Video Storytelling Narratives for Impact
Video Storytelling Narratives for Impact February 8, 2017 | Washington, DC Types of Video Promotional Video Public Information & Awareness Video A promotional video is a marketing tool. It shows A public information or awareness video is used to what an organization is doing while eliciting a give a brief overview of a situation and is usually response from the viewer. This response may be to followed by a call to action. join the organization, donate to the organization, or simply click to the website to learn more. Public information and awareness videos typically Promotional videos typically should be 30 seconds should be around a minute and 30 seconds long, to a minute and 30 seconds long. and no longer than five minutes. Educational or Training Video Documentation Video An educational or training video aims to either A documentation video documents a specific teach viewers to do a specific task by going through project or issue, or an entire program and its a step-by-step demonstration or to educate on a work. These are often used to document or general topic with key information explained. evaluate work and can serve as a promotional, informational, or educational tools as well. Educational or training videos can be five minutes Documentaries can be five minutes long or longer, long or longer, depending on content. depending on content. The Narrative Arc The narrative arc is the Climax chronological construction of plot in a novel or story Rising Action Falling Action Conflict Introduced X Exposition Resolution Basic Video Tips Production Budget Production Equipment An intentional video and strong message are Speaking of equipment, what do you need to make a more important than HD, special effects, or sleek video? videography! • A camera for recording video What might you need to include in your budget? • Microphone • Audio recorder Item Cost • Tripod • Memory cards Camera Equipment • External hard drive Video Editing Software Travel You have multiple options when purchasing a camera.
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