Customer Profile Report for DUKES HEAD, CARLISLE (Punch Outlet Number: 201769) ARMATHWAITE, CARLISLE, CA4 9PB (CA 4 9PB)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 36 70 286 880 1,167 63 70 83 87 87 16-17 9 13 34 92 125 127 104 80 73 75 18-24 14 24 70 261 354 51 49 42 53 55 25-34 16 27 92 299 429 38 37 37 40 44 35-44 35 67 236 681 883 90 99 102 99 97 45-54 74 128 399 1,131 1,482 171 168 154 147 146 55-64 51 100 339 998 1,301 147 165 164 163 160 65+ 71 107 373 1,069 1,427 129 111 113 110 111 Population estimate 2015 306 536 1,829 5,411 7,168 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 328 554 1,818 5,378 7,161 100% 99% 99% 99% 99% Mixed / Multiple Ethnic Groups 0 2 7 19 25 0% 0% 0% 0% 0% Asian / Asian British 1 2 8 18 40 0% 0% 0% 0% 1% Black / African / Caribbean / Black British 0 0 1 1 1 0% 0% 0% 0% 0% Other Ethnic Group 0 0 1 6 7 0% 0% 0% 0% 0% All People (Ethnic Group) 329 558 1,835 5,422 7,234 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 0 0 0 0 19 0 0 0 0 4 C Country Living (18+) 172 340 1,293 3,564 4,632 952 1,078 1,232 1,156 1,135 D Rural Reality (18+) 88 112 213 832 1,043 488 356 203 270 256 E Senior Security (18+) 0 0 0 0 15 0 0 0 0 3 F Suburban Stability (18+) 0 0 0 0 10 0 0 0 0 3 G Domestic Success (18+) 0 0 0 0 92 0 0 0 0 19 H Aspiring Homemakers (18+) 0 2 5 5 27 0 5 4 1 5 I Family Basics (18+) 0 0 0 0 0 0 0 0 0 0 J Transient Renters (18+) 0 0 0 0 0 0 0 0 0 0 K Municipal Challenge (18+) 0 0 0 0 0 0 0 0 0 0 L Vintage Value (18+) 0 0 0 38 38 0 0 0 14 10 M Modest Traditions (18+) 0 0 0 0 0 0 0 0 0 0 N Urban Cohesion (18+) 0 0 0 0 0 0 0 0 0 0 O Rental Hubs (18+) 0 0 0 0 0 0 0 0 0 0 Adults 18+ estimate 2015 260 454 1,511 4,439 5,876 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: DUKES HEAD, CARLISLE (201769)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 0 0 C Country Living (18+) 172 952 D Rural Reality (18+) 88 488 E Senior Security (18+) 0 0 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 0 0 H Aspiring Homemakers (18+) 0 0 I Family Basics (18+) 0 0 J Transient Renters (18+) 0 0 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 0 0 M Modest Traditions (18+) 0 0 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 260 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: DUKES HEAD, CARLISLE (201769)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 15 23 75 232 318 98 92 94 97 98 02 Early Doors 14 22 73 228 298 110 106 109 114 110 03 Everyday is Friday 6 9 24 94 138 55 51 42 55 60 04 Weekend Millionaires 10 18 61 190 236 64 70 74 77 71 05 Out On The Town 7 12 37 111 155 46 49 47 47 48 06 Business and Pleasure 7 12 38 117 170 90 94 93 95 103 07 Sporting Pints 1 3 13 41 56 6 11 15 16 16 08 Student Social 19 32 112 308 401 269 278 302 278 268 09 Leisurely Lunch 21 34 113 337 446 141 140 145 144 142 10 Wining and Dining 24 40 130 368 491 142 145 146 139 137 11 Household Outing 4 6 18 56 86 30 27 26 27 30 12 Midweek Meal Deal 13 18 41 133 197 173 147 104 113 123 13 Date Night 23 39 127 362 483 192 199 202 192 190 14 Birthday Treat 12 19 60 182 251 100 97 95 97 99 15 Pre Show Meal 6 10 35 100 134 145 149 161 154 153 Number of Occasions 182 297 957 2,859 3,860 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 0 0 Circuit Bar 0 0 1 1 Community Local 1 1 1 7 Dry Led 0 0 0 3 Branded Food Pub 0 0 0 0 Rural 1 1 2 2 Other 0 0 1 3 Total 2 2 5 16

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 1 Dry Led 0 Branded Food Pub 0 Rural 1 Other 0 Total 2

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A DUKES HEAD, CARLISLE ARMATHWAITE, CARLISLE, CA4 9PB Punch Taverns CA 4 9PB Punch Taverns 0.00 1 Dukes Head Armathwaite, Carlisle Punch Pub Company CA 4 9PB Rural Character 0.00 2 Fox & Pheasant Inn Armathwaite, Carlisle Robinsons CA 4 9PY Community Local 0.17 3 Heather Glen Ainstable, Carlisle Independent Free CA 4 9QQ Other 1.63 4 Salutation Inn High Hesket, Carlisle Independent Free CA 4 0HS Circuit Bar 2.14 5 Rose & Crown Main Street, Low Hesket, Carlisle Independent Free CA 4 0HG Rural Character 2.56 6 Greyhound Inn Front Street, Cotehill, Carlisle Independent Free CA 4 0DQ Community Local 3.51 7 Prospect Hill Kirkoswald, Penrith Independent Free CA10 1ER Other 3.58 8 Pheasant Inn High Street, Cumwhitton, Brampton Independent Free CA 8 9EX Dry Led 3.83 9 Blue Bell Inn Croglin Armathwaite, Heads Nook, Brampton Independent Free CA 8 9DH Community Local 3.84 10 Robin Hood Inn Croglin, Carlisle Independent Free CA 4 9RZ Community Local 4.30 11 Featherston Arms The Square, Kirkoswald, Penrith Independent Free CA10 1DQ Dry Led 4.31 12 Crown Inn Kirkoswald, Penrith Independent Free CA10 1DQ Community Local 4.31 13 Globe Inn Calthwaite, Penrith Independent Free CA11 9QT Dry Led 4.39 14 Plough Inn Main Street, Wreay, Carlisle Independent Free CA 4 0RL Community Local 4.70 15 Lazonby Village Hall Lazonby, Penrith Independent Free CA10 1AQ Other 4.75 16 Midland Hotel Lazonby, Penrith Trust Inns CA10 1BG Community Local 4.76 17 String Of Horses Faugh, Heads Nook, Brampton Independent Free CA 8 9EG Community Local 5.48 18 Lowther Arms Cumwhinton, Carlisle Independent Free CA 4 8DL Community Local 5.50 19 Queen Inn Great Corby, Carlisle Independent Free CA 4 8LR Community Local 5.52 20 Border Gate Carleton, Carlisle Whitbread CA 4 0AD Branded Food 5.63 21 Linton Bowling Club Sandy Lane, Great Corby, Carlisle Independent Free CA 4 8NQ Other 5.69 22 Wheatsheaf Wetheral, Carlisle Independent Free CA 4 8HD Dry Led 5.70 23 Killoran Hotel The Green, Wetheral, Carlisle Independent Free CA 4 8ET Other 5.72 24 Fantails Restaurant The Green, Wetheral, Carlisle Independent Free CA 4 8ET Other 5.72 25 Crown Hotel Wetheral, Carlisle Independent Free CA 4 8ES Other 5.78 26 Crossroads House Brisco, Carlisle Independent Free CA 4 0QZ Other 5.88 27 Crown Inn Broadfield, Southwaite, Carlisle Independent Free CA 4 0PT Dry Led 5.93 28 Duke Of Cumberland Castle Carrock, Brampton Independent Free CA 8 9LU Circuit Bar 6.20 29 Blue Rare London Road, Carleton, Carlisle Independent Free CA 1 3DP Other 6.38 30 Highland Drove Inn Back Lane, Great Salkeld, Penrith Independent Free CA11 9NA Community Local 6.42