2016-2017
Alcohol Theme/Cluster Palmerston North, Manawatu, Whanganui, Tararua, Ruapehu, Horowhenua
Licensed Premise Visits Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Activity Name(s) Lions Reviver Stop Radio & Newspaper Advertising (Festive Sober Driver, Great Mates Drive Sober, Drive to Survive)
Licensed Premise Visits RSC worked with Police to visit bars in Palmerston North & Feilding to have Festive Season, sober driver posters displayed at the premises and provided them with pens, wristbands, and phone covers as well as the ‘Drive to Survive’ postcard and ‘RU Over It’ pamphlets.
Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Lions Reviver Stop RSC worked with Police at checkpoints in Tararua and Horowhenua during October and December 2016. Police breathalysed drivers and Description of the RSC distributed information packs promoting sober driving. Activity / Mardi Gras Ohakune was cancelled this year, a month prior to the event in June. Activities A Lions Tour Reviver Stop was held at Ohakea Highway Patrol weigh station, 140 delivered motor homes hired by Lion Supporters were pulled over as well as other vehicles and the occupants were provided with current information on New Zealand Drink Driving laws.
Radio & Newspaper Advertising Newspaper, Radio & Cinema advertising was run over the Christmas and New Year period as well as other high risk periods (i.e. Lions Tour) reminding people of the lower blood alcohol limit, being over the limit the next day and the need to plan ahead before going out. Radio advertising was run in Whanganui and Ruapehu from November to April.
Bar Patrons Target Audience Drivers of all ages
Licensed Premise Visits 3 Pubs in Feilding and 14 in Palmerston North were provided with posters and resources.
Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Lions Reviver Stop Key quantitative 1020 information packs were distributed during roadside traffic stops with Police. results achieved 300 information packs were distributed at the Lions Tour Reviver Stop.
Radio & Newspaper Advertising 19 advertisements in Tararua and Horowhenua newspapers. Back page advertising in The Guardian which is a free newspaper delivered to 45,000 households in Palmerston North and Manawatu. Radio advertisements ran from November to April in Whanganui and Ruapehu.
Licensed Premise Visits The bar visits have become an annual occurrence in Palmerston North & Feilding around the Christmas/New Year period. Publicans have said the posters are great to have around along with the resources given and are a good conversation starter Key qualitative around sober driving. results achieved Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Lions Reviver Stop The sober driving packs contain information such as ‘Drive to Survive’, and ‘RUOver It’ as well as a message about wearing seatbelts. Also included was one of the following: a pen, a wristband silicone card holder or keyring torch.
Licensed Premise Visits The packs around the bars are always well received and they start the conversation around sober driving between publican and patron. Taxi numbers at the bottom of the poster would have been handy. This will be changed for the coming year. Sports clubs were not targeted. This will be done in the coming year.
Police Checkpoints - Mardi Gras Ohakune, and Lions Reviver Stop The ‘Drive to Survive’ postcard refers to law changes in 2014 so this is in the process of being revamped by our communications team for 2017/2018 year.
The use of our resource ‘RUOverIt’ encourages engagement with people around What worked well the lower limit and the consequences of being over the limit the next day. A lot of or not so well? people don’t realise how long alcohol takes to leave their body. What The response from the public when they see agencies working together delivering improvements road safety messages is really positive. Public acceptance of the message is would be made? evident in the comments received during the checkpoints. Drivers will often express appreciation of the information packs (and freebies) that are distributed. We often use SADD students or community volunteers to assist so drivers get to see that it’s not just Police enforcing the rules, but that members of the community are involved as well. The Lions Tour Reviver Stop was very well received by the Lion Supporters, they commented on how nice it was to have a positive stop and to have conversations with Police and RSC’s with regards to New Zealand laws. The cancellation of the Ohakune Mardi Gras was very last minute, we have had a big presence at this event for the previous four years, we have been assured it will be returning next year.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Wrist Bands Mints Pens ‘RU Over It’ Pamphlet ‘Drive to Survive’ postcard ‘Great mates drive sober’ cleaning cloths Keyring torches Silicone card holders Handwarmers
2016-2017
Theme/Cluster Distractions – Whanganui & Palmerston North
Radio Advertising - Distractions Cause Crashes Tranzit Back of Bus Advertisement – ‘Get that Gear Out of your Ear.’- Activity Name(s) Palmerston North Police Operation
Radio Advertising Radio Advertising in Wanganui – Phone usage, distractions from passengers, Description of putting on makeup or shaving whilst driving etc and Police Stops targeting cell Activity / phone users, in particular. Activities delivered Tranzit Back of Bus Advertising Tranzit Bus advertising in the form of a moving billboard in Palmerston North.
The Whanganui radio advertising targeted drivers using cell phones, putting on makeup, changing radio stations and being distracted by passengers. Target Audience The target audience is anyone in Palmerston North that uses headsets while listening to music whilst walking, cycling or driving.
Radio Advertising The Whanganui radio advertising ran from the November 2016 to June 2017. Police regularly held stops specifically targeting those who were using cell phones Key quantitative whilst driving, especially business drivers. results achieved Tranzit Back of Bus Advertising The bus advertising for Distractions ran for three months, around Palmerston North for 12 hours each day, 5 days per week.
Radio Advertising The ads in Whanganui ran during peak airing times and were played by three local radio stations, targeting different age groups, during the months of November, December, January, April, May and June.
Police Operation Key qualitative Intersections in Whanganui were targeted by Police during work hours, there was a results achieved vast improvement, specifically with business drivers not using their cell phones, unless on hands free devices.
Tranzit Back of Bus Advertising The bus works as a moving billboard covering all of Palmerston North. It is visually appropriate and with few words makes reading easy when the bus is stationery or moving. The large size of the advert attracts attention and is hard to miss.
What worked well The radio advertisements reached a large number of the community; however the or not so well? Police stops targeted those that were actually breaking the law. What Social media needs to be used to target younger drivers; we will use this medium improvements in future. would be made? The bus billboard allows us to get the message to a wide audience and feedback from stakeholders has been positive.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Pens
2016-2017
Theme/Cluster Fatigue – Tararua, Rangitikei, Ruapehu & Manawatu
Fatigue Stops – Tararua, Rangitikei, Ruapehu, & Ohakea Fatigue Truck Stop Activity Name(s) Newspaper Advertising Tranzit Back of Bus Advertisement
Fatigue Stop – Tararua (Woodville Fatigue Stop) A fatigue stop was held during January 2017 in Woodville. The timing of this stop was planned to coincide with Wellington Anniversary Weekend traffic heading north towards Hawkes Bay. Highway patrol, local police and Horizons Regional Council were involved. Drivers were stopped and offered free bottled water and information about driver fatigue. Police undertook a breath testing operation at the same time.
Fatigue Stop – Rangitikei (Mangaweka Fatigue Stop) A Fatigue Stop was held on the Friday prior to Labour Weekend at Mangaweka. This is an annual event in conjunction with Police, Whanganui Healthy Families and Horizons Regional Council staff. Drivers were pulled over and breath tested by the Police and provided with Fatigue information. Radio advertising was run from November to January, reminding drivers to share the driving, to take regular breaks and to have plenty of quality sleep prior to setting off on long trips. Mini Fatigue Stops were held over the Christmas period in the Rangitikei.
Fatigue Stops – Ruapehu (Mardi Gras Ohakune) Due to the cancellation of the Mardi Gras, Fatigue Stops did not occur in the Description of Ruapehu in June. A Fatigue Stop was planned during the ski season last year, but Activity / also had to be cancelled due to the weather. Activities delivered Fatigue Stop – Ohakea (Lions Reviver Stop) A Lions Tour Reviver Stop was held at Ohakea Highway Patrol weigh station, 140 motor homes hired by Lion Supporters were pulled over as well as other vehicles and the occupants were provided with information on driving fatigued.
Fatigue Truck Stop A fatigue stop for truck drivers was held during March on the outskirts of Dannevirke. This operation was also used to promote the message around truck driver health where drivers were offered a free health check when they stopped. As part of our inter-regional approach to heavy vehicle road safety, local Dannevirke Police, Roadsafe Hawkes Bay and the Trucking Association of NZ were also on-board with this campaign which was overseen by the Horizons RSC.
Newspaper Advertising Advertisements were placed in the local Tararua community newspaper leading into high risk holiday periods to remind local people who may be going away, of the issues around driver fatigue.
Tranzit Back of Bus Advertising Tranzit bus advertising was run for 3 months displaying the dangers of driver fatigue.
Target Audience All road users
Fatigue Stop - Tararua 415 information packs and bottles of water were distributed at the Woodville fatigue stop in January.
Fatigue Stop - Rangitikei & Ruapehu 702 information packs were distributed at the Mangaweka Fatigue Stop. Radio advertisements were played on More Fm, The Rock and The Breeze, to ensure the message was received by all age groups. 300 information packs were handed out during the Christmas period in the Rangitikei and Ruapehu.
Key quantitative Fatigue Stop – Ohakea results achieved 300 information packs were handed out, 140 of them to mobile home drivers, all were travelling to Wellington for the Lions v Hurricanes rugby game.
Fatigue Truck Stop 90 truck drivers received information about driver fatigue during the truck driver health and safety stop. 65 truck drivers chose to have a free health check at the truck stop.
Newspaper Advertising 2 x advertising features in local community newspaper leading into high risk holiday periods.
Tranzit Back of Bus Advertising Advertising ran for 3 months, 12 hours a day, 5 days a week.
Fatigue Stop - Tararua Resources distributed via the information packs included the Horizons leaflet card ‘Fatigue – Wake up to the danger’ which also has the table ‘calculate your fatigue rating’ on the back, pens, tissues, mints and keyring torches.
Fatigue Stop - Rangitikei & Ruapehu Resources handed out to all drivers included the Fatigue DL as well as a pen, lip balm and other relevant road safety information. The radio advertisements were timed for the summer holiday period.
Fatigue Stop - Ohakea Resources handed out to all drivers included the Fatigue DL, the Driving in New Zealand booklet, an ice scraper, a pen, mints and Click it or Ticket DL.
Fatigue Truck Stop Key qualitative With 65 truck drivers agreeing to have the free health check this was a definite results achieved improvement on previous years and indicates that many truck drivers are taking their health seriously. Drivers who parked their trucks up and took a break commented that the activity was a great idea and a useful way to promote road safety messages around heavy trucks.
Newspaper Advertising A media feature was timed to coincide with the Wellington Anniversary and Queen’s Birthday weekends. Our aim was to raise awareness to local drivers of the dangers of driver fatigue especially if they were planning on leaving the district during these times. Both advertisements included the table ‘Calculate Your Risk of Driving’.
Tranzit Back of Bus Advertising This advertising works as a moving billboard so is able to reach all motorists and vulnerable road users of every age.
Fatigue Stops There is great value in holding a major traffic stop in a rural region with several agencies being involved. We have a bigger impact on delivering the messages when the driving public also see Police, Local Authorities and other road safety partners promoting the messages collaboratively. Public acceptance and recognition of the message is evident in the comments we often receive during the traffic stops. People are often somewhat surprised but are quick to express appreciation when they receive the packs or other freebies for free. The Mangaweka Fatigue Stop is on SH1, which is extremely busy all year round. However during the holiday periods, families tend to travel longer distances, along with the regular road users. It is worthwhile to hold these stops to remind all road users of the extra traffic and to take extra precautions. All drivers appear to appreciate these stops. This year it has been difficult to engage Highway Patrol with fatigue stops in Tararua (SH2) due to their focus on SH1 traffic. Two stops were planned but only What worked well one has been undertaken. The roadside stops can only be carried out with Police or not so well? involvement. What The Lions Reviver Stop was put together very last minute but was well supported improvements by the Police, ACC, NZTA and Horizons Regional Council, everyone that pulled would be made? over was amazed at the effort to welcome and educate the Lions Tourists on New Zealand road rules and how to keep themselves safe whilst driving on our roads.
Fatigue Truck Stop The truck driver health and safety stop was held at a large yard south of Dannevirke with truck drivers travelling north being directed off SH2 by local Police. Traffic management was overseen by Tararua Alliance. Free food and refreshments (coffee, tea, water, sandwiches, muffins and fruit) were supplied as the incentive for drivers to park their trucks and stop for a break. In all, 90 trucks were directed off the road. Some didn’t have time to park up for a break and chose to continue through the detour and on their journey. However, all drivers received the information packs to take away.
Tranzit Back of Bus Advertising We found there was too much information in the fatigue advertising so using the back of the bus is not the best way to get this message across. The message is not visible for long enough for people to take notice and understand the message. Will use other avenues for advertising fatigue or revamp the current advertising used so it has less elements.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Fatigue leaflet Mints Pens Tissues Bottled water Lip Balms NZTA resource – Health & Fatigue for drivers of heavy motor vehicles & Driving in New Zealand
2016-2017
– Palmerston North, Manawatu, Theme/Cluster Intersections Tararua, Horowhenua, Whanganui, & Rangitikei
Lane Sweeping Campaign Indicate at Roundabouts Campaign Activity Name(s) Rail Crossing and Road Intersection Campaign Good Call Bad Call
Whanganui & Rangitikei Newspaper ads were published in the Whanganui Chronicle and the Rangitikei District Monitor, with regard to Lane Sweeping, how to indicate at Roundabouts, the current Give Way rule and how to use controlled signals correctly. Expect Trains at Anytime, Billboards were installed at Heads Road, Whanganui; the local newspapers dedicated some editorial to this issue as well as placing a information video on their website. A life size Train billboard was installed at Union Line, Marton and also a pilot programme for new train signs were installed at Williams Line, Marton, in conjunction with NZ Rail and Tracksafe. Lane sweeping information was handed out to road users in conjunction with Police, along with some advertising in local papers. A survey was completed at different times and dates at Whanganui city bridge, many drivers at 5pm were seen to be dangerously Lanesweeping, and this is an ongoing issue and one that the Police and RSC continue to work on.
Tararua & Horowhenua A survey to ascertain knowledge of roundabout rules was carried out in Tararua Description of during August. A media article followed to raise awareness of the numbers of Activity / drivers who are not indicating their intentions. Activities Delivered ‘Good Call Bad Call’ awareness campaign in collaboration with local delivered Police as a follow up to surveys and media focus. ‘Indicate your Intentions’ newspaper advertisements coincided with the survey results in the media and also the Good Call Bad Call campaign in Tararua. Advertisements focusing on the Give Way rules and roundabouts were also published in the Horowhenua community newspaper regularly throughout the year. Intersection resources distributed to Horowhenua community group. Event attended in Horowhenua with a focus on raising awareness of the intersection rules particularly for senior drivers. A quiz was held using intersection questions from the NZ Road Code.
Manawatu & Palmerston North Lane Sweeping advertisements were run on the back page of The Guardian newspaper. Radio advertising was run on ZM and The Hits radio stations, the ads ran at prime time slots to target everyone who listens to the radio. Back of bus advertising ran on the bus for 3 months.
Target Audience All Road Users
Whanganui & Rangitikei The Whanganui Chronicle and Midweek are read by 78% of the Whanganui/Rangitikei population. 4 stops were held in conjunction with the Police to hand out resources on Key quantitative Indicating at Roundabouts and Lane Sweeping in Whanganui. results achieved The Rangitikei District Monitor is delivered to every home in Marton, Taihape, Bulls, Ohakea, Hunterville, Mangaweka and Turakina. 1 x survey at roundabouts carried out. 155 drivers surveyed with 123 not indicating correctly.
Tararua & Horowhenua 1 x Good Call Bad Call (GCBC) campaign carried out in Tararua. 643 information packs distributed during GCBC. Conversation with 643 drivers about roundabout rules. 16 x advertisements in Tararua and Horowhenua community newspapers. 58 entries in intersection quiz at Horowhenua event. 50 intersection packs distributed to Horowhenua community group.
Manawatu & Palmerston North The Guardian Newspaper is delivered to 45,000 households and is free of charge. The bus backs are seen 5 days a week from 6.30am to 6.30pm.
Whanganui & Rangitikei Lane sweeping checkpoint with Police showed many motorists know they are doing the wrong thing. Surveying an intersection for use of correct lane showed of the 364 observed cars, 49 crossed the intersection into the wrong lane, 5 of them tried to force their way into the lane. Often cars followed each other and then all did the wrong thing. Surveying of Whanganui roundabouts showed that the majority of drivers did not indicate at all around the smaller roundabouts and only 50% indicated correctly around the larger roundabouts on the State Highway.
Key qualitative Tararua & Horowhenua results achieved Surveying of roundabout in Tararua also showed a large number of drivers do not indicate correctly at roundabouts. The Police Stops enable the Police and RSC to have positive conversations with motorists. Feedback from members of the public around the advertisements appearing in the community newspapers has been positive with many saying that the adverts are useful and they are a good way to educate drivers. The outcome of people entering the intersection quiz meant that before they submitted their entry, they were able to check their answers and discuss the questions they got wrong.
Community feedback identified the confusion motorists were experiencing regarding the navigation of roundabouts. However, with the newspaper advertisements and the handing out of the postcard sized flyer on how to use a roundabout a large part of the community has now been reached. This will be an on-going campaign. Lane sweeping was identified by Police as an increasing concern and reason for crashes. This will be an on going campaign. Phone calls were received from the public thanking us for promoting good practice What worked well with regard to driving on our roads, especially around intersections. or not so well? Some Lane sweeping education in Whanganui had to be postponed due to What roadworks; this will be carried out in the new financial year. improvements Good Call Bad Call is a useful campaign to promote road safety, particularly at would be made? roundabouts. We have found that rewarding drivers for doing the correct thing has a positive influence and they seem more than happy to take on the road safety message. Drivers who didn’t indicate at the roundabouts were warned (by Police) that next time they may face a fine or worse be involved in a crash. Advertisements appearing regularly in the community newspapers reinforce the messages. We have had several people contact us to say they had been useful in discussions they were having with family and/or friends. The Intersection flag pens showed how to indicate at roundabouts. These pens were given out at Keys to Safe Driving courses and Correction Days.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Lane sweeping flyers Roundabout postcards Roundabout magnets Take a second look flyers Intersection pens Keyring torches - intersection message Pen holders - intersection message Lanyards – intersection message
2016-2017
Theme/Cluster Motorcyclists - Tararua
Activity Name(s) Motorcyclists
This report aligns with the Woodville Lions report for the Coast to Coast Motorcycle Ride. Riders received information packs as they registered for the event at Himitangi. The road safety coordinator teamed up with ACC and a local motorcycle retailer to Description of run a competition ‘Prepare for Summer Riding’ with a prize pack of $300 for the Activity / winner. Six tyres with a variety of faults were on display and riders had to match Activities up the fault with the number on the tyre. delivered Riders were also encouraged to wear hi-viz as part of the ‘Be Safe Be Seen’ message and those who did were able to enter a draw to win petrol vouchers. To promote the event, Woodville Lions carried out a feature in the local newspaper and the road safety coordinator used the opportunity to remind motorcyclists of the ‘rural roads are not motorways’ message.
Target Audience Motorcyclists
320 riders registered for the ride and received information packs Key quantitative 66 entries were received for the ‘Prepare for summer riding’ competition. results achieved 10 x $30 petrol vouchers were offered as an incentive for riders to wear hi-viz.
A number of riders had difficulty in assessing the faults with the tyres. There were Key qualitative 10 correct entries out of the 66 who entered. However, the competition generated results achieved useful discussion and feedback was that riders gained knowledge about the possible problems with some tyres.
This event is an ideal opportunity to work with a local organisation who coordinate a motorcycle event to fundraise (for the community) but at the same time What worked well understand the impact they can have on riders by promoting motorcycle safety. or not so well? Having a large group of motorcyclists in the same place at the same time, is What advantageous in that when people see one person behaving in a safe manner (i.e. improvements wearing the correct gear, safe motorcycle use) they may be more inclined to copy would be made? the behaviour. Offering prizes that people would like to win is a great way to get buy-in from those attending.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References ‘Rural road are not motorways’ resource Speed pens
2016-2017
–Horowhenua, Palmerston Theme/Cluster Older Road Users North, Whanganui, Rangitikei & Manawatu
Older Driver Education: Staying Safe Courses, Keys to Safe Driving, Hanging up your Keys and CarFit Activity Name(s) Age on the Go Mobility Scooter Education Days Older Driver Packs and Presentations
Older Driver Education Progammes such as ‘Staying Safe’, ‘Keys to Safe Driving, Hanging up your Keys’, and ‘CarFit’ have been held in Whanganui, Rangitikei, Horowhenua, Palmerston North and Feilding. Older driver education is aligned with NZTA’s previous “Safe with Age’ programme and uses the current Senior Drivers toolkit. These comments also align with the end of year reports from Age Concern Whanganui and Age Concern Horowhenua who coordinate the Staying Safe, Keys to Safe Driving, Hanging up your Keys and CarFit courses.
‘Age on the Go’ – Horowhenua Expo event attended in Levin during October with a focus on raising awareness of the intersection rules for senior drivers. A quiz was held using intersection questions from the NZ Road Code.
Mobility Scooter (MS) Education RSC facilitated education days in Levin and Feilding to promote safe use of mobility scooters on the roads and footpaths. Police and a local MS retailer also supported Description of the event. A representative from Manawatu District Council attended the Feilding Activity / day to answer questions about the roading infrastructure in Feilding that Mobility Activities scooter user’s use. Topics covered included: road rules, safety on the footpath, delivered wearing of hi-viz, purchasing and maintaining a MS.
A Regional Mobility Scooter event was held during November 2016 with support from a local retailer, Police, and Palmerston North City Council. Horizons oversees the event which is open to MS users from MS groups across the region, i.e. Palmerston North, Levin, Feilding, and Whanganui.. A range of MS are available on the day for those attending from outside Palmerston North. These are provided by a local retailer.
Older Driver Packs and Presentations The RSC was asked to provide information for senior road users explaining the process of licence renewal when they reached the age of 75yrs. Information packs were collated and made available through a local community organisation in Levin and Central PHO in Palmerston North. Palmerston North RSC was asked to present at a monthly meeting for a local Breath Easy Group which is made up of older drivers. They were all given NZTA’s booklet ‘The Road Ahead’ and we discussed in detail the process of renewing your licence after 75 as a lot were unaware of how to go about this process.
Target Audience Senior Drivers and Mobility Scooter Users
Older Driver Education 6 Staying Safe courses held in Horowhenua with 20 participants attending each course. 4 held in Palmerston North with a total of 110 attending and 1 held in Key quantitative Feilding with 35 attending. results achieved
‘Age on the Go’ – Horowhenua 58 entries in the ‘Age on the Go’ quiz with only 10 correct. Forty-eight people got more than 3 intersection questions wrong.
Mobility Scooter (MS) Education 2 mobility scooter education days have been held in Horowhenua with a total of 38 mobility scooter users attending both the sessions. 1 mobility scooter education day held in Feilding with 25 attending. 1 mobility scooter education day was held in Rangitikei, no one attended this day, and we presumed it was due to the bad weather. 1 x Regional event held with 39 MS users registering their attendance.
Older Driver Packs and Presentations 20 older driver information packs were supplied for distribution via Jack Allan House in Levin. 30 older drive information packs were distributed to Central PHO in Palmerston North. 20 ‘The Road Ahead’ booklets handed out to attendees at Breath Easy Group.
Older Driver Education Participants attending the programmes (Staying Safe, Keys to Safe Driving) reported that they felt they had a better understanding of the road rules after completing the courses. We offered this course in Palmerston North and Feilding for the first time in a few years and it was very well received. Initially the idea was to hold one workshop but it was so popular we extended it to 3 more workshops in Palmerston North and 1 in Feilding.
‘Age on the Go’ To ensure people went away with the correct information, when they submitted their entries they were able to check their answers first. However, due to the Key qualitative large number of incorrect entries, this does indicate that many senior road users results achieved are unsure of the correct intersection rules.
Mobility Scooter Education Those attending the education sessions are encouraged to go away with hi-viz vests and flags as well as other resources to ensure they are highly visible when out and about.
The Regional event is a chance for mobility scooter users from outside PNth to get together to share experiences, knowledge and concerns around safe mobility scooter use. Police and a local retailer are involved to discuss road rules, safe use of MS as well as the care and maintenance of a MS.
Older Driver Education Age Concern Horowhenua re-designed their advertisement for their Staying Safe courses this year reinforcing to senior road users that there were no tests that had to be passed when they attended the course. This had a huge impact on the numbers enrolling with people ringing to book a month or two in advance. The road safety coordinator provides information packs for the courses and these are well valued by those attending. What worked well or not so well? Age Concern Whanganui reported 94% of participants said they would make What changes to their driving as a result of the training received. improvements would be made? “Age on the Go’ It was a great opportunity to have face to face engagement and discuss the intersection rules with people who entered the intersection quiz. For many, this was the first time they had done any road rule revision since first obtaining their licence a number of years prior.
Mobility Scooter (MS) Education The days are very useful to reinforce road safety messages to an increasing number in a target group. Feedback from those attending is that they have found the sessions valuable. However, we do find that it is difficult to reach a group of users in the community who are not interested in attending the sessions and who are often reported as taking risks with their scooters. Rangitikei community had asked for an education day but no one attended on the day, this was very disappointing. We presumed it was due to the weather.
The Regional event is very popular with MS users and seems to be the highlight of the year for many of the groups. The day comprises an educational component on the safe use of MS’s (theory and practical sessions) but also incorporates fun activities such as best decorated hat and a ride through the Esplanade grounds. The local retailer who supports the event not only transports a number of MS’s to the venue for use on the day, but also provides a number of prizes and freebies for those attending.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Older Driver Packs for licence renewal Packs for Staying Safe courses Hi-viz vests and seat covers for mobility scooter users Orange flags for mobility scooter users NZTA resource for Mobility Scooter Users
2016-2017
Whanganui, Palmerston North, Theme/Cluster Restraints - Tararua, & Manawatu
Activity Name(s) Child Restraints and Adult seatbelt use
Conducted compliance checkpoints with Police and Plunket across the wider Horizons region and assisted parents/caregivers by providing free bolt installations as part of the compliance option. Description of Promotion of adult restraint use through community events, media opportunities Activity / and restraint stops with Police. Activities Family Free Fun Day in Whanganui, with the Safety Whare from SafeKids. delivered Child restraint installation training in Tararua for community vehicle drivers. Newspaper advertising on the back of The Guardian, using the Click it or Ticket DL. Radio advertising on ZM and The Hits radio stations in Palmerston North promoting the use of seatbelts.
Target Audience All drivers and their passengers with a particular emphasis on child car restraints
Car seat checking clinic stats: Palmerston North: 562 seats checked, 328 incorrect Manawatu: 195 seats checked, 91 incorrect Whanganui: 492 seats checked, 281 incorrect Horowhenua: 347 seats checked, 208 incorrect Tararua: 230 seats checked, 124 incorrect Key quantitative results achieved Rangitikei & Ruapehu: 193 seats checked, 130 incorrect
The Family Free Fun Day in Whanganui had 1,500 people through of which 500 went through the Safety Whare and also had discussions with Plunket and Police with regard to child Restraints and the use of seat belts.
18 community vehicle volunteer drivers in Dannevirke have undertaken the child restraint installation training.
The Guardian reaches 45,000 households in the Manawatu.
Checkpoints have taken place outside childcare facilities, kindergartens and schools as well as on the District and State Highways. This has allowed us to reach a diverse section of the community including other motorists who may not be wearing seatbelts. The message around child restraint and seatbelt use has also been directed at Key qualitative events and presentations, where parents, caregivers and young people are present results achieved in an effort to remind them of the importance of wearing a seatbelt. Volunteer drivers of the Dannevirke community vehicle now have the knowledge to install the child restraints that are required when parents book the vehicle and wish to transport their children.
Offering free bolt installations and other resources (information packs) had a very What worked well positive spin-off, especially for Police as they were seen to be acting proactively or not so well? rather than as revenue gathering. What improvements Most parents whose children were incorrectly restrained were offered help in the would be made? first instance, particularly if only minor help was needed, i.e. harnesses tightened, restraints repositioned etc. However, for some parents, compliance tickets had to be issued to ensure they followed up with ensuring their children ended up correctly restrained. People are more likely to engage when offered some free advice and a small incentive such as a pen or a balloon for their child.
The Family Free Fun Day will now be an annual event, promoting home safety as well as road safety.
The Dannevirke community vehicle is used to provide a service in Dannevirke due to the lack of public transport. The chances of a parent using the service and needing to transport a child meant that child restraints needed to be available and thus drivers needed to be trained on installing the restraints correctly in the vehicle. Manawatu Plunket Advocacy and Education have undertaken the training opportunities to upskill the drivers.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Balloons – ‘Rooster Booster’ and ‘It’s Safer to Wait’ Leaflet – ‘Click it or Ticket’ Pens – ‘Always wear your seatbelt’ Silicone card holders for adults SafeKids and Plunket flyers
2016-2017
Theme/Cluster Speed – Tararua & Ruapehu
Activity Name(s) Speed
‘Rural Roads are not Motorways’ – Billboards have been designed for Tararua Description of with two different graphics (one depicting cows and one sheep). The installation of Activity / the billboards is planned for 2017-18 and discussion with stakeholder partners as Activities to suitable sites is currently underway. Advertisements with the same message delivered were also placed in the local newspaper and further resources depicting the message have also been distributed at targeted events.
Target Audience All drivers
2 x billboards have been designed. 6 x advertisements appeared in the local newspapers. 90 truck drivers received the ‘rural roads’ resource at the truck driver health and Key quantitative safety stop in Tararua during March. results achieved 320 motorcyclists received the rural roads message in packs that were distributed at the Coast to Coast Motorcycle event during December. 415 drivers received the Rural Roads resource as part of an information pack at a roadside traffic stop in Tararua in January.
The ‘rural roads are not motorways’ message reminds drivers that you never Key qualitative know what you may come across on rural roads and that we need to drive at results achieved speeds that reflect the surroundings. The graphics used, i.e. sheep and dairy cows on the road is a very common scenario on NZ’s rural roads.
What worked well Distributing the resources as part of our face to face engagement with the public at or not so well? targeted events works well and is a useful way to promote the message. What Future plans are to investigate a further resource that would allow the message to improvements be more visible inside the vehicle, i.e. air freshner. would be made?
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Billboards – ‘Rural roads are not motorways’ Fridge Magnet – ‘Rural roads are not motorways’ Pens – ‘Other people make mistakes’ message
2016-2017
Vulnerable Road Users - Cycling Theme/Cluster Palmerston North, Whanganui, & Horowhenua
Cycle Safety Checking Workshop Radio, Newspaper & Bus Back Advertising for Primary Cycle Route I Tri’d the Tri Series Activity Name(s) Massey Cycle Safety Workshop Refugee Cycle Skills Young Cyclist of the Year Whanganui Gottcha Cycling Project - Horowhenua
Radio, Newspaper & Bus Back Advertising for Primary Cycle Route This was a Transport Agency initiative in conjunction with PNCC & Horizons. A safe cycle route was identified and promoted as the preferred or primary route for cyclists to use with a focus on educating drivers to look out for cyclists. The route extended from Maxwell Line to Albert Street, along College Street.
I Tri’d the Tri Series Children from mainly Palmerston North participated every Monday night for 5 weeks in the triathlon. Horizons provided information and spot prizes for this event.
Massey Cycle Safety Workshop One hour sessions were held at Massey in the lunchbreak for cycling students. Phil Stevens from Sport Manawatu went over what checks to do on your bike and this finished the session with an on road cycling lesson for the group. Horizons provided resources and cycling road codes for everyone who participated.
Refugee Cycle Skills Description of Activity / Sport Manawatu, Red Cross and Horizons held a Cycle Skills day at the esplanade Activities over the school holidays for refugee adults and children to attend for free to learn delivered about road rules and cycle safety. Horizons provided resources and information for this day.
Young Cyclist of the Year Whanganui Sixteen students from nine schools participated in the YCY in Whanganui. They all sit a theory test and a practical test and the top three receive prizes and trophies for their schools. These students are chosen to compete by the Community Police Officers who teach cycling skills at their schools throughout the year. Horizons provide resources, prizes and a cycling road code to all participants.
Gottcha Cycling Programme – Horowhenua A Police led programme with support from Horizons. The programme ran during Term 4 in 2016. Primary school students cycling to and from school were rewarded for safe cycling behaviour. Students were issued with a card which is stamped by Police. At the end of the week, they can go in the draw to win prizes. At the end of the year, a major draw takes place with a student winning a bike. A local retailer also supports the initiative by providing the bike at cost price. ‘Back to School’ feature placed in local community newspaper reminding road users to watch out for children walking and cycling to school.
Anyone Cycling or wanting to cycle Target Audience Students cycling to school
Radio, Newspaper & Bus Back Advertising for Primary Cycle Route We utilised all available advertising to ensure we reached out target audience. This involved airing adverts over 6 months on 3 stations all day, back of the bus advertising around Palmerston North 7 days a week from the hours of 6.30am – 6.30pm and newspaper advertising in The Guardian on the back page for 3 months.
I Tri’d the Tri Series An average of 650 children participated each Monday with a total of 3,250 over the 5 Mondays.
Massey Cycle Safety Workshop 20 students participated in the workshop on 2 separate days. Key quantitative results achieved Refugee Cycle Skills 10 Adults and 20 children attended the day.
Young Cyclist of the Year Whanganui 16 students competed 20 Cycle Helmets
Gottcha Cycling Programme 4 x primary schools involved in Horowhenua programme 100+ students cycling to school during programme 1 x ‘Back to School’ feature in local community newspaper
Radio, Newspaper & Bus Back Advertising for Primary Cycle Route There has been a slight increase in cyclist use of this road and no drop in motorist use but results will be more significant over a longer period of time.
I Tri’d the Tri Series Participation was high again. This has become a huge annual event for Palmerston North and feedback from kids and parents is always positive.
Massey Cycle Safety Workshop Those who attended were grateful for the information and training, especially around bike maintenance. Most people didn’t even realise that there was a road code for cyclists.
Key qualitative Refugee Cycle Skills results achieved Feedback from participants was very positive and they were very grateful for being able to attend the course, and also grateful that it was offered to their whole family to attend.
Young Cyclist of the Year Whanganui The students and their families are very happy with this event which has been run for 17 years.
Gottcha Cycling Programme Students increased their knowledge of safe cycling during this programme. Parents were also encouraged to support their child. There was valuable interaction with Police during this programme which can have positive outcomes as students get older.
What worked well Radio, Newspaper & Bus Back Advertising for Primary Cycle Route or not so well? Feedback has been positive around the cycle route but will require long term usage What for best results. We will continue to monitor it. improvements would be made?
I Tri’d the Tri Series High Viz Vests, Slapbands, & Backpack covers are given as spot prizes but we have found the backpack covers aren’t used regularly enough after the event to justify the cost of them.
Massey Cycle Safety Workshop There is little to no interest in these workshops outside of the summer months so it is best to have workshops in Summer. Also need to find better ways of getting the message out there about these workshops as participant numbers are low but we know there are high numbers of people cycling to Massey.
Young Cyclist of the Year Whanganui This is a well organised event, however it was the first year the winners did not go on to represent their district at a regional final, they were disappointed that the regional day had been discontinued.
Gottcha Cycling Programme This programme has been successful with increasing the numbers of children cycling to school. Schools have been very supportive and have worked with the Police School Community Officer by setting aside time at the end of the week to undertake the prize draws. Students enjoy the interaction with Police and look forwards to receiving a stamp for riding their bikes safely. Incentives that encourage good behaviour and participation (stamp on a card and the chance to win a prize) are really valuable when it comes to generating a behaviour change. While this is a Police led initiative, other stakeholders and community partnerships are also involved.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References High viz vests Slapbands High viz backpack covers NZ Road Code for Cyclists Cycling Helmets
2016-2017
Theme/Cluster Pedestrians – Palmerston North
Back to School Campaign Activity Name(s) Radio Advertising School Patrol Day
Back to School Campaign Police, ACC, and Horizons Regional Council ran a campaign at schools and high schools around Palmerston North where they stationed people from the organisations as well as a uniformed Police officer at pedestrian crossings before and after school. This was to remind any motorists of the rules around no parking zones, loading zones, and speed limits around schools if needed. Due to the long Christmas break some motorists needed reminding about these rules.
Radio Advertising Description of Activity / Radio advertising was run in February before the first term to remind motorists that children will be back on the sidewalks so slow down around schools and be Activities delivered aware of large numbers of school children. It also mentioned being aware of school starters and their excitement and inexperience around heavy school traffic before and after school.
School Patrol Day Police and Horizons held a school patrol day out for schools in Feilding where they spent the day at The Makino Aquatic centre in Feilding. Horizons supplied sausages and soft drinks for the kids at lunchtime and helped with cooking and serving to thank the kids for their time and effort in helping Feilding school kids get to school safely.
Target Audience All road users particularly those driving around schools.
Back to School Campaign Horizons road safety coordinator was stationed outside Palmerston North Boys High School before and after school hours in the first week back at school for the back to school campaign with Police and ACC.
Key quantitative Radio Advertising results achieved Radio advertising aired on ZM and The Hits everyday in their breakfast, morning, afternoon, drive home, and night slots.
School Patrol Day 6 schools attended the school patrol day at The Makino Aquatic centre with approximately 200 kids getting sausages and a soft drink for lunch.
Back to School Campaign The Police presence at the back to school campaign with Police and ACC saw motorists slow down more around schools and they were a lot more receptive to our reminders of the road rules around schools.
Radio Advertising Key qualitative The radio ads are run at different times throughout the whole day to ensure we results achieved target all road users.
School Patrol Day The school patrol day was well received and enjoyed thoroughly by all the kids that attended.
What worked well Back to School Campaign or not so well? Horizons Regional Council and Palmerston North City Council were approached by What Roslyn School after the back to school campaign to help with some issues around improvements their pedestrian crossing and parent behaviour at no parking zones and loading would be made? zones. It was found that some improvements would be needed on their infrastructure and also parents and students needed to be educated in how to get to and from school safely. This is still ongoing.
School Patrol Day We will look to offer the school patrol day to schools in Palmerston North as well.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Be Safe Be Seen pens Hi-viz vests
2016-2017
Young / High Risk Drivers – Whanganui, Theme/Cluster Rangitikei, Manawatu, Palmerston North, Horowhenua, Tararua, Ruapehu
Newspaper Advertising - Safeteen Driver Road Code Packs Road safety presentations SADD Tamati Paul Activity Name(s) Corrections Day IPU Orientation Steering Aotearoa – High school driver licensing programme Whanganui High School Learner Licence Programme Rangitikei Secondary School Learner Licence Programmes
Newspaper Advertising A series of 5 ‘Safeteen Driver’ advertisements to remind parents about the importance of being involved in their teens driver training have been placed in the local Tararua, Horowhenua and Whanganui community newspapers. These have aligned with young driver advertising from NZTA.
Road Code Packs Road Code packs for young drivers are supplied to schools and other agencies for distribution to young people wanting to obtain their licence.
Road safety presentations to young drivers The Tararua road safety coordinator has presented at the CACTUS programme and Tararua Learning Centre driver licence course promoting young driver messages and the new ‘Drive’ programme.
SADD (Students Against Dangerous Driving) SADD students from Dannevirke High School have assisted at roadside Police checkpoints to help hand out information packs during October 2016. SADD students from Tararua College and Dannevirke High School were supported Description of financially to enable them to attend the National SADD conference in Feilding Activity / during April. Schools run activities throughout the year promoting the 6 new key Activities issues for young drivers, i.e. sober drivers, safe speeds, no distractions, avoiding delivered risk, driving to the conditions and building experience. SADD students from Wanganui Collegiate set up a display promoting the 6 key issues for young drivers.
Tamati Paul presentations Tamati Paul presented his programme ‘Shattered Dreams’ to schools in Tararua and Whanganui during Brake Road Safety Week in May.
Corrections Day Corrections Day was held in Palmerston North in June for young offenders. Horizons showed “Just another Saturday night” DVD and concluded with open discussions around the DVD and consequences of young drivers speeding and driving recklessly. There were also discussions around speaking up for yourself, when you know your life and others is at risk. Corrections Days were held in Whanganui in September and April, offenders from Ruapehu and Rangitikei also attended these days. A Mock Crash started off the day and then groups moved from exhibit to exhibit. The Whanganui DHB Alcohol and other Drugs educator was added to the programme.
Whanganui High School Learner Licence Programme This is the first year this programme was run in the school; it assisted students who would struggle to attain their Learner Licence.
Rangitikei Secondary School Learner Licence Programmes The Police and Horizons Regional Council are working with the 3 Rangitikei Secondary Schools to provide a Learner Licence programme for their students, this will proceed in the 2017-18 financial year.
IPU Orientation RSC attended the day to hand out information and address any questions around fatigue, alcohol, restraints, speed, and driving in New Zealand.
Steering Aotearoa Horizons were invited to attend The Steering Aotearoa learner licence pilot programme at Manfeild. This programme was aimed at assisting high school students to get their learner licence.
Target Audience Young drivers 16-24 years of age
Newspaper Advertising 10 x advertising opportunities undertaken for the Safeteen adverts.
Road Code Packs 90 NZ Road Code packs distributed to young people in Tararua wanting to obtain their licence. 120 NZ Road code packs distributed to young people in Whanganui and Rangitikei wanting to obtain their licence.
Road safety presentations to young drivers 1 x road safety presentation to CACTUS 5 x driver licence presentations to Literacy Tamaki-nui-a-rua in Dannevirke.
SADD Two secondary schools involved in SADD in Tararua and 3 Whanganui. 8 students from secondary schools in Tararua and 2 students from Whanganui secondary schools attended the National SADD Conference.
Key quantitative Tamati Paul presentations results achieved 2 x Tamati Paul presentations to secondary school students in Tararua. Tamati presented to 350 students from Whanganui City College and 550 students from Whanganui High School.
Corrections Day 80 offenders attended the Corrections Day 65 offenders attended the September Whanganui Corrections Day and 60 attended the April Whanganui Corrections Day.
Whanganui High School Learner Licence Programme 33 students attended
IPU Orientation Approximately 105 students attended the orientation day mostly made up of young drivers from Japan.
Steering Aotearoa 36 students from Feilding High School, Palmerston North Boys High School, and St Peter’s College passed their learners licence. Only 1 student required a resit.
Safeteen Driver Advertisements The Safeteen advertisements encourage parents to stay involved in their teens driver training and have links to the ‘DRIVE’ programme and Safeteen Driver websites. There is also a link provided for road code resources. We have noticed that many parents and teens are unaware of the process they need to undertake to get a licence, i.e. evidence of identity and ensuring they obtain a learner licence before driving on the road etc.
SADD SADD students at secondary schools in Tararua and Whanganui have run successful activities throughout the year with support from the RSC’s who have supplied resources.
Tamati Paul presentations Dannevirke High SADD coordinated the Tamati Paul presentation as a community event in Dannevirke so the wider community could attend and hear Tamati’s message. He also presented at Tararua College to 320 students and teachers. Feedback has been very positive and many felt his message was incredibly powerful. Both Whanganui City College and Whanganui High School find Tamati to be very relevant and relatable as a speaker, sharing his story. Key qualitative results achieved Corrections Day The DVD was very well received and over 80% of the participants engaged in the discussions afterwards. There were a few participants who actually knew people in the DVD so were able to give a personal account of what the families went through after the accident. The Whanganui Corrections Days are very well received by the participants; they take away a wealth of knowledge and appreciate the presenters.
Whanganui High School Learner Licence Programme These 33 students are students that would not have achieved without the extra support given to them; this programme was very well received.
IPU Orientation This is an annual event which is always well received and attended. It also touches on many issues other than young high risk drivers.
Steering Aotearoa The session began with a tutorial from IHOW before students were taken to VTNZ to sit their learner licence. Every student found the tutorial very helpful in preparing them for the test and they felt a lot more confident going in to the test. One of the barriers for students sitting their learner licence is the fear of failure so preparing the students through the tutorial is the best way to break down this barrier.
The ‘Safeteen’ advertisements appear regularly in the local community newspapers and are a useful tool to remind parents of their role in their teen’s driver training. The ‘DRIVE’ and NZTA driver licence website links are included in the adverts to make it easy for parents to link up to the information. SADD students who attend the National SADD Conference will often come back to their school with a sense of passion and enthusiasm for promoting the cause. For many, attending conference is a cost that they couldn’t afford so being able to What worked well support their attendance ensures that their efforts are recognised and valued. or not so well? The activities they do within their school and community has a positive impact and What gets young people thinking about their driving behaviour. improvements would be made? Correction Days in Whanganui have been going some years, we are looking to shake things up and bring new presenters in.
We have been negotiating with the Rangitikei Secondary Schools to introduce a self taught Learner Licence programme, we hope to progress this programme in the 2017-18 financial year. The IPU orientation allows us to target a certain audience however language barriers can be an issue when trying to have discussions with them about road safety education. The Steering Aotearoa programme requires students to be transported from
Manfeild Park in Feilidng to VTNZ in Palmerston North which has been noted as an inconvenience for staff and students, as well as additional costs. Negotiations are in place to try have the facilities based at Manfeild so students are able participate in the tutorial as well as sit the test at the same location.
Total Approved Cost Financial Cost Total Actual Cost 432 Community
Programmes
Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost
References Fatigue Flyer Click it OR Ticket Flyer Driving In New Zealand NZTA booklet RU Over it pamphlet Pens Wristbands Keyrings Road Codes