The Defi nitive

Founded by the visionary George Smith in 1824, The Glenlivet became the fi rst licensed distillery in the Livet valley – becoming ‘the single malt that started it all’. Translated from Gaelic, Glenlivet means ‘valley of the smooth-fl owing one’ and since the beginning of the 19th Century, from the Glenlivet valley was considered by many – including King George IV – to be of exceptionally high quality.

In 1876, George’s son, John Gordon Smith, fi led a request to trademark the name ‘Glenlivet,’ in order to preserve the name and quality of the whisky produced at the distillery. He took legal action to call his whisky ‘THE Glenlivet’ in 1884 – making it the defi nitive Single Malt from the region. The Glenlivet continued to pioneer the category through the 1900s and in the 1930s, The Glenlivet became the fi rst to be exported to the US.

The Glenlivet is the defi nitive Single Malt to celebrate life’s defi nitive moments and has cemented its place in history with notable enthusiasts including Charles Dickens and King George IV.

The Glenlivet Core Range Key Campaigns The Glenlivet Founder’s Reserve The Whisky, The Glenlivet Created as a tribute to George Smith’s vision to craft the most defi nitive, A celebration of life’s defi nitive moments by the smooth single malt. The skillful and selective use of American fi rst-fi ll casks defi nitive Single Malt, the campaign is running around imparts a hint of creamy sweetness, creating an exceptionally well-balanced the world through TV, online and print. malt. The Glenlivet 12 Year Old The classic The Glenlivet; its delicate and complex character derives from The Guardians of The Glenlivet the height of the stills at . The expression is matured A growing online community of brand advocates in in a mixture of cask types, including American and European Oak, which more than 120 countries including USA, UK, Taiwan results in the signature smooth, fruity and fl oral house style the range is and Canada. famous for. The Glenlivet 15 Year Old A proportion of the spirit matured in The Glenlivet 15 Year Old is then matured in a selection of French Limousin Oak casks for a limited period, Education which results in increased spiciness, intensity and a richer and creamier The Glenlivet is committed to providing educational fi nish. materials for whisky fans to increase their understanding and appreciation of Single Malt whisky. The Glenlivet 18 Year Old In 2016, The Glenlivet launched Sensology; an The rich palette of spice and tropical fruits in The Glenlivet 18 Year Old is innovative mentoring programme that aims to expand the result of a combination of several different cask types, with American whisky drinkers’ perception of fl avour by utilising and European Oak all playing their parts. sight, touch, smell, taste, sound and memory structure.

The Glenlivet 21 Year Old Archive Distillery Tours Each cask that becomes a part of The Glenlivet 21 Year Old is nosed and The Glenlivet Distillery attracts 40,000 visitors per approved by Master Distiller, Alan Winchester, making every batch unique. year to its broad offering of tours and trails. Guests The complex combination of the most outstanding examples of each cask at The Glenlivet Distillery also have the exclusive type imparts a richness intensity and a long fi nish to the whisky. opportunity to hand-fi ll and purchase a bottle of The Glenlivet single cask selection. The Glenlivet Winchester Collection The world’s fi rst collection of 50 Year Old Single Malts, each vintage represents the signature fl avours that make The Glenlivet an enduring Commercial Performance benchmark of quality. • The Glenlivet is No.2 in the Single Malt category and is the largest contributor The Glenlivet Single Cask Editions to the sector’s volume growth over the past fi ve years. Bottled straight from the cask in which it has been matured, each release • The Glenlivet sold 1million 9L cases in the year ending June 2017. is inimitable as the pure product of spirit, cask and time. Once the cask is fi nished, it’s fi nished, the liquid cannot be produced again.

The Glenlivet Expansion • In 2010, The Glenlivet Distillery underwent a £10m expansion to increase Recent awards distillery capacity by 75%. • The Glenlivet passed the one million case sales milestone in September 2014 • The Glenlivet 18 Year Old – Double Gold – Blind Tasting – San Francisco World Spirits (MAT). Competition 2017. • 2015 signalled the start of a new expansion at The Glenlivet to enhance its • The Glenlivet 21 Year Old – Master – The Masters 2017. production and manufacturing facilities. • The Glenlivet Founder’s Reserve – Gold – Single Malt No Age Statement – International and Spirits Competition 2017.

All data: Pernod 2016/2017 Full Year Financial Results & IWSR 2016