ANNUAL REPORT 2018 ANNUAL REPORT 2018
CONTENTS
INTRODUCTION 46 2018 HIGHLIGHTS / VENLO 2 3 Message from the CEO 47 Our people 4 2018 in figures 52 2018 HIGHLIGHTS / GRONINGEN 5 Key figures 54 Our society 57 Holland Casino management team 58 In control statement ABOUT HOLLAND CASINO 80 7 Company profile FINANCIAL STATEMENTS 8 Mission & strategy GOVERNANCE 9 Strategic pillars 60 Composition Supervisory Board 10 Value creation model 62 Foreword by the chairman of the REPORT OF THE Supervisory Board EXECUTIVE BOARD 64 Supervisory Board report REPORT OF THE EXECUTIVE BOARD 66 Corporate governance 12 Foreword Executive Board 70 Risk management 15 Financial developments 18 2018 HIGHLIGHTS / EXPERIENCE ZONE 20 Our environment FINANCIAL STATEMENTS 23 Stakeholder overview 80 Financial statements 2018 6 26 SWOT analysis 133 Other information ABOUT HOLLAND 27 Materiality matrix CASINO 28 Relationship material aspects & strategic pillars 29 2018 HIGHLIGHTS / AMSTERDAM-WEST ADDITIONAL INFORMATION 31 Operational developments 142 Locations GOVERNANCE 36 2018 HIGHLIGHTS / 143 Five-year summary ELFSTEDENZWEMTOCHT 144 About this report 38 Developments at casinos 145 List of abbreviations 39 Outlook 146 Colophon 59 40 Our guests
11 2 MESSAGE FROM THE CEO BUILDING ON A STRONG FOUNDATION
We are pleased to present Holland Casino’s annual midst of these dynamic developments is an enormous tribute report for 2018. It was a special year for a special to our employees. Company. It was a successful year, too, as after a number of turbulent years we found the calm and Holland Casino takes its responsibility to its guests and the focus again to devote our full attention to working employees very seriously and continues to work – together on our strategy HC 2020. with its partners – on a safe and pleasant gaming environ- ment, fulfilling our social task as might be expected. We invested in new casinos, in our guest experience and in the development of our staff. We managed to stabilise our market Holland Casino operates at the heart of society and welcomes share in the competitive leisure and entertainment market and visitors from all walks of life. We gladly contribute to a healthy made major progress in the renewal of our range of games. society through a range of partnerships and contributions to ‘With the new We can see the effects of these efforts in our financial results, good causes. The most prominent of these in 2018 was our which were both positive and robust with higher gross support as founding father for Maarten van der Weijden’s locations, our revenues than in 2017. The fact that the result before corporate Elfstedenzwemtocht, which will be continued in 2019, and income tax did not increase in line with gross revenues was our employees’ sponsorship campaigns in support of the casino family is primarily due to a later insurance payment related to Dutch Cancer Society (KWF). ‘Groningen’ and the increase in the gaming tax rate. complete again.’ The opportunities and challenges that lie ahead for Holland Following the opening of our new casino in Amsterdam Casino are numerous. We continue to keep a very close eye West-Sloterdijk and the opening of the temporary pop-up on our environment, where the stakes are high and political casino in Groningen, our family of 14 casinos is once again decisions on privatisation remain uncertain for the time being. complete. And with the drastic renovation of Holland Casino We will continue to focus fully on the realisation of our Valkenburg, and the ground-breaking ceremony for our new strategic objectives. This strategy will help us build a strong casino in Venlo, we continue to develop the most modern and future-proof company, with compelling concepts for new and sustainable casinos across the Netherlands. and existing guests and promising propositions. We also want to remain an attractive employer for our talented colleagues. We also had a dynamic year, as we continued to build on our online platform and on the multidisciplinary teams that are In 2019, we will continue to build on the strong foundations working on our strategic priorities. So rather than waiting for we laid in 2018 with conviction. We are looking to the future things to happen, we have taken matters into our own hands of Holland Casino with great confidence. to ensure that we are prepared for new gaming legislation. The fact that we did not lose sight of our daily guests in the Erwin van Lambaart – CEO Holland Casino
3 ANNUAL REPORT 2018
2018 IN2018 FIGURES IN FIGURES COMPARED TO 2017 656 5 MLN 29 114 Total revenue NET Promotor Score Average spending per visit
2 7 30 4 6