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Penny Preville 38 Hot Trend: Gold 56 Put Your Best Ring Forward ALSON JEWELERS MAGAZINE • CLEVELAND, OH HOLIDAY 2015 ISSUE 4 JEWELERS MAGAZINE John Hardy: Natural Flair Rolex Reaches New Heights Dazzling Yellow Diamonds Cleveland on the Rise Beauty in Black PENNY PREVILLE “My original inspirations were my mother and grandmother.” HOLIDAY 2015 • ISSUE 4 648_DY_Alson_HolCat15.indd 1 9/2/15 4:26 PM 648_DY_Alson_HolCat15.indd 1 9/2/15 4:26 PM ALSON JEWELERS MAGAZINE • HOLIDAY 2015 We hope you enjoy the fourth edition of the Alson Jewelers Magazine! Creating our magazine allows us to reflect on the many wonderful experiences and memories shared with our customers each year. In an often fast-paced world, Alson Jewelers prides itself on remaining steadfast in our commitment to creating a warm and personal experience for every individual who walks through our door. Times may change, but our dedication to the very best in cus- tomer service and attention never will. We are thankful for those who patron our store, and feel honored to be part of the Cleveland community. To show our appreciation, we have partnered with many local charitable organizations and area improvement programs to give back to this community that we are proud to call home. We are committed to both our customers and community and dedicated to creating a shopping experience that allows those who visit Alson Jewelers to enter as customers but leave as members of the Alson family. Chad, Stefanie, Jill, & David Schreibman Our special relationships with world renowned designers allow us to stay ahead of the latest trends in jewelry design and timepiece innovations. You’ll see many of these spectacular new designs in our showcases for the holidays. Alson Jewelers offers the most prestigious brands including Baume & Mercier, TAG Heuer, Rolex, Cartier, David Yurman, Roberto Coin, John Hardy, and IPPOLITA. Our family of jewelry experts is committed to sharing their knowledge, expertise, and guidance in offering each customer an exceptional value with unsurpassed quality. Our magazine offers you a preview of what you’ll find in our store this holiday season, we hope you enjoy it. May this coming year be one of good health, joyous occasions and prosperity. Thank you for being a loyal, lifelong customer; we are grateful for your patronage. We look forward to seeing you this holiday season! Chad & David Schreibman Same Owners, Same Family, Celebrating 84 Years in Cleveland 28149 CHAGRIN BOULEVARD • CLEVELAND, OHIO 44122 • PH (216) 464-6767 • WWW.ALSONJEWELERS.COM ©2015 John©2015 Hardy Limited 20150901_Alson_Magazine.indd 1 1/9/15 11:38 am Account Name ALSON Publication Name - Color 4 COLOR Image Selection M04-F15 Bleed size 9.25” (W) X 11.125” (H) Trim size 9” (W) X 10.785” (H) Live Area - Date of Request - Due Date 01/09/2015 Layout Version 1ST LAYOUT - 01/09/2015 contents ALSON JEWELERS MAGAZINE • ISSUE 4 4 Welcome 26 Dazzling Yellow Diamonds 42 Hot Trend: Bracelets 7 Clé de Cartier 28 Profile: Roberto Coin 44 9 Benefits of Practicing Yoga 10 Store Event: Marco Bicego 30 The Rolex Cellini 46 John Hardy: Natural Flair 11 Alson Gives Back 32 Soft and Feminine 48 Beauty in Black 12 Giftware 33 Wedding Belles 50 Tech: APPropos 13 Connect wtih Alson Jewelers 34 Hot Trend: Diamonds 52 Roberto Coin: Black Jade 14 Rolex Reaches New Heights 36 Hot Trend: Cuffs 54 Don’t Lose That Sparkle 18 Profile: Penny Preville 38 Hot Trend: Gold 56 Put Your Best Ring Forward 20 Man About Town 40 Hot Trend: Necklaces 58 Guardians of the Estate 22 Cleveland on the Rise 41 Hot Trend: Rings 14 22 48 Todd Tufts • Editor in Chief/Publisher/Creative Director Carol Besler • Assistant Editorial Director Vence Vida • Production Manager/Designer Kyle Boyer • Art Director Stephen Lewis • Assistant Copy Editor Larry Stuart • Designer Ron Saltiel/RSP Media • Select Jewelry Photography Prices are subject to change. Please contact the store for current pricing and availability. Alson Jewelers Magazine is published by Tufts Communications, 1201 E. 5th Street, Suite 1009 • Anderson, IN 46012 T: 765-608-3081 • E: [email protected] • © 2015, Tufts Communications. All rights reserved. Printed in the USA. by CAROL BESLER time zone Clé de A future icon takes its place among the classic timepiece collections Cartier has a proven track record when it comes to designing watches that achieve iconic status. From the Tank and the Santos, both introduced in the early 1900s, to the Ballon Bleu and Calibre de Cartier, introduced only a few years ago, the company’s designs are recognized worldwide as treasured icons or modern classics. They are preferred by celebrities and royalty, but also by aficionados with a taste for fine craftsmanship. The Clé de Cartier with a 35 mm The Clé de Cartier with a 40 The Clé de Cartier with a 31 mm diameter, fully set with diamonds mm diameter, in 18k white gold diameter and a diamond-set bezel in 18k white gold. with a bracelet. in 18k rose gold. ALSON JEWELERS MAGAZINE [7 time zone The Clé de Cartier is available in several sizes and is suitable for both men and women. When Cartier introduces a new collection, as it did earlier this year at the Salon International de la Haute Horlogerie in Geneva, it is big news in the watch world. The new Clé de Cartier is a full collection that is perfectly suited for both men and women, which is a hallmark of Cartier timepieces. The Clé de Cartier looks perfect on a woman’s wrist in smaller sizes or dressed with diamonds and is equally appropriate on men (or women) in larger sizes. The Clé de Cartier is distinctive for its shaped case: a circle within an elegantly curved oval. 8] ALSON JEWELERS MAGAZINE The watch retains all the codes of Cartier, including railroad-style chapter ring, Roman numerals, and the flinqué engraved inner dial. The crown is designed to resemble a key, hence the name (clé is French for key). To wind and set the watch, it is first turned, as you would turn a key. Its sizeable dimensions and elongated shape make the crown easy to handle. It is adorned with a sapphire that is not set in the classic manner, but inserted flush with the metal surrounding it. Cartier developed a new movement for the Clé: the automatic Caliber 1847 MC, with a dual-direction winding system, a date indicator at 6 o’clock, and a 42-hour power reserve. The numeral “1847” refers to the year of the Maison’s creation. The watch is available in 18k rose or white gold, with a pavé version and a diamond bezel option. It is available in 31 mm, 35 mm, and 40 mm sizes. Actress Olivia Palermo sporting the new Clé de Cartier. store happenings EVENTS WITH ALSON JEWELERS THIS PAST YEAR Marco Bicego makes a rare Appearance in the United States, spending and evening with Alson Jewelers Designer Penny Preville with David & Jill Schreibman by her side. Representatives From Each Watch Brand During the Alson Test Drive a Watch, Test Drive a Tesla Car Event 10] ALSON JEWELERS MAGAZINE ALSON GIVES BACK Shop with a purpose. Alson Jewelers believes strongly in the value of community and compassion. Your purchase helps support our outreach efforts to many fine charities and organizations, including those featured here. Thank you so much for your support, and we hope we helped make a difference. Christ Child Society of Cleveland we’re very social. We’ve made it easy to follow the latest styles, trends and designers with Facebook, Twitter, Pinterest, Instagram and the Alson Blog. We want to share everything about jewelry with you! join the conversation! Join the conversation Instantly receive updates View ideas and keep on about jewelry, diamonds, and be the first to hear top of trends in bridal, watches and more. about our new arrivals. fashion and more. facebook.com/alsonjewelers @alsonjewelers pinterest.com/alsonjewelers Blog Alson Blog Follow us and get Check out our blog for inspired by the beauty the latest news, interviews of our collections. and red carpet looks. @alsonjewelers alsonjewelers.com/blog CHECK OUT OUR website Visit our website to browse our entire inventory or search for your favorite piece of jewelry by category or designer. You can even create your own wish list! ALSONJEWELERS.COM we’re very social. We’ve made it easy to follow the latest styles, trends and designers with Facebook, Twitter, Pinterest, Instagram and the Alson Blog. We want to share everything about jewelry with you! join the conversation! Join the conversation Instantly receive updates View ideas and keep on about jewelry, diamonds, and be the first to hear top of trends in bridal, watches and more. about our new arrivals. fashion and more. facebook.com/alsonjewelers @alsonjewelers pinterest.com/alsonjewelers Blog Alson Blog Follow us and get Check out our blog for inspired by the beauty the latest news, interviews of our collections. and red carpet looks. @alsonjewelers alsonjewelers.com/blog CHECK OUT OUR website Visit our website to browse our entire inventory or search for your favorite piece of jewelry by category or designer. You can even create your own wish list! ALSONJEWELERS.COM by CAROL BESLER time zone Rolex Reaches New Heights Rolex thrills collectors with a new caliber and a special Yacht-Master The new Day-Date 40 model in platinum, with an ice-blue dial. It contains the new Rolex Caliber 3255. Rolex unveiled some new-generation models and a new-generation movement this year at Baselworld. The movement, Caliber 3255, exceeds the standard set by the Swiss Official Chronometer Testing Institute (COSC), establishing a new level of chronometric performance for Rolex watches.
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