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The Magazine Media Company THE MAGAZINE MEDIA COMPANY SINCE 1952 Bennett Coleman & Co. Ltd. 2015 PRINT REACH 6.63 MN+ (MONTHLY REACH) FILMFARE AWARDS REACH 62 MN+ TOTAL REACH OF WWM 68.63 MN+ THE MAGAZINE MEDIA COMPANY 2018 WWM - PILLARS OF BUSINESS I P s & EVENTS 1 . 9 B N + A N N U A L L Y PRINT DIGITAL PROPERTIES 6 . 6 3 M N + M O N T H L Y 100 MN+ MONTHLY VIDEOS LONG FORM & SHORT FORM C O N T E N T SYNDICATION REACH: 2.2 BN+ * Duplicated Reach across platforms and across various events STRATEGY FOR TRANSFORMATION WEBSITE SOCIAL MEDIA YOUTUBE IPS & EVENTS VIDEOS CONTENT (FOR TV, WEB, LONG FORM, SHORT FORM) DIVORCE THE BRANDS FROM THEIR PLATFORMS 2016 2018 1 MN+ 1 MN+ CLAIMED READERSHIP CLAIMED READERSHIP 6.8 MN+ PVs/MONTH 70 MN+ PVs/MONTH 0.3 MN+ UVs/MONTH 5.6 MN+ UVs/MONTH 1768% GROWTH 1.81 MN+ 2.84 MN+ PAGE LIKES PAGE LIKES 57% GROWTH 380 K+ 520 K+ FOLLOWERS FOLLOWERS 38% GROWTH 142 K+ 498 K+ FOLLOWERS FOLLOWERS 252% GROWTH 2016 2018 2 MN+ 2 MN+ CLAIMED READERSHIP CLAIMED READERSHIP 3.4 MN+ PVs/MONTH 29 MN+ PVs/MONTH 0.2 MN+ UVs/MONTH 3.4 MN+ UVs/MONTH 1050% GROWTH 3.58 MN+ 4.53 MN+ PAGE LIKES PAGE LIKES 27% GROWTH 2.06 K+ 4.18 MN+ FOLLOWERS FOLLOWERS 103% GROWTH 0.54 K+ 2.3 MN+ FOLLOWERS FOLLOWERS 325% GROWTH TRANSITION OF BUSINESS I P s & EVENTS 1 . 9 B N + A N N U A L L Y PRINT DIGITAL PROPERTIES 6 . 6 3 M N + M O N T H L Y 100 MN+ MONTHLY C O N T E N T VIDEOS SYNDICATION LONG FORM & SHORT FORM * Duplicated Reach across platforms and across various events I P s & EVENTS 1.9 BN+ ANNUALLY PRINT 6 . 6 3 M N + MONTHLY VIDEOS LONG FORM & SHORT FORM C O N T E N T SYNDICATION DIGITAL PROPERTIES 100 MN+ MONTHLY * Duplicated Reach across platforms and across various events DIGITAL PROPERTIES F E M I N A – GSK S TAY STRONG WITH WOMEN ’ S HORLICKS G R A Z I A – UNILEVER M A G N U M ASSOCIATION F E M I N A – UNILEVER VASELINE SUN + POLLUTION PROTECTION – INFLUENCER CONNECT GSK – WOMEN’S HORLICKS CONCEPT #StandStrong Femina partnered with Women’s Horlicks to establish the connect between bone strength and Women’s Horlicks through the theme of “women safety” A 6 month activity (Mar-Sept) where the aim was to create a buzz through 3 different sub-themes: Self Defence Body Strengthening Strong to the Bone GSK – WOMEN’S HORLICKS THE PLAN Exclusive microsite for Women’s Horlicks under the ‘Femina Wellness’ section Advertorials Social Media Campaign Website Takeover Video REACH WEBSITE: 4 MN UVs / 8.4 MN PVs SOCIAL MEDIA: 20.5 MN+ Impressions GRAZIA x MAGNUM OBJECTIVE To launch their SS’18 campaign #TakePleasureSeriously wherein they wanted to reposition Magnum as a premium brand that ties back to Food, Fashion & Lifestyle The idea was to inspire people to take a moment to indulge in the little pleasures of life GRAZIA x MAGNUM THE CAMPAIGN Do delicious like you deserve it Do Art & Fashion with Uninhibited Passion Be in the moment THE AMPLIFICATION 100 Days of Talkability for Magnum through the WWM platform, Influencer Discussions and Celebrity Tie Ups Complete 360 degree amplification & asset deployment on WWM Digital, WWM Print & Medit Ne GRAZIA x MAGNUM Click to play FEMINA x VASELINE CONCEPT Vaseline launched their new summer variant - VASELINE SUN & POLLUTION PROTECTION LOTION in April Femina became a key part of their marketing campaign as a media channels to talk about this new product and also curated their primary AV commercial in the form of a main digital film + 6 other smaller digital films around the product attributes FEMINA x VASELINE OUR SOLUTION Femina produced a series of 7 digital films connecting with the influencers promoting the campaign. We associated with Vice Captain of the Indian women cricket team, dermatologist and skin expert, blogger community, beauty experts, stylist, etc… The content was also syndicated across with Vaseline for their digital promotions FEMINA x VASELINE REACH: Total impressions (display + social): 23 million Total page views of the article: 0.63 million Total video views of the video assets: 1.5 million ADVERTORIAL SOCIAL MEDIA ENGAGEMENT CROSS PROMOTION INSTAGRAM TAKEOVER WEBSITE TAKEOVER VIDEO INTEGRATIONS FEMINA x VASELINE Click to play I P s & EVENTS 1.9 BN+ ANNUALLY PRINT 6.63 MN+ MONTHLY D I G I T A L PROPERTIES 100 MN+ MONTHLY C O N T E N T VIDEOS SYNDICATION LONG FORM & SHORT FORM * Duplicated Reach across platforms and across various events VIDEOS A H 1 – NEXA JOURNEYS THE GOODHOMES TV SHOW ON TLC FAMOUSLY FILMFARE M I C H E L I N T H E SECRET INGREDIENT SERIES AH1 – NEXA JOURNEYS OBJECTIVE NEXA worked with WWM – TopGear – for a solution that brings to life the ‘NEXA Journeys’ pillar of its 3 pronged brand communication strategy The central objective revolved around two aspects: Importance of the journey over the destination Creating a melange of two perspectives, the participants’ and the audience as part of the journey NEXA was looking to explore a new format of show production and a route that had not been explored before AH1 – NEXA JOURNEYS CONCEPT & HIGHLIGHTS A TV show where 5 celebrities from different backgrounds pair up with 5 selected participants to drive from Delhi to Bangkok via Myanmar on the Asian Highway 1 10 Travellers, 4325 Kilometres, 3 Nations and one exciting journey PROPERTY HIGHLIGHTS TV Digital Radio Print Micro site + social media handles Press conference OOH Media Net AH1 – NEXA JOURNEYS REACH DIGITAL DELIVERABLES COMMITMENT ACHIEVEMENT GROWTH % IMPRESSIONS 47 MN 104 MN+ 119% REACH 17 MN 64 MN+ 275% AH1 – NEXA JOURNEYS Click to play THE GOODHOMES TV SHOW ON TLC OBJECTIVE Focusing on content across platforms, GoodHomes brand decided to explore television as a key aspect of its 360 degree approach Leveraging the large audience of television alongwith the brands and trends put forth by the content team and WWM clients, The GoodHomes Show was born Good design should be imaginative in approach and must inspire awe – And that was the exact intent of The GoodHomes Show, to showcase, to inspire and in the bargain revolutionize and simplify interior design Each episode showcased a difficult space or an area getting a much- needed makeover, under the expert guidance of the GoodHomes style team as well celebrated designers in the décor space THE GOODHOMES TV SHOW ON TLC SOLUTION The show partnered up with Hafele as Presenting Sponsors; Vector, as powered-by and Nerolac, Baaya Design, Maruti Technorail, Surprise Home Linen and Amanora Developers as associate sponsors The GoodHomes Show decodes the entire process of doing up a home's interiors. Starting from the brief from the home owner, to the conceptualisation of the ‘moodboard’, and down to the execution of unique design elements This solutions-based makeover show promises to present a cohesive approach to design that is packed with quick do’s, quirky tricks, market visits, expert chats with architects, interior designers and stylists, and a whole lot more THE GOODHOMES TV SHOW ON TLC REACH As mentioned in the objective, the aim was to inspire by introducing good design in a series of before and after episodes. Through each episode of the show, a homeowner, and the viewers at home alike, learnt to creatively approach spaces as these makeovers promise to be quite extensive, and in effect, dramatic Reach across GoodHomes, Femina, Filmfare – Website, YouTube, Facebook, Instagram, Twitter Overall Impressions: 15 MN+ Total video views: 3 MN+ THE GOODHOMES TV SHOW ON TLC Click to play FAMOUSLY FILMFARE SOLUTION Famously Filmfare is a witty, exclusive, intimate chat with the stars of the film industry. A show that endeavours to be as unstructured and out of the box as possible Famously Filmfare takes the viewer beyond the over- used, biased exterior of the celebrities that we’re subjected to every day and make an effort to bring to the table personal anecdotes from the lives of our favourite celebrities revealing a side that the audience has rarely seen before FAMOUSLY FILMFARE REACH THE PLATFORMS Digital Premier: Jio Cinema TV: Colors Infinity and Colors Infinity HD MAGAZINE ADS Femina, Filmfare, Hello!, Grazia, Lonely Planet, TopGear, GoodHomes OUTDOOR 10 sites each in Mumbai, Delhi & Bangalore MULTIPLEX 70 screens across 7 cities for 15 days TRADE Jacket Branding – Impact MEDIA NET* DIGITAL DIGITAL REACH Banners & Social 2 9 M N + * Client FAMOUSLY FILMFARE Click to play MICHELIN THE SECRET INGREDIENT SERIES CONCEPT The 5-part series captures drives to various places in India in search of something special and unknown that makes each drive unique Every drive subtly highlighted the importance of Michelin’s durable tyres that bring out the optimum performance out of a user’s vehicle All the drives subtly focused on putting the tyres to the ultimate test in order to highlight these very facts Each drive churned out content that was amplified via multiple media channels (video episodes, print, digital, etc.) MICHELIN THE SECRET INGREDIENT SERIES THE PLOT Every episode of the show had a very unique story yet a singular approach The idea was to draw parallels between the secret ingredients that go in the making of unique things and tyres – which is the ultimate secret ingredient of any great vehicle EG: Episode – Kannauj, Uttar Pradesh - A group of perfumers in India create ‘petrichor’ – the scent that emanates when the first rain hits the dry ground How do they do it? – Secret jasmine flowers that grown within the region Team Michelin goes on a road journey to hunt for this heavenly perfume, discovering the secrets behind it.
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