EMILY 23 YEARS OLD STONE MANAGER, DIGITAL CONTENT AND MARKETING

CONTACT EDUCATION

(919) 530-0204 > QUEENS UNIVERSITY OF CHARLOTTE [email protected] 2014 - 2017 7187 Adirondack Drive Bachelor of Science, Sport Management | Minor: Marketing Denver, NC 28037

SKILLS WORK EXPERIENCE

MY SPECIALITIES MANAGER, DIGITAL CONTENT AND MARKETING RAYCOM SPORTS • Content Strategy • Develop strategies, social media campaigns and marketing • Web Design and Management initiatives for company and clients (Atlantic Coast Conference, Magic of Lights, and Hot Wheels Monster Trucks Live) • Manage website content for company and clients • Marketing Campaigns 2017 - Present • Track key metrics to recommend and implement strategies for • Digital Media content optimization and engagement through Google Analytics and other SEO tools • Content Creation - Photo, Video, Written & Design • Analyze performance of digital platforms to evaluate strategy, develop results driven content, and implement new ways to • Email Marketing increase fan engagement on all platforms • Engage and interact with fan bases of various client social TOOLS media platforms to drive engagement and form “communities” on those platforms • Adobe Photoshop • Create graphics through Adobe Creative Suite for a variety of mediums (print, social media, website, videoboards, i.e.) • Adobe Illustrator DIGITAL MEDIA SPECIALIST • Adobe InDesign ESPN EVENTS • Created graphics and videos for all events to be utilized on • Adobe Lightroom social media platforms and website. 2017 • Worked with production team to create and edit highlight • Adobe After Effects videos and other video needs for various events. • Crafted social media postings and digital campaign strategies • Adobe Premiere Pro for events • Adobe Dreamweaver • Executed and developed paid digital strategies for all events • Managed and created content for 31 event websites using • Final Cut Pro WordPress • Performed analytical research on marketing efforts and social • HTML/CSS media campaigns to evaluate success. Internships • Wordpress, Squarespace Charlotte Motor Speedway - Events • Google AdWords, Analytics OrthoCarolina - Social Media and Sports Partnerships TPG Sports Group - Marketing and Events • Hootstuite Social Ape Marketing - Marketing and Social Media 2015 - 2017