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M************************************************W*************** Reproductions Supplied by EDRS Are the Best That Can Be Made from the Original Document DOCUMENT RESUME ED 344 578 IR 015 527 AUTHOR Prinsloo, Jeanne, Ed.; Criticos, Costes, Ed. TITLE Media Matters in South Africa. Selected Papers Presented at the Conference on Developing Media Education in the 1990s (Durban, South Africa, September 11-13, 1990). INSTITUTION Natal Univ., Durban (South Africa). Media Resource Centre. REPORT NO ISBN-0-86980-802-8 PUB DATE 91 NOTE 296p. PUB TYPE Collected Works - Conference Proceedings (021) EDRS PRICE MF01/PC12 Plus Postage. DESCRIPTORS Educational Television; Elementary Secondary Education; Film Study; Foreign Countries; Higher Education; Instructional Films; *Instructional Materials; Mass Media Role; Media Research; *Media Selection; Teacher Education; Visual Literacy IDENTIFIERS *Media Education; *South Africa ABSTRACT This report contains a selection of contributed papers and presentations from a conference attended by 270 educators and media workers committed to formulate a vision for media education in South Africa. Pointing out that media education has been variously described in South Africa as visual literacy, mass media studies, teleliteracy, and film studies, or as dealing with educational technology or educational media, the introduction cites a definition of media education as an exploration of contemporary culture alongside more traditional literary texts. It is noted that this definition raises issues for education as a whole, for traditional language study, for media, for communication, and for u0erstanding the world. The 37 selected papers in this collection are presented in seven categories: (1) Why Media Education? (keynote paper by Bob Ferguson); (2) Matters Educational (10 papers on media education and visual literacy); (3) Working Out How Media Works (4 papers on film studies, film technology, and theory); (4) Creating New Possibilities for Media Awareness (9 papers on film and television and 4 on print media);(5) Training and Empowering (2 papers focusing on teachers and 4 focusing on training producers); (6) Media Developing Media Awareness (2 papers); and (7) Afterthoughts (I paper). Appendices include the Unesco Declaration on Media Eduction (1982), Recommendations from the Toulouse Colloquy on New Directions in Media Education (1990), and Resolutions and Conclusions of the First National Media Education Conference (Durban, 1990). Most of the papers provide their own bibliographies. (DE) ****M************************************************W*************** Reproductions supplied by EDRS are the best that can be made from the original document. ******************************************************************wx*** IL& 0111DISTINDT OF SEDICMION OlDm dissmno110 EDUCATIONALJEMIADWORMATION 0 The dpoiment kis Wen flPledneld a* Moved tow the coma or orosoollitgo andwildowo It Awe. 0 Om chows towe Owl made to tmoro MiNeduCton cotekty Pawn Of WNW or oommo sotto, en too domp Mid do flog onOldirov topoempot - it* WO pasdati al polgy reir -a D £ III 0 & , > 'PERMISSION TO REPRODUCETHIS MATERIAL HAS SEENGRANTED BY Costas Criticos BEST Y AVAILABLE TO THE EDUCATIONALRESOURCES INFORMATION CENTER (ERIC)." IA IN SOUTH AFRICA edited by Jeanne Prins loo and Costas Criticos Media Resource Centre 1991 3 Published by the Media Resource Centre Department of Education University of Natal Durban First published in 1991 Copyright ©1991 of the collection: Media Resource Centre Copyright in the individual articles remains with the author. ISBN 0 86980 802 8 All righb reserved No part of this publication may be reproduced or transmitted in any form without the permission of the copyright holders. Set in 10 on 13 Pa litino, headings in Futura Extra Bold. DTP makeup on a Macintosh4 SE/30 using Page Maker Lasersetting at 1270 dpi on a Linotronic2 330. Text printed on 85gsm Mondi Classic Antique, cover on 250gsm gloss varnished Chmmolux. Designed and produced by Graphicos 62 Julia Road Durban Printed by Creda Press, Natal 4 CONTENTS Preface 8 Report on Media Studies in the Department of Education and Cultwe, House of Delegates List of Contributors 9 Lorraine Singh Assistant Superintendent of Education 42 introduction 11 Media in People's Education - a Discussion SACHED Collective 45 Wort WNT MEDIA EDUCATION? 17 Media-Education - a Progressive Terrain Janet-Louise Sutherland 51 What is Media Education for? Bob Ferguson 19 Can visual literacy be taught as a value free, non-situated, formal subject? John Van Zyl 56 II Port II Minns EDUCAIIONAL 25 An Overview of and report on the 'Die of media studies in English-Medium secondary schools in the Transvaal. Media and Film Studies in Schools of the Cape Jane Ballot 62 Education Deparbrient Nicol Faasen 29 II Port lll Visual Literacy and Film Study in Transvaal Schools WORKING OUT NOW MEDIA WORKS 71 S.P. Gosher - Chief Superintendent of Education 32 The Natal Education Department and Media Education The necessity of theory in Media-Education Mary Johnson Bob Feryuson 74 Supefintendent of Education: English 35 'Running on Empty': Film Studies in South Africa Media Education in KwaZulu Education Michael Chapman 83 Alistair Maytham Families at War: The Family as a Nanative Medium in Lecturer Eshowe College of Educallon 38 'A MAI Apart: 'Cry Freedom' and 'A Dry White Season' Developing Media Education in the 1990s: an Alternative View Alexander Johnston 87 Helene Perold Newsfront an Entree to Film Technology Assistant Director - SACHED Trust 39 John Hookham 95 rin Wort W MREIMM MATING NEW POSSIBIUTIES FOR MOM Event into Story: Teaching TV news 103 AWARENESS Eve Bertelsen 175 figLIMIBRI Understanding Media through Gender - Methods of Trust me - I am a Sceptic Developing Media awareness 184 David Basain 107 Alison Gil/weld CriticalCinema and Reflections of Reality The Natal Violence: Developing a Model for Evaluating John Higgins 110 Newspaper Information Clive Emdon 190 Response to Higgins Michael Chapman 123 Political Cartoons: Unco-operative Forms of Communication? Approaching Media Studies in an Enalish Classroom; Reim Adendon7 206 A Lock at the Construction of Sympathy Joan Ashworth 125 Considerations of Narrative in Media Education PortV Jeanne Prinsloo 130 TRAINING A EMPOWERING 215 The Honor Genre and its Challenges in the Classroom Situation Empowering Teachers through Materials Development Mandy Jordan 142 Maureen Robinson and Sandra Mentor 218 Trailing Clouds of Glory: The Kiddie in Local Advertising Guy Willoughby 145 Developing Resources for a Media Education Programme Costas Cams 224 Playing the Detective; Parodic elements in 'The Big Easy' and *Chinatown' FOCUS ON TRAINING PRODUCERS 156 LesleyMarx Media Education-A Contemporary Cultural Studies I shall become a bat! - The identity of Batman Perspective 234 James Sey 168 Eric Louw Teaching Media Awareness in South Africa Media Education for Children - A Songololo Experience Anne McKay 242 Patrick So lomons 2840 An Auto-Critique of the Mass Line in Media Training: A Critical Analysis from a Socialist Perspective of Adult Warning in a Media Training Course IN Part VII Jonathan Berndt 256 AFTERTNINIONTS 283 Some reflections on hegemony and the hegemony of Education for a 'Third Cinema in South Africa. teaching Reflections on a Community Video Edwation Project in Mickel Urbasch 285 Alexandra, Johannesburg Jacqueline Maingard 267 Appendix I: UNESCO Declaration on Media Eduzation (1982) 293 Appendix II: Part 111 Recommendations from the Toulouse colloquy on 'Natl. MEDIA DEVELOPIN. MEDIA AWARENESS 273 Directions in Media Education' (1990) 295 'Heyta Ngwenyar 'Sharp! Sharp!' - Popular Visual Appendix III: Literature and a New Pedagogy Resolutions and Conclusions of the First National Media Peter Esterhuysen 274 Education Conference (Durban 1990) 298 7 This book is based on the proceedings of the conference Developing Media Education in the 1990s held at the University of Natal in 1990. The conference attracted 270 educationists and media workers committed to formulate a vision for Media Education in South Africa. The conference was not an isolated endeavour but is rather part of an annual series initiated in 1985 by the Media Resource Centre of the Department of Education. The conference series has focused on critical perspectives of educafional resources and has included the following: 1985 Educational Media and Development 1986 Design of Learning Spaces 1987 Resource Transfer 1988 Computers in Education 1989 Experiential Learning in Formal & Non-Formal Education. A number of books, a series of MRC Working Papers and educational videos have been produced as an outcome of the above conferences. In addition to this book which inclodes a selection of the Developing Media Education in the 1990s papers we have also produced two video tapes as support material. They are records of the key-note papers presented by Bob Ferguson: What is Media Education For? and The Neccessity of Theory in Media Education. Costas Criticos Director: Media Resource Centre List of contributors Ralph Adendorff lectures in the Department of Clive Emdon is head of the Department of Linguistics at the University of Natal, Durban. Journalism and Public Relations at Natal Technikon, Durban. Joan Ashworth teaches English at Glenwood High School, Durban. Peter Esterhuysen is a director of The Storytellers Gnaup in Melville, Johannesburg, and has a Jane Ballot teaches English at the Roosevelt High particular interest in oral tradition. School, Johannesburg and is a registered MA. student at the Centre for Cultural and Media Bob Ferguson is chairperson of the Joint Studies at the University of Natal, Durban. Department of English
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