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Imille, Immagine Rinnovata E Fatturato 2018 Oltre I 5 Milioni in Crescita Del ISSN 2499-1759 LA TUA INFORMAZIONE QUOTIDIANA DAL 1989 GIOVEDÌ 20 DICEMBRE 2018 | n° 221 IERI NEL CORSO DI UN EVENTO A MILANO SONO STATI PRESENTATI IL REBRANDING E I RISULTATI DELL’AGENZIA IMILLE, IMMAGINE RINNOVATA E FATTURATO 2018 OLTRE I 5 MILIONI IN CRESCITA DEL 67% Nuovo logo e sito web per la realtà che da quindici anni si colloca come partner creativo PAOLO PASCOLO di aziende e brand innovativi. Il Ceo Paolo Pascolo: “Sin dal 2004 abbiamo vissuto un’evoluzione” pag 5 PER IL PROGRAMMA ‘NICE TO EAt-EU’ DA NOVEMBRE E PER TUTTO IL 2019 BUDGET DI 15 MILIONI DI EURO ALL’INTERNO FORMAGGIO PIAVE WAMI SCEGLIE WAVEMAKER Roberto Cacciapaglia ‘chiude’ in musica il primo ciclo di DOP: GARA DA CONNEXIA PER VINCE IL PITCH Colazioni Digitali di Sorgenia 1,4 MLN PER LA DIGITAL PR & MEDIA DI GRANA pag 9 COMUNICAZIONE SPECIAL ACTIVATION PADANO Audiweb, a ottobre la total digital audience L’incarico riguarda Italia, Le due realtà hanno iniziato Per l’agenzia media guidata a quota 42,7 milioni Germania e Austria e prevede la collaborazione con il progetto dal Ceo Luca Vergani si tratta di pag 16 attività di adv, pr, web, social WAMITrip per la Tanzania con una conferma dell’incarico per media ed eventi pag 3 Simone Bramante pag 6 l’anno prossimo pag 14 ADS: Paolo Nusiner (dg di Avvenire) nominato nuovo IL TERMINE PER IL RICEVIMENTO DELLE OFFERTE È FISSATO AL 14 GENNAIO presidente all’unanimità pag 16 IAB Italia soddisfatta per CONI SERVIZI CERCA UNA l’inserimento della Web Tax nella Manovra di Bilancio SOCIETÀ DI CONSULENZA pag 16 Gruppo Mondadori: Annalisa PER IL MARKETING Rosso direttore responsabile La struttura vincitrice si occuperà di pianificazione strategica di Icon Design da gennaio per un budget da 900.000 euro in due anni pag 11 pag 17 pubblicitaitalia.it 1 GIOVEDÌ 20 DICEMBRE 2018 creatiVITÀ & MARKETING Il mondo Santa Rosa torna on air con uno spot firmato da Crialese La nuova campagna istituzionale in tv dal 23 dicembre, un secondo flight previsto tra gennaio e febbraio anta Rosa, marca sto- audience e di qualità: il concerto Bolle, oltre ai principali film e i get RA, con una frequenza media rica attiva nella produ- della Scala la Vigilia di Natale, il Tg della sera. La campagna pro- pari a 16. Il planning strategico zione e commercializ- concerto di Natale su Rai1, il Cir- seguirà nel 2019 con un secondo è di Mariacristina Michiara, la zazione di confetture, co di Montecarlo la sera di Natale, flight on air dal 20 gennaio fino creatività è del copywriter Mauro Sdi proprietà di Valsoia SpA dal il concerto di Vienna, il concerto al 02 febbraio 2019 e consentirà Biagini e dell’art director Michael 2011, sceglie il periodo delle di Capodanno su Rai 1 e la ma- nel suo complesso di raggiungere Engelbrecht. La cdp è Filmma- strenne, dal 23 dicembre al 5 gnifica serata dell’étoile Roberto una copertura dell’80% del tar- ster Productions. gennaio 2019, per tornare on air con un nuovo spot d’autore a firma di Emanuele Crialese, il regista pluripremiato ai festival di Venezia e di Cannes, autore di film quali Nuovomondo e Terrafer- ma. La nuova campagna istituzio- nale mira a consolidare il 'mondo Santa Rosa' in continuità con la comunicazione precedente, raf- forzandone la leadership come specialista della vera confettura, attraverso un soggetto emoziona- le. 'Santa Rosa, la vera confetture, da sempre' è il pay off dello spot. La pianificazione pubblicitaria sfrutta il periodo delle festività per affiancarsi a eventi di grande ISCRIZIONI ANCORA IL PREMIO DEDICATO AL BRAND DESIGN APERTE E ALLA COMUNICAZIONE VISIVA AMMESSI I PROGETTI REALIZZATI FINO A DICEMBRE 2018 NovitàEXTENDED DEADLINE 8 GENNAIO 2019 [email protected] In collaborazione con www.brandidentitygrandprix.com pubblicitaitalia.it 2 GIOVEDÌ 20 DICEMBRE 2018 creatiVITÀ & MARKETING Formaggio Piave DOP: gara da 1,4 milioni per la comunicazione l Consorzio per la tu- espletare dall'avvio del contratto munitaria. L'aggiudicatario do- innovative, articolate in: pubbli- tela del formaggio Pia- fino al termine dello stesso, in vrà realizzare e gestire diverse che relazioni ed eventi stampa, ve DOP ha pubblicato coerenza con finalità, metodi e aree di attività individuando le sito web, media sociali, realtà un bando per la selezio- risultati attesi della politica co- migliori soluzioni strategiche e aumentata e videogioco, pubbli- Ine di un organismo incaricato cità, strumenti di comunicazio- dell'esecuzione del programma ne e video, eventi (fiere, even- denominato ‘Nice to eat-EU’. ti, settimane di degustazione, L’incarico prevede l’esecuzio- cene, giornate di degustazione ne del programma triennale nei punti vendita), attività con (2019-2021) denominato ‘Nice le scuole, altre attività, monito- to eat-EU’ in Italia, Germania raggio e valutazione dei risultati. e Austria, promosso dal Con- Inoltre l'aggiudicatario avrà sorzio per la tutela del formag- l'onere della gestione ammi- gio Piave DOP. Il valore totale nistrativo-finanziaria del pro- stimato è di 1.384.531 euro per getto. Il termine per il ricevi- 36 mesi. La gara ha per oggetto mento delle offerte è fissato l'affidamento di una campagna alle ore 12 del 2 gennaio. Le di informazione e promozione informazioni sono disponibili in Italia, Germania e Austria, da sul sito www.formaggiopiave.it GRUPPO ITAS MUTUA E Vog-PRODUCTS I NUOVI CLIENT DELL’AGENZIA TRENTINA Plus Communications chiude il 2018 con un +35% di fatturato l 2018 si appresta a con- ceo dell’agenzia “il digital è sta- miliano Rizzi, direttore clienti chio di Vog-Products presente in cludersi come un anno ta una delle chiavi della svolta, di Plus - abbiamo vissuto impor- GDO con succhi di mela e fet- positivo per Plus Com- che ha permesso di estendere tanti acquisizioni, come Gruppo te di mela fresche, e il Gruppo munications. L’agenzia la governance creativa su tutta Itas Mutua, uno dei principali Starpool per il settore wellness”. Itrentina chiude l’esercizio con la corporate dei nostri clienti, player assicurativi italiani, Vog- L’incremento di progetti, dei vo- una crescita di fatturato oltre il aprendo nuove interessanti op- Products, tra i leader lavorazio- lumi di gestito e la riconferma 35% rispetto allo scorso anno, portunità di crescita. La strada è ne e trasformazione della frutta, di clienti storici (A22, Cesari- conseguenza diretta di una stra- ancora lunga ma siamo già a un e costruito le basi per progetti ni Sforza, La Trentina, Canti- tegia di acquisizione strutturata ottimo punto per poter garan- di grande respiro nel 2019 con ne Lavis e Fondazione Haydn) e costante e un’ottimizzazione tire la costruzione e la gestione piani di comunicazione volti al porterà per il 2019-2020 Plus interna di processi. Inoltre, l’in- di una piattaforma integrata di rilancio nazionale di brand sto- ad aprire le porte a nuove as- vestimento nel reparto digita- comunicazione sfruttando tutti rici come Sgambaro per il food, sunzioni, confermando anche le ha introdotto nuovi scenari. i mezzi a nostra disposizione”. Onyx per il fashion e stimolanti in questo caso, l’incremento Secondo Roberto Locatelli, “Quest’anno - secondo Massi- brand nuovi come Leni’s, mar- già registrato nello scorso anno. pubblicitaitalia.it 3 GIOVEDÌ 20 DICEMBRE 2018 creatiVITÀ & MARKETING Imille presenta nuovo logo e sito. Fatturato 2018 oltre i 5 milioni Un’immagine completamente rinnovata per la realtà che da quindici anni si colloca come partner creativo di aziende e brand innovativi. Tra le no- vità di quest’anno l’apertura di due nuove sedi: Santiago del Cile e Roma. Paolo Pascolo, Ceo di Imille: “Sin dal 2004 abbiamo vissuto un’evoluzione. Ciò che ci ha sempre caratterizzato è la volontà di osare e sperimentare” echnology has di- con l’acquisizione di importanti te a un futuro ricco di nuove srupted the world. clienti di livello nazionale e in- sfide. E senza perdere la con- Our job is to rede- ternazionale. “Abbiamo vinto il notazione di Digital Heroes. sign it. È la prima 40% delle 34 gare a cui abbia- Un sito web completamente Tfrase che si legge sul nuovo sito mo partecipato nel 2018” ha di- nuovo, che dà ampio spazio web di Imille, ed esprime perfet- chiarato Paolo Pascolo, Ceo di ai lavori realizzati e ai servizi tamente lo spirito che ha guidato Imille. E che mostra numeri più offerti dai sessanta professio- il rebranding di una realtà che si che convincenti. Il fatturato con- nisti in organico: dallo Stra- appresta a spegnere quindici can- solidato di Imille supererà nel tegy & Design Consulting alle ci ha sempre caratterizzato è la deline. Una realtà che, negli ulti- 2018 i 5 milioni di euro, in forte Emerging Technologies. Non volontà di osare e sperimentare. mi anni, è andata incontro a una crescita (+67%) rispetto all’anno una semplice agenzia, dunque, Del resto, la scelta di ispirar- crescita continua: inserendo de- precedente. Un risultato che è ma un partner creativo per orga- ci all’impresa garibaldina non cine di giovani talenti nelle aree stato presentato ieri in un evento nizzazioni che vogliono accoglie- è stata casuale. Nel corso degli creativa, strategica e tecnologica; a Milano, insieme al restyling del re il futuro. E che si pone la mis- anni, Imille ha rafforzato il pro- aprendo quest’anno due nuove logo e alla nuova immagine coor- sion di aiutare aziende e brand a prio ruolo a fianco di company sedi, prima a Santiago del Cile, dinata. Un logo rinnovato che, a liberare il potenziale di business innovative, operanti nei mercati poi a Roma; inaugurando una partire dalla ‘m’ con una zampa insito in ogni ondata tecnologi- di tutto il mondo. Il rebranding divisione interamente dedicata in più, consolida l’impronta av- ca.
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