HALLIE WUNSCH | CREATIVE DIRECTOR www.halliewunsch.com | [email protected] | 347 534 6663 CREATIVE DIRECTOR, FOUNDER | SIXTEEN AGENCY NYC / BARCELONA / LA SEPTEMBER 2016 - PRESENT • Founder of independent, full-service creative agency operating on a non-traditional business model – a curated network of creative elite • Solely crafted all brand strategy & positioning, naming, web development & design, copy, communications, marketing materials, and social presence. OURA RING | MAS JEWELRY | IMAGINE THAT WORLD | KYND CANNABIS | PVOLVE | PHOENIX INTELLIGENCE | ROULSTON HOUSE GOWANUS | KIDSAVE | INDUSTRIE CAPITAL PARTNERS | LOST KATS CLOTHING | ONSLOT PRODUCTIONS | THE BUCCANEERS | LYONMADE NYC | PHUKET CLEANSE | PRECISION AERIAL | BULOVA | BROADCAST (CHINA) | PAULA’S CHOICE | MEXICUE CREATIVE DIRECTOR | RYOT STUDIO NEW YORK, NY APRIL 2017 – FEBRUARY 2018 • Creative Director of Verizon’s internal, award-winning studio, servicing Oath’s full portfolio of publisher platforms including HuffPost, Tumblr, Yahoo, AOL, TechCrunch, Engadget & Makers. • Leading team of 10+ creatives, including art directors, designers, editorial writers, film editors, photographers, producers, copywriters and strategists. • Won $1.7M of new business and 3 accounts in first 3 months with company • Regularly leading pitch work for accounts worth up to $15M • Creating branded content including multimedia editorial, branded entertainment and experiential HILTON | NORDSTROM | NATIONAL GEOGRAPHIC | SLEEP NUMBER FREELANCE CREATIVE DIRECTOR NEW YORK, NY FEBRUARY 2015 – APRIL 2017 • Agency work including Chandelier, Laird, Lipman, Special Guest, Jane Smith Agency, Marina Maher Communications, Suburbia, Watson & Co., AR Creative Productions, and Pure Growth, Onslot Productions, Toth, JWalk, Select - while simultaneously managing own roster of clients spanning industries from health food and beverage to re-insurance and energy, aerial drones, furniture design and fashion. 35 HUDSON YARDS | AURORA ATL | GAIN | TIDE | LUCKY JEANS | BKR | CHICOS | MERCK PHARMACEUTICALS | TADASHI SHOJI | BULOVA | JAGER | THAKOON | BARE MINERALS | CLASE AZUL | VIVA TEQUILA | VENUS | DOUGLAS ELLIMAN | BULOVA | TRAUB | AMERICAN EAGLE OUTFITTERS | NIRAV MODI | HALLMARK | TOMMY HILFIGER | STARTER ASSOCIATE CREATIVE DIRECTOR | LAIRD & PARTNERS NEW YORK, NY SEPTEMBER 2013 – FEBRUARY 2015 • Won Bronze Effie 2016, Bronze Clio 2016, WWD’s Color Cosmetics Product of the Year 2014 • Approached by headhunter to join Laird’s editorial department as ACD. Declined, and was approached again 5 months later – at which time I accepted the role to manage 24+ brands. • Sole writer on Sally Hansen, Laird’s largest client. Created global “OMGel!” campaign that sold 25 million+ products in just 6 months – the biggest product launch and most successful campaign in Coty history. Led product to claim WWD’s title of “Color Cosmetics Product of the Year” for 2014. • Lead writer on winning pitch for Danier business. Created extensive brand book, developed brand voice and created copy style guide to drive all future communications of the brand. • Spearheaded winning Malo pitch as sole strategist and writer of brand book. Developed voice. • Sole writer on pitch that would win the Swarovski business. • Lead writer on Lane Bryant re-branding and 360* campaign that changed the conversation on plus-size fashion. Re-defined traditional notion of sexy w/ disruptive “No Angel” campaign for Cacique. • Casted and directed records for brands like Rimmel, Sally Hansen, Coach and Katy Perry. • Went on to run department as lead writer, managing 40+ brands for 6+ months before resigning. SALLY HANSEN | LANE BRYANT | KATY PERRY | BEYONCE | MALO | DANIER | KARL LAGERFELD | RIMMEL | NAUTICA BANANA REPUBLIC | HILTON | BORN FREE | SWAROVSKI | COACH | DVF | CALVIN KLEIN | DKNY | PEPE JEANS ASSOCIATE CREATIVE DIRECTOR | LIPMAN NEW YORK, NY MAY 2013 – SEPTEMBER 2013 • Promoted to ACD after just 8 months, becoming the agency's lead copywriter. • Successfully managed 23+ brands while leading small team of self-recruited freelance writers. • Worked closely with agency owner/CCO and head of new business in acquisition of new brands. • Led pitch team of 15+ creatives and strategists – and delivered presentation – to win Carrera business. Subsequently approached by their CEO to join client side, but declined. • Simultaneously led both Woodford Reserve and Herradura Tequila pitches. Won Herradura. • Led team of 10+ creatives and strategists in the development of extensive brand strategy for Westfield World Trade Center client, then single-handedly executed it when entire strategy department was let go. Later, developed all B2B communications for the brand. • Represented the agency as a mentor for the Children’s Aid Society. 7 FOR ALL MANKIND | WESTFIELD WORLD TRADE CENTER | ANNE TAYLOR LOFT | CARRERA | WOODFORD RESERVE | TEQUILA HERRADURA | LA MER | DAVID YURMAN | SAM EDELMAN | GEORG JENSEN | GUCCI | GENETIC DENIM | TALISKER RESORTS SENIOR COPYWRITER | LIPMAN NEW YORK, NY OCTOBER 2012 – MAY 2013 • Approached by my former Deutsch ECD to be the first hire on his Lipman team. • Led team and executed copy to win Westfield’s World Trade Center pitch – a massive acquisition. • Led strategy team on Genetic Denim pitch that would ultimately win us the business. • Wrote film treatment and global campaign “A Beautiful Odyssey,” directed by James Franco. Innovative digital integration allowed social audiences to participate in the narrative weekly. 7 FOR ALL MANKIND | WESTFIELD WORLD TRADE CENTER | ANNE TAYLOR LOFT | CARRERA | WOODFORD RESERVE | TEQUILA HERRADURA | LA MER | DAVID YURMAN | SAM EDELMAN | GEORG JENSEN | GUCCI | GENETIC DENIM | TALISKER RESORTS SENIOR COPYWRITER | GREY ADVERTISING NEW YORK, NY SEPTEMBER 2011 – OCTOBER 2012 • Approached by creative recruiter to join agency as senior copywriter. • Successfully managed 8+ brands as lead writer within the agency’s “Healthy People” group. • Responsible for creative development of Playtex’s global 360* “Play On” campaign. PLAYTEX FEM CARE & INFANT CARE | HAWAIIAN TROPIC | DKMS | THE YMCA | PANADOL | PRINGLES | OCUVITE ASSOCIATE COPYWRITER | DEUTSCH INC. NEW YORK, NY SEPTEMBER 2010 – SEPTEMBER 2011 • Hired as associate copywriter directly following my summer internship with the agency. • Executed copy needs across all media channels for 16+ brands. • Casted and directed radio records for PNC Bank, the agency’s largest client. • Co-led client presentations for major brands like Kodak. • Represented the agency as a mentor for The TORCH Program. PNC BANK | GOT MILK? | COUNTRY CROCK | CAREFREE | OUTBACK | KODAK | DEGREE | IPG | EPIDUO | DIFFERIN | EXELON | MICHAEL J FOX FOUNDATION .