digitalposter08_v19_(jg).qxp 3/7/2008 5:24 PM Page 1

ADAGE.COM/DIGITALFAMILYTREES08 GO ONLINE TO EXPLORE AN INTERACTIVE VERSION WITH PROPERTY DESCRIPTIONS DIGITAL FAMILY TREES 2008 AND LINKS Interactive ventures of top media,web portal and agency companies MEDIA COMPANIES PORTALS/SEARCH AGENCY COMPANIES DIGITAL HOLDINGS OF FIVE MAJOR U.S. MEDIA COMPANIES PROPERTIES OF THE BIG THREE WORLDWIDE DIGITAL PROPERTIES OF THE TOP FOUR AGENCY HOLDING COMPANIES Key digital properties and services. See “About the Digital Family Trees” for more information. Key digital properties and services. Key digital services. Go to AdAge.com/digitalfamilytrees08 to see No. 5 Havas and No. 6 Dentsu. TIME WARNER NEWS CORP. GOOGLE OMNICOM GROUP INTERPUBLIC GROUP OF COS. U.S. UNIQUE VISITORS: 123.8 million U.S. UNIQUE VISITORS: 86.6 million U.S. UNIQUE VISITORS: 134.9 million DIGITAL SHARE OF ’07 REVENUE: 13% Ad Age estimate DIGITAL SHARE OF ’07 REVENUE: 10% Ad Age estimate

WORLDWIDE REVENUE (’07): $46.5B U.S. MEDIA WORLDWIDE REVENUE (’07): $28.7B U.S. MEDIA WORLDWIDE REVENUE (’07): $16.6B U.S. MEDIA WORLDWIDE REVENUE (’07): $12.7B HOLDING COMPANY WORLDWIDE REVENUE (’07): $6.6B HOLDING COMPANY DIGITAL REVENUE (’07): $655M Ad Age est. U.S. MEDIA REVENUE (’06): $34.0B COMPANY RANK: 1 U.S. MEDIA REVENUE (’06): $15.4B COMPANY RANK: 4 U.S. MEDIA REVENUE (’06): $4.1B COMPANY RANK: 19 DIGITAL REVENUE (’07): $1.6B Ad Age estimate WORLDWIDE REV. RANK: 1 WORLDWIDE REV. RANK: 3 AOL CABLE ADVERTISING SERVICES AGENCIES AGENCIES AD NETWORKS AOL LIVING MAPQUEST BIGTENNETWORK.COM FOXREALITY.COM SPEEDTV.COM ADSENSE FEEDBURNER GOOGLE PRINT ADS BBDO WORLDWIDE TBWA WORLDWIDE MARKETING ARM [IPSH] DRAFTFCB MCCANN MORE AGENCIES ADWORDS GOOGLE AUDIO ADS GOOGLE TV ADS (PLATFORM-A) AOL MAIL MOVIEFONE FOXBUSINESS.COM FUEL.TV SUNSPORTSTV.COM ATMOSPHERE BBDO AGENCY.COM MILLIONS OF US (MINORI- AREA 23 WORLDGROUP CAMPBELL-EWALD ANALYTICS GOOGLE CHECKOUT TY INVESTMENT) ADTECH AG AOL MOBILE MYAOL FOXMOVIECHANNEL.COM FXNETWORKS.COM PROXIMITY WORLDWIDE TEQUILA FUEL ADVERTISING MCCANN ERICKSON [CAMPBELL-EWALD ADVERTISING.COM AOL MONEY & FINANCE NETSCAPE FOXNEWS.COM NATIONAL GEOGRAPHIC RADIATE GROUP [MANGO WORLDWIDE [MCCANN DIGITAL] ORBITAL MOBILE] INTERFACE DIGITAL; TAG] BUY.AT AOL MUSIC RELEGENCE CORP. CHANNEL (67% STAKE) GOOGLE SEARCH PRODUCTS NO MEDIA COMMUNICATIONS CARMICHAEL LYNCH AOL NEWS SHOUTCAST MORE AGENCIES RED URBAN MCCANN HEALTHCARE DEUTSCH [IDEUTSCH] LIGHTNINGCAST MEDIA WISE ZAO SEGAL COMMUNICATIONS WORLDWIDE [MCCANN AOL PERSONALS SPINNER.COM GOOGLE.COM GOOGLE IMAGE SEARCH GOOGLE SKETCHUP 180 AMSTERDAM (MAJORI- TARGETBASE QUIGO DOW JONES CODE OF TRADE ZAO TY STAKE) HEALTHCARE DIGITAL] FUTUREBRAND AOL RADIO SWITCHED.COM IGOOGLE GOOGLE MAPS GOOGLE SMS ZULU NETWORK TACODA INTERONE CRITICAL MASS (MAJORITY LOWE MCCANN WORLDGROUP HILL HOLLIDAY THIRD SCREEN MEDIA AOL SPORTS TMZ.COM (WITH TELEPIC- BARRONS.COM MARKETWATCH GOOG 411 GOOGLE NEWS GOOGLE STREETVIEW CONSUMER PARTICIPATION KALEIDOSCOPE TURES) ORGANIC STAKE) LOWE BRINDFORS AOL TELEVISION FACTIVA WSJ.COM GOOGLE BLOG SEARCH GOOGLE NOTEBOOK GOOGLE TOOLBAR PRACTICE MARTIN AGENCY AOL TRAVEL TRUVEO ELEMENT 79 PARTNERS (SWEDEN) CONSUMER SITES GOOGLE BOOK SEARCH GOOGLE PACK GOOGLE TRENDS DDB WORLDWIDE MOMENTUM WORLDWIDE JACK MORTON WORLDWIDE AND TOOLS AOL VIDEO USERPLANE EVB LOWE RIVET (AUSTRALIA) [MOMENTUM INTERACTIVE; WEBLOGS INC. GOOGLE DESKTOP GOOGLE PATENT SEARCH GOOGLE VIDEO RAPP COLLINS WORLDWIDE GOODBY, SILVERSTEIN & MULLEN AIM ASYLUM FOX BROADCASTING LOWE ROCHE (CANADA) MOMENTUM PHYGITAL] WINAMP GOOGLE EARTH GOOGLE PRODUCT SEARCH GOOGLE WEBMASTER [RAPP DIGITAL] PARTNERS RIVET AOL.COM BLACK VOICES LOWE STRATEUS (FRANCE) MRM WORLDWIDE XDRIVE GOOGLE FINANCE GOOGLE SCHOLAR TOOLS TRIBAL DDB GSD&M AOL AUTOS BLUESTRING FOX.COM FOX ON DEMAND WAHLSTROM GROUP AOL CAREERS GAMEDAILY WEBER SHANDWICK GAMES.COM ISPS MEDIA AGENCIES: OMNICOM MEDIA GROUP [SCREENGRAB] AOL COMMERCE AOL FOX INTERACTIVE MEDIA GOOGLE APPS AOL INTERNET GOOWY MEDIA SECURITY CENTRAL ICQ COMPUSERVE BLOGGER GOOGLE READER PICASA OMD WORLDWIDE PHD MORE AGENCIES NETSCAPE AMERICANIDOL.COM IGN ENTERTAINMENT GMAIL GOOGLE SITES YOUTUBE AOL LATINO KOL OMD DIGITAL PHD DIGITAL OMG DIGITAL DIGITAL PUREPLAYS ASK MEN MYFOX GOOGLE CALENDAR GOOGLE TALK FIM MOBILE MYSPACE RESOLUTION MEDIA GOOGLE DOCS ORKUT FUTURES MARKETING IPG EMERGING MEDIA LAB] INNOVATIONS FLEKTOR PHOTOBUCKET TIME INC. GROUP [ANSIBLE; HACKER GROUP R/GA FOXSPORTS.COM ROTTEN TOMATOES U.S. INSTYLE.COM TIME.COM ALLYOU.COM LIFE.COM TIMEFORKIDS.COM OTHER SITES AND SERVICES YAHOO WPP GROUP MEDIA AGENCIES CNNMONEY.COM (WITH MYHOMEIDEAS.COM U.S. UNIQUE VISITORS: 138.1 million TURNER) MYRECIPES.COM U.K. (IPC) DIGITAL SHARE OF REVENUE BELIEFNET HARPERCOLLINS.COM NEW YORK POST ’07 : 12% MEDIA PARTNERSHIP CORP. COASTALLIVING.COM PEOPLE.COM 15 SITES INITIATIVE MORE AGENCIES COOKINGLIGHT.COM FOX MOBILE HULU.COM (JOINT VEN- STATS (JOINT VENTURE) WORLDWIDE REVENUE (’07): $7.0B U.S. MEDIA WORLDWIDE REVENUE (’07): $12.4B AMPHIBIAN UNIVERSAL MCCANN ID MEDIA (ALIGNED WITH INITIATIVE PEOPLEENESPANOL.COM ENTERTAINMENT TURE WITH NBCU) HOLDING COMPANY AND DRAFTFCB) COTTAGELIVING.COM REALSIMPLE.COM MEXICO (GRUPO U.S. MEDIA REVENUE (’06): $3.4B COMPANY RANK: 21 INITIATIVE DIGITAL REPRISE MEDIA FOXHOME.COM JAMBA (JOINT VENTURE) DIGITAL REVENUE (’07): $1.4B WORLDWIDE REV. RANK: 2 ESSENCE.COM SI.COM EDITORIAL WPP’s ownership stakes in units below are shown in parentheses EW.COM SIKIDS.COM EXPANSION) ADVERTISING SERVICES FANNATION.COM SOUTHERNACCENTS.COM 6 SITES AGENCIES DIGITAL PARTNERSHIPS FORTUNE.COM SOUTHERNLIVING.COM ADVERTISING YAHOO SEARCH PREMIUM PUBLISHERS GOLF.COM SUNSET.COM TIME INC. STUDIOS NBC UNIVERSAL ACTIONALITY MARKETING YAHOO PUBLISHER BZZAGENT (PARTNER) RADIAN6 (PARTNER) SPOT RUNNER (PARTNER BATESASIA TAGORA.COM (75%) UNITED GROUP AND INVESTOR) HEALTH.COM THISOLDHOUSE.COM RIGHT MEDIA NETWORK FACEBOOK (PARTNER AND SPONGECELL (PARTNER U.S. UNIQUE VISITORS: 51.5 million PUBLISHING 1010 XM ASIA PACIFIC BERLIN CAMERON UNITED INVESTOR) AND INVESTOR) YAHOO DISPLAY ADVERTISING [SMART ADS] BLUELITHIUM COLE & WEBER UNITED JOOST (PARTNER) TURNER BROADCASTING SYSTEM WORLDWIDE REVENUE (’07): $15.4B U.S. MEDIA GREY GROUP OGILVY GROUP LDV UNITED U.S. MEDIA REVENUE (’06): $13.2B COMPANY RANK: 6 G2 DIRECT & DIGITAL BEIJING CENTURY ACCSELECT.COM CNNMONEY.COM (WITH POGO PROPERTIES G2 INTERACTIVE HARMONY ADVERTISING YOUNG & RUBICAM TIME INC.) CO. (70%) ADULTSWIM.COM SUPER DELUXE OOT (20%) BRANDS CARTOONNETWORK.COM CNNRADIO.COM TBS.COM FILM/PARKS AND RESORTS SEARCH YAHOO TOOLBAR YAHOO FINANCE GLOBAL STRATEGIES PUBLICIS GROUPE GAMETAP ONESEARCH YAHOO.COM YAHOO GAMES INTERNATIONAL VML [GT; CARTOONNETWORKYA.COM TCM.COM JWT STUDIOCOM (80%)] DIGITAL SHARE OF ’07 REVENUE: 15% CNN.COM IREPORT.COM THESMOKINGGUN.COM FOCUSFEATURES.COM UNIVERSALPICTURES.COM UNIVERSALSTUDIOSHOLLY YAHOO IMAGE ZIMBRA YAHOO MUSIC LEE & JANG (70%) DIGIT (51%) WUNDERMAN [AGENDA CNN EN ESPANOL NASCAR.COM TNT.TV ROGUEPICTURES.COM UNIVERSALSTUDIOS.COM WOOD.COM YAHOO LOCAL COMMERCE YAHOO NEWS NEO@OGILVY GROUP; AQUA ONLINE; WORLDWIDE REVENUE (’07): $6.4B HOLDING COMPANY NBA.COM DIRECT.COM (50.5%) OGILVYINTERACTIVE CNN INTERNATIONAL TRUTV.COM UNIVERSALORLANDO.COM YAHOO VIDEO YAHOO AUTOS SMALL BUSINESS BLAST RADIUS; THESE DIGITAL REVENUE (’07): $958M Ad Age est. WORLDWIDE REV. RANK: PGA.COM RMG CONNECT DAYS; ZAAZ] 4 CNN+ VERYFUNNYADS.COM COMMUNICATION YAHOO REAL ESTATE YAHOO BUSINESS EMAIL OGILVYONE WORLDWIDE CNN-IBN PGATOUR.COM NBC UNIVERSAL DIGITAL MEDIA FLICKR YAHOO SHOPPING YAHOO DOMAINS YAHOO TRAVEL YAHOO HOTJOBS AGENCIES 7.6 MILLION RESIDENTIAL HIGH-SPEED DATA CUSTOMERS ASTROLOGY.COM HULU.COM (JOINT VEN- PETSIDE.COM MY WEB MEDIA AGENCIES: GROUPM TIME WARNER CABLE (29% OF HOMES IN TIME WARNER CABLE MARKETS) TURE WITH NEWS CORP.) MY YAHOO CONTENT YAHOO MERCHANT GARDENWEB.COM TV SHOW CONTENT FOR SOLUTIONS (YAHOO STORE) LEO BURNETT PUBLICIS HEALTHCARE PUBLICIS WORLDWIDE IVILLAGE.COM WIRELESS DEVICES YAHOO ALERTS ENTERTAINMENT [OMG; MEDIACOM MINDSHARE LACOMUNIDAD GURL.COM YAHOO WEB HOSTING FREETHINKING NBCMOBILE.COM YOURTOTAL YAHOO BUZZ YAHOO MOVIES; YAHOO TV] INTERACTIVE AND EVENT WORLDWIDE COMMUNICATION BEYOND INTERACTION MINDSHARE INTERACTION MARKETING (75%) HEALTH.IVILLAGE.COM YAHOO MAIL LIFESTYLES [YAHOO FOOD; ARC WORLDWIDE GROUP PUBLICIS MODEM YAHOO NEXT BEYOND INTERACTION MINDSHARE SEARCH M80 (51%) WALT DISNEY CO. YAHOO MESSENGER YAHOO HEALTH; YAHOO SEARCH HEALTHWARE PUBLICIS NET KIDS; YAHOO TECH] MORE AGENCIES OUTRIDER DIGITAS IMED STUDIOS U S UNIQUE VISITORS YAHOO PERSONALS MOBILE MEDIAEDGE:CIA . . : 48.1 million NBC UNIVERSAL TELEVISION GROUP SPORTS [RIVALS.COM; CATALYST ONLINE QUISMA (75%) DIGITAS HEALTH MELODY HEALTHCARE SAATCHI & SAATCHI YAHOO 360 YAHOO SPORTS] YAHOO MOBILE MEDIAEDGE INTERACTION GROUPM INTERACTION REDDION PRODIGIOUS WORLDWIDE PHARMAGISTICS WORLDWIDE REVENUE (’07): $35.5B U.S. MEDIA ACCESSHOLLYWOOD.COM MSNBC.COM (JOINT VEN- TELEMUNDO.YAHOO.COM TURE WITH MICROSOFT) (WITH YAHOO) INVIDI TECHNOLOGIES PUBLICIS EHEALTH MORE AGENCIES U.S. MEDIA REVENUE (’06): $16.8B COMPANY RANK: 3 BRAVOTV.COM CORP. (MINORITY) SOLUTIONS BRILLIANTBUTCANCELLED. NBC.COM TELEVISIONWITHOUTPITY.C PUBLICIS DENUO COM NBCNEWSARCHIVES.COM OM MICROSOFT CORP. CONSULTANTS PHONEVALLEY DISNEY-ABC TELEVISION GROUP CHILLERTV.COM NBCOLYMPICS.COM THEMOREYOUKNOW.COM WPP DIGITAL WORLDWIDE CNBC.COM NBCSPORTS.COM TODAYSHOW.COM U.S. UNIQUE VISITORS: 119.3 million 24/7 REAL MEDIA JUMPTAP (2.5%) SYZYGY GROUP (24.8%) NET INTELLIGENZ ABC MOBILE ABCFAMILY.COM SOAPNET.COM CNBCASIA.COM NBCUNIVERSALSTORE.COM TRIOTV.COM TVBIGSHOT.COM WORLDWIDE REVENUE (’07): $51.1B U.S. MEDIA BLUE INTERACTIVE LIVEWORLD (14.1%) VIDEOEGG (MINORITY) ABC NEWS NOW DISNEYCHANNEL.COM SOAPNETIC CNBCEUROPE.COM OUTZONETV.COM MARKETING UNIVERSALHD.COM U.S. MEDIA REVENUE (’06): $1.1B COMPANY RANK: M:METRICS (MINORITY) VISIBLE TECHNOLOGIES (25%) MEDIA AGENCIES ABC.COM JETIX.TV TOONDISNEY.COM DVICE.COM OXYGEN.COM 41 BRIDGE WORLDWIDE USANETWORK.COM NUCONOMY (MINORITY) VISIBLE WORLD (MINORITY) ABCNEWS.COM OSCAR.COM GREENISUNIVERSAL.COM ROTOWORLD.COM HEATHWALLACE (75%) STARCOM MEDIAVEST ZENITHOPTIMEDIA WEATHERPLUS.COM QUASAR (75%) WILDTANGENT (3.4%) HOLAMUN2.COM/HELLOMU SCIFI.COM ADVERTISING SERVICES ICONMOBILE GROUP (40%) GROUP MOXIE INTERACTIVE N2.COM 12 LOCAL SITES TIED TO TV SCHEMATIC SLEUTHCHANNEL.COM JOHANNES LEONARDO SMG SEARCH ZED DIGITAL ESPN STATIONS ADVERTISER AND EMERGING MEDIA GROUP SEARCH, PORTALS SPOT RUNNER (3.2%) [MASSIVE INC.; SCREEN- SPARK COMMUNICATIONS PUBLISHER TONIC] AND ADVERTISING ESPN DIGITAL MEDIA ESPN.COM ESPNSOCCERNET.COM SOLUTIONS GROUP GROUP RESEARCH ESPN.MOBI ESPNTHEMAG.COM MICROSOFT ADCENTER CRICINFO.COM ATLAS ADECN JOINT VENTURES ESPN INSIDER ESPN360.COM EXPN.COM MICROSOFT DIRECT LIGHTSPEED RESEARCH TRA (MINORITY) CBS CORP. AVENUE A/RAZORFISH RESPONSE KANTAR ESPNDEPORTES.COM SCRUM.COM RESEARCH INTERNATIONAL BLOGBANG ONSPOT DIGITAL NETWORK ESPN MOBILE TV U.S. UNIQUE VISITORS: 23.6 million DRIVE PERFORMANCE DYNAMIC LOGIC ESPN MVP ON VERIZON ESPNRADIO.COM MEDIA HONEYSHED 3DSWYM WIRELESS ESPNSHOP.COM WORLDWIDE REVENUE (’07): $14.1B U.S. MEDIA U.S. MEDIA REVENUE (’06): $12.2B COMPANY RANK: 7 PROPERTIES ABOUT THE DIGITAL FAMILY TREES Universal and News Corp. U.S. media revenue figures are Ad Age DataCenter WALT DISNEY INTERNET GROUP estimates. Worldwide revenue is for fiscal year for Walt Disney Co., News Corp. ONLINE SERVICES EDGAR ONLINE (AD AND HOME AND PUBLISHED MARCH 17, 2008. ORDER COPIES: 1-888-288-5900. and Microsoft Corp. Worldwide revenue for portals includes traffic acquisition GROUP CONTENT PARTNER) ENTERTAINMENT costs for Google and Yahoo. For agency companies, digital share of revenue is DISNEY ONLINE DISNEY’S TOONTOWN DISNEY FAMILY.COM CBS INTERACTIVE Ad Age DataCenter asked media, portal/search and agency companies to list ONLINE LIVE SEARCH FACEBOOK (AD PARTNER GROUP worldwide. Agency networks and media-agency networks such as DraftFCB, CLUB PENGUIN DISNEY FAMILY TRAVEL AND INVESTOR) their digital properties and services. Companies may have digitally focused Saatchi & Saatchi and Universal McCann handle digital work as part of their DISNEY CONNECTION MDISNEY FAMILYFUN.COM CBS AUDIENCE NETWORK CBSSPORTS.COM STARTREK.COM MSN.COM VIACOM (AD AND CONTENT XBOX LIVE properties and services not shown. Numbers are rounded. Media section CBS LOCAL STATION GROUP CSTV.COM THE SHOWBUZZ integrated offering. DISNEY FAIRIES MOVIES.COM IPARENTING.COM WINDOWS LIVE PARTNER) excludes two more narrowly focused media players: Comcast Corp. (cable; No. 2 CBS MOBILE DOTSPOTTER WALLSTRIP.COM INFORMATION DISNEY GAME KINGDOM PIRATES OF THE WONDERTIME.COM WINDOWS MARKETPLACE WALL STREET JOURNAL U.S. media firm) and DirecTV Group (satellite; No. 5). ComScore U.S. unique visi- Sources: Companies; comScore; Ad Age DataCenter estimates and analysis CARIBBEAN ONLINE CBS.COM LAST.FM DIGITAL NETWORK (AD WORKER GROUP tors for January 2008. Unique visitors are custom rollups by parent company DISNEY.COM WINDOWSMEDIA.COM MORE AT ADAGE.COM/DIGITALFAMILYTREES08 PLAYHOUSE DISNEY CBSGAMES.COM MAXPREPS NETWORK CNBC (AD PARTNER) PARTNER) MICROSOFT OFFICE LIVE and not comScore defined web properties for Time Warner, Walt Disney Co., NBC DISNEY.COM XD PRESCHOOL TIME ONLINE CBSNEWS.COM SHOWTIME.COM DIGG.COM (AD PARTNER) MICROSOFT OFFICE ONLINE This document (published March 17, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non- commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

THE POWER TO ATTRACT. THE TECHNOLOGY TO SUCCEED. GET IT FROM MICROSOFT. VISIT advertising.microsoft.com

Atlanta: Boston: Chicago: Dallas: Detroit: New York: San Francisco: Santa Monica: Seattle: 1125 Sanctuary Parkway 1 Memorial Drive 77 W. Wacker Drive 7000 N. State Hwy. 161 1000 Town Ctr., Suite 1930 1290 Ave. of the Americas 835 Market Street 2425 Olympic Blvd. 1 Microsoft Way Alpharetta, GA 30004 Cambridge, MA 02142 Chicago, IL 60601 Irving, TX 75039 Southfield, MI 48075 New York, NY 10104 San Francisco, CA 94104 Santa Monica, CA 90404 Redmond, WA 98052 (678) 629-5700 (857) 453-6250 (312) 345-7400 (469) 775-0000 (248) 827-2000 (212) 245-2100 (415) 972-6400 (310) 449-7400 (425) 882-8080