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The Bruce Lee Project

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The Bruce Lee Project Los Angeles Larry Namer 1.818.716.1208 ! Beijing Jean Zhang 86.10.8476.4280 PAGE CONTENTS 3 THE INSPIRATION - BY SHANNON LEE 4 THE PARTNERS 7 THE PRODUCTION TEAM 11 THE FORMAT 13 EP 101: NATIONWIDE CASTING 14 FORMAT SIGNPOSTS 15 THE FINALE/THE PRIZES ® 16 THE BRUCE LEE CENTER “DO NOT GO OUT AND LOOK FOR A SUCCESSFUL PERSONALITY AND DUPLICATE IT…START FROM THE 22 THEMES & BRUCE LEE PHILOSOPHY VERY ROOT OF BEING, WHICH IS “HOW CAN I BE ME?” ! 23 THE CHALLENGES ® ! - BRUCE LEE 24 THRESHOLD GUARDIANS 25 MINI-CHALLENGES 26 THE GLOBAL BRAND 27 BRUCE LEE AFFIRMATIONS CONFIDENTIAL THE INSPIRATION By Shannon Lee Bruce Lee is an icon for the ages who continues to inspire people all around the world. His legacy is as relevant today as it was in the 70s, and it only continues to grow in significance over the decades. Why does Bruce Lee light a spark in our hearts and minds and continue to inspire people around the world to positive action? ! ! The legacy !of Bruce Lee is one of authenticity, drive, self-cultivation, action, innovation, and thoughtfulness and, let’s not forget, style! He was on the forefront of nutrition, exercise, martial arts, filmmaking, fight choreography, fashion and philosophical living. People who see Bruce Lee on screen recognize something deeply authentic and dynamic that excites them even if they know nothing about the man himself. Those who delve further into Bruce Lee beyond his films find a true renaissance man, a warrior of mind, body and soul. ! Though Bruce Lee is primarily known as a film star, he considered himself first and foremost a martial artist. Everything he learned about life, he learned through his practice of the martial arts. To him, the martial arts were not just a set of physical techniques, but a window into his soul. THE BRUCE LEE PROJECT is a new competition series in search of today’s men and women of action – not just martial artists but true warriors who are not only physically accomplished but thoughtful and spiritual individuals who push themselves to achieve their highest human potential. In so doing, THE BRUCE LEE PROJECT does not seek to find the next Bruce Lee but rather other warriors for the ages! ! ! CONFIDENTIAL ! 2 THE PARTNERS KEANU REEVES is one of Hollywood’s most sought after leading men, THE DAUGHTER OF BRUCE LEE, Shannon is an actress, singer, and writer as with a box office draw currently over $3.6 billion worldwide and well as the sole owner of Bruce Lee Enterprises, the exclusive owner of all counting. Keanu’s role as Neo in the wildly popular “The Matrix commercial merchandising and allied rights relating to the use of Bruce Lee’s Trilogy” has grossed over $1.6 billion worldwide. “Speed,” name, image, attributes, marks, logos, works etc worldwide. Bruce Lee “Something’s Gotta Give,” “The Day the Earth Stood Still” Enterprises in turn owns several entities all geared toward promoting Bruce Constantine,” and “Bram Stoker’s Dracula” are some of his other Lee’s legacy worldwide, including Bruce Lee Entertainment, the media arm of the legacy involved in The Bruce Lee Project. highest grossing films. ! ! In addition, Shannon chairs the board of directors of the Bruce Lee In 2013, Keanu directed his first film, the Tai Chi action film, “Man of Foundation, a 501c3 public charity, which keeps the Bruce Lee legacy alive Tai Chi”, in which he also starred. Keanu recently starred in “47 through education and scholarship. Through the Bruce Lee Foundation, Ronin,” an 18th century story centered on a band of Samurai who set Shannon is working to establish the Bruce Lee Action Museum (BLAM) in Seattle, Washington. Shannon’s efforts to keep her father’s legacy of self- out to avenge the death of their master. He recently completed cultivation, personal liberation and a relentless pursuit of excellence alive, production on the action film, “John Wick” with Willem Dafoe, and the not only for her daughter but for the world, stems from a deep belief in the Eli Roth directed horror film, “Knock, Knock.” message and the inspiration that is her father, Bruce Lee. ! CONFIDENTIAL CONFIDENTIAL THE PARTNERS LARRY NAMER, AN ENTERTAINMENT INDUSTRY VETERAN with over 40 year’s professional experience in cable television, live events Metan Development Group (Metan) is a multi-media company and new media, is a founding partner of Metan Development Group (Metan), a venture created to develop and distribute focused on delivering Western entertainment content to China, entertainment content and media specifically for Chinese and conversely, producing and exporting high-quality content in speaking audiences in China and abroad. An accomplished China to be sold and distributed internationally. entrepreneur, Mr. Namer is the co-founder of E! Entertainment ! Television, a company now valued at over $3.5 billion USD, and the creator of several successful companies in the United States The company’s focus lies particularly with the young urban and overseas. Chinese audience—the fastest growing consumer market in the world. Metan Development Group provides global brands the opportunity to engage the Chinese consumer on a variety of platforms including television, film, the Internet and digital mobile devices. JEAN ZHANG HAS 10+ YEARS IN INTERNATIONAL MANAGEMENT, ! specializing in business between China and the United States. She Aside from the company’s work in exposing China to a world of founded AmeriLink Group, Inc., a business-consulting firm based in the multi-faceted content, Metan Development Group also leverages San Francisco Bay Area specializing in promoting business and cultural its network resources and far-reaching strategic relationships in cooperation between government officials and senior corporate the US and Europe to drive Chinese culture to more places and executives in China and their American counterparts. Prior to AmeriLink, more audiences around the world in every possible form and Ms. Zhang was a full-time Associate Professor at the University of format. Science & Technology’s School of Management in Beijing. Ms. Zhang is ! Executive Vice President at Metan Development Group. Metan currently has offices in Los Angeles, Beijing, and Shanghai. CONFIDENTIAL THE PARTNERS ! COMPANY FILMS is dedicated to finding and creating powerful original stories that will stir peoples hearts, challenge their MICHAEL BENAROYA is the CEO of Benaroya Pictures which he philosophies, and elevate the art of film and television. founded in 2006. The company has developed, financed and ! produced several major motion pictures such as QUEEN OF THE Company Films is founded and co-owned by Keanu Reeves and DESERT (starring Nicole Kidman, James Franco, Robert Pattinson, Stephen Hamel. The company is located in Hollywood. Damien Lewis, and directed by Werner Herzog), KILL YOUR ! DARLINGS (starring Daniel Radcliffe), and distributed by Sony. Company Films partners Keanu Reeves and Stephen Hamel reach ! out to original creative collaborators with an authentic voices in In spring of 2013, Benaroya launched his international sales entertainment. An evolution of a friendship, Reeves and Hamel have company, International Film Trust (IFT), with a few high-profile been close friends and creative collaborators for the past 25 years productions including the comedy KING OF THE KASTLE (starring and have found that by working together they can leverage their Asa Butterfield and Clive Owen), and CELL, a Stephen King respective expertise into producing lasting films and original adaptation (starring John Cusack and Samuel L. Jackson) to be television programs that will be both well received critically while directed by Tod “Kip” Williams. generating considerable financial success. ! CONFIDENTIAL CONFIDENTIAL THE PRODUCTION TEAM JUDE WENG is a veteran showrunner and multi-cam director who has worked in all genres of reality, specializing in competition gameshows and social experiments. She began her journey into reality on the first season of SURVIVOR (CBS), then shattered stereotypes on BLACK WHITE (FX), both Emmy award winners. Her other credits include THE MOLE (ABC), JOEL SILVER’S NEXT ACTION STAR (NBC), BOOT CAMP (FOX), SPY GAMES (ABC), TIME MACHINE (ABC), to name a few. Jude has collaborated with many high profile producers such as Joel Silver, Matthew McConaughey, Josh Duhamel, and Nigel Lythgoe. She consults for numerous domestic production companies, as well as the top international production companies such as Shine, Zodiak, and Endemol. ! Jude is 1st generation Chinese American and speaks Mandarin. - CONFIDENTIAL THE PRODUCTION TEAM ANTON GOSS is an Emmy-award winning production designer who has designed many of the top prime time shows on television. Ranging from music competition shows such as THE VOICE to very detailed and architectural talk show sets of ELLEN DEGENERES and OPRAH. He and his team have worked on large scale projects such as the 1996 OLYMPIC CENTENNIAL OLYMPIC PARK, MTV SPORTS AND MUSIC FESTIVALS, and NBC MILLION SECOND QUIZ. In addition to designing highly rated USA gameshows (DEAL OR NO DEAL, MINUTE TO WIN IT), Goss has started to work extensively in China including CCTV SPORTSMAN OF THE YEAR AWARDS, SUPER ORATOR SHOW, and a carnival in WUYISHAN. CONFIDENTIAL THE PRODUCTION TEAM Backed by award-winning engineering support, enhanced production services, custom fiber solutions and the most technologically advanced systems in the industry, Bexel stands alone as the leading worldwide provider of broadcast services and video equipment rentals. For more than 30 years, Bexel has supported major broadcasters in bringing the most important events to a global audience, using the latest technologies and the most trusted technicians in the industry. In 2014, Bexel has orchestrated the equipment and workflow design for such projects as The Sochi Winter Olympics (NBC), World Cup Soccer in Brazil (ESPN, UNIVISION), The Academy Awards (ABC), Hell’s Kitchen (FOX), The Apprentice (NBC), and the soon-to-debut largest reality show in television history, Utopia (FOX).
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