Promises and Perils of the Internet in the Thai Silk Industry
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University of Kentucky UKnowledge University of Kentucky Doctoral Dissertations Graduate School 2008 NEW SILKS ROADS: PROMISES AND PERILS OF THE INTERNET IN THE THAI SILK INDUSTRY Mark Graham University of Kentucky, [email protected] Right click to open a feedback form in a new tab to let us know how this document benefits ou.y Recommended Citation Graham, Mark, "NEW SILKS ROADS: PROMISES AND PERILS OF THE INTERNET IN THE THAI SILK INDUSTRY" (2008). University of Kentucky Doctoral Dissertations. 651. https://uknowledge.uky.edu/gradschool_diss/651 This Dissertation is brought to you for free and open access by the Graduate School at UKnowledge. It has been accepted for inclusion in University of Kentucky Doctoral Dissertations by an authorized administrator of UKnowledge. For more information, please contact [email protected]. ABSTRACT OF DISSERTATION Mark Graham The Graduate School University of Kentucky 2008 NEW SILKS ROADS: PROMISES AND PERILS OF THE INTERNET IN THE THAI SILK INDUSTRY ABSTRACT OF DISSERTATION A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Sciences at the University of Kentucky By Mark Graham Co-Directors: Dr. Matthew A. Zook, Professor of Geography and Dr. Thomas R. Leinbach, Professor of Geography 2008 Copyright © Mark Graham 2008 ABSTRACT OF DISSERTATION NEW SILKS ROADS: PROMISES AND PERILS OF THE INTERNET IN THE THAI SILK INDUSTRY The Internet is often touted as a panacea for perceived deficiencies in economic development. Its space-transcending abilities, which can instantly connect producers with consumers, have the potential to cut out intermediaries and to redistribute economic surplus in a more equitable manner. This dissertation asks whether the promises of the Internet are being realized in the Thai silk industry. The project explores the following questions: (a) At which nodes in the commodity chain is the Internet being used?; (b) How has the introduction of the Internet altered production chains and the flows of capital in the Thai silk industry?; (c) How are these changes altering the socio-economic conditions of actors who are involved in reconfigured production chains?; (d) What are the relationships between contemporary discourses about the economic benefits of disintermediated commodity chains and the actual effects of disintermediated commodity chains?; and (e) Are older local silk making traditions being replaced as producers interact with distant consumers through the Internet? This project uses a textual analysis of websites selling Thai silk to examine discourses being put forth about the effects of the Internet. Surveys and interviews with producers and merchants provide data on changes that the Internet is having on the production chains of Thai silk. Results suggest that in very few cases is the Internet allowing a disintermediation of commodity chains to occur. Internet users are actually more likely to position themselves as cybermediaries: buying from, and selling to other intermediaries. Although disintermediation is rarely occurring in the commodity chains of silk, the Internet is allowing firms to sell to a geographically diverse range of customers. These findings indicate that instead of placing buyers and sellers into co- presence in a virtual marketplace, the Internet is rather being used as a tool to open up virtual conduits between those already occupying privileged economic positions in the commodity chains of Thai silk. KEY WORDS: Internet, Cyberspace, Disintermediation, Thailand, Silk Multimedia Elements Used: JPEG (.jpg) Mark Graham July 24, 2008 NEW SILKS ROADS: PROMISES AND PERILS OF THE INTERNET IN THE THAI SILK INDUSTRY By Mark Graham Dr. Matthew A. Zook Co-Director of Dissertation Dr. Thomas R. Leinbach Co-Director of Dissertation Dr. Richard H. Schein Director of Graduate Studies RULES FOR THE USE OF DISSERTATIONS Unpublished dissertations submitted for the Doctor’s degree and deposited in the University of Kentucky Library are as a rule open for inspection, but are to be used only with due regard to the rights of the author. Bibliographical references may be noted, but quotations or summaries of parts may be published only with the permission of the author, and with the usual scholarly acknowledgments. Extensive copying or publication of the dissertation in whole or in part also requires the consent of the Dean of the Graduate School of the University of Kentucky. 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Name Date ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ DISSERTATION Mark Graham The Graduate School University of Kentucky 2008 NEW SILKS ROADS: PROMISES AND PERILS OF THE INTERNET IN THE THAI SILK INDUSTRY DISSERTATION A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Sciences at the University of Kentucky By Mark Graham Lexington, Kentucky Co-Directors: Dr. Matthew A. Zook, Professor of Geography and Dr. Thomas R. Leinbach, Professor of Geography Lexington, Kentucky 2008 Copyright © Mark Graham 2008 ACKNOWLEDGMENTS I would like to thank all of those who have made this dissertation possible. This study is the product of the contributions of many people. First and foremost, I wish to thank the many weavers, dyers, spinners, designers, merchants, managers, clerks, shopkeepers, and salespeople who graciously contributed their time, and patiently answered countless questions. I want to express my sincere gratitude to the members of my dissertation committee at the University of Kentucky: Tom Leinbach, Sarah Lyon, Sue Roberts, and Matthew Zook for their criticism, encouragement, and time. I owe a particularly deep thanks to Matt and Tom for encouraging me to join the Geography department at Kentucky and including me in their research plans. Tom’s guidance, foresight, and support were invaluable as I designed this project, and this dissertation is fundamentally shaped by crucial suggestions that he made. I especially appreciate his and Marge’s willingness to visit me in 2007 in the Northeast of Thailand in order to experience firsthand some of my research sites. Matt has been a constant source of inspiration throughout my graduate career, and his research, in many ways, impelled me to begin my PhD. His advising over the course of four years has both kept me on track and encouraged me to dream up a variety of plans and projects. His continuous guidance not only helped me to overcome the myriad challenges and difficulties that I faced whilst designing, researching, and writing this dissertation but has also had a profoundly positive effect on my professional life. I deeply appreciate all of the support that he has shown to me. I was fortunate to have been awarded a range of fellowships and scholarships to support my work. These include the National Science Foundation Doctoral Dissertation Award, the Association of American Geographers Dissertation Grant, and a number of awards from the University of Kentucky and its Department of Geography (the Dissertation Year Fellowship, the Dissertation Enhancement Award, the Commonwealth Research Award, and the Withington Award). My appreciation also extends to my support network in Thailand. Two individuals in particular went out of their way to offer help, advice, and friendship: Wipawee Grisanaputi and Ken Sura. I would likely still be conducting fieldwork if it were not for their invaluable assistance. I was kindly offered interpreting and logistics support from (in alphabetical order) Tip Bresler, Jun Fujihira, Jintana Iamlaor, Rawinnipha Konmanee, Pear, Chitsophin Pichetladarom, Matrini Ruktanonchai, Pritnun Shanasabang, Vallaya Suttikhum, Jeeranuch Suwannachote, Isaan Tom, Pongpipat Vanijvongse, and last but by no means least, Jakraphan Oonboonruang and Arthit Pisapan. Finally, Ellen Boccuzzi’s inputs, suggestions, and detailed readings of drafts of this dissertation have undoubtedly shaped it for the better, and for that I owe her an enormous amount of gratitude. On the other side of the Pacific, I was supported by friends and colleagues who invested their time and energy into helping me through this four-year process. I owe thanks to: Aitor Balfagon, Chris Blackden, Evan Boles, Stan Brunn, Jose Cañibano, DeWitt King, Abby Foulds, Taro Futamura, Davide Girardelli, Guilherme Maia, Sarah McCormack, Anna Secor, Rich Schein, Mitch Snider, Monica Stephens, Lori Tyndall, Candice Wallace, Rick Webb, and Raegan Wilson (listed alphabetically). There are many others amongst my cohort, colleagues and friends who I have not mentioned here, but their friendship, love,