Eindhoven University of Technology
MASTER
Financial technology innovation in the financial services industry of Vancouver B.C.
Baltissen, J.
Award date: 2017
Link to publication
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Financial technology innovation in the financial services industry of Vancouver B.C. A thesis submitted in fulfilment of the degree: Master of Science, Innovation Sciences
Jip Baltissen
Supervisors Eindhoven University of Technology Faculty of Industrial Engineering and Innovation Sciences Dr. Bert M. Sadowski Dr. Z.O. Nomaler Prof. dr. F. Alkemade
Consulate-General of the Kingdom of the Netherlands Economic department in Vancouver B.C. Canada Barry Nieuwenhuijs – Deputy Consul General Maarten den Ouden – Trade Officer
Eindhoven, August 2017
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Preface From the end of January 2017 until June 2017, I did an internship for five months at the Consulate- General of the Kingdom of the Netherlands in Vancouver B.C., Canada. This internship gave me a unique chance to experience a new country and culture, while getting the opportunity to broaden my professional network, make new friends and gain work experience in an international environment. This experience is an invaluable asset to my career.
I would like to thank the staff of the Consulate-General in Vancouver for selecting me for this internship position. The subjects and tasks fitted very well with what I was looking for in an internship position, given the focus on innovation and technology of this vacancy. Also, the freedom and the large amount of time I received for doing my research during office hours, is something I want to thank the staff for. Adding to that, I am very pleased for the great atmosphere in the office that kept me motivated and gave me energy for doing the research.
Especially, I would like to thank Barry Nieuwenhuijs, deputy Consul General, and Maarten den Ouden, trade officer, from the Consulate-General for providing a great work environment, and for the feedback I received during the writing process of my thesis. I did not only learn a lot from this feedback, but also from their professional approach to work during economic trade activities, which is very useful for my further professional career.
From the University of Technology Eindhoven, I would like to thank dr. B.M. Sadowski for being a great mentor during the whole Innovation Sciences master’s program and during the last part of the bachelor Technical Innovation Sciences. Especially during the internship program, you have been a great mentor and guide through the research process. The feedback I received was very useful and made me push a little harder, which made the research process more interesting and helped me to substantially improve the quality of my thesis. I would like to thank Onder Nomaler as second supervisor for the support and feedback I received for improving the quality of my work.
Also, I would like to thank Nadieh Wesseling, MSc, for being a great colleague and friend during the internship. Your advice and additional feedback on my research helped me a lot with finding new research directions. I also would like to thank Sacha, and my parents who supported me during the internship selection and post-research process.
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Executive summary The goal of this master thesis was to understand the dynamics between different stakeholders and their innovation activities in the emerging financial technology (FinTech) industry of Vancouver. In the case of Vancouver, different applications of innovative technologies by new ventures, a strong group of traditional financial services providers, and the involvement of universities and the government come together. The potential of the growing number of new ventures in the financial industry is that it introduces new business models, and improves the quality of service for both the traditional financial services and the FinTech company customers. The problem is that these new ventures should have access to enough resources, like for example public and private financial support and enough qualified personnel, in order to grow as a business. Their success and survival depends on how well they are connected in the inter-organisational network, and whether the resources they need are available to them. To get an overview and understanding of the roles of different stakeholders in the emerging FinTech industry and the types of resources they share, required an analysis to uncover the dynamics that hinder or stimulate the development of the innovative new ventures. The concept of social network analysis (SNA) has been used in which the centrality of different stakeholders in the financial services industry: FinTech companies, traditional financial services providers, universities and colleges, venture capital organisations and the government, has been analysed. This has been done for the complete network and four resource-based networks: knowledge, investment, advice and consultancy, and human resources.
This master thesis research contributed on two fronts, namely by contributing to the inter- organisational network literature with the application of the theory on a new type of industry, and by providing new insights to the Consulate-General of the Netherlands, gaining a better understanding of the activities and status of the innovation and technology sector of Vancouver. The main findings are presented in the section below.
Key empirical findings Venture capital organisations and the government have the most positive influence on the development of FinTech companies by taking a central position in the inter-organisational investment network. However, the lack of private financial support is far more inhibiting the innovation activities compared to public financial support.
From the human resources perspective, although universities and colleges take the most central position and they have the strongest connection with FinTech companies among the analysed stakeholders in the financial industry, a lack of enough qualified personnel is one of the most important factors that is inhibiting the further development and innovation by FinTech companies.
Traditional financial services providers have many connections in the financial technology network, however from a network perspective this stakeholder does not play an important role for the development of FinTech companies. Knowledge sharing is mainly done among FinTech companies. Financial institutions have also many connections in the knowledge network, however they do not have an important or influential role relative to financial technology companies.
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Table of Contents
Preface ...... 2 Executive summary ...... 3 Key empirical findings ...... 3 Table of Contents ...... 4 List of Figures ...... 6 List of Tables ...... 6
1. Introduction ...... 8 1.1 Financial Technology Industry ...... 9 1.2 Research scope and question ...... 10 1.3 Research Questions ...... 11 1.4 Outline of the Thesis ...... 12
2. Research Context ...... 14 Introduction ...... 15 2.1 The Digital Revolution ...... 15 2.2 Financial Services ...... 15 2.3 The Global FinTech Landscape ...... 16 2.4 The FinTech Landscape of Canada and British Columbia ...... 18 2.5 The FinTech Landscape of Vancouver ...... 19
3. Theoretical Framework ...... 22 Introduction ...... 23 3.1 The notion of Inter-organisational networks ...... 23 3.2 The inter-organizational network and innovation activities ...... 25 3.3 Inter-Organisational Networks in the Financial Sector ...... 28
4. Methodology ...... 30 Introduction ...... 31 4.1 Unit of Analysis ...... 31 4.2 Conditions for Analysis ...... 32 4.3 Data Collection ...... 33 4.4 Data Analysis ...... 34 4.5 Research Quality ...... 35
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5. Results ...... 36 Introduction ...... 37 5.1 Inter-organisational networks ...... 37 5.2 Resource-based Networks ...... 43 5.3 Inter-organizational network interpretation of results ...... 48 5.4 Innovation Activities in the FinTech industry ...... 50
6. Summary & Conclusions ...... 56 Introduction ...... 57 6.1 Summary ...... 57 6.2 Conclusion & Recommendations ...... 59
7. Discussion ...... 62 Introduction ...... 63 7.1 Theoretical Implications ...... 63 7.2 Practical Implications ...... 63 7.3 Limitations of this Research ...... 63 7.4 Suggestions for Future Research ...... 64
8. References ...... 66
Appendix ...... 70 Appendix A ...... 70 Appendix B - Research Survey FinTech ecosystem of Vancouver BC ...... 72
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List of Figures
Figure 1: Global FinTech Financing Activity 2010-2015 (CB Insights, 2016) 16 Figure 2: Services export CA (Burt, 2016) - Average annual growth real exports, 2006–2015 (percent) 18 Figure 3: Private equity & Venture capital investment (Burt, 2016) - relative to GDP, 2015 (percent) 19 Figure 4: Overview FinTech companies in the financial services industry of Vancouver B.C (Sofia, 2016). 21 Figure 5: Metaphorical & analytical perspective network research (Bergenholtz & Waldstrøm, 2011) 24 Figure 6: The Digital Finance Cube (DFC) (Gomber, Koch, & Siering, 2017) 28 Figure 7: The core business of FinTech companies that have participated in this thesis 37 Figure 8: FinTech company participant's job titles 38 Figure 9: Network memberships for each type of actor in the FinTech ecosystem 39 Figure 10: Complete network of the FinTech ecosystem of Vancouver B.C. in Canada. 40 Figure 11: Average strength ties between FinTech & others in the networks (0 never) – 5 daily) 41 Figure 12: Knowledge Inter-organisational network 43 Figure 13: Investment Inter-organisational network 45 Figure 14: Advice and Consultancy Inter-organisational network 46 Figure 15: Human Resources Inter-organisational network 47 Figure 16: Innovation activities exploited by sixteen FinTech companies in Vancouver 51 Figure 17: Importance of information sources for innovation activities 52 Figure 18: Reach for Information sources for innovation activities by FinTech companies 52 Figure 19: Factors that inhibit the innovation activities of FinTech companies 53 Figure 20: Ventures in Vancouver B.C. Canada between 2011-2017 (angel.co – Elaborated by the author) 70 Figure 21: Number of ventures per category of core business in Vancouver B.C. Canada between 2011-2016 71
List of Tables
Table 1: Summary Network data 39 Table 2: Whole network characteristics 41 Table 3: Complete network variables per actor type 42 Table 4: Knowledge network variables per actor type 44 Table 5: Investment network variables per actor type 45 Table 6: Advice and consultancy network variables per actor type 46 Table 7: Human Resources network variables per actor type 48
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1. Introduction
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1.1 Financial Technology Industry During the 21st century a new industry, called FinTech, emerged. FinTech is a combination of the words financial and technology, which originally comprised the application of technology to the back office of established financial institutions. The term has nowadays expanded to include any technological innovation in the financial sector and the innovative use of technology in the design and delivery of financial services. Since the internet and the mobile-internet revolution, the FinTech industry has grown tremendously and is transforming the banking world as we know it. Technologies from artificial intelligence, peer-to-peer lending, Big Data, Blockchain, Crowdfunding, Digital payments and Robot advisors are examples of FinTech or technologies that are applied in this new industry.
FinTech is an example of a technology niche that is transforming the current financial regime. This new industry has become important in the aftermath of the global financial crisis. Historically, as technology evolved, the banking industry was reasonably good at integrating new technologies to provide better services to their customers. However, this has changed during the financial crisis in 2008, when banks were pushed in the direction of prioritizing the integration of new rules and regulatory requirements. During this period, investing in the application of innovations was less prioritised. At the same time, new technological innovations have transformed the way we live and have become part of our everyday life. The iPhone, AIRBNB, UBER, WhatsApp and WeChat are examples of these new technologies and business models. A chasm was created between what banks were offering and what customers came to expect from a user experience and convenience perspective. The FinTech industry developed and gained more traction in the financial services sector in that time, as even non-traditional banking players did. For example, Facebook currently has fifty different regulatory licenses in the US alone (Facebook, 2017). These licenses will allow Facebook users to transfer money through the Facebook Messenger app. Another example is Amazon.com that experimented with offering student loans over its platform in collaboration with Wells Fargo (Lobosco, 2016).
The application of technological innovation in the financial sector has created the opportunity for disintermediation of traditional players in this sector, by reducing costs and expanding the choice of financial services for consumers. Traditional financial hubs, such as London, New York and Hong Kong have a geographical advantage to take a dominant role in the FinTech industry. However, there is also an opportunity for other cities and regions to develop new ecosystems, because the range of technologies and knowledge that can be applied in the financial sector goes beyond exclusively financial knowledge. Additional to that, a developed FinTech industry can be an engine for economic growth, enriching a culture of innovation and entrepreneurship, with all the indirect long-term benefits for a city or country (Iansiti & Levien, 2004). The increased competition in this sector from new entrants is changing the dynamics between the different players in the financial ecosystem. Available concepts from Innovation and strategic management literature are needed to analyse the dynamics between different stakeholders in this changing industry.
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1.2 Research scope and question An example of a regional financial industry in which new technology entrants are challenging incumbent stakeholders by applying innovations to the traditional operations of the industry, is the FinTech industry of Vancouver in Canada. For established organisations to succeed in this industry, they need to improve their internal processes for value creation by searching for complementarities available from others. By introducing the notion of inter-organisational networks for analysing this complex, multi-stakeholder innovation, insights on the role of different stakeholders in this innovation ecosystem are expected to be obtained. To analyse the inter-organisational network of Vancouver, available concepts from Innovation and strategic management literature are needed.
Firms should be able to effectively use their relationships with customers, partners or competitors to be more innovative and find solutions to the needs of its customers (Gulati, Nohria, & Zaheer, Strategic networks, 2000). In order to be able to obtain an understanding of these dynamics and interconnections, the factors and mechanisms that govern such networks and change when niches are competing with the established regime need to be analysed. A concept that has been used in several study areas, but mainly in Sociology, is the Social Network Analysis (SNA) concept (Granovetter, 1985). This concept has been applied at distinct levels (individual, inter-organisational, industry) in research to examine the links among different stakeholders, called structural research. The social network approach is grounded in the notion that the pattern of links between different actors has important consequences for those actors. Network analysts seek to uncover various kinds of patterns and they try to determine the conditions under which those patterns arise and to discover their consequences (Freeman, 2004). One of the most cited definitions in the SNA literature defines networks as: “a set of nodes (e.g. people, organizations, institutions) that are linked by a set of social relationships (e.g. friendships, transfer of funds, knowledge sharing) of a specified type, called ties” (Laumann, Galaskiewicz, & Marsden, 1978).
While research on the changes in the financial services industry is fragmented and sometimes even immature (Gomber, Koch, & Siering, 2017), there has been an increasing number of articles about Digital Finance between 2009-2015 which provides new insights for innovation management. Most of the new insights is gained from research about the relation between business functions and technologies, Gomber et al. (2017) reveal that some technologies and technological concepts are regularly connected with certain business functions. For example, research in the dimension of Digital Payments particularly focus on Near Field Communication (NFC) technology, a technology used in credit cards and digital devices to allow users to pay remotely by connecting two surfaces e.g. (Chen, Mayes, Lien, & Chiu, 2011). However, although the increasing number of articles in this subject area, there is still a lack of research that focusses on the interactions between different stakeholders.
This research aims to understand the dynamics between different stakeholders and their innovation activities in the emerging FinTech industry of Vancouver. In the case of Vancouver, different applications of innovative technologies by new ventures, a strong group of traditional financial services providers, and the involvement of universities and the government come together. The potential of the growing number of new ventures in the financial industry is that it introduces new business models, and improves the quality of service for both the traditional financial services and the FinTech company customers. The problem is that these new ventures should have access to enough resources, like for example public and private financial support and enough qualified personnel, in order to grow as a business. Their success and survival depends on how well they are connected in the inter-organisational network, and whether the resources they need are available to them. To get an
10 overview and understanding of the roles of different stakeholders in the emerging FinTech industry and the types of resources they share, requires an analysis to uncover the dynamics that hinder or stimulate the development of the innovative new ventures.
To offer insights in the above stated problems, this thesis aims to contribute in two ways. First, the research context is illustrated to give the reader a sense of understanding of the status of the FinTech industry worldwide and in Vancouver. The main goal here is to create a benchmark for the analysis of the emerging FinTech industry with an overview of the different FinTech ventures in the financial services industry. The second contribution of this thesis is to gain insights from the structural characteristics, innovation activities and obstacles for FinTech ventures in Vancouver. A structured method has been used for the data collection and analysis of this industry, by following the work of (Ricken, Schuler, Grandhi, & Jones, 2010). As a result, the second aim of this thesis is to provide an overview of interactions between different stakeholders in the FinTech industry and provide recommendations for improving the access to resources for new ventures in Vancouver.
This research is conducted in collaboration with the Consulate-General of the Kingdom of the Netherlands in Vancouver B.C., Canada. The Consulate-General strives to gain a better understanding of the activities and status of innovation and technological developments in West-Canada. These insights can be used to inform the Dutch Ministry of Foreign Affairs and Economic Affairs about potential opportunities in West-Canada for businesses in the Netherlands. This thesis specifically contributes to this goal by providing information about the status of an industry that is radically changing world-wide, and provides insights in the strengths and obstacles for innovation in the region. The research aims are translated into the following research question: ‘To what extent are stakeholders in the emerging financial technology industry of Vancouver B.C. Canada, involved in the development of new FinTech ventures’. The next section will describe the sub-research questions that create the context for answering the main research question of the thesis.
1.3 Research Questions To answer the main research question, sub-questions have been derived that form a link between the inter-organisational network concept and the case of the FinTech industry of Vancouver. The aim of these sub-research questions is to create a complete picture or context of the factors that are involved in the development of the FinTech industry in Vancouver.
The main research question
To what extent are stakeholders in the emerging financial technology industry of Vancouver B.C. Canada, involved in the development of new FinTech ventures?
Sub-questions
1. What is the status of the development of the financial technology in the region of Vancouver? Chapter 2
2. Why is the notion of inter-organisational networks a useful perspective to analyse the emerging financial technology industry of Vancouver? Chapter 3
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3. What types of resources can stakeholders in the financial services industry of Vancouver share and how could the inter-organisational network concept be used to analyse this? Chapter 3
4. Which information sources in the FinTech industry are most important for innovation in the financial services industry and where is that information coming from? Chapter 5
5. Which obstacles do FinTech companies face in their development in the financial services industry of Vancouver? Chapter 5
1.4 Outline of the Thesis
Chapter 2 The research context will be illustrated, the FinTech industry worldwide and in Vancouver B.C. Canada. This chapter will conclude with an overview of the stakeholders that belong to the emerging FinTech industry and the results of a trend analysis conducted prior to the research.
Chapter 3 The theoretical framework, which consists of the inter-organisational network concept and previous research about FinTech are explained. The aim of this chapter is to give an overview of the concepts used in this thesis and provide the foundation for the rest of the report.
Chapter 4 The methodology chapter is used to describe in detail how the data for this research is obtained. The conditions for the Social Network Analysis are described and in the data analysis section the measures are defined.
Chapter 5 The results are described in this chapter by presenting the data that have been obtained with the methods as described in chapter 4. This chapter ends by giving an answer to the last three sub- questions.
Chapters 6 and 7 will conclude the thesis with the overall summary and conclusions and a reflection of the work by highlighting its limitations.
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2. Research Context
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Introduction This chapter starts by explaining the context in which the financial services industry is changing and in which other industries have changed, called the Digital Revolution. Then the financial technology (FinTech) concept will be described and where it comes from. The rest of the chapter will be devoted to describing the global, Canadian and finally the FinTech industry in Vancouver.
2.1 The Digital Revolution Technological innovations like the steam engine and electrification have been the driving forces for Industrial Revolutions from the 18th century onward. In an equivalent way, digital technologies are reshaping industries as these fundamental innovations did in the past. The emergence of innovations such as the Internet, smartphones, social media and cloud computing have been an important source of large-scale transformations across multiple sectors and industries. However, the role of these technologies is shifting according to a report by the World Economic Forum, because digital technologies will no longer be just drivers of marginal efficiency but enablers of fundamental innovation and disruption across different sectors (Spelman, Weinelt, Lacy, & Shah, 2017).
Organisations are trying to grasp the strategic implications of these fundamental transformations for their own positions and this led to the integration of digital technologies in every aspect of business operations. However, there are still organisations in industries that lag on the digitalisation of their businesses. These organisations are mostly characterised by a combination of embedded cultural and organisational challenges in industries with low entry barriers and traditional business models. According to research by Grossman, the sectors that are expected to be most affected by digital technologies during the 21st century include media, telecom and financial services (Grossman, 2016). Although these sectors will potentially be transformed, they are affected in different ways. The characteristics of industrial resources resolve how vulnerable organisations in an industry are for the changes of their business by digital technologies. Yip et al. (2003) define different drivers that characterise how industries can be affected, such as information intensity, electronic deliverability, network effects and standardization benefits. These internal characteristics of organisations and industrial resources are one side of the story, because the strength of the external landscape, the ability of niches to develop in a protective space, and access to the right skills, are among other things, external factors that also determine how fast and in which way industries transform. Therefore, analysing industries and economic interdependencies is needed due to the radical change in industrial contexts as we know them today.
2.2 Financial Services The financial services sector has historically been one of the sectors most resilient to technological disruption. Banks have built a robust regime with unique expertise and consumers have generally been slow to change financial services providers. The last decades of significant technological disruption, which was driven by the advent of the Internet and new business models, provided further evidence of the resilience of the players in the financial regime.
The portmanteau “FinTech”, conceived by a New York banker in 1972, refers to the intersection of technology and financial services. There is no widely accepted definition of what qualifies as a FinTech yet, nonetheless companies considered to belong to this sector include among others (mobile) payments, lending platforms, distributed ledgers like Blockchain, digital or crypto-currencies and artificial intelligence and robotics in finance. With an expanded definition considered to include
15 biometrics, digital identity, wearables, internet of things and technology to assist with regulations (“Regtech”), this sector also faces the challenge to align all these technologies.
Established and new technology firms can enter the financial sector and compete with the established financial institutions. Technology firms have the in-house technological expertise, daily existing touch points with their customers and to a certain extend they also have the customer’s trust and confidence. A young child is probably going to open a first bank account in the future, not at HSBC or ING, but rather with Facebook or Apple. If customers are confident enough to share their children’s’ photos on Facebook, people will probably also use these platforms to transfer money to friends and family. The FinTech industry is working on transforming how financial services are being delivered. Artificial Intelligence (AI) powered chat-bots can for example mimic human conversations in messaging apps and might have the potential to replace the current call centres. Start-ups and technology firms are connecting FinTech to the Internet of Things (IoT) and wearable technologies, embedding banking and insurance in the day-to-day life, so in the future consumers do not even need to worry about it (IBM Institute for Business Value, 2016). For example, car insurance premiums that automatically go down, because your car knows that you have been driving safely and or the other way around.
The next paragraphs will describe the current situation of the FinTech industry on different geographic scales from a Global to a Canadian perspective, followed by a description of the Vancouver FinTech landscape.
2.3 The Global FinTech Landscape During the aftermath of the financial crisis that started in 2008, the FinTech sector gained a considerable amount of momentum with a lot of investments from different players in the start-up world. For example, venture capitalists, private equity firms and corporates have invested a massive amount of money into financial technology start-ups. More than $50 billion has been invested in almost 2.500 companies since 2010 (CB Insights, 2016). Figure 1 depicts the increasing amount of investments and deal volumes between 2010 and 2015. The global FinTech investment in 2015 grew by 75% to $22.3 billion against $12.7 billion in 2014.
Figure 1: Global FinTech Financing Activity 2010-2015 (CB Insights, 2016)
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Traditional financial services providers and the current financial regime remain important to the economy and continue to be the gateways to the most important payment systems. However, some things have changed in the external landscape during the last decade. First, the financial crisis in 2008 had a negative impact on the consumer trust in the banking system. EY’s Global Consumer Banking Survey, with 55.000 consumers from 32 countries, reveals that trust in traditional banks is lower than for other players in the financial sector, such as digital banks without physical branches (Ernst & Young, 2016). Second, the unprecedented applications of mobile devices have begun to attenuate the advantages of the distribution of offline branches of banks. Smartphones enable new payment methods as well as personalized customer experiences and services. There has also been a significant demographic shift with a new generation of customers, ‘millennials’, who ask for better online experiences and functionality.
The banks are realizing that the landscape is changing and to be able to evolve with this change they must devote more resources to providing better services that suit the needs of their customers. Some banks will succeed in this evolution, and being able to embed a new culture of innovation and entrepreneurship across the organisation, but many might not. This shakeout of traditional financial institutions will have its consequences. Citi bank estimates that over the next ten years, 40% of all banking jobs will disappear (Citi Bank, 2016). This will have serious consequences for many financial service centres. It’s not only the direct job losses, but also the related economy around will be affected, from law to accounting firms and from hotels to restaurants (Citi Bank, 2016). Some new jobs will be created in the FinTech industry, but a substantially smaller number.
Probably the most important change is how the next generation of talent is trained. For example, students in finance programs will need courses that teach them about FinTech. Besides teaching the next generation of student’s core courses like economics, corporate finance and strategy, finance or business schools need to incorporate in each curriculum courses on design thinking, coding and product development. This is very important, because the bankers of the future and those who will shape the future of this industry are likely not going to be traditional bankers, but rather designers, programmers and creative thinkers (Ernst & Young, 2016).
Instead of becoming victims of intense competition from technologically strong players, the most dynamic banks are seizing the opportunity to position themselves at the epicentre of a rapidly evolving industry ecosystem. Possessing an enormous customer base, banks that can succeed in the FinTech revolution can reposition themselves to orchestrating a broad range of services for the benefit of their customers (IBM Institute for Business Value, 2016). These established institutions that actively partner to build ecosystems around their customers will be better positioned to offer a wider range of services and better experiences because of innovation from FinTech and others.
FinTech is also bringing a lot of positive developments and one of the most important ones is financial inclusion. According to research by the World Bank, more than two billion people worldwide had no access to financial services in 2014 (World Bank, 2015). These are individuals who have no access to a bank account, alternatives to borrow money and for whom the only way to save money is to keep the money themselves. The lack of access to these services maintains a vicious cycle of poverty. However, this is not only a problem in developing countries, but in developed countries as well. In the US for example, only 68% of the households are fully banked (Federal Deposit Insurance Corportation, 2016). The good news is that for the first time in modern history, FinTech and especially mobile money, is offering these individuals financial services. According to the World Bank, the number of people worldwide having an account grew by 700 million between 2011 and
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2014, and 62 percent of the world’s adult population currently owns a bank account (World Bank, 2015).
From a regulation and legislations point of view, governments should formulate new policies and regulations that are aligned with the needs of the future industry. This is important to make sure that everybody can adapt to a new reality, and innovation and growth in the financial industry is fostered rather than hampered. Next paragraph will focus more on the role of the Canadian government and how policymakers can actively support transformations in the financial services sector.
2.4 The FinTech Landscape of Canada and British Columbia The financial services sector is a vital part of the Canadian economy. In 2014, the sector accounted for approximately 10% of Canada’s gross domestic product (GDP). And in 2015, the sector grew at five times the rate of Canada’s overall GDP (Burt, 2016). As depicted by Figure 2, financial services are also Canada’s largest and fastest-growing source of services exports between 2006 and 2015.
Figure 2: Services export CA (Burt, 2016) - Average annual growth real exports, 2006–2015 (percent)
The Competition Bureau of the Government of Canada launched a market study about innovation in the Canadian financial services sector (Jokic & Briere, 2017). During a stakeholder consultation as part of this study across all segments of the financial services sector, they conclude that new regulations in this sector are essential. This maintains important public policy goals, such as safeguarding privacy and copes with financial crime. However, there are different perspectives between stakeholders, for example investors and new industry entrants share an argument in the certainty that regulation provides, while customers tend to place more trust in regulated businesses. Existing regulations in the financial services sector are diverse and fragmented though, which can be difficult for a start-up to navigate through. Another outcome is that regulations need to be flexible and ‘technology neutral’, which means that technology-specific regulations can exclude innovative new business models and all their associated benefits and growth potential for the Canadian economy (Jokic & Briere, 2017).
The FinTech industry in Canada has been gaining substantial momentum in recent years. Toronto possesses the largest financial services sector in Canada, followed by Montreal and Vancouver. The amounts of money spend in technology in this sector is growing rapidly, with nearly 15 billion Canadian Dollars (CAD) by 2018 (All Street Research, 2016). Canada is ranked third worldwide in the 2015 rankings for venture capital investments relative to GDP, with 0.08 percent of total GDP. Canada is ranked fourth in the private equity investment ranking, with 1.1 percent of total GDP
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(Figure 3). Private equity investments, traditionally target established firms, while venture capital is a type of private equity that generally targets start-ups. Venture capital financing is often used as a metric for innovation and entrepreneurship activities in a country. Canada ranks high for both investment types and shows that Canada is a relatively attractive country as an investment destination. The key factors that contribute to this are the few burdens to starting a new business and strong corporate governance (Burt, 2016). However, there is a substantial difference between the top countries in these rankings, especially the United States and Israel.
Figure 3: Private equity & Venture capital investment (Burt, 2016) - relative to GDP, 2015 (percent)
The government is realising that a new industry is starting to evolve and therefore new regulations and policies are needed to foster innovation and growth in the FinTech industry. Also, the national private equity and venture capital investment climate belongs to the best in the world and therefore Canada is a good place to start a FinTech business. However, in Canada the political and investment climates can differ from province to province, therefore the next paragraph will draw upon the financial services and FinTech landscape in British Columbia and the city of Vancouver BC. The federal government is offering different funds for new businesses. For example, up to $1 million in federal government loans for individuals to create new businesses, or expand and make improvements on existing enterprises; and up to $4,000 for costs related to travel and accommodation for Canadian start-ups and SMEs to gain access to foreign markets.
2.5 The FinTech Landscape of Vancouver Vancouver is consistently named as one of most liveable cities in the world over the past decade, while simultaneously climbing the ranks as a global start-up hub (The Economist Data Team, 2016). The city of Vancouver has more start-ups per capita than any other city in Canada, and is leveraging its unique combination of assets: a strong industrial foundation, a diverse talent pool, with over half of its residents speaking a different language than English, and is ranked as one of the world’s top twenty Global Financial Centres (Yeandle, 2016).
Ambitious incubators and accelerators in Vancouver collaborate and are committed to growing the technology start-up scene in this city. Vancouver is ranked fifteenth overall in 2016, moving up the ranking by three compared to the Global Start-up Ecosystem rankings in 2015 (Gauthier, Penzel, & Marmer, 2017). The city has the fewest number of start-ups in the rankings, although the individual company valuations are high. Market reach is one of the metrics used in the index, which is the strongest factor of the Vancouver start-up ecosystem, due to a strong global connectedness and the best reach to foreign customers compared to other ecosystems worldwide. A key factor in differentiating Vancouver from other finance and business centres such as London, New York, Silicon
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Valley, Singapore and Hong Kong, is its location within the North American trading zone being within reach of both the Asian countries and the US market (Gauthier, Penzel, & Marmer, 2017).
Start-ups can benefit from different regulatory and tax advantages by the provincial government of British Columbia (BC). For example up to $150,000 in loans to assist community based entrepreneurs in BC with expenses related to starting up, purchasing or growing a business; up to $20,000 in wage subsidies for businesses to employ recent college or university graduates; access to expert advice to help entrepreneurs develop their innovative ideas; and free access to immediate technical information on standards, technical regulations and certification programs used around the world for businesses involved in importing and exporting goods or services (British Columbia Innovation Council (BCIC), 2017).
The Digital Finance Institute’s headquarters are in Vancouver, which is a think tank created for the next generation of financial services. They address issues in respect of the nexus between financial innovation, digital finance policy and regulation, financial inclusion and women in financial technology. Their goals are to develop partnerships for balanced regulation of digital payments and remittances. They support research and the use of FinTech innovation to solve financial inclusion problems and participate in emerging digital finance market areas, including climate finance and artificial intelligence for digital finance. This organisation is important for the support of the growth of the FinTech ecosystem. Building a FinTech community that is vibrant and inclusive, and supportive of start-ups, in a manner that involves all stakeholders and provides networking and educational opportunities for participants is their function in the FinTech ecosystem of Vancouver. As a preparation for this research thesis, a trend analysis has been conducted to obtain information about the industries that are developing in a fast pace in the region of Vancouver. The results of the trend analysis can be found in appendix A section. There has been a rise in the number of financial technology ventures in the greater region of Vancouver between 2011-2016. Figure 4 depicts an overview of FinTech companies in the financial technology ecosystem of Vancouver B.C. classified by their business segment. Most of these companies operate in the payments followed by the lending segment. Figure 4 also shows how diverse the financial technology industry is within the financial services sector of one particular region, with more than ten different business operation segments.
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Figure 4: Overview FinTech companies in the financial services industry of Vancouver B.C (Sofia, 2016).
The gaining momentum of the FinTech industry, the emerging ecosystem and its geographical position, makes the financial technology industry of Vancouver an interesting research area. In addition to that, the ecosystem differs from others, since there is no government or global bank subsidized centre or innovation lab part of this ecosystem yet. However, for an ecosystem to function properly and sustain itself, a stable level of sustained collaboration is necessary among governments, financial institutions, and entrepreneurs. The next chapter will describe the theoretical framework for this research that will be the guidance for the analysis of the FinTech industry of Vancouver.
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3. Theoretical Framework
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Introduction This chapter starts with a discussion of the research field of inter-organisational networks. Next the concept of Network-centric innovation will be explained and the different models for inter- organisational innovation will be described. The chapter ends with a discussion of literature applied on digital finance. Insights gained from this chapter will help to understand what this concept means, how it’s used in literature and applied on the emerging FinTech industry.
3.1 The notion of Inter-organisational networks The neo-classical perspective has dominated the field of economics in the past century. This perspective takes the firm as an autonomous and isolated entity, striving to use its resources to compete with other entities (Gulati, Nohria, & Zaheer, Strategic networks, 2000). In the twentieth century, companies coped with technological change by building in-house research and development (R&D) facilities to stay ahead of technological developments (Iansiti & Levien, 2004). This autonomous and isolated approach for dealing with technological change. A different perspective has gained momentum in the late twentieth century, where firms access resources and capabilities through their networks, and in which organisational actions and outcomes are approached in a more relational rather than individual way (Gulati, 1999). This ‘network lens’ is used to analyse and view the world in a dynamic and structural sense.
A common problem across research areas is to reach consensus on theories and definitions. The field of inter-organizational research is fragmented and a clear definition does not exist, due to the wide number of research fields applying the network concept (Borgatti, Mehra, Brass, & Labianca, 2009). “Networks” are also emphasized in very different theoretical approaches, for example, power (Cook, 1977), trust (Zaheer, McEvily, & Perrone, 1998), access to resources (Laursen & Salter, 2006) and status (Jensen & Roy, 2008). Although research on inter-organizational networks is fragmented, this field can be divided in two approaches, a metaphorical description of interactions across organizational boundaries, and an analytical perspective on the specific ‘social structures’ between organizations (Wasserman & Faust, 1994). The former qualitative approach has dominated research in this field. A concept used in this research was first introduced by Moore (1993) in strategic management literature, called business ecosystems. The ‘business ecosystem’ perspective is analogous to biological ecosystems, to describe a complex network of entities and their relations. This concept provides information on networks and networking on a general level, and is a method to depict how organisations are operating across organisational boundaries in an interconnected industry landscape.
Other research in the field of inter-organisational networks takes an analytical perspective and structural approach to analyse the interactions between different entities. This research is grounded in the notion that the pattern of links between different organisations has important consequences for their performance and outcomes. Network researchers seek for example to uncover various kinds of patterns and try to determine the conditions under which those patterns arise (Freeman, 2004). There has been an increase in the use of this structured and quantitative concept in network research, called social network analysis (SNA). This concept differs from the purely metaphorical notions such as connectedness, interdependence or embeddedness. Research in this field of study has a history in several study areas (e.g. political science, strategy and sociology) at distinct levels of analysis (intra- organisational, firm or industry). One of the most cited definitions in the SNA literature defines networks as: “a set of nodes (e.g. people, organizations, institutions) that are linked by a set of social relationships (e.g. friendships, transfer of funds, knowledge sharing) of a specified type, called ties” (Laumann, Galaskiewicz, & Marsden, Community structure as interorganizational linkages, 1978).
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This definition describes both that a network could have different types and numbers of entities, and content of the ties. The SNA concept is used to analyse the pattern or structure of relations and interactions among the nodes. The relations or interactions are mapped in a graph as a tie and can have different strengths and content characteristics. The difference between the metaphorical and social network perspective on networks is depicted by Figure 5.
Figure 5: Metaphorical & analytical perspective network research (Bergenholtz & Waldstrøm, 2011)
There are several challenges for inter-organisational network studies, one of them is the types of relations to be studied, for example patent licensing, joint ventures and strategic networks. The difficulty to determine the ‘network boundaries’ is one of the hardest challenges for network researchers (Laumann, Marsden, & Prensky, 1989). The boundaries of the studied network are in most cases determined by the network research methodology, the available resources (such as time) and specific research subject used. For example, a researcher may only consider the entities in a certain network that are within a specific geographical space. The choice between an industry, organisational or individual level of analysis is also an important characteristic of a network study that’s needs to be determined (Sedita, 2008).
A paper by Powell (1990) in the field of inter-organisational networks, generated additional attention on this research area by creating a chasm between the neo-classical and the network-based perspective. This study showed that neither markets nor hierarchies are explaining organisational performance and outcomes as networks do. Combined with research by Granovetter et al. on the embeddedness of business transactions (1985), this new perspective led to more research using the analytical social network approach. SNA became a useful perspective to explain network formation and organizational performance (Ahuja, 2000). Early research that was using the analytical approach for analysing inter-organisational networks, applied SNA in a rather narrow way. For example, research by Ahuja (2000) relied on ego-networks for explaining how an organization can be most innovative in an inter-organisational network space. Later research by (Owen-Smith & Powell, 2004) shows that using richer data, or multiplex relational data such as institutional and empirical information of entities in the analysed network, leads to more valuable information. For example, a
24 study that would have used uniplex relational data on an ego-network, would not have been able to come up with the same in-depth results, because the networks beyond the ego-network level influence the findings. During the first decade of the twentieth-first century, more studies have emerged that applied the SNA concept in a wider sense than the first publications did in the inter-organisational network research field (Owen-Smith & Powell, 2004); (Sorenson & Stuart, 2008). These studies came up with more valuable insights of the network activities, which creates the opportunity of analysing multiple layers of information and therefore, research in this field does not rely solely on the social network approach. Hence, this approach is used in research together with statistical tools and combined with other theoretical explanations, for example the resource-based view (Ahuja, 2000). However, combining data from different types of datasets leads to a challenge, because SNA is based on interdependence of data (SNA) and a statistical approach assumes independence of data.
3.2 The inter-organizational network and innovation activities As organisations form collaborations with each other, they weave a network consisting of different types of ties with diverse strengths of communication (Ynalvez & Shrum, 2011). Collaboration and the establishment of a knowledge base are very important for innovation processes in businesses (Hölzl & Janger, 2004). Central organisations have more opportunities for knowledge transfer and learning, because they are among others often closer and between other organisations in the transfer of knowledge and other resources. However, the benefits from the central position in inter- organisational networks would be influenced by its network characteristics. Prior research did not explore the effect of an organisation’s position in different types of networks, that are characterised by the type of resources shared in their connections, on its innovation activities.
One of the goals in this thesis is to analyse an industry from four resource perspectives: knowledge, investment, advice and human resources. Prior studies demonstrated that internal and external knowledge acquisition activities are complementary for innovation (Cassiman & Veugelers, 2006). Research by Chesbrough (2003) describes an innovation paradigm shift from a closed to an open innovation model, which is characterized by using inflows and outflows of knowledge to both accelerate internal innovation and expand the markets for external use of innovation. It is noted that collaboration by organisations in its network increases the external information flows which has a positive influence on the internal innovation activities (Chesbrough, 2003). This can be explained by the fact that inter-organisational ties act as channels of interactions that provides knowledge spill overs from other entities in the network. Furthermore, the influence of external information flows on its internal network relies on the amount of spill overs coming from the inter-organisational network, which in turn depends on the organisation’s position within the network. These flows within the organisation influence the ability to assimilate and process information, thereby changing their innovation activities. Thus, in this research an inter-organisational collaboration network and the different types of resources shared within these ties are analysed at the network level.
In inter-organisational networks, each actor has a unique surrounding network of connections, called the ego-network. Analysing the ego-network can show the opportunities for an actor to acquire and share new knowledge and other resources (Acs, Anselin, & Varga, 2002). This relation has been described in previous studies, in which a close relation exists between the actor’s network characteristics and the innovation performance (Phelps, 2010). A common used measure in network research, is the centrality of an actor in its network. This network measure captures the patterns of exchanges of resources depending on the structural position of an actor in its network (Breschi & Catalini, 2010). Centrality can reflect the extent to which an organisation acts as a knowledge broker
25 or intermediary, the degree of access to resources, the way it controls them and the importance or influence in the network (Brass, 1984). Organisations in a network that have a central structural position have an advantage for sharing, integrating and utilizing resources such as information, technology and knowledge (Borgatti, Mehra, Brass, & Labianca, 2009). Such actors have access to unique information and become a central point in the network for knowledge sharing. Previous research about network centrality and the exploration of novel technologies supports this relation that actors with high centrality have an information advantage (Gilsing, Nooteboom, Vanhaverbeke, Duysters, & van den Oord, 2008). A central organisation also provides opportunity to easily bridge the information gap between other entities, which is called a brokerage position and has been analysed with the betweenness centrality metric in network literature (Gilsing, Nooteboom, Vanhaverbeke, Duysters, & van den Oord, 2008). Central organisations also have a greater capacity to reach a high status within the network, which can be analysed with a specific type of centrality measure, called the eigenvector centrality (Ahuja, 2000). Organisations with a high eigenvector centrality measure can attract other entities, for example new ventures, to have access to a more diverse set of resources and a denser network (Sytch, Tatarynowicz, & Gulati, 2012).
Betweenness centrality A network centrality metric that has often been used in network research to determine the ability of the node to act as an intermediary and controls information or other resource flows in a network, is the betweenness centrality measure (Cantner & Rake, 2014). This centrality measure is calculated by analysing how often a node appears on a shortest path between other nodes in the network. Nodes with high betweenness centrality control the information flow, grasp business opportunities, and have access to intermediary benefits. Equation (1) shows how the betweenness centrality measure (CB) for node i (ni) is calculated. The symbol Spjk denotes the total number of shortest paths from node j to node k. Spjk(ni) refers to the number of paths that go through node ni and V is the number of nodes (vertices) in the network.