HALLIE WUNSCH | CREATIVE DIRECTOR | [email protected] | 347 534 6663

HALLIE WUNSCH | CREATIVE DIRECTOR | Hallie.A.Wunsch@Gmail.Com | 347 534 6663

HALLIE WUNSCH | CREATIVE DIRECTOR www.halliewunsch.com | [email protected] | 347 534 6663

CREATIVE DIRECTOR, FOUNDER | SIXTEEN AGENCY NYC / BARCELONA / LA SEPTEMBER 2016 - PRESENT

• Founder of independent, full-service creative agency operating on a non-traditional business model – a curated network of creative elite • Solely crafted all brand strategy & positioning, naming, web development & design, copy, communications, marketing materials, and social presence.

CREATIVE DIRECTOR | RYOT STUDIO NEW YORK, NY APRIL 2017 – FEBRUARY 2018

• Creative Director of Verizon’s internal, award-winning studio, servicing Oath’s full portfolio of publisher platforms including HuffPost, Tumblr, Yahoo, AOL, TechCrunch, Engadget & Makers. • Leading team of 10+ creatives, including art directors, designers, editorial writers, film editors, photographers, producers, copywriters and strategists. • Won $1.7M of new business and 3 accounts in first 3 months with company • Regularly leading pitch work for accounts worth up to $15M • Creating branded content including multimedia editorial, branded entertainment and experiential

HILTON | NORDSTROM | NATIONAL GEOGRAPHIC | SLEEP NUMBER

FREELANCE CREATIVE DIRECTOR NEW YORK, NY FEBRUARY 2015 – APRIL 2017

• Agency work including Chandelier, Laird, Lipman, Special Guest, Jane Smith Agency, Marina Maher Communications, Suburbia, Watson & Co., AR Creative Productions, and Pure Growth, Onslot Productions, Toth, JWalk, Select - while simultaneously managing own roster of clients spanning industries from health food and beverage to re-insurance and energy, aerial drones, furniture design and fashion.

ASSOCIATE CREATIVE DIRECTOR | LAIRD & PARTNERS NEW YORK, NY SEPTEMBER 2013 – FEBRUARY 2015

• Won Bronze Effie 2016, Bronze Clio 2016, WWD’s Color Cosmetics Product of the Year 2014 • Approached by headhunter to join Laird’s editorial department as ACD. Declined, and was approached again 5 months later – at which time I accepted the role to manage 24+ brands. • Sole writer on Sally Hansen, Laird’s largest client. Created global “OMGel!” campaign that sold 25 million+ products in just 6 months – the biggest product launch and most successful campaign in Coty history. Led product to claim WWD’s title of “Color Cosmetics Product of the Year” for 2014. • Lead writer on winning pitch for Danier business. Created extensive brand book, developed brand voice and created copy style guide to drive all future communications of the brand. • Spearheaded winning Malo pitch as sole strategist and writer of brand book. Developed voice. • Sole writer on pitch that would win the Swarovski business. • Lead writer on Lane Bryant re-branding and 360* campaign that changed the conversation on plus-size fashion. Re-defined traditional notion of sexy w/ disruptive “No Angel” campaign for Cacique. • Casted and directed records for brands like Rimmel, Sally Hansen, Coach and Katy Perry. • Went on to run department as lead writer, managing 40+ brands for 6+ months before resigning.

ASSOCIATE CREATIVE DIRECTOR | LIPMAN NEW YORK, NY MAY 2013 – SEPTEMBER 2013

• Promoted to ACD after just 8 months, becoming the agency's lead copywriter. • Successfully managed 23+ brands while leading small team of self-recruited freelance writers. • Worked closely with agency owner/CCO and head of new business in acquisition of new brands. • Led pitch team of 15+ creatives and strategists – and delivered presentation – to win Carrera business. Subsequently approached by their CEO to join client side, but declined. • Simultaneously led both Woodford Reserve and Herradura Tequila pitches. Won Herradura. • Led team of 10+ creatives and strategists in the development of extensive brand strategy for Westfield World Trade Center client, then single-handedly executed it when entire strategy department was let go. Later, developed all B2B communications for the brand. • Represented the agency as a mentor for the Children’s Aid Society.

SENIOR COPYWRITER | LIPMAN NEW YORK, NY OCTOBER 2012 – MAY 2013

• Approached by my former Deutsch ECD to be the first hire on his Lipman team. • Led team and executed copy to win Westfield’s World Trade Center pitch – a massive acquisition. • Led strategy team on Genetic Denim pitch that would ultimately win us the business. • Wrote film treatment and global campaign “A Beautiful Odyssey,” directed by James Franco. Innovative digital integration allowed social audiences to participate in the narrative weekly.

SENIOR COPYWRITER | GREY ADVERTISING NEW YORK, NY SEPTEMBER 2011 – OCTOBER 2012

• Approached by creative recruiter to join agency as senior copywriter. • Successfully managed 8+ brands as lead writer within the agency’s “Healthy People” group. • Responsible for creative development of Playtex’s global 360* “Play On” campaign.

ASSOCIATE COPYWRITER | DEUTSCH INC. NEW YORK, NY SEPTEMBER 2010 – SEPTEMBER 2011

• Hired as associate copywriter directly following my summer internship with the agency. • Executed copy needs across all media channels for 16+ brands. • Casted and directed radio records for PNC Bank, the agency’s largest client. • Co-led client presentations for major brands like Kodak. • Represented the agency as a mentor for The TORCH Program.