Collaborations with Australian tourism bodies, councils and organisations WORKING TOGETHER TO SPREAD THE WORD Truly Aus Collaborations is a new intiative by Publishing ByChelle and two airlines: Regional Express airlines and Alliance airlines. We want to work together so that word of your region, organisation or business can reach up to 2.5 million passengers. We pride ourselves on creating mutually beneficial media collaborations with tourism bodies and organisations across the country keen to get our readers visiting particular regions. We do this with a mixture of print, online and social media, with the aim of the game being to get more tourists and business people visiting a particular part of regional, rural or outback Australia. On the following pages are some recent collaborations. Michelle Hespe |
[email protected] | 0425 325 202 Food and Wine Food and Wine Looking below the surface around for thousands of years is a newcomer for tourists on I’m feeling rather like Alice in Wonderland as I descend into the Mount Gambier cave scene. the startling verdant gardens of Umpherston Sinkhole, which A sheep farming family have had this remarkable sinkhole is otherwise known as the Sunken Garden. Lucky for me on their property for four generations, and it has been used and unlike poor Alice, my pace is a leisurely stroll, and not a by professional divers for many years for training. Recently it frantic tumble. However the feeling of reaching the bottom has been developed so that tourists will now be able to enjoy is just as surprising, as soon I am standing in another world: snorkelling and, if qualified, scuba-diving in the stunning heavy drapes of vines cascading down the limestone walls, blue cave.