SELFRIDGES GOES LIVE WITH EYEKANDY POINT & PLACE® AR SHOPPING PLATFORM 17th June 2021, United Kingdom, London. Eyekandy, one of the world’s leading Augmented Reality (AR) About Eyekandy Providers for Commerce, added major UK luxury We’re changing the way the world shops with Augmented Reality. Based in London and Chicago, retailer Selfridges to a growing portfolio of retailers Eyekandy is the world’s leading Augmented who are using its AR shopping platform, Point & Place®. Reality (AR) Provider for Commerce. We partner with Brands and Retailers across the world to produce engaging AR shopper experiences in- Selfridges was seeking a partner to help them educate and engage store, online and in print. Our multi award winning, their shoppers about products during a time when global AR shopping Platform, ‘Point & Place®’, is in-store foot traffic was impacted due to pandemic closures. the world’s most adopted AR shopping platform, with hundreds of retailers connected across 30+ countries. Eyekandy has won numerous industry “Our shoppers are demanding more interactivity, awards as we deliver innovation in creative ways to drive sales and engagement from shoppers with immersion and personalisation across all shopping immersive ways to shop and browse. channels. The Eyekandy AR shopping platform was easy to implement and instantly delivered the Further enquiries:
[email protected] Augmented Reality shopping features we needed.” About Selfridges Tuf Gavaz, Innovation Lead for Selfridges. In 1906, Harry Gordon Selfridge arrived in London from Chicago with his heart set on The ‘shop in AR’ functionality will be made available for many opening his dream store. With his revolutionary luxury brands on Selfridges website; including Gucci, Saint understanding of publicity and the theatre of retail, Laurent, and Christian Louboutin.