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Regional Formation and Development Studies KLAIPĖDA UNIVERSITY SOCIAL SCIENCE FACULTY REGIONAL FORMATION AND DEVELOPMENT STUDIES Journal of Social Sciences No. 2 (19) Klaipėda, 2016 Leidžiama pagal projektą „Periodinių mokslo leidinių leidyba ir jos koordinavimas“, projekto kodas Nr. 09.3.3-ESFA-V-711-01-0004 Regional Formation and Development Studies Klaipėda University Social Science Faculty Scientific Editor Prof. Dr. Antanas Bučinskas Klaipėda University (Lithuania) Deputy of scientific editor Prof. Dr. Ligita Šimanskienė Klaipėda University (Lithuania) Editorial board: Assoc. Prof. Dr. Ciprian Beniamin Benea University of Oradea (Romania) Prof. Habil. Dr. Remigijus Čiegis Vilnius University (Lithuania) Prof. Dr. Larisa Emeljanova I. Kant Federal University (Russia Federation) Assoc. Prof. Dr. Sebastian Gadal Aix Marseilles University (France) Prof. Dr. Hilmar Þór Hilmarsson University of Akureyri (Iceland) Prof. Dr. Vytautas Juščius Klaipėda University (Lithuania) Prof. Dr. Jose Manuel Lasierra Zaragoza University (Spain) Prof. Dr. Vaidutis Laurėnas Klaipėda University (Lithuania) Prof. Habil. Dr. Tadeusz Palmowski Gdansk University (Poland) Assoc. Prof. Dr. Romana Provazniková Pardubice University (Czech Republic) Prof. Habil. Dr. Bronislaw Sitek Alicide De Gasperi University (Poland) Prof. Dr. Biruta Sloka Latvia University (Latvia) Assoc. Prof. Dr. Eduardas Spiriajevas Klaipėda University (Lithuania) Prof. Dr. Rimantas Stašys Klaipėda University (Lithuania) Prof. Habil. Dr. Gerhard Strohmeier Alpen-Adria Universitat Klagenfurt (Austria) Prof. Habil. Dr. Stasys Vaitekūnas Klaipėda University (Lithuania) Prof. Habil. Dr. Povilas Zakarevičius Vytautas Magnus University (Lithuania) Lithuanian language editor: Vilma Urbonavičiūtė (Lithuania) Layout: Ingrida Sirvydaitė (Lithuania) Cover design: Vilhelmas Giedraitis (Lithuania) The first number was published in 2007. There are 3 annual volumes in Lithuanian, English languages. The journal included in EBSCO Publishing Business Source Complete databases (http://www.ebscohost.com/titleLists/bth-journals.pdf) From 2014 all publications have a digital object identifier (DOI) number Address: Herkaus Manto g. 84, LT-92294 Klaipėda, Lietuva, tel. (370 46) 39 88 95, fax (370 46) 39 89 99 Internet address: http://www.ku.lt/leid © Klaipėda University, 2016 © Social Science Faculty, 2016 Every paper is revised by two reviewers ISSN 2029-9370 PREFACE Like in all other numbers of journal, in this also there are a lot of scientific papers with interdisciplin- ary approach. These papers can help to solve different regional problems. Haidong Feng, Kaspars Viksne, Andrea Lunardi in their paper analyzed effect on financial system and management. Some improvement of public governance by Olof Palme and his historical ideological heritage is analyzed by Arvydas Guogis, Ado- mas Vincas Rakšnys. Some political aspects are analyzed by Giedrė Vaičekauskienė. She analyzed rhetorical self-reflections of Lithuanian political leaders. The evaluation of online marketing channels is described by Vytautas Juščius, Daiva Labanauskaitė, Edita Baranskaitė. Interesting papers about tourism is written by Noémi Hajdú, Katalin Lipták and Donata Juškelytė. She was analyzed film induced tourism. Organizational management in regions, using organizational culture development are described in Inga Gudonytė, Albinas Marčinskas and Jurgita Paužuolienė, Regina Bručkutė, Violeta Docienė, Antanas Vaitiekus papers. And Agnė Šneiderienė analyzed the regional differences of corporate social responsibility. In two researches were ana- lyzed different approaches to motivation: in Jolanta Žemgulienė and Rasa Rukuižienė, Vladislav Bocharov papers. Sustainable development questions taking in account agricultural producer organizations and prac- tice of spatial planning are analyzed in Jan Žukovskis, Julius Ramanauskas and Joan Noguera, Mar Riera or Józef Mosiej papers. We wish you a pleasant reading. Prof. dr. Ligita Šimanskienė Deputy of Redactor of Journal PRATARMĖ Kaip ir kituose šio žurnalo numeriuose, šiame yra mokslinių straipsnių, kuriuose pateikiamas tarpdisci- plininis požiūris, padedantis atskleisti įvairias problemų sprendimų regionuose galimybes. Finansų sistemos analizei ir valdymui skirtas Haidongo Fengo, Kasparso Viksne, Andrea Lunardi straipsnis. Viešajam valdy- mo tobulinimo, prisimenant Olofo Palmės istorinį idėjinį palikimą, galimybės aptariamos Arvydo Guogio, Adomo Vinco Rakšnio straipsnyje. Politinei tematikai, įvertinant politinių lyderių retorikos klausimus, skir- tas Giedrės Vaičekauskienės straipsnis. Internetinės rinkodaros klausimai analizuoti Vytauto Juščiaus, Dai- vos Labanauskaitės, Editos Baranskaitės. Įdomus turizmo galimybių palyginimas pateiktas Noémi Hajdú, Katalin Lipták straipsnyje, tuo tarpu Donata Juškelytė atskleidžia kitą turistinės traukos aspektą – kino pa- skatintą turizmą. Organizacijų valdymo aspektams regionuose, įvertinant organizacinės kultūros klausimus, skirti Ingos Gudonytės, Albino Marčinsko ir Jurgitos Paužuolienės, Reginos Bručkutės, Violetos Docienės, Antano Vaitiekaus straipsniai. Agnė Šneiderienė aptarė įmonių socialinės atsakomybės įgyvendinimo regio- ninius skirtumus. Motyvacijos klausimai aptarti dviejuose tyrimuose, tačiau ši sąvoka vartojama skirtingais aspektais, tai Jolantos Žemgulienės ir Rasos Rukuižienės, Vladislavo Bocharovo straipsniai. Darnumo klau- simai, įvertinant tiek žemdirbių gamintojų organizacijas, tiek teritorijų planavimo praktikas, analizuojami Jano Žukovskio, Juliaus Ramanausko ir Joano Noguera, Mar Riera bei Józefo Mosiejaus straipsniuose. Linkime malonaus skaitymo. Prof. dr. Ligita Šimanskienė Žurnalo redaktoriaus pavaduotoja 3 TURINYS Haidong Feng, Kaspars Viksne, Andrea Lunardi Leverage Control and Quantitative Management: the Analysis of Amplification Effect on Financial System / 7 (Svertų kontrolė ir kiekybinis valdymas: poveikio finansų sistemai analizė) / 15 Inga Gudonytė, Albinas Marčinskas Organizacinės kultūros suvokimas vadovo emocinio intelekto kontekste / 17 (The Perception of Organizational Culture in the Context of Leaders’ Emotional Intelligence) / 33 Arvydas Guogis, Adomas Vincas Rakšnys Improvement of Public Governance by Olof Palme and his Historical Ideological Heritage (30 years after the assassination of Palme in Stockholm) / 35 (Olofo Palmės viešojo valdymo tobulinimas ir istorinis idėjinis palikimas (praėjus 30 metų nuo jo nužudymo Stokholme) / 42 Vytautas Juščius, Daiva Labanauskaitė, Edita Baranskaitė The Evaluation of Online Marketing Channels Efficiency in Lithuania / 44 (Internetinės rinkodaros kanalų efektyvumo Lietuvoje vertinimas) / 53 Donata Juškelytė Film Induced Tourism: Destination Image Formation and Development / 54 (Kino paskatintas turizmas: kelionių krypties įvaizdžio kūrimas ir plėtra) / 67 Noémi Hajdú, Katalin Lipták Comparison of the Tourism Potential of Baltic Countries and Hungary / 68 (Turizmo galimybių Baltijos šalyse ir Vengrijoje palyginimas) / 79 Józef Mosiej Sustainable Rural Landscape Development in Poland – Current Problems / 81 (Darni kaimo kraštovaizdžio plėtra Lenkijoje: dabartinės problemos) / 91 Joan Noguera, Mar Riera Sustainable Development and the Practice of Spatial Planning: a Proposal of Criteria for Measuring the Overall Sustainability of Planning Actions in Open Public Urban Spaces / 92 (Darnus vystymasis ir teritorijų planavimo praktika: viešųjų miesto erdvių planavimo veiksmų tvarumo matavimo kriterijai) / 103 Jurgita Paužuolienė, Regina Bručkutė, Violeta Docienė, Antanas Vaitiekus UAB ,,YAZAKY Wiring Technologies Lietuva“ organizacinės kultūros vertinimas / 105 (LLC ”YAZAKY Wiring Technologies Lietuva” Organizational Culture Assessment) / 115 Rasa Rukuižienė, Vladislav J. Bocharov Monitoring Indicators to Measure the Level of Work Motivation in Industrial and non-Industrial Organizations / 117 (Darbo motyvacijos lygio stebėsenos rodikliai pramonės ir kitose organizacijose) / 126 Agnė Šneiderienė Įmonių socialinės atsakomybės įgyvendinimo regioniniai skirtumai / 127 (The Regional Differences of Corporate Social Responsibility Implementation) / 135 Giedrė Vaičekauskienė Lietuvos politinių lyderių retorikos savirefleksijos: 2015 metų tiesioginių merų rinkimų atvejis / 137 (Rhetorical Self-Reflections of Lithuanian Political Leaders: the Case of Direct Elections for Mayor of 2015) / 152 4 Jolanta Žemgulienė Managing Blood Donorship: the Effect of Motivation on Donor Satisfaction and Loyalty / 153 (Kraujo donorystės įgyvendinimas: motyvacijos poveikis donorų pasitenkinimui ir lojalumui) / 162 Jan Žukovskis, Julius Ramanauskas Žemdirbių gamintojų organizacijų formavimas / 165 (Formation of Agricultural Producer Organizations) / 175 5 ISSN 2029-9370 (Print), ISSN 2351-6542 (Online). REGIONAL FORMATION AND DEVELOPMENT STUDIES, No. 2 (19) LEVERAGE CONTROL AND QUANTITATIVE MANAGEMENT: THE ANALYSIS OF AMPLIFICATION EFFECT ON FINANCIAL SYSTEM Haidong Feng1, Kaspars Viksne2, Andrea Lunardi3 University of Latvia (Latvia)1,2, University of Verona (Italy)3 ABSTRACT Maintaining the stability of financial leverage is a task in macro-economic management and also a challenge to be faced. Financial amplification characteristics dominate financial leverage system with low risk of capabilities, and the efficiency of this ability has two-sides results and proposes a lot of risks, however, most researchers have not found the best ways to solve this problem. There- fore, taking positive measures to strengthen the management of the financial system leverage feature becomes very important. In this paper, authors use comparative study and data
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