Attractions) with Respect to What Is Lacking, and What the Tourist Desires
b- Editions Kahia Tunis - Grafica Roma published by national office of tourism and societe tunisienne de banque a study of the existing and pc 4 ltential structure of tourism foreword Tourism in Tunisia is growing and has become both an important source of foreign exchange for the economy and source of employment for many towns and villages. The importance of foreign exchange and the potential of tourism has caused the Tunisian Government to devote a great deal of effort toward attracting an increasing number of visitors. It is believed that this industry, as it presently exists, and with development anticipated in the future, constitutes an excellent investment opportunity for American and foreign businessmen. Before further investments are made to accommodate additional tourists, it is essential that the potential market be examined to determine from what geographical area the tourists ori- ginate, their possible mode of transport, why they visit a particular area, what they spend, how long they stay, when they come, and how many visit the country. Once the pattern of the tourist market is known, interested investors can evaluate in detail, the region's resources (attractions) with respect to what is lacking, and what the tourist desires. When this determination is made, the process of creating new facilities should begin. The tourist resources of Tunisia, as described in this report, consist of the beauty of the landscape, the monuments of historic and cultural interest, and the existence of towns that are both attractive and able to furnish facilities for recreation, shopping, etc., while providing the necessary physical elements, viz., water, communications, power, etc., which are basic requirements essential to support hotels and related facilities.
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