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Program Studi Sosiologi Fakultas Ilmu Sosial Dan BUDAYA POPULER KOREA SELATAN (K-POP) DAN PERILAKU KONSUMTIF PENGGEMAR GRUP MUSIK KOREA SELATAN: STUDI KASUS EXO-L MARKAS LOTTO Skripsi Diajukan untuk Memenuhi Persyaratan Memperoleh Gelar Sarjana Sosial ( S.Sos ) Oleh : Inas Amirah 11151110000045 PROGRAM STUDI SOSIOLOGI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA 2020 BUDAYA POPULER KOREA SELATAN (K-POP) DAN PERILAKU KONSUMTIF PENGGEMAR GRUP MUSIK KOREA SELATAN: STUDI KASUS EXO-L MARKAS LOTTO Diajukan guna memenuhi Persyaratan Skripsi Untuk Memperoleh Gelar Sarjana Sosial ( S.Sos ) Oleh : Inas Amirah 11151110000045 Dibawah Bimbingan Dr. H. Muhammad Adlin Sila. M.A.,Ph.D NIP: 197009161992031002 PROGRAM STUDI SOSIOLOGI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA 2020 PERSETUJUAN PEMBIMBING SKRIPSI Dengan ini, Pembimbing Skripsi menyatakan bahwa mahasiswa: Nama : Inas Amirah NIM : 11151110000045 Program Studi : Sosiologi Telah menyelesaikan penulisan skripsi dengan judul: BUDAYA POPULER KOREA SELATAN (K-POP) DAN PERILAKU KONSUMTIF PENGGEMAR GRUP MUSIK KOREA SELATAN: STUDI KASUS EXO-L MARKAS LOTTO Dan telah memenuhi persyaratan untuk diuji. Jakarta, 16 Desember 2019 Mengetahui, Menyetujui, Ketua Program Studi Pembimbing Dr. Cucu Nurhayati, M.Si. Dr. H. Muhammad Adlin Sila. M.A.,Ph.D NIP. 197609182003122003 NIP. 197009161992031002 i PERNYATAAN BEBAS PLAGIARISME Skripsi yang berjudul : BUDAYA POPULER KOREA SELATAN (K-POP) DAN PERILAKU KONSUMTIF PENGGEMAR GRUP MUSIK KOREA SELATAN: STUDI KASUS EXO-L MARKAS LOTTO 1. Merupakan hasil karya saya yang diajukan untuk memenuhi salah satu persyaratan memperoleh gelar Strata 1 di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. 2. Semua sumber yang saya gunakan dalam penulisan ini telah saya cantumkan dengan ketentuan yang berlaku di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. 3. Jika di kemudian hari terbukti bahwa karya saya ini bukan hasil karya asli saya atau merupakan hasil jiplakan dari karya orang lain, maka saya bersedia menerima sanksi yang berlaku di di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. Jakarta, 16 Desember 2019 Inas Amirah ii PENGESAHAN PANITIA UJIAN SKRIPSI SKRIPSI BUDAYA POPULER KOREA SELATAN (K-POP) DAN PERILAKU KONSUMTIF PENGGEMAR GRUP MUSIK KOREA SELATAN STUDI KASUS EXO-L MARKAS LOTTO Oleh Inas Amirah 11151110000045 Telah dipertimbangkan dalam sidang ujian skripsi di Fakultas UIN Syarif Hidayatullah Jakarta pada tanggal 10 Januari 2020. Skripsi ini telah diterima sebagai salah satu syarat memperoleh gelar Sarjana Sosial (S. Sos) pada Program Studi Sosiologi. Ketua Sekertaris, Dr. Cucu Nurhayati, M.Si. Dr. Joharatul Jamilah, M.Si NIP. 197609182003122003 NIP. 196808161997032002 Penguji I, Penguji II, Prof. Dr. H. Yusron Razak, M.A. Fathun Karib., M.A NIP. 195910101983031003 NIP. - Diterima dan dinyatakan memenuhi syarat kelulusan pada tanggal 10 Januari 2020 Ketua Program Studi Sosiologi, FISIP UIN Jakarta Dr. Cucu Nurhayati, M. Si NIP. 197609182003122003 iii ABSTRAK Penelitian ini menejaskan bagaimana budaya populer Korea Selatan (K-Pop) berkembang dan membentuk budaya baru dalam kehidupan masyarakat khususnya para penggemar K-Pop. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif, dengan pengumpulan data menggunakan teknik wawancara dan observasi. Tujuan penelitian ini untuk menjelaskan perkembangan budaya populer Korea Selatan serta menjelaskan bagaimana suatu industri budaya populer seperti musik populer membentuk kecenderungan perilaku konsumtif penggemar K-Pop. Penelitian ini menggunakan teori yang dikembangkan oleh Theodor W. Adorno tentang budaya populer yang mengatakan bahwa uang, barang atau komoditas serta tiket konser dapat mempertahankan dominasi modal ekonomi sampai pada ideologi, dimana Adorno melihat bahwa komoditas juga berlaku pada budaya seperti halnya musik serta menjelaskan bahwa asas pertukaran telah mengambil alih asas manfaat dalam komoditas-komoditas budaya. Hasil penelitian menunjukan budaya populer khususnya musik populer seperti pembelian album fisik musik atau pengalaman menonton konser musik terdapat bentuk asas pertukaran didalamnya, suatu budaya populer seperti musik K-Pop telah mengaburkan suatu asas manfaat menjadi suatu pertukaran dan menyamarkannya sebagai objek kenikmatan. Kata kunci: Budaya Populer, perilaku Konsumtif, K-Pop iv KATA PENGANTAR Bismillahirrahmanirrahim Alhamdulillahirabbil’alamin puji syukur kehadirat Allah SWT karena berkat kekuasaan Nya, rahmat, karunia, dan Anugrah-Nya penulis dapat menyelesaikan skripsi ini. Shalawat serta salam penulis limpahkan kepada Nabi besar Muhammad SAW beserta sahabat, keluarga serta pengikutnya hingga akhir zaman. Untuk yang paling istimewa, Ayahanda H. Sutoyo dan Ibunda Hj. Lilis Rahayu tersayang, karena telah memberikan bantuan materi dan nonmaterial, semangat serta kesabaran yang tiada henti kepada penulis. Tidak lupa kepada kakak tersayang Shintya Paramitha sebagai penyemangat penulis. Skripsi ini bukan hanya hasil karya penulis seorang diri, karena banyak pihak-pihak yang terlibat dalam penyelesaian skripsi ini. Oleh karena itu, izinkan penulis untuk mengucapkan rasa terima kasih penulis yang sebesar-besarnya kepada: 1. Ibu Prof Dr. Hj Amany Burhanudin Lubis, Lc, Ma selaku Rektor UIN Syarif Hidayatullah Jakarta. 2. Bapak Dr. Ali Munhanif, M.A selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik UIN Syarif Hidayatullah Jakarta. 3. Ibu Dr. Cucu Nurhayati, M.Si., dan Ibu Dr. Joharotul Jamilah, M.Si., selaku masing-masing Ketua dan Sekretaris Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) UIN Syarif Hidayatullah v Jakarta yang telah membawa Prodi Sosiologi ke garda terdepan (Akreditasi A). Terimakasih telah menyetujui permohonan penyusunan skripsi ini, 4. Bapak Dr. H. Muhammad Adlin Sila. M.A.,Ph.D. selaku Dosen pembimbing, berbaik hati menyempatkan waktu luang di tengah kesibukan kepada penulis untuk mendiskusikan berbagai hal dari mulai seminar proposal hingga menjadi sebuah skripsi . Terimakasih atas ketelitian, kesabaran, dan dukungan moril yang diberikan, sehingga penulis mampu menyelesaikan skripsi ini 5. Seluruh Dosen Fakultas Ilmu Sosial dan Ilmu Politik UIN Syarif HidayatullahJakarta yang telah memberikan ilmu dan pembelajaran berharga kepada penulis. Dan juga untuk seluruh staff Fakultas Ilmu Sosial dan Ilmu Politik UIN Syarif Hidayatullah Jakarta yang telah membantu dalam proses penyelesaian skripsi ini. 6. Terimakasih kepada EXO dan Xiumin EXO (Kim Min Seok), telah memberikan inspirasi dan menjadi pemicu semangat bagi penulis dalam menyusun dan menyelesaikan skripsi ini. 7. Kepada komunitas Markas Lotto terimakasih telah memberikan inspirasi bagi penulis dan menjadikan tempat penulis mendapatkan pengalaman seru. 8. Kepada Saudara/i AR, Kak Ine, Nabil, Saudara/i AA, Tias, Kak Oshin, Linda, yang telah meluangkan waktu dan membantu penulis dalam memberikatan data-data dalam penelitian ini. vi 9. Fitria Ayuningtias, seorang teman juga saudara yang selalu membantu penulis dan bersama-sama selalu berjuang hingga terselesaikannya skripsi ini, serta menjadi teman yang selalu mendengarkan keluh kesah selama penulisan skripsi ini, dan juga selalu memberikan semangat dalam menyelesaikan penelitian ini. Terimakasih banyak semoga kita selalu menjadi kebanggaan keluarga. 10. Farah Nur Azizah, Shafly Alaudin, Imam Kurniawan, dan Rizka Ramadhani. Terimakasih atas saran, kritik, dan support yang kalian berikan kepada penulis. 11. Abdilah. Terimakasih atas support dan doa yang diberikan, semoga kita selalu menjadi kebanggaan keluarga. 12. Annisa Pratiwi S, Zhafira rahmayani dan Afifah Bidayatur Rohmah. Terimakasih teman-teman atas support dan doa yang diberikan, semoga kita selalu menjadi kebanggaan keluarga. 13. Khairunnisa Hia, Rafli Wiyan Affandi, Hasanul Banna, Oka Pangestu Adi, Yunandika, Ferbian Ahmad Rifai, Nur Muhammad Romdoni, Dodi Kurniawan, Hanif Susila, Aldo Ghani Atmojo, Zainal Murtado. (RANDOM SQUAD), Terimakasih atas support dan doa yang diberikan. 14. Kawan-kawan Sosiologi FISIP UIN Syarif Hidayatullah Jakarta angkatan 2015 Terima kasih karena telah menjadi teman seperjuangan yang luar biasa. vii 15. Kanda-Yunda HMI KOMFISIP, Cabang Ciputat, yang tidak dapat penulis sebutkan satu persatu. Tanpa mengurangi rasa bangga, penulis mengucapkan terimakasih. “Yakin Usaha Sampai” 16. Semua pihak yang telah berinteraksi kepada penulis dan memberikan semangat serta inspirasi dalam menyelesaikan skripsi ini. Penulis menyadari bahwa dalam penulisan skripsi ini masih banyak kekurangan. Oleh karena itu, penulis menerima saran dan kritik yang membangun.Semoga penelitian ini memberi manfaat dan pengetahuan bagi pembaca. Wassalamualaikum. Wr. Wb Jakarta, 16 Desember 2019 Inas Amirah viii DAFTAR ISI PERSETUJUAN PEMBIMBING SKRIPSI ........................................................................ i PERNYATAAN BEBAS PLAGIARISME ........................................................................ ii PENGESAHAN PANITIA UJIAN SKRIPSI .................................................................... iii ABSTRAK ..........................................................................................................................iv KATA PENGANTAR ........................................................................................................ v DAFTAR ISI ....................................................................................................................... ix DAFTAR TABEL ..............................................................................................................
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