● The group said its members are being put at a competitive ● The limited-edition jacket iconic Canadian brand to want to work with disadvantage by UNICOR on will be available at Harry me.” Bautista said he was “100 percent government contracts. Rosen and online for $995. involved” in the creation of the jacket since BY KRISTI ELLIS the beginning to ensure “I put my flavor in BY JEAN E. PALMIERI it. It’s sleeker and more form-fitting and it’s WASHINGTON — The American Apparel & Footwear easier to travel with. It’s different than the Association called on the presidential candidates to other things in the repertoire.” He will pro- commit to ending the government’s reliance on federal José Bautista may have been born in the mote the collaboration on his social media prison labor to make apparel and uniforms for the mili- Dominican Republic, but the slugger for sites and will also be at the launch event. tary, which it claimed is “stifling” competition for private the Toronto Blue Jays has embraced his Bautista said while there are no plans to sector apparel manufacturers. adopted home country, including its fash- collaborate on other products at this point, The AAFA is pressing the candidates to commit to ion industry. he never says never. “We’ll see where this eliminating the mandatory sourcing requirement for Today, the right fielder and perennial goes.” Federal Prison Industries, also known as UNICOR, that Major League Baseball All-Star will unveil a Last year, Bautista worked with another the association said essentially allows UNICOR to get first collaboration with Canada Goose for a limit- Canadian brand, Silver Jeans, to create a dibs on a certain percentage of federal contracts over ed-edition jacket. collection of denim called the Joey Series, a private companies. The jacket, which will be introduced nod to his nickname, Joey Bats. UNICOR can also compete on government contracts at an event at Harry Rosen’s Bloor Street “That sold out in record time,” he said. after they have exceeded the mandatory sourcing flagship in Toronto on Thursday night, was “We sold 14,000 jeans in 14 days and requirement, as long as its bid is comparable in price, created by Bautista and the design team at targeted a certain segment of their demo- quantity and delivery. the Canadian outerwear brand. graphic. It was successful, but we couldn’t “UNICOR’s government-mandated advantages in the The Canada Goose x José Bautista is pack- come to terms on a renewal. But maybe marketplace continue to create problems for American able and offers flex points at the shoulder, we’ll do something in the future.” business enterprises, leading to lost U.S. jobs, closed U.S. elbow and waist. It features a herringbone For now, he’ll satisfy his flair for fashion factories, and U.S. manufacturers going out of business,” José Bautista in his pattern and proprietary Strati-Forma 30D with Canada Goose. Canada Goose jacket. said Rick Helfenbein, president and chief executive lightweight water-repellent fabric on the “I love putting myself together and officer at the AAFA. sleeves. Suede tricot is used at the collar looking confident and comfortable,” he Helfenbein sent letters to Democratic candidate Hil- and windguard and there are underarm said. “My style is classy but sporty — edgy the style department? “My wife does a great lary Clinton and Republican candidate Donald Trump, as inserts for movement and fleece shell pan- with flair.” He said he likes his wardrobe to job putting herself together all the time,” well as to Libertarian party candidate Gary Johnson and els on the undersleeve and side panel. The be “versatile,” so he can “go from a relaxed he said. “I see it as an inspiration. So I have the Green Party’s Jill Stein. jacket will retail for $995, around the same environment in the clubhouse out to a to do my part.” Helfenbein said in an e-mail to WWD that UNICOR price as most of the brand’s outerwear. It dinner meeting.” The soon to be 36-year-old outfielder, gets first dibs on bidding for Berry Amendment apparel. will be sold at Harry Rosen and the Canada And he always caps off looks with one of whose contract with the Blue Jays ends this “With wage rates as low as 28 cents an hour, it’s Goose website starting Friday. the watches from his large personal collec- fall, is reportedly mulling free agency. But very hard for the government contractors to compete “I’ve been friends for a long time with tion. “I’m a lover of watches,” he said. “It’s for now, he’s focused on helping his team when they are required to give full benefits and pay full Dani Reiss [Canada Goose chief executive a great way to accessorize. It’s also a good make it into the post-season playoffs again minimum wage. These contractors form the core center officer] and have been a fan of the brand. hobby to have, and a great investment.” this year. of the Made in USA movement. If they go under, the base And we’d talked on and off for a while At home, Bautista and his longtime “That’s the plan,” he said. “We’re doing is gone,” Helfenbein said. about doing something,” Bautista told partner Neisha have three daughters. So amazing and hopefully we’ll get back there. He said in the letters that UNICOR is not subject to WWD. “It’s very humbling for such an does the athlete feel a little competition in It’s just a matter of executing.” the same health or safety laws as private manufacturers in the U.S. and significantly benefits from a mandatory “source” requirement that requires the federal govern- ment to give contracts to UNICOR first for up to 5 percent RETAIL of a government contracted product’s market share. There is very little apparel on either site, Once it exceeds the mandatory requirement, UNICOR which is intentional. “There are so many is allowed to compete for contracts that are set aside for companies selling ready-to-wear online,” small, women-owned, veteran-owned or disadvantaged Ahalife Acquires Mei said. So instead, the brands focus in businesses. more on beauty and accessories such as UNICOR is a government-run entity that employs jewelry as well as home products. some 12,000 inmates in about 83 factories at prisons “There are so many marketplaces out around the country. Its annual revenues reached $500 Kaufmann Mercantile there,” she added, mentioning large sites million last year, according to AAFA. such as Amazon and eBay, but to find qual- Stephen Lamar, executive vice president at the AAFA, ● Sebastian Kaufmann will stay ity merchandise, “you have to dig through said 22 FPI factories make apparel and textiles, which the mess. We want to cut through the noise generated about $177 million in sales last year. with the company as chief and deliver the best of the best.” Lamar said small U.S. apparel manufacturers com- curator officer. Mei said there is not much overlap peting for government contracts often are often third or between Ahalife and Kaufmann Mercantile fourth generation companies with 50 to 200 employees BY JEAN E. PALMIERI in terms of merchandise offerings, “but operating one or two factories. Three-quarters of them we have a similar point of view on a lot of are family owned, he added. Ahalife, a global online marketplace for different things.” She said Kaufmann offers “What you’ve got is this large leviathan competing on curated luxury lifestyle products, has the best of everyday items with a focus on small business contracts,” Lamar said. “They don’t have acquired Kaufmann Mercantile, an arti- home and outdoors products. to provide pricing that reflects economic [factors such as san-focused site with a similar aesthetic. Kaufmann said when his site does offer paying a minimum wage or health benefits] so it’s easy Terms of the deal were not disclosed. apparel, it’s usually just an individual piece for them take small business contacts.” This marks the second acquisition for rather than a large-scale collection. “But we “The whole impetus behind Federal Prison Industries Ahalife this year. The company purchased stay close to apparel by offering accesso- is not about business, but instead, about inmate release Bezar, another business focusing on cre- ries, which is our biggest category.” preparation — helping offenders acquire the skills nec- ative entrepreneurs, in February. Mei said Kaufmann will remain with the essary to successfully make that transition from prison Shauna Mei, founder and chief execu- combined company and in fact is assuming to law-abiding, contributing members of society,” the tive officer of Ahalife, said it was during the new role of chief curator officer. He will Justice Department, which oversees the program, said on the Bezar acquisition period that she was also work on the content component of the its web site. “The production of items and provision of introduced to Kaufmann Mercantile and its A watch from business. services are merely by-products of those efforts.” founder Sebastian Kaufmann. “They had the Ahalife site. “Storytelling is so key with these arti- Helfenbein concluded in the letter, “We all want more seen what we did with Bezar and realized artisans from around the world who create sans,” Mei said. “The average person hasn’t Made in USA opportunities, but we cannot create more that we’re all trying to solve the same quality products. heard of them so we’re investing more and Made in USA jobs when those opportunities are elimi- problem, which is to work with artisans. So Ahalife is a curated site with more more in content.” nated by competition from U.S. prison factories.” it made sense to join forces.” than 4,000 products from more than 45 She said that for now, Ahalife is not AAFA is asking the candidates to commit to support She said there is a “common thread” that countries while Kaufmann works with 300 planning to acquire any other like-minded Made in USA manufacturing if elected by eliminating runs through all three businesses, which creators from brands, but that the company remains UNICOR’s mandatory source requirement and prohibit- is to promote independent designers and 20 countries. “opportunistic.” ing UNICOR from competing as a small business. 10 11 AUGUST 2016

MEDIA MEDIA branded tweet. According to the influencers surveyed, brands in fashion (37 percent), beauty (24 percent) and Instagram Is King With food (12 percent) have the highest engagement Liketoknow.it on Instagram. Brands in retail (3 percent), home design (3 percent) and fitness (5 percent) are Expands Into Influencer Marketing perceived as lower in engagement on Instagram, according to micro-influencers. ● The social media platform The study found the most popular fashion or Home Design beauty brands that influencers follow on Instagram fares well in a Bloglovin’ are H&M (36 percent), Sephora (35 percent) and survey of 2,500 micro- Zara (20 percent). ● Beyond personal style, influencers. Further, new additions to popular platforms are original interior content having an impact with influencers. Facebook Live BY LISA LOCKWOOD is the biggest new social trend among influencers performed well for both the (33 percent), followed by Instagram’s Boomerang bloggers and brands using the (27 percent). service. Among midsize influencers with dedicated, Influencers said they’re joining new platforms highly engaged followers, Instagram is king for to expand their audience (46 percent) or express BY MAGHAN MCDOWELL influencer marketing, according to Bloglovin’, a themselves creatively in a new way (40 percent). company that connects influencers with brands Only 7 percent said they joined a new platform to and relevant audiences. make money, enforcing the fact that influencers The blogosphere isn’t just daily outfit posts Some 2,500 micro-influencers who use Bloglo- are not all about making money. and makeup tutorials. vin’s lifestyle platform were surveyed. According More than half (53 percent) of influencers have Blogger monetization platform RewardStyle, to Activate by Bloglovin’, micro-influencers have never promoted a post on their social platform whose Liketoknow.it helps style bloggers make 100,000 or less followers, established influencers H&M is the most viewed Instagram before. Of those influencers who have promoted money from posts on Instagram, today is have 200,000 or more followers, and mega influ- account by micro-influencers surveyed. posts, 18 percent believe Facebook-boosted posts expanding beyond fashion to include interior encers have one million to over 2 million followers are the most effective, followed by Facebook design and home furnishings. across all platforms such as Facebook, Twitter and native ads (11 percent) and Instagram native ads (8 It adds to its roster Liketoknow.it.home, Instagram. worked with brands on sponsored blog posts, percent). which will work the same way that Liketoknow. A majority (59 percent) of micro-influencers making it the most popular method of influ- “While the influencer industry is exploding, a it does: After users sign up for the service, they surveyed feel that Instagram is the most effective encer marketing. This is followed by 42 percent lot of brands are unaware what the best practices can “like” a participating blogger’s post on platform when engaging with their target audience. with Instagram collaborations, 32 percent with are,” said Rohit Vashisht, president of Activate by Instagram to receive an e-mail linking to the Facebook is still relevant, with 18 percent of Facebook promotions and 29 percent with Twitter Bloglovin’, Blogovin’s own influencer marketing shoppable content in that post. influencers who say it’s the most effective platform promotions. platform. “By surveying our micro-influencers, Through studying the data from its current to engage their target audience. Only 1 percent of Thirty-four percent of influencers said that we’re able to share primary insights that marketers influencers, Liketoknow.it’s founders saw that influencers find that Snapchat is the most effective brands don’t have a realistic understanding really need to pay attention to in order to put beyond personal style, original home content in engaging their audience. Half of the influencers about how much influencer marketing costs. The together impactful campaigns.” performed well for both bloggers and brands. surveyed, however, noted that Snapchat is their majority of micro-influencers (84 percent) charge Bloglovin’ partners with such brands as Burb- “We are in a unique position, having meta- new favorite social media platform. less than $250 for one branded Instagram post, erry, Campbell’s, Dolce & Gabbana Fragrances, data around hundreds of thousands of pieces Half of the influencers (50 percent) feel that and 97 percent charge less than $500. Eighty-seven Gucci, H&M, and Nars with native advertising of original content,” said founder Amber Box. Instagram is their best platform for branded col- percent of influencers charge under $500 per and influencer marketing campaigns. Bloglovin’, “We know who created the content, the context laborations. Facebook came in second, but much branded blog post. Ninety percent of influencers founded in 2007, has offices in New York and around the imagery, the brands and products lower, at 10 percent. have fees below $250 per branded post, and 83 Stockholm and connects more than 8 million users that are included and then what the consumers Some 54 percent of influencers surveyed have percent of influencers charge less than $150 for a with influencers. thought about the content; beyond likes and comments, they vote with their wallet and we exclusively have that insight.” Box is a former style blogger who created the service with husband Baxter Box. FASHION Last November, influencers began using #LTKHome on Instagram posts to indicate the home decor category, including almost 8,000 New Bridesmaid Destination, pieces of content. As it launches today, brands participating in the new home category include West Elm, Name of Love, Aims to Fill the Gap Urban Outfitters, One Kings Lane, Minted, Pottery Barn, Wayfair, Crate & Barrel, Etsy and walmart.com. ● Merrill Moskal and Simona of money in something that you will never wear noted the difference: “I think [Reformation] does an In the five years since its founding, Reward- Popvassilev have launched again.” amazing job. If their bride is more boho, our [girl] is style has driven an estimated $1 billion in retail. Today, Moskal, a graphic designer, and Popvassi- a little more tailored; maybe slightly more covered Bloggers and brands must be accepted into the site, which offers 14 lev, who’s worked in fashion product development up. We’re really trying to appeal to that classic, the platform to participate; there are approxi- dresses and a curated and project management, launch their new venture: modern bride with clean lines and beautiful hues,” mately 10,000 “influencers” and more than one showroom experience. Nameoflove.com, a collection of 14 bridesmaid she said. million brands and partners represented. Top dresses. Each dress is customizable in eight Another key differentiator is that Nameoflove. bloggers using the platform can make as much BY KRISTI GARCED colorways and three fabrics — silk crepe, satin-back com offers a personalized shopping experience as $500,000 in one month through affiliate crepe or floral-embroidered lace — with silhouettes online: The site enables the bride to create a virtual links, which pays the blogger a percentage of all ranging from short, bodycon sheaths to flowing, showroom where she can save certain styles and sales-generated content. Merrill Moskal and Simona Popvassilev have floor-sweeping halter gowns. colors she’s favoring. Then, she can invite her Interior designer and HGTV host Jillian both been bridesmaids a few times over. The best Moskal and Popvassilev, who are currently based bridesmaids to shop directly from her selections. Harris said that Liketoknow.it’s expansion into friend duo attended Ryerson University together in New York, said they aimed to create a more “We’re trying to make it as easy as possible for home has already been well-received by follow- in Toronto, Ontario and experienced a “lightbulb” curated experience for fashion-forward bridesmaids brides and bridesmaids to communicate. We are ers. “I can’t wait to follow along as Liketoknow. moment after one of their friends from school got who don’t want to spend a ton. The price points really proud of the digital environment we created,” it home content has this new curated and married last year. start at $198 and go up to $248. Moskal said. “Not everyone lives in the same city, collective space of interior design inspiration to “We found that the bride was incredibly stressed Acknowledging the competition in the market and I think this is the easy solution versus the discover and shop on Instagram.” trying to dress all of us. It was a time-consuming and — namely, Los Angeles-based retailer Reformation, more traditional, dated experience of going to a disjointed process. There wasn’t a lot out there [for which has a dedicated bridal boutique online and by bridal salon with your girlfriends. That’s not always bridesmaids],” Moskal said. appointment at a shop on Melrose Avenue — Moskal possible when one person lives in Texas, the other In particular, when researching the market, in New York, and so on.” A bridesmaid Moskal and Popvassilev found bridesmaids options Eventually, Moskal and Popvassilev plan to add dress from at the low-end and higher-end contemporary Name of Love. bridal accessories, such as robes and silk embroi- designer markets — the latter of which not everyone dered bomber jackets, to their offering. can afford — but few dresses in that sweet middle “The bride shouldn’t have to feel stressed out spot, around $200. “We got together and we were trying to dress six of her friends, and bridesmaids like, ‘This doesn’t have to be so hard,’” Moskal said. shouldn’t have to not feel like themselves on their “There should be a platform that allows you and best friend’s big day,” Moskal said. “You wouldn’t your friends to get together and choose a color and have to travel too far to find a bridesmaid horror style or many colors and styles that fit everyone’s story. We’re trying to fix that problem — to help a Blogger tool Liketoknow.it body type and personality, without investing a lot sister out.” expands into home decor. Bridesmaids photograph by Olivia Malone by photograph Bridesmaids 11 AUGUST 2016 11

OBITUARY ‘Fred the Furrier’ and Philanthropist, 84

● After retiring from The Fur buying pelts in bulk and sourcing overseas. While his daily office banter was full Lining up a deal with the musician Pat of puns, Schwartz was very encouraging, Vault, Fred Schwartz focused Boone to endorse raccoon collars, market- but also challenging with his staff. “He on humanitarian efforts. ing “hairmuffs” — earmuffs made of rabbit would give you a little bit more than you hair — and partnering with Orchids of thought you could do, but he helped to BY ROSEMARY FEITELBERG Hawaii to sell gift boxes of orchid corsages get you there,” Lord said. “As someone and mink scarves with a personal message approached a goal, no one was happier for A private commemoration will be were some of the ways the brothers built a them than Fred. But then he would throw held later this month for The Fur Vault’s following. In the Sixties, they also worked at them something a little harder.” founder and humanitarian Fred Schwartz. in promotional marketing assisting compa- Through the Bronx District Attorney’s Fred Schwartz He died Sunday at the age of 84 at his nies like Coca-Cola and DuPont. Opportunity Center, he helped learning Great Neck, N.Y., home, according to his In the mid-Seventies he reluctantly disabled youths avoid the criminal justice former assistant of nearly 40 years, Toma agreed to appear in commercials for his system. He founded and directed the He started the Auschwitz Jewish Center in Lord. own company after Bess Myerson declined Business Development Institute, teach- 1995, after realizing the need for a Jewish Nicknamed “Derf” (as in Fred in to be the spokeswoman due to the paltry ing entrepreneurialism and principles of cultural and educational center near reverse) by his stickball pals in the Bronx, offer. Pitched as “Fred the Furrier: the economics in the public school system. Auschwitz. His efforts included restoring Schwartz became more widely known as American Furrier,” Schwartz connected Books that left him curious occasionally a synagogue in Poland near the death an adult for his “Fred the Furrier” adver- with customers by speaking directly prompted Schwartz to seek out authors to camp. In 2005, he founded the Auschwitz tising. While developing The Fur Vault, to them. Personalizing his message by better understand their thought processes Institute for Peace and Reconciliation as Schwartz was committed to empowering addressing the TV audience by one wom- and objectives. “He might engage them an international center for the study of the women and entrepreneurialism. Even his an’s name as in “Hey, Marilyn…” Schwartz in a conversation about what they were prevention of genocide. straight talking commercials were meant came across like the authentic furrier that thinking or how they might go further with His efforts resulted in Poland’s for- to embolden women about their buying he was. an idea,” Lord said. “Someone described mer President Aleksander Kwasniewski power and fashion choices in an era when In the late Sixties, the brothers joined Fred as a ‘constant stream of bold ideas.’” presenting him the highest Polish civilian that was not the norm, according to Lord. forces with the Union Square store S. Announcing his retirement in October medal and in 2005, former President The son of Ukrainian immigrants, Klein to run the fur department. After that 1988, the then 56-year-old Schwartz told George W. Bush made him part of the U.S. Schwartz graduated from Taft High School retailer closed in the mid-Seventies, they WWD, “Thirty-five years is a long time to delegation commemorating the 60th anni- before going on to City College. After hooked up with Alexander’s department be doing what you have to do. Now I can versary of the liberation of the Auschwitz barely failing the Foreign Service exam, store and later Bloomingdale’s to sell their do some of the things I want to.” camps. Schwartz applied to 60 executive training Northern Lights label. After branching out The following year Schwartz ramped up In addition to his wife, Schwartz is sur- programs, most of which he found using to other cities, The Fur Vault went public his philanthropic efforts to protect human vived by their four children: Amy, Steven the New York phone book, but was almost in 1984 with reported sales of $50 million. rights and help prevent genocide. He and and Gary Schwartz and Anni Kluger. Other universally rejected. Scrapping that plan, After the animal rights movement started his wife of 62 years, Allyne, created the survivors include his nephews, Andrew the recent college graduate joined his to put a dent in the sector, the Fur Vault Raoul Wallenberg Scholarships in 1988 Marc and Free Country cofounder Ira brother, Harold, in a fur buying office, was sold to South Korea’s Jindo Corp. for for the study of leadership in comparative Schwartz, both of whom work in the fash- where they undercut competitors by $15 million. democracies at the Hebrew University. ion industry.

ACCESSORIES Jessica Simpson Leaps Into Performance Footwear

● The collection will be Jessica Simpson wholesales for $36. producer, Linda Perry. launched on HSN Friday, as launches The footwear will be launched on HSN “For the launch of active footwear, we well as jessicasimpson.com performance on Friday, along with jessicasimpson.com, felt it was important to create content that footwear. and department stores such as Macy’s Inc., connects to our customer they way they and major department stores. Dillard’s Inc. and Belk Inc. this month. consume media,” said Jameel Spencer, “I don’t always have time to do a quick president of the fashion division of Sequen- BY LISA LOCKWOOD change from a workout to playing with tial Brands. “Jessica has been at the center my kids to going out to lunch or approach of so many incredible campaigns over the Jessica Simpson is broadening her foot- meetings, so being able to create active years, and as we move the brand forward, wear repertoire. apparel and sneaker styles that work we hope to translate that energy into multi- In partnership with Sequential Brands both at the gym and on the go fits well ple mediums. Fashion, film or music — she Group Inc. and footwear partner, Camuto with my lifestyle and my collection,” said brings the same passion, so she felt it was Group, Simpson will launch a collec- Jessica Simpson. “It’s all about working important that she create original music as tion of performance footwear as part of out and wearing out for women these the soundtrack.” The Warm Up campaign her ath-leisure line, The Warm Up. The days; we deserve to feel sporty, stylish and will launch across multiple digital plat- introduction of sneakers expands her comfortable.” forms (digital billboards in Times Square, activewear offerings, which launched in The brand’s launch will be supported Taxi TV), and outdoor advertising will run December. with a Warm Up video that appears on jes- in New York and L.A. The footwear line features feminine sicasimpson.com, YouTube and Facebook, Simpson’s products span 35 classifica- designs with a focus on technical attri- among other sites, shot by photographer tions, from women’s footwear, handbags, butes. Among the details are lightweight, and director Anthony Mandler in Beverly outerwear and sunglasses to swimwear, flexible constructions; breathable linings; Hills. The campaign video features music luggage, dresses, intimates and sportswear. mesh, custom knit, and a socklike fit to and lyrics co-written by Simpson and There’s also toddler apparel, maternity

Schwartz photograph by George Chinsee George by photograph Schwartz move with the customer. The footwear Grammy-nominated singer-songwriter and apparel, baby footwear and home. 12 11 AUGUST 2016

thought of Hugh at all,” Martin continued. “[The film’s director] Stephen Frears was sitting around talking about who might play Bayfield, and Ste- ‘Florence Foster Jenkins’ phen just said, ‘I want to send it to Hugh,’ and I sort of thought, OK, and then I said, ‘Well, why do you want to send it to Hugh?’ Premieres in New York and he said ‘Oh, because Hugh breaks your heart, Meryl Streep and Hugh Grant play wife and husband in the true-life tale. doesn’t he?’ And I thought, ‘Yes, he does, he does break your heart!’ So that was that really. And then I started playing the “I think her short sight Meryl Streep and Streep in mind. “It’s really scenes with Hugh in mind, surprised me — I didn’t Hugh Grant Meryl’s musicality,” he in my head, and then they know that,” Hugh Grant said of wanting her for took on a sort of lightness said of his costar Meryl the role. “I thought that and quickfooted-ness Streep Tuesday night the film is all about the that I really liked. So I from the carpet at the singing, and getting that started to just ease some premiere of their film right was number one. scenes and write more “Florence Foster Jen- With Meryl’s interest in with him in mind, and then kins.” Though they are music, I thought that she Hugh was really on board both stalwarts of cin- was probably the only with the script as well. We ema, their screen time person who would really spent a lot of time on the in the comedic biopic be able to pull it off.” scenes, giving them that managed to tease out a Grant was a later addi- quickness.” few illuminations about tion to the script. “I hadn’t — LEIGH NORDSTROM each other. “Without her glasses,” Grant contin- ued, “she really can’t see very far in front of her face.” Grant and Streep were in New York Tuesday to celebrate their latest film, which opens in theaters Stephen Friday. The story tells the ing, doing the Lindy Hop,” Frears true-life tale of Florence Arianda said. “I’d never Foster Jenkins, a New done that before. I have York social figure who Nina Arianda a little bit [of a dance dreamed of a singing background] but not in career despite her the Lindy Hop. It’s like a less-than-melodic pipes. everyone had heard of really extreme version “Honestly, zero,” said her that was involved in of swing. It’s not really “The Big Bang Theory” this, at least something what I studied. I watched actor Simon Helberg of about her. It seemed every video I could of the his prior knowledge of the familiar territory, but no, I Lindy Hop, which was just Jenkins story. Helberg hadn’t, and I was just so intimidating. I shouldn’t character gets his screen cate dance steps for her plays pianist Cosmé excited that this existed have done that.” time from the piano role as Agnes Stark. “The McMoon, who works with and that I could be a part The film’s screenwriter, bench, Nina Arianda had most challenging thing Simon Helberg and Streep’s Jenkins as her of the story.” Nicholas Martin, said he to learn some rather intri- was definitely the danc- Jocelyn Towne right-hand man. “I think While Helberg’s drafted the story with

Diane Kruger and Georgina Chapman Diane Kruger on Film Roles, Styling at ‘Disorder’ Party The actress promoted her latest movie wearing Alexander McQueen.

“This is the most deca- stress disorder and is on Although she’s made dent, small little pool, like, high-alert for impending many films in both English ever, right?” Diane Kruger threats throughout the film. and French, the Ger- was perched poolside on “Disorder” plays with the man-born actress has yet the rooftop at Jimmy at audience’s understanding to make a film in German the James Hotel — don- of what’s real and what’s — which will soon change, ning not a swimsuit, but a imagined by the guard, as she’s set to work on the floral Alexander McQueen who is played by Matthias upcoming movie “Aus dem gown. The actress had Schoenaerts. Nichts” with director Fatih just come from a screen- “I just thought it was Akin. “It’s so crazy — after 12 ing of her latest film, the interesting that a woman years,” she remarked. French thriller “Disorder” was going to make a movie While many leading directed by Alice Wino- of this genre. Honestly, I’m ladies employ stylists to get Laura Michelle cour. not sure if I would have ac- them red-carpet ready, Kru- Kelly and “She’s a really talented cepted this part — so much ger shows up self-styled for Brandon Victor young filmmaker — I always of it a trophy wife at the promotional events. “I come Dixon. love working with women,” beginning, and obviously from fashion,” explained Kruger explained during the character evolves — I’m the former model, before the Chopard and Cinema not sure I would have done joining the crowd in taking Society-hosted after party it with a man. I feel like it selfies against the impres- for the movie. would have been too much sive downtown skyline. Kruger stars in the film just on the surface….I just “I just don’t think I need as the wife of a wealthy thought [Winocour’s] whole [stylists]. I love fashion — so Todd Lebanese businessman. take on the story was I get why people use them DiCiurcio While he’s out of town, her amazing,” Kruger continued, if you don’t really find it all and Megan character is protected by calling out the availability that interesting. But I love it, Erb DiCiurcio a hired security guard, who of nuanced female roles in it’s fun.” suffers from post-traumatic European film. — KRISTEN TAUER Clint Spaulding by Photographs CEOSUMMIT

OCTOBER 25 – 26, 2016 NEWX YORK CITY

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while Mopar Muscle grew the most changes in the mechanics of shopping, National Geographic had Jason Wu in Swarovski’s fall on Google+ and The Atlantic had the new retail experiences, an explosion the most followers on ‘16 ad campaign. Facebook and Instagram. largest growth on Pinterest. of online options and a maturation of Facebook in July said that it had technology. “Our reader believes deeply made a tweak to its algorithm that that fashion is key to showing the world would prioritize content from friends who she is and, for her, shopping is not and family in its News Feed, with me- simply a transactional experience — it’s dia-company content taking a backseat. an emotional one,” Myers said. SocialFlow’s chief executive officer, Elle’s September issue launches Jim Anderson, said that this might have “Style Across America,” a 10-page port- been reflected in what has already been folio featuring women from five cities a decline in Facebook reach. However, — Boston, Chicago, Miami, New Orleans he said that because Facebook often and Denver — who Myers called “local experiments with changes before re- avatars of personal style; the cool, chic vealing them permanently, it is possible women who put fashion to work in their that magazine brands have already own distinctive ways.” The next install- witnessed the majority of the impact. ment will be in the January issue and will — MAGHAN MACDOWELL recur nine times throughout 2017. “Jetsetter,” a new bimonthly feature, focuses on a worldwide hunt for luxury, Shoppers, Take as defined by today’s global citizen. In September 2017, Elle will incorporate Your Mark a new piece of technology, currently in What’s wrong with retail? Elle aims to creation to her chest; Edward Enninful, development, that looks to change the Memo Pad find out with an initiative throughout W magazine’s creative and fashion way its readers, and ultimately every 2017 called “Why You’re Going to Love director, who wears a suit crawling with reader of print, will shop. Further, the bejeweled insects; Rodarte’s Kate and million new followers, for a total of 211 Shopping Again” that will encompass Favorites For Followers magazine will conduct a retail survey Laura Mulleavy, who are surrounded by For magazine brands on social media, million. They were trailed by Twitter (13.8 new editorial features on the changing with a soon-to-be named partner on their delicately crystallized butterflies; Facebook and Instagram receive top million added), Google+ (3.5 million) and landscape; events, and partnerships, the state of shopping today. Results of Thom Browne, who is shown with a crys- booking. Pinterest (1.7 million). Twitter has 206 with a focus on new technologies and the research will be shared in Elle and tal-encrusted briefcase, and Jason Wu, According to the Magazine Media million total, Google+ has 157 million and broadcast and digital alliances. at a retail symposium. Based on what who drapes himself in intricately embel- 360° Social Media Report, Facebook is Pinterest has 26 million. “Our readers love fashion, designers they learn, the magazine will partner lished embroideries. In addition, Karlie the clear leader, claiming almost half of Vogue led the charge among fashion and clothes. They love to shop and with Tech:NYC, an organization that Kloss, the brand’s ambassador, appears the total magazine media industry likes magazines, at No. 4, with a total of more we’ll look at shopping in all its forms,” promotes tech companies and talent in the campaign wearing a custom and followers on social networks and than 35 million combined followers. Then said Robbie Myers, editor in chief of in New York, to work on initiatives to bodysuit made of flat backs and sew-on platforms. Facebook-owned Instagram came Elle (in 11th place), Cosmopolitan Elle. She said editorial coverage will develop new technologies that will serve stones from Crystals from Swarovski has grown 16 percent; it’s the fast- (12th), Glamour (18th), Harper’s Bazaar include articles on everything from the fashion and retail industries. Finally, and rings by Atelier Swarovski. est-growing of the platforms measured, (19th), InStyle (23rd) and Teen Vogue the psychology of shopping to what Elle will ask women across the country The full, multichannel campaign will and for the first time it surpassed Twit- (24th). Elle has slightly more than 16 mil- motivates destination shoppers, and to nominate their town and tell them why be used for traditional advertising, social ter among the participating magazines. lion followers; Cosmopolitan 13 million, personal shopping at all levels. She said it deserves to be a style capital featured media, public relations and communica- The top magazine brands, meaning Glamour and Harper’s Bazaar each there’s no question there have been big in the title. tion. Ads will appear in the September combined likes and followers across the have 11.6 million; InStyle 11 million, and “One thing we know is our magazine issues of U.S. and international maga- networks, were National Geographic Teen Vogue just more than 10 million. moves product. More readers take zines beginning Monday. The company’s Magazine (at more than 85 million), fol- For men’s fashion and lifestyle mag- action and purchase things in our Sep- fall budget wasn’t disclosed. lowed by ESPN The Magazine, National azines, Facebook was clearly the most tember issue than any other magazine,” Markus Langes-Swarovski, a member Geographic (the account has different dominant platform. On the women’s Myers said. “We are the workhorse, but of the executive and advisory board of names on various networks), Vogue, The fashion and beauty aisle, Twitter, Face- we’re also the show pony.” Swarovski, said the ads are “a fantastic Economist, Time, Playboy, Forbes, Na- book and Instagram were more closely — LISA LOCKWOOD visual representation of Swarovski’s tional Geographic Traveler and People. matched. symbiotic relationships with the world’s The report, released by the MPA – The National Geographic won out on top talents.” Association of Magazine Media, studied Facebook and Instagram, while ESPN Dazzled and Bejeweled The campaign was developed by Trey the second quarter of 2016 ending June the Magazine was the top brand on Swarovski is about to unveil its fall ad Laird, chief executive officer and chief 30. It used data from SocialFlow to study Twitter, The Economist was the top mag- campaign entitled, “Brilliant Inspira- creative officer of Laird + Partners, who 200 magazines from 37 companies and azine on Google+ and Harper’s Bazaar tion.” The ads promote Crystals from said, “We wanted to capture the endless looked at Facebook, Twitter, Instagram, led on Pinterest. Swarovski and spotlight individuals from inspiration Swarovski crystals provide Google+ and Pinterest. Snapchat was Town & Country has clearly been the worlds of art, design and style. for creative forces,” adding that each not included. making a push for social; it had the larg- The campaign features eight por- of the people in the ads “bring the spirit Facebook added 23 million new est follower growth in both Instagram The September traits shot by Tim Walker. Among them of the brand to life and help convey the page likes in the quarter, for a total of (101 percent) and Twitter (192 percent). issue of Elle. are Mary Katrantzou, the fashion design- possibilities that can be created with 438 million, and Instagram gained 21 Autoweek grew the most on Facebook, er, who clutches a richly embroidered Swarovski.” — L.L.

down from her role, “to pursue other Constas Goes Capsule interests,” according to the brands. Caroline Constas launched her label Caslin had been with the jointly three years ago, but she’s been enjoy- owned fine jewelry firms for nearly eight ing a moment as of late. Maybe it’s the years. She was responsible for both cold-shoulder craze: Her collection of Fashion Scoops their web site relaunches, organizing a breezy, romantic off-the-shoulder tops and retrospective of Verdura designs, and dresses is practically made for it. for the reboot of Belperron, which had “It’s something that I particularly love laid dormant since 1974. The restoration project has seen renovations are expected to more than designing,” Constas said of her signature Ready to Roll “I am privileged to be associated with shoulder-baring looks, made in New York Cartier is gearing up to unveil its reno- Cartier’s 653 Fifth Avenue mansion double the store’s prior retailing square two historic brands and iconic master come under the watchful wing of cele- footage. from 100 percent cotton, many featuring vated Fifth Avenue mansion. jewelers of the 20th century at such a rich embroidery, stripes or gingham pat- brated architectural firm Beyer Blinder — MISTY WHITE SIDELL On Wednesday morning, the French, dynamic time,” Caslin said. terns. “There’s been a niche in the market Belle and interior designer Thierry W. Richemont-owned haute joaillerie house Belperron, an early 20th century for wearable, high-quality shirting, which sent out elaborate invitations to the Despont. brand founded by Suzanne Belperron While originally projected to reopen I think we really nailed.” Moda Operandi, store’s Sept. 7 reopening event. Spreading Her Wings and known for its creations for the Duch- Shopbop, Net-a-porter, Neiman Marcus after two years, construction has Verdura and Belperron chief operat- The trifold gold-card-stock invite — ess of Windsor, opened its first New York and Intermix — a few of her stockists — been under way since March 2014. The ing officer Colleen Caslin has stepped which extends to nearly three feet in flagship boutique in October 2015. have all taken notice. length — lists a “host committee” for Verdura also continues to spread Bergdorf Goodman is the latest to the event, akin to a charity-gala format. its influence in the U.S., where it has snatch up Constas’ spring collection and Cartier declined to comment on the recently renovated its shop-in-shop also tapped her to design an exclusive duties of the purported “hosts.” at Bergdorf Goodman at the gates of collection of eight styles — tops and skirts Among the evening’s committee are the store’s new jewelry department. Its that can be worn separately or as full looks. fashion society standbys (Iris Apfel, Kate neighbor there across an archway is Alongside the capsule sat a few looks from Young); famous chefs (Eric Ripert, David Chanel fine jewelry. her fall collection, which included a selec- Chang, Daniel Boulud); art denizens The brands are owned by Verdura tion of fabric chokers that match Constas’ (Gavin Brown, Lola Schnabel, Allison chief executive officer Ward Landrigan tops and dresses. “I always like to be cre- Sarofim); nightlife impresarios (André and his son Nico Landrigan, president of ative each season with an accessory, and Saraiva, Paul Sevigny), celebrities (Sofia Verdura and Belperron. I felt like we haven’t really seen how we’re Coppola, Katie Holmes, Rooney Mara, Prior to working at Verdura and Belp- bringing the off-the-shoulder trend into fall. Uma Thurman, Catherine Zeta-Jones); erron, Caslin served as vice president I thought the chokers worked well with the magazine editors (Glenda Bailey, Gray- of the Movado Group; chief operating whole Victorian vibe of the fall delivery as a don Carter), and more. officer of Graff and Seaman Schepps, nice accent,” she said. “The festivities will delight with and senior vice president of Asprey & The best-selling blouse in her collection surprises throughout the evening as Garrard. is a billowing style with a sweetheart neck- you will discover the mansion in unique Verdura and Belperron said they have line and a built-in bra. Prices range from and unexpected ways,” the invitation’s no present plans to replace her. $395 up to $695 for dresses. bottom fold elaborates. The Cartier invitation. — M.W.S.

— KRISTI GARCED Thomas Iannaccone by Cartier photograph