RADIO IS YOUR TICKET TO THE SUPER BOWL HIGHLIGHTS
• RADIO IS A SOURCE OF NFL ACTION
• LISTENING INCREASES DURING THE WEEKS LEADING UP TO THE BIG GAME
• LISTENING SOARS THE DAY OF THE SUPER BOWL
• THERE IS AN INFLUX OF WOMEN LISTENERS FOR GAME DAY
• THE SUPER BOWL ON THE RADIO DELIVERS DESIRED CONSUMERS SUPER BOWL SUNDAY SHARES SOAR! RADIO 11.9 12.0 AND +133% +155% Jan-Dec 5.1 Su 6a-12m 4.7 SUPER BOWL Game Day Su 6a-12m SUNDAY Adults 25-54 Adults 18-49 On average, Super Bowl Sunday shares more than DOUBLE when compared to a standard year!
Nielsen Audio Metro / Super Bowls 52 and 53; PPM Analysis Tool: AQH Share Su 6a-12m 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) SUPER BOWL PLAY-BY-PLAY SHARES SOAR! RADIO 30.1 30.1 AND +527% +584% Jan-Dec Su In-Game Times SUPER BOWL Game Day Su In-Game Times PLAY-BY-PLAY 4.8 4.4 Adults 25-54 Adults 18-49 On average, Super Bowl Sunday shares are more than 5 TIMES the norm!
Nielsen Audio Metro / Super Bowls 52 and 53; PPM Analysis Tool: AQH Share; Game Time 6:30-10:15p Eastern/3:30-7:15p Pacific 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) RADIO IS THE PERFECT MEDIUM FOR REACHING WOMEN ON SUPER BOWL SUNDAY!
On average, Super Bowl Sunday shares are THROUGH THE ROOF when compared to a standard year! FACT: 9.2 9.2 1 in 3 Super Bowl +197% +207% Jan-Dec Radio listeners are Su 6a-12m 3.1 3.0 Game Day WOMEN! Su 6a-12m
Women 25-54 Women 18-49
Scarborough USA Jan18-May19; % Women of Adults 18+ Who Listen to the Super Bowl on the Radio Nielsen Audio Metro / Super Bowls 52 and 53; PPM Analysis Tool: AQH Share; Su 6a-12m 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) RADIO IS THE PERFECT MEDIUM FOR REACHING WOMEN DURING THE SUPER BOWL!
On average, Super Bowl play-by-play shares are THROUGH THE ROOF when FACT: compared to a standard year! 26.5 26.9 1 in 3 Super Bowl +919% +935% Jan-Dec Radio listeners are Su In-Game Times
Game Day Su In-Game Times WOMEN! 2.6 2.6
Women 25-54 Women 18-49
Scarborough USA Jan18-May19; % Women of Adults 18+ Who Listen to the Super Bowl on the Radio Nielsen Audio Metro / Super Bowls 52 and 53; PPM Analysis Tool: AQH Share; Game Time 6:30-10:15p Eastern/3:30-7:15p Pacific 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) RADIO DELIVERS POTENTIAL CONSUMERS Super Bowl Radio Listeners across the country will be spending money in 2020!
45% more likely to be 52% more likely to be 48% more likely to be planning to buy a house, condo, planning to change electricity planning to buy a new vehicle or co-op provider
30% more likely to be 56% more likely to be 43% more likely to be planning to switch wireless planning a home remodel planning to spend $20K or more service providers on a new vehicle
37% more likely to be 66% more likely to be 75% more likely to be planning to change auto planning to buy a smart planning to spend $35K or more insurance device on a new vehicle
Scarborough USA Jan18-May19; Adults 18+ Who Listen to the Super Bowl on the Radio; Qualitative Index RADIO DELIVERS POTENTIAL CONSUMERS NFL Radio Listeners across the country will be spending money in 2020!
39% more likely to be 23% more likely to be 66% more likely to be planning to buy a house, condo, planning to change electricity planning to buy a new vehicle or co-op provider
69% more likely to be 55% more likely to be 67% more likely to be planning to purchase new planning a home remodel planning to spend $20K or more wireless/cell phone service on a new vehicle
15% more likely to be 54% more likely to be 116% more likely to be planning to change auto planning to buy a smart planning to spend $35K or more insurance device on a new vehicle
Scarborough USA Jan18-May19; Adults 18+ Who Listen to Monday Night Football OR NFL playoffs OR Regular Season NFL-NoHomeTm/Sun/Mon/Thu OR Sunday Night Football OR Super Bowl OR Thursday Night Football; Qualitative Index