THE MAGAZINE MEDIA COMPANY
SINCE 1952
Bennett Coleman & Co. Ltd. 2015
PRINT REACH 6.63 MN+ (MONTHLY REACH)
FILMFARE AWARDS REACH 62 MN+
TOTAL REACH OF WWM 68.63 MN+ THE MAGAZINE MEDIA COMPANY 2018 WWM - PILLARS OF BUSINESS
I P s & EVENTS 1 . 9 B N + A N N U A L L Y
PRINT DIGITAL PROPERTIES 6 . 6 3 M N + M O N T H L Y 100 MN+ MONTHLY VIDEOS LONG FORM & SHORT FORM C O N T E N T SYNDICATION REACH: 2.2 BN+ * Duplicated Reach across platforms and across various events STRATEGY FOR TRANSFORMATION
WEBSITE
SOCIAL MEDIA
YOUTUBE
IPS & EVENTS
VIDEOS
CONTENT (FOR TV, WEB, LONG FORM, SHORT FORM)
DIVORCE THE BRANDS FROM THEIR PLATFORMS
2016 2018
1 MN+ 1 MN+ CLAIMED READERSHIP CLAIMED READERSHIP
6.8 MN+ PVs/MONTH 70 MN+ PVs/MONTH 0.3 MN+ UVs/MONTH 5.6 MN+ UVs/MONTH 1768% GROWTH 1.81 MN+ 2.84 MN+ PAGE LIKES PAGE LIKES 57% GROWTH
380 K+ 520 K+ FOLLOWERS FOLLOWERS 38% GROWTH 142 K+ 498 K+ FOLLOWERS FOLLOWERS 252% GROWTH 2016 2018
2 MN+ 2 MN+ CLAIMED READERSHIP CLAIMED READERSHIP
3.4 MN+ PVs/MONTH 29 MN+ PVs/MONTH 0.2 MN+ UVs/MONTH 3.4 MN+ UVs/MONTH 1050% GROWTH 3.58 MN+ 4.53 MN+ PAGE LIKES PAGE LIKES 27% GROWTH 2.06 K+ 4.18 MN+ FOLLOWERS FOLLOWERS 103% GROWTH 0.54 K+ 2.3 MN+ FOLLOWERS FOLLOWERS 325% GROWTH TRANSITION OF BUSINESS
I P s & EVENTS 1 . 9 B N + A N N U A L L Y
PRINT DIGITAL PROPERTIES 6 . 6 3 M N + M O N T H L Y 100 MN+ MONTHLY
C O N T E N T VIDEOS SYNDICATION LONG FORM & SHORT FORM * Duplicated Reach across platforms and across various events I P s & EVENTS 1.9 BN+ ANNUALLY
PRINT 6 . 6 3 M N + MONTHLY
VIDEOS LONG FORM & SHORT FORM C O N T E N T SYNDICATION
DIGITAL PROPERTIES 100 MN+ MONTHLY
* Duplicated Reach across platforms and across various events DIGITAL PROPERTIES
F E M I N A – GSK S TAY STRONG WITH WOMEN ’ S HORLICKS
G R A Z I A – UNILEVER M A G N U M ASSOCIATION
F E M I N A – UNILEVER VASELINE SUN + POLLUTION PROTECTION – INFLUENCER CONNECT GSK – WOMEN’S HORLICKS
CONCEPT #StandStrong
Femina partnered with Women’s Horlicks to establish the connect between bone strength and Women’s Horlicks through the theme of “women safety”
A 6 month activity (Mar-Sept) where the aim was to create a buzz through 3 different sub-themes: Self Defence Body Strengthening Strong to the Bone GSK – WOMEN’S HORLICKS
THE PLAN
Exclusive microsite for Women’s Horlicks under the ‘Femina Wellness’ section
Advertorials
Social Media Campaign
Website Takeover
Video
REACH
WEBSITE: 4 MN UVs / 8.4 MN PVs SOCIAL MEDIA: 20.5 MN+ Impressions GRAZIA x MAGNUM
OBJECTIVE
To launch their SS’18 campaign #TakePleasureSeriously wherein they wanted to reposition Magnum as a premium brand that ties back to Food, Fashion & Lifestyle
The idea was to inspire people to take a moment to indulge in the little pleasures of life GRAZIA x MAGNUM
THE CAMPAIGN
Do delicious like you deserve it
Do Art & Fashion with Uninhibited Passion
Be in the moment
THE AMPLIFICATION
100 Days of Talkability for Magnum through the WWM platform, Influencer Discussions and Celebrity Tie Ups
Complete 360 degree amplification & asset deployment on WWM Digital, WWM Print & Medit Ne GRAZIA x MAGNUM
Click to play FEMINA x VASELINE
CONCEPT
Vaseline launched their new summer variant - VASELINE SUN & POLLUTION PROTECTION LOTION in April
Femina became a key part of their marketing campaign as a media channels to talk about this new product and also curated their primary AV commercial in the form of a main digital film + 6 other smaller digital films around the product attributes FEMINA x VASELINE
OUR SOLUTION
Femina produced a series of 7 digital films connecting with the influencers promoting the campaign. We associated with Vice Captain of the Indian women cricket team, dermatologist and skin expert, blogger community, beauty experts, stylist, etc…
The content was also syndicated across with Vaseline for their digital promotions FEMINA x VASELINE
REACH:
Total impressions (display + social): 23 million
Total page views of the article: 0.63 million
Total video views of the video assets: 1.5 million
ADVERTORIAL SOCIAL MEDIA ENGAGEMENT CROSS PROMOTION INSTAGRAM TAKEOVER WEBSITE TAKEOVER VIDEO INTEGRATIONS FEMINA x VASELINE
Click to play I P s & EVENTS 1.9 BN+ ANNUALLY
PRINT 6.63 MN+ MONTHLY D I G I T A L PROPERTIES 100 MN+ MONTHLY C O N T E N T VIDEOS SYNDICATION LONG FORM & SHORT FORM * Duplicated Reach across platforms and across various events VIDEOS
A H 1 – NEXA JOURNEYS
THE GOODHOMES TV SHOW ON TLC
FAMOUSLY FILMFARE
M I C H E L I N T H E SECRET INGREDIENT SERIES AH1 – NEXA JOURNEYS
OBJECTIVE
NEXA worked with WWM – TopGear – for a solution that brings to life the ‘NEXA Journeys’ pillar of its 3 pronged brand communication strategy
The central objective revolved around two aspects:
Importance of the journey over the destination
Creating a melange of two perspectives, the participants’ and the audience as part of the journey
NEXA was looking to explore a new format of show production and a route that had not been explored before AH1 – NEXA JOURNEYS
CONCEPT & HIGHLIGHTS
A TV show where 5 celebrities from different backgrounds pair up with 5 selected participants to drive from Delhi to Bangkok via Myanmar on the Asian Highway 1
10 Travellers, 4325 Kilometres, 3 Nations and one exciting journey
PROPERTY HIGHLIGHTS
TV Digital Radio Print Micro site + social media handles Press conference OOH Media Net AH1 – NEXA JOURNEYS
REACH
DIGITAL DELIVERABLES COMMITMENT ACHIEVEMENT GROWTH %
IMPRESSIONS 47 MN 104 MN+ 119%
REACH 17 MN 64 MN+ 275% AH1 – NEXA JOURNEYS
Click to play THE GOODHOMES TV SHOW ON TLC
OBJECTIVE
Focusing on content across platforms, GoodHomes brand decided to explore television as a key aspect of its 360 degree approach
Leveraging the large audience of television alongwith the brands and trends put forth by the content team and WWM clients, The GoodHomes Show was born
Good design should be imaginative in approach and must inspire awe – And that was the exact intent of The GoodHomes Show, to showcase, to inspire and in the bargain revolutionize and simplify interior design
Each episode showcased a difficult space or an area getting a much- needed makeover, under the expert guidance of the GoodHomes style team as well celebrated designers in the décor space THE GOODHOMES TV SHOW ON TLC
SOLUTION
The show partnered up with Hafele as Presenting Sponsors; Vector, as powered-by and Nerolac, Baaya Design, Maruti Technorail, Surprise Home Linen and Amanora Developers as associate sponsors
The GoodHomes Show decodes the entire process of doing up a home's interiors. Starting from the brief from the home owner, to the conceptualisation of the ‘moodboard’, and down to the execution of unique design elements
This solutions-based makeover show promises to present a cohesive approach to design that is packed with quick do’s, quirky tricks, market visits, expert chats with architects, interior designers and stylists, and a whole lot more THE GOODHOMES TV SHOW ON TLC
REACH
As mentioned in the objective, the aim was to inspire by introducing good design in a series of before and after episodes. Through each episode of the show, a homeowner, and the viewers at home alike, learnt to creatively approach spaces as these makeovers promise to be quite extensive, and in effect, dramatic
Reach across GoodHomes, Femina, Filmfare – Website, YouTube, Facebook, Instagram, Twitter
Overall Impressions: 15 MN+
Total video views: 3 MN+ THE GOODHOMES TV SHOW ON TLC
Click to play FAMOUSLY FILMFARE
SOLUTION
Famously Filmfare is a witty, exclusive, intimate chat with the stars of the film industry. A show that endeavours to be as unstructured and out of the box as possible
Famously Filmfare takes the viewer beyond the over- used, biased exterior of the celebrities that we’re subjected to every day and make an effort to bring to the table personal anecdotes from the lives of our favourite celebrities revealing a side that the audience has rarely seen before FAMOUSLY FILMFARE
REACH
THE PLATFORMS Digital Premier: Jio Cinema TV: Colors Infinity and Colors Infinity HD
MAGAZINE ADS Femina, Filmfare, Hello!, Grazia, Lonely Planet, TopGear, GoodHomes
OUTDOOR 10 sites each in Mumbai, Delhi & Bangalore
MULTIPLEX 70 screens across 7 cities for 15 days
TRADE Jacket Branding – Impact
MEDIA NET*
DIGITAL DIGITAL REACH Banners & Social 2 9 M N +
* Client FAMOUSLY FILMFARE
Click to play MICHELIN THE SECRET INGREDIENT SERIES
CONCEPT
The 5-part series captures drives to various places in India in search of something special and unknown that makes each drive unique
Every drive subtly highlighted the importance of Michelin’s durable tyres that bring out the optimum performance out of a user’s vehicle
All the drives subtly focused on putting the tyres to the ultimate test in order to highlight these very facts
Each drive churned out content that was amplified via multiple media channels (video episodes, print, digital, etc.) MICHELIN THE SECRET INGREDIENT SERIES
THE PLOT
Every episode of the show had a very unique story yet a singular approach
The idea was to draw parallels between the secret ingredients that go in the making of unique things and tyres – which is the ultimate secret ingredient of any great vehicle
EG: Episode – Kannauj, Uttar Pradesh - A group of perfumers in India create ‘petrichor’ – the scent that emanates when the first rain hits the dry ground
How do they do it? – Secret jasmine flowers that grown within the region
Team Michelin goes on a road journey to hunt for this heavenly perfume, discovering the secrets behind it. This being made possible due to their tough and durable Michelin tyres – the secret element of their car MICHELIN THE SECRET INGREDIENT SERIES
THE METRICS
SOCIAL & DIGITAL
Reach: 8 MN+ Video Views: 2.5 MN+
Amplified across Facebook, Twitter, Instagram & YouTube channels of WWM brands: BBC TopGear India, Femina and Filmfare as well as the website topgear.com/india
PRINT 22 pages of the show coverage across 3 issues of BBC TopGear India Readership: 1.2 MN+ (3 issues) MICHELIN THE SECRET INGREDIENT SERIES
Click to play PRINT D I G I T A L PROPERTIES 6.63 MN+ MONTHLY 100 MN+ MONTHLY VIDEOS LONG FORM & SHORT FORM C O N T E N T SYNDICATION IPs & EVENTS
1.9 BN+ ANNUALLY * Duplicated Reach across platforms and across various events MARQUEE EVENTS 50 EVENTS ACROSS 10 CITIES
FI LMFARE GLAMOUR FEMINA FI LMFARE & STYLE WOMEN AWARDS AWARDS AWARDS
BBC HELLO! TOPGEAR HALL OF AWARDS FAME HOME TO THE BIGGEST EVENT PROPERTIES IPs & EVENTS
FILMFARE AWARDS
FEMINA BEAUTY AWARDS FILMFARE AWARDS THE OSCARS OF INDIA
CELEBRATING EXCELLENCE IN INDIAN CINEMA FOR OVER 6 DECADES
Click to play FILMFARE AWARDS PUNJABI
FILMFARE AWARDS FILMFARE AWARDS EAST FILMFARE SHORT FILM AWARDS FILMFARE AWARDS MARATHI
FILMFARE AWARDS SOUTH ‘FILMFARE LIVE’ PARTNERSHIP WITH FACEBOOK
A live booth was setup on the Filmfare Awards Red Carpet. The booth was equipped with the right AV for live interaction with the stars
Sarah Jane Dias (emcee) interacted with leading celebs that included Shahrukh Khan, Ranveer Singh, Sunny Leone, Alia Bhatt
THE RESULT: 156 MILLION IMPRESSIONS AND 23 MILLION VIDEOS VIEWS IN 3 DAYS! FILMFARE AWARDS ON TWITTER
Social Media Integration on the Red Carpet – with The Twitter Mirror
The Mirror allows celebrities to take “selfies” of themselves in front of the checkered branding simply by tapping the screen and signing them. The photo is then sent out to the event’s Twitter feed, driving huge number of retweets and comments
LAST YEAR THIS ACTIVITY RESULTED IN 10 MILLION+ IMPRESSIONS IN 2 HOURS 2018
2015
1566% p FEMINA BEAUTY AWARDS
CONCEPT
Femina & Nykaa.com came together to recognise and reward the best beauty products in the market across the makeup, hair, skin & fragrance categories
PROCESS
40 categories with 228 beauty products
Consumer involvement: Over 1 lac + votes
Expert opinion: Top 3 favourites across categories are further shortlisted for the final winners by a jury panel and blogger jury panel FEMINA BEAUTY AWARDS
REACH
DELIVERABLES 2018 2015 GROWTH %
IMPRESSIONS 15.44 MN 4.5 MN+ 243%
REACH 9.06 MN 2 MN+ 353%
TV 25.2 MN+ - -
RADIO (Listeners/day) 7.7 MN+ 5 MN+ 54%
NO. OF VOTES 1 LAC 12 K 733% FEMINA BEAUTY AWARDS
Click to play I P s & EVENTS 1.9 BN+ ANNUALLY
PRINT D I G I T A L PROPERTIES 6.63 MN+ MONTHLY 100 MN+ MONTHLY VIDEOS LONG FORM & SHORT FORM CONTENT SYNDICATION * Duplicated Reach across platforms and across various events CONTENT SYNDICATION
F E M I N A - UNILEVER BEBEAUTIFUL.IN
F I L M FA R E - FLIPKART FLIPFASHION WITH FILMFARE
CONTENT FOR TAJ HOTELS UNILEVER - BEBEAUTIFUL.IN
Femina associates with Unilever to be the content partner for BeBeautiful.in
Femina to develop content across various languages to attract audiences and build brands within these engagements for BeBeautiful.in UNILEVER - BEBEAUTIFUL.IN
• TRENDS • SKIN 101 • HAIR CARE • TRENDS • DIET • CELEB LOOK • WHAT’S NEW • DIYS • CELEB LOOKS • FITNESS • HOW-TOS • HOME REMEDIES • WHAT’S NEW • HOW-TOS • HEALTH • NAILS • HOME REMEDIES • FOOD
MAKEUP SKIN HAIR FASHION WELLNESS 25% 25% 20% 15% 15%
Building engaging content for make-up, skin, hair, fashion and wellness across 10 different languages and across various platforms UNILEVER - BEBEAUTIFUL.IN
EXPECTED REACH
The vision for BeBe is to be the Wikipedia of beauty for the Indian woman
The goal is to inspire digitally active women to take a step forward on beauty and view beauty as a source of pride
THE TARGETED REACH: 325 MN+ FLIP-FASHION BY FILMFARE
CONCEPT
In India, fashion is defined by Bollywood celebs and movies. Filmfare has the authority on Bollywood fashion and has also created the best covers/looks for the Film Stars
We have used the Content, Credibility and Authority on Bollywood fashion strengths of Filmfare to create “Decode Looks” for Flipkart FLIP-FASHION BY FILMFARE
THE PLAN
Last year we created content on different occasion looks (Gym look, Airport Look, Party look etc), now we have started doing decoding of upcoming movie looks and decoding fashion of a star prior to their birthdays
ACHIEVEMENTS
One of the largest content providers for Flipkart, garnering maximum video views on Flipkart’s YouTube Channel FLIP-FASHION BY FILMFARE
Click to play CONTENT FOR TAJ
OBJECTIVE
A year-long pure play white label content deal for the prestigious TAJ Holidays (entire website) and TAJ Hotels & Palaces website (Destinations section)
Lonely Planet Magazine India provided the entire content – textual and pictorial – that populated the website’s various pages and tabs
LPMI’s expertise in all things travel and related experiences lent the necessary credibility required in terms of content, backed by exhaustive factual research CONTENT FOR TAJ
SOLUTION
Content created for Taj Holiday website and 63 of their destination based portals under Taj Hotels and Palaces MANTRAS OF BUSINESS TRANSFORMATION @WWM
EVOLVED FROM BRANDS TO PLATFORMS
OBSESSED ABOUT SCALE BUILT IN-HOUSE EXPERTS ON
DIGITAL (ANALYTICS) & VIDEOS (CREATIVE) PARTNERSHIPS (FACEBOOK, TWITTER, YOUTUBE, TV CHANNELS AND MALLS)
CONTENT CREATION – PLATFORM AGNOSTIC (TV, WEB, LONG FORM, SHORT FORM) THE LEADING LIFESTYLE & ENTERTAINMENT CONTENT COMPANY
59