International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-2, Issue-9, Sep.-2016 THE EMPOWERMENT LEVEL OF POSDAYA CADRES IN BOGOR, WEST JAVA, INDONESIA 1PUDJI MULJONO, 2SIGIT PAMUNGKAS, 3AMIRUDDIN SALEH 1,2,3Department of Communication and Community Development Sciences, Bogor Agricultural University E-mail: [email protected], [email protected], [email protected] Abstract- Posdaya is an integrated forum of friendship, communication, advocacy, and family empowerment. Posdaya focuses on four fields, namely education, health, entrepreneurship and environment. The study was administered using a descriptive correlational research survey design by scrutinizing communication activities and level of empowerment. The results showed that: 1) there is a difference in terms of level of education, level of experience, level of income, access to media, and the role as companion between the cadres in Bogor City and Bogor Regency; 2) there is a difference on the use of communication media such as radio and television between the cadres in Bogor City and Bogor Regency; 3) there is a relation in terms of cognitive, affective and behavior aspects between interpersonal activities, mediated communication, and communication in groups and level of empowerment of Posdaya cadres. Keywords- communication activities, posdaya cadres, empowerment. I. INTRODUCTION way of life to encourage the development of a prosperous family. Family Empowerment Post (Posdaya) is a container According to Muljono (2010), the obstacles of community development activities are carried out encountered in the implementation of Posdaya independently of, by and for the people with the divided into two physical constraints and non- characteristic "bottom-up programme," self-reliance, physical barriers. This was not only true in Posdaya and the utilization of local resources and potential as around campus of IPB alone, but in some Posdaya in a source of all solutions. Posdaya also a forum Bogor City and Bogor Regency other. Physical friendship, communication, advocacy, and container constraints tend to be smaller than the revealed non- activities of strengthening the functions of an physical problems. Physical constraints include the integrated family that focuses on four areas in existence Posdaya who do not have a special place, between the fields of education, health, where productive activities (i.e. hall or workshop), entrepreneurship and the environment. According to and community learning spaces that are not yet Masduki (2009), in certain cases can also be a available. Non-physical constraints include still many container Posdaya family services in an integrated people's understanding that Posdaya considered a manner, ie in a sustainable family development government program that will distribute certain services in various fields, especially education, material or carry a particular project and the health, economic (entrepreneurial), and the community was subjected to the project as the project environment so that the family can grow executing workforce that can affect the spirit of the independently in village. board Posdaya weakening, especially for Posdaya the Posdaya existence in Bogor City and Bogor Regency condition development has not been good, partly the that has been initiated and facilitated by the Center Posdaya preoccupied with daily routine activities that for Human Resource Development-Institute for make it difficult for them to devote a little time Research and Community Services, Bogor Posdaya activities. These constraints, it could be Agricultural University (P2SDM-LPPM IPB) since because it is not exactly a strategy and 2006 in collaboration with Dana Sejahtera Mandiri communication activities undertaken by all parties Foundation (Damandiri Foundation) and several (companion, coordinator, cadres each field of parties other. At this time the number Posdaya around Posdaya, Posdaya members and local governments or Bogor around 300 units, while in parts of Indonesia outsiders) who are involved in programs that lead to have totaled 54,000 units of Posdaya (YDSM, 2016). less arriving Posdaya message or less understood a The entire Posdaya expected to continue to grow and variety of information in the implementation of a be able to fill their respective activities in order to wide range of activities Posdaya. develop human resources (HRD), especially for the The result of the study showed that the community population belonging to the category of less able or leaders and the cadres of Posdaya were aware about poor family. With the increasing number of Posdaya the existance of Posdaya as well as its functions and grow, the study and research on Posdaya program importance for the community empowerment. Based will also contribute as an evaluation and feedback on the results of studies conducted by the community into an ongoing basis for community empowerment leaders and the cadres Posdaya can be seen that and poverty alleviation through Posdaya container, so public knowledge about Posdaya relatively well and that poor families as members Posdaya given they have to understand what and how about attention and support for change way of thinking and Posdaya. But the general public has not been fully The Empowerment Level of Posdaya Cadres in Bogor, West Java, Indonesia 50 International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-2, Issue-9, Sep.-2016 supportive because the concrete realization in the intentionally (purposive), in Bogor City and Bogor form of programs and impact developed by Posdaya Regency that has: (1) Posdaya group that always gets not be realized in practice (Muljono, 2013). The attention from various universities including the IPB Management of Posdaya encountered both physical through Field Work Program (KKN) students, (2) as well as non-physical contraints. Physical development of social assistance Posdaya, (3) be an constraints which were related mainly to the Observation Study Tour (OST), (4) has a Posdaya limitations or lack of facilities and supporting Indonesian Association (API), (5) to have access to facilities to run Posdaya activities. While non- communication with external parties intensively physical contraints were related to improper because it is supported by the wider communications understanding about Posdaya, the management network, and (6 ) is the only town and district capabilities of the board members are still weak, fed- conventions that have successfully organized Posdaya up status of for the Posdaya board, the low quality of West Java; thus becoming one of the leading research human resources, and the lack of the external support universities locations in the development of (Muljono, 2011). measurement instruments Posdaya as a model of Research conducted in the city of Bekasi shows that community empowerment. The experiment was the three exogenous latent variables, namely conducted in January 2014 to the month of May leadership, governance management, and governance 2014. ethic; able to improve the quality of well-being of This study was designed as a research method is poor families through the process of empowerment descriptive correlational survey, because in addition effectiveness. Empowerment process is implemented to describing the implementation of the in the form of Posdaya (Suwito, 2014). Meanwhile communication activity Posdaya program also seeks Saleh, Rokhani & Bahtiar (2014) stated that the to explain the relationship between the observed development of social capital and entrepreneurial variables. Kerlinger (2004) presents the design of a facing various problems of which the condition of correlational study is not to know certain specific human resources, planned programs, and mentoring. things but know the relationship or relationships Necessary to approach and better communication to between phenomena. Meanwhile, according to the stakeholders in the location of Posdaya. And Singarimbun and Effendi (2010) is a survey research then, research conducted by Sadono, Saharuddin & design study took samples from a population and Yusalina (2014) shows that mentoring has enough using the questionnaire as the main data collection. Posdaya able to improve the board's ability to manage The population in this study amounted to 119 cadres and promote Posdaya. Analysis of customer of the 17 groups Posdaya. Sampling of population satisfaction index (CSI) shows the pattern board data is done by using the formula Slovin with the Posdaya satisfied with the assistance that is done, level of sampling error that can be tolerated 5 percent while the member is quite satisfied. (Kriyantono, 2009). Slovin formula of calculation Referring to the condition of the various programs obtained a sample of 92 respondents and then that run during this Posdaya especially the lack of performed in a manner proportional sampling of each implementation Posdaya function as expected, many group Posdaya corresponding growth phase. obstacles faced Posdaya to increase the empowerment Data collected included primary data and secondary of Posdaya cadre, this study is intended to examine data. Secondary data were obtained from the desk some of the factors associated with the empowerment study in the library and the services / agencies / level of Posdaya cadre. This study aims to (1) institutions. Primary data are taken directly from the describe the difference of Posdaya cadres subject of research in the form of data relating to the communication activity in Bogor City and Bogor research