2016-2017 Alcohol Theme/Cluster Palmerston North, Manawatu, Whanganui, Tararua, Ruapehu, Horowhenua Licensed Premise Visits Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Activity Name(s) Lions Reviver Stop Radio & Newspaper Advertising (Festive Sober Driver, Great Mates Drive Sober, Drive to Survive) Licensed Premise Visits RSC worked with Police to visit bars in Palmerston North & Feilding to have Festive Season, sober driver posters displayed at the premises and provided them with pens, wristbands, and phone covers as well as the ‘Drive to Survive’ postcard and ‘RU Over It’ pamphlets. Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Lions Reviver Stop RSC worked with Police at checkpoints in Tararua and Horowhenua during October and December 2016. Police breathalysed drivers and Description of the RSC distributed information packs promoting sober driving. Activity / Mardi Gras Ohakune was cancelled this year, a month prior to the event in June. Activities A Lions Tour Reviver Stop was held at Ohakea Highway Patrol weigh station, 140 delivered motor homes hired by Lion Supporters were pulled over as well as other vehicles and the occupants were provided with current information on New Zealand Drink Driving laws. Radio & Newspaper Advertising Newspaper, Radio & Cinema advertising was run over the Christmas and New Year period as well as other high risk periods (i.e. Lions Tour) reminding people of the lower blood alcohol limit, being over the limit the next day and the need to plan ahead before going out. Radio advertising was run in Whanganui and Ruapehu from November to April. Bar Patrons Target Audience Drivers of all ages Licensed Premise Visits 3 Pubs in Feilding and 14 in Palmerston North were provided with posters and resources. Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Lions Reviver Stop Key quantitative 1020 information packs were distributed during roadside traffic stops with Police. results achieved 300 information packs were distributed at the Lions Tour Reviver Stop. Radio & Newspaper Advertising 19 advertisements in Tararua and Horowhenua newspapers. Back page advertising in The Guardian which is a free newspaper delivered to 45,000 households in Palmerston North and Manawatu. Radio advertisements ran from November to April in Whanganui and Ruapehu. Licensed Premise Visits The bar visits have become an annual occurrence in Palmerston North & Feilding around the Christmas/New Year period. Publicans have said the posters are great to have around along with the resources given and are a good conversation starter Key qualitative around sober driving. results achieved Police Checkpoints – Tararua & Horowhenua, Mardi Gras Ohakune, and Lions Reviver Stop The sober driving packs contain information such as ‘Drive to Survive’, and ‘RUOver It’ as well as a message about wearing seatbelts. Also included was one of the following: a pen, a wristband silicone card holder or keyring torch. Licensed Premise Visits The packs around the bars are always well received and they start the conversation around sober driving between publican and patron. Taxi numbers at the bottom of the poster would have been handy. This will be changed for the coming year. Sports clubs were not targeted. This will be done in the coming year. Police Checkpoints - Mardi Gras Ohakune, and Lions Reviver Stop The ‘Drive to Survive’ postcard refers to law changes in 2014 so this is in the process of being revamped by our communications team for 2017/2018 year. The use of our resource ‘RUOverIt’ encourages engagement with people around What worked well the lower limit and the consequences of being over the limit the next day. A lot of or not so well? people don’t realise how long alcohol takes to leave their body. What The response from the public when they see agencies working together delivering improvements road safety messages is really positive. Public acceptance of the message is would be made? evident in the comments received during the checkpoints. Drivers will often express appreciation of the information packs (and freebies) that are distributed. We often use SADD students or community volunteers to assist so drivers get to see that it’s not just Police enforcing the rules, but that members of the community are involved as well. The Lions Tour Reviver Stop was very well received by the Lion Supporters, they commented on how nice it was to have a positive stop and to have conversations with Police and RSC’s with regards to New Zealand laws. The cancellation of the Ohakune Mardi Gras was very last minute, we have had a big presence at this event for the previous four years, we have been assured it will be returning next year. Total Approved Cost Financial Cost Total Actual Cost 432 Community Programmes Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost References Wrist Bands Mints Pens ‘RU Over It’ Pamphlet ‘Drive to Survive’ postcard ‘Great mates drive sober’ cleaning cloths Keyring torches Silicone card holders Handwarmers 2016-2017 Theme/Cluster Distractions – Whanganui & Palmerston North Radio Advertising - Distractions Cause Crashes Tranzit Back of Bus Advertisement – ‘Get that Gear Out of your Ear.’- Activity Name(s) Palmerston North Police Operation Radio Advertising Radio Advertising in Wanganui – Phone usage, distractions from passengers, Description of putting on makeup or shaving whilst driving etc and Police Stops targeting cell Activity / phone users, in particular. Activities delivered Tranzit Back of Bus Advertising Tranzit Bus advertising in the form of a moving billboard in Palmerston North. The Whanganui radio advertising targeted drivers using cell phones, putting on makeup, changing radio stations and being distracted by passengers. Target Audience The target audience is anyone in Palmerston North that uses headsets while listening to music whilst walking, cycling or driving. Radio Advertising The Whanganui radio advertising ran from the November 2016 to June 2017. Police regularly held stops specifically targeting those who were using cell phones Key quantitative whilst driving, especially business drivers. results achieved Tranzit Back of Bus Advertising The bus advertising for Distractions ran for three months, around Palmerston North for 12 hours each day, 5 days per week. Radio Advertising The ads in Whanganui ran during peak airing times and were played by three local radio stations, targeting different age groups, during the months of November, December, January, April, May and June. Police Operation Key qualitative Intersections in Whanganui were targeted by Police during work hours, there was a results achieved vast improvement, specifically with business drivers not using their cell phones, unless on hands free devices. Tranzit Back of Bus Advertising The bus works as a moving billboard covering all of Palmerston North. It is visually appropriate and with few words makes reading easy when the bus is stationery or moving. The large size of the advert attracts attention and is hard to miss. What worked well The radio advertisements reached a large number of the community; however the or not so well? Police stops targeted those that were actually breaking the law. What Social media needs to be used to target younger drivers; we will use this medium improvements in future. would be made? The bus billboard allows us to get the message to a wide audience and feedback from stakeholders has been positive. Total Approved Cost Financial Cost Total Actual Cost 432 Community Programmes Note 1: Total Approved Cost = Amount approved by NZTA for this activity Note 2: Financial Cost + In kind donations = Total Actual Cost References Pens 2016-2017 Theme/Cluster Fatigue – Tararua, Rangitikei, Ruapehu & Manawatu Fatigue Stops – Tararua, Rangitikei, Ruapehu, & Ohakea Fatigue Truck Stop Activity Name(s) Newspaper Advertising Tranzit Back of Bus Advertisement Fatigue Stop – Tararua (Woodville Fatigue Stop) A fatigue stop was held during January 2017 in Woodville. The timing of this stop was planned to coincide with Wellington Anniversary Weekend traffic heading north towards Hawkes Bay. Highway patrol, local police and Horizons Regional Council were involved. Drivers were stopped and offered free bottled water and information about driver fatigue. Police undertook a breath testing operation at the same time. Fatigue Stop – Rangitikei (Mangaweka Fatigue Stop) A Fatigue Stop was held on the Friday prior to Labour Weekend at Mangaweka. This is an annual event in conjunction with Police, Whanganui Healthy Families and Horizons Regional Council staff. Drivers were pulled over and breath tested by the Police and provided with Fatigue information. Radio advertising was run from November to January, reminding drivers to share the driving, to take regular breaks and to have plenty of quality sleep prior to setting off on long trips. Mini Fatigue Stops were held over the Christmas period in the Rangitikei. Fatigue Stops – Ruapehu (Mardi Gras Ohakune) Due to the cancellation of the Mardi Gras, Fatigue Stops did not occur in the Description of Ruapehu in June. A Fatigue Stop was planned during the ski season last year, but Activity / also had to be cancelled due to the weather. Activities delivered Fatigue Stop – Ohakea (Lions Reviver Stop) A Lions Tour Reviver Stop was held at Ohakea Highway Patrol weigh station, 140 motor homes hired by Lion Supporters were pulled over as well as other vehicles and