A PROJECT REPORT ON “CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE” AT TIMES OF , CHANDIGARH Submitted to : KURUKSHETRA UNIVERSITY, KURUKSHETRA In the partial fulfillment fo r the degree of Master of Business Administration (MBA) (Session: 2010-12) Submitted to: Mr. Pankaj Arora Astt. Professor MBA Deptt. GGSITMS, YNR Submitted By POONAM MBA( FINAL ) GURU GOBIND SINGH INSTITUTE OF TECHNOLOGY & MANAGEMENT STUDIES, YAMUNA NAGAR Poonam, MBA-III, 2011 1 DECLARATION I, Poonam, a bonafide student of MBA, Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar hereby declare that the material embodied in this project entitled “CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE” is an or ganized and original piece of work conducted by me and same has not been submitt ed in any other university or Institution for the award of any degree or diploma in any discipline. . Poonam Poonam, MBA-III, 2011 2 ACKNOWLEDGEMENT “Gratitude Is Not A Thing Of Expression; It Is More A Matter Of Feeling.” I take thi s opportunity to express my profound debts of gratitude and obligations, to hono rable Director, Dr. P.P. Singh, Guru Gobind Singh Institute of Technology & Mana gement Studies, Yamuna Nagar, for his most valuable help at all stages of my wor k. His learned advice and guidance always kindled inspiration in the face of dif ficulties encountered in the course of this project work. I am also thankful to my mentor Mr. Pankaj Arora, (Assistant Professor) of MBA Department. Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar, for allowing me to work on this project works and for her kind help always. I am also thankful to the respondents, all my friends for their kind and valuabl e guidance, whom I consulted for my present work. (POONAM) Poonam, MBA-III, 2011 3 TABLE OF CONTENTS PART - A Chapter 1 CORPORATE PROFILE 1.1 Industry Review 1.2 Introduction to Print Media 1.3 News Print Media 1.4 News Paper Chapter 2 COMPANY PROFILE 2.1 About Company 2.2 Product at a Glance 2.3 Mission and Vision 2.4 Swot Analysis Chapter 3 FINAN CIAL STATEMENT ANALYSIS 3.1 Ratio Analysis 3.2 Comparative Balance Sheet 3.3 Pro fit & Loss Account Poonam, MBA-III, 2011 4 ACKNOWLEDGEMENT I express my sincerest gratitude to Mr. Vishal Sharma for his encouragement, sup port and cooperation extended to me during my stay at Times of India, Chandigarh . I would like to express my gratitude to Mr. Vishal Sharma for answering all the queries and to provide me with invaluable insight and guidance for my project, m aking it a great learning experience. I am thankful to all the employees at Times of India, Chandigarh. For providing me all the information and help I required for the completion of this project. I would also like to extend my sincere gratitude to Mr. Pankaj Arora for providi ng us the opportunity to do summer internship in his esteemed organisation. Poonam, MBA-III, 2011 5 Executive summary Companies often make investment in shares, debentures, bonds, mutual funds, etc. The sum of all such investments outstanding at the end of the balance sheet dat e is captured in this data field. There is one exception. Investments made by in vestment companies that are engaged entirely, or essentially, in the business of purchase and sale of securities for making profits from these are not included in this data field. Investments of such companies are treated as stock in trade and not investments. Investments by all other companies are included in this dat a field. The investments could be in equity shares, preference shares, debt inst ruments, mutual funds, or other investments such as in immovable properties, cap ital of partnership firms, etc. They could be for long-term or short-term purpos es. The total value of all such investments is captured in this data field. Tota l investments (this data field) are reported net of dimunition of the value of i nvestments. However, their break-up, in terms of equity shares, debt instruments , mutual funds, etc is reported on a gross basis. This is the manner in which in formation is usually disclosed by companies in their Annual Reports. Book value and market of quoted investments are captured separately. Other desegregations o f investments are by trade and non-trade nature of the investments and the value of marketable securities. The capture of such information is of course, subject to disclosures by the companies in their audited Annual Reports. Poonam, MBA-III, 2011 6 Industry Overview: Print Media in India Indian print media is one of the largest print media in the world. The history o f it started in 1780, with the publication of the Bengal Gazette from Calcutta. History James Augustus Hickey is considered as the "father of Indian press" as he starte d the first Indian newspaper from Calcutta, the Calcutta General Advertise or th e Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspape r was later amalgamated with in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali, The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the sam e year, Ganga Kishore Bhattacharya started publishing another newspaper in Benga li, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first newsp aper, the Samachar Sudha Varshan began in 1854. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayal am, Tamil, Telugu, and Bengali. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reasons b eing the marketing strategy followed by the regional papers, beginning with Eena du, a telegu daily started by Ramoji Rao. The second reason being the growing li teracy rate.Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. The people are first educated in their m other tongue as per their state in which they live for e.g. students in Maharash tra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gai n knowledge and hence higher the literacy rate in a state the sales of the domin ating regional paper in that state rise. The next reason being localization of n ews. Indian regional papers have several editions for a particular State for com plete localization of news for the reader to connect with the paper. Poonam, MBA-III, 2011 7 Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localized news for their readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their own research and more due to the efforts of the regional papers to mak e the advertisers aware of the huge market. Poonam, MBA-III, 2011 8 INTRODUCTION TO PRINT MEDIA Print media, as you know is one of them. Print media is one of the oldest and ba sic forms of mass communication. It includes newspapers, weeklies, magazines, mo nthlies and other forms of printed journals. A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable. Even af ter the advent of electronic media, the print media has not lost its charm or re levance. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. OBJECTIVES After studying this lesson, we will be able to do the following : identify the d ifferent forms of print media; discuss the history of early printing; describe t he evolution of newspapers in India; differentiate between print and electronic journalism. NEWSPAPERS Print media generally refers to newspapers. Newspapers collect, edit and print n ews reports and articles. There are newspapers published in the evening also. Th ey are called eveningers. HISTORY OF PRINTING Have you seen a palm leaf? There was a time when people used to write on palm le aves. This was before the discovery of paper. Some of the old manuscripts writte n on palm leaves are preserved in our National Manuscript Library in . THE FIRST NEWSPAPER Which was the first newspaper published in the world? It is very difficult to po int out a single newspaper as the first one. During the Maurya period, Poonam, MBA-III, 2011 9 NEWSPAPER PRINTING IN INDIA Do you know the old name of City? It is Calcutta. Did you know that Calc utta was once the capital city of India? From 1774 to 1922 Calcutta was the Capi tal of India. Calcutta has also many other firsts in the history of India. The f irst Railway Company was started here.The first Metro Rail was also in this City . The first Post and Telegraph office and the first western style bank were also opened in Calcutta. Our Supreme Court also began functioning from that city. Al l of you must have heard about Nobel Prizes. Calcutta city gave the country five Nobel Laureates, Rabindranath Tagore, Sir C. V Raman, Mother Theresa, Ronald Ro se and Amartya Sen. You will find it interesting to note that Calcutta has one m ore first . It was from Calcutta that the first newspaper was published from Ind ia. It was a Britisher who started the first newspaper in our country. On Januar y 29, 1780 James Augustus Hickey launched the “Bengal Gazette”. It has another title “Calcutta Advertiser”. It was popularly known as “Hickey’s Gazette”. The first issue of t he paper had two pages and later it was increased to four pages. It’s size was 35 cms x 24 cms. The British East India Company did not consider freedom of the pre ss as good for society. They tried to suppress publication of newspapers. Hickey was a very bold editor. He continued his criticism of British authorities .He p ublished reports attacking the East India Company officials. The British authori ties arrested Hickey many times. Finally, they confiscated his paper and press i n 1782 and stopped its publication. Hickey was asked to leave the country. He wa s sent back to England. Copies of the Bengal Gazette are still kept in the Natio nal Library in Kolkata and the British Museum in London. Confiscation of a newsp aper is a rare action taken by the authorities if that paper publishes some news report or article that they think is highly objectionable. Through confiscation , the government transfers the press and other materials of the publication to t he treasury Thereby, the office of the paper is sealed and the publication stopp ed. Poonam, MBA-III, 2011 10 CULTURAL AWAKENING AND FREEDOM MOVEMENT Towards the end of the 19th century, many social reformers began actively campai gning for radical changes in Indian society. The reformation of Hinduism, the mo ve for abolition of sati and efforts to encourage widow remarriage were some of the major reforms. Inspired by these great leaders, many newspapers were started in different parts of the country. All this led to a boom in the newspaper indu stry in India. Some of the leading English newspapers were also launched during this time. “The Times of India” (1861) was started as a paper supporting the British . Many of you might have heard about “The Jungle Book”. The author of “The Jungle Book” , Rudyard Kipling, started “The Pioneer” in 1866 from Allahabad. “The Amrita Bazar Pat rika”(1868), “The Statesman” (1875), “” (1887) and “The Tribune”( 1880) were also s rted during this period. “The Hindustan Times” was started later, in 1923. In the re gional languages, some papers that were launched during that period continue eve n now as leading papers like “Malayala Manorama” (1888). When Mahatma Gandhi returne d to India, he gave a great impetus to the freedom movement. He was also a great editor. He took over “Young India”, the weekly started by the Home Rule Party in 19 18. Gandhiji also launched another weekly, called the “Navjeevan”, in Gujarati. Late r, Gandhiji started the “Harijan” under the editorship of Mahadev Desai. Gandhiji in sisted that his papers will not carry any advertisements. But all his publicatio ns had wide circulation among readers. ADVENT OF MODERN TECHNOLOGY Have you ever wondered how the pages of a newspaper are printed ? From the days of wooden block printing, newspapers have undergone a sea change. Technological revolution has modernised the print media. For a long time, these were produced by hand composing. Later, these were replaced by monotype and linotype. In this process, a machine operated by a key board was used to compose letters. This has also become obsolete now. Typesetting in computers, offset printing and laser p rinting have taken over. Desktop publishing has become quite common now. Poonam, MBA-III, 2011 11 SIZE OF NEWSPAPERS You may have noticed the fact that all newspapers are not of the same size; some are big, some small and some are very small. Newspapers are classified into thr ee categories according to their size. They are broadsheets, tabloids and Berlin ers or Midis. Morning newspapers are generally broadsheets. They are big in size . In India, all major newspapers are broadsheets. Examples include “The Times of I ndia “and “Hindustan Times”.Tabloids are only half the size of broadsheets. In India m ost of the evening papers are tabloids. Examples are “Mid-day” and “ Metro Now”.Presentl y some of the new morning papers have also adopted the tabloid format. INTERNET PAPERS AND EDITIONS Have you seen an internet cafe? Nowadays internet cafes are as common as STD /IS D booths. If you have not visited an internet café, please go and see what is happ ening there. Internet is a computer based worldwide interlink network. It has no country barriers. So a person sitting in India can access an internet site in U SA through the computer network. This has made revolutionary changes in communic ation the world over. Recently almost all newspapers have internet editions. For example, the Hindustan Times or Indian Express or Times of India can be read on the internet through their net editions. Each paper has a dotcom name for their site, like www.hindustantimes.com or www.times of india.com. While you have to pay for buying a newspaper, the internet edition of that newspaper is free of ch arge and is accessible if you have a computer and internet connection. OTHER FORMS OF PRINT MEDIA , Champak, Grihasobha, Chandamama, India Today, The Week, Outlook . Are these names familiar to you ? They are also part of the print media. But they ar e not newspapers. They are called magazines. Can you tell the difference between newspapers and magazines ? Like newspapers, magazines and weeklies are other fo rms of print media. They are published at regular intervals. How do you differen tiate beween them? A weekly is published once a week and a monthly once a month. A fortnightly is published once in two weeks. A biweekly is published twice eve ry week. A tri-monthly is one which is published every three months. These are a lso known as quarterlies. Then there are certain publications that come out only once a year which are called annuals. “India Today” is a weekly, while “Champak” is a f ortnightly. “Grihasobha” and “Vanitha” are monthlies. Poonam, MBA-III, 2011 12 DIFFERENCES BETWEEN PRINT MEDIA AND ELECTRONIC MEDIA After the advent of printing nearly six centuries ago, the print media was the o nly form of mass communication. Then came the electronic medium. Though both pri nt and electronic media deal with mass communication, there are certain basic di fferences. Print Media Electronic Media 1. Literacy is a basic Even an illiterat e person can requirement for the print watch a news bulletin and grasp media. On ly a literate its contents though the written matter person can read it. on the screen cannot be read. 2. Print media works There is no deadline for the electro nic according to a deadline. media. News can be updated Usually a morning paper anytime. carries news received upto the midnight of the previous day. 3. In prin t media readers have Viewers cannot go back and recheck the choice to go back an d what they have seen. recheck. What they have read. 4. Print media provides mor e Less scope for such long indepth scope for indepth analysis of analysis events . 5. Print media does not provide Live discussions are possible. scope for a liv e discussion. 6. Language is more literary Language used is spoken and more and flowery and reader – viewer -friendly. 7. Frequent update of news Even a minute-to -minute update is is not possible. possible. LARGEST CIRCULATED DAILIES India has a live and active print media. India is known for its vastness of area , diversity of culture and multiplicity of languages which are spoken and writte n. India has 28 states and seven union territories .Most of them have their own language. When India became Independent in 1947, there were only 3533 newspapers and periodicals. Among them 330 were newspapers and 3203 were other publication s. Poonam, MBA-III, 2011 13 Indian Newspaper Industry: Some Facts

The total number of registered newspapers, as on 31s March, 2006: 62,483 The nu mber of new newspapers registered during 2005-06: 2,074 Percentage of growth of total registered publications over the previous year; 3,43% The largest number o f newspapers & periodicals registered in any Indian language (Hindi): 24,927 The second largest Dumber of newspapers & periodicals registered in any language (E nglish): 9,064 The state with the largest number of registered newspapers ():9,885 The state with the second largest number of registered newspaper s (Delhi) 8,545 The number of newspapers that submitted Annual Statements 8,512 The total circulation of newspapers : 18,07,38,611 The largest number of newspap ers & periodicals that submitted Annual Statements in any Indian language (Hindi ): 4,131 The second largest number of newspapers & periodicals that submitted An nual Statements in any language (English) ; 864 The largest circulated Ananda Ba zar Patrika Bengali, Kolkata. 12,34,122 The second largest circulated Daily: The Hindu , English, (Printed from 12 different Printing Press): 11,68,042 The third largest circulated daily: Hindustan Times, English, Delhi: 11,36,644 T he largest circulated multi-edition Daily° The Times of India, English(six edition s):25,42,075 The second largest circulated multi-edition Daily: Dainik Jagran, Poonam, MBA-III, 2011 14 Hindi,(fifteen editions):21,11,316 The largest circulated periodical: The Hindu, English, Weekly, Chennai (Printed f rom 12 different Printing Press) :11,02,783 Metrics Newspapers in India are measured on two parameters, circulation and readership. Circulation is certified by the Audit Bureau of Circulations which is an industr y body. It audits the paidfor circulation of the member newspaper companies. Newspaper Newspaper is the oldest and the most conventional method of giving news on a wid e array of topics to the people at their doorstep. The newspaper industry at the global arena has come a long way from presenting news in black and white to ado pting the most innovative of methods, including colored background and text, uni que paper materials, etc to depict all kinds of news for readers. The Indian new spaper industry has the record of giving the most number of newspapers to the re aders, both at the national as well as at the regional levels. One of the oldest newspapers of India, The Statesman was founded in 18189 and still continues to maintain the same status that it used to command. It has been almost two centuri es now since the inception of the oldest newspaper in the country. During this p eriod, the Indian newspaper industry has achieved tremendous ground of success f or various newspapers that are circulated throughout the country. The most uniqu e fact of the Indian newspaper industry is that newspapers in various regional l anguages, Hindi, and English are published and circulated throughout the country . The Indian English Newspaper Sector is the most published and circulated lot i n the Indian newspaper industry. With the newspaper industry as a viable platfor m for the proliferation of advertising and marketing of public relations, there has been witnessed an Impressive explosion of newspapers at all levels. A typica l Indian English newspaper serves as an ideal banner Poonam, MBA-III, 2011 15 for companies who would look forward to advertise their products or services kee ping in mind the strength of the readers nationwide. Since a newspaper is the fi rst thing that most of the citizens of the country go through early in the morni ng, it stands at an advantage of making its stand in full view of the massive nu mber of readers. The more the readers or viewers of the advertisements, the more impact that the advertisements have made in the minds of the people.An Indian E nglish newspaper being the most read newspaper in the country, most of the compa nies highlighting their services and products for the citizens, targets these ne wspapers for the showcase of their services. Newspapers act as the ideal method of public relations due to its strength as the best way of communication. Pitch on Net is an online advertising portal that highlights various forms of advertis ements and marketing services. Its website http:/Iwww.pitchonnet,conhi provides complete details on various modes of advert ising and marketing, including newspaper as a powerful tool: As per Indian Reade rship Survey 2011, of the top 24 most read English. dailies, only six registered

a gain in readership. Mint, HT Media s business daily, grew the most, posting a 15.67% growth in readership. This, is however, not counting Metro Now, which gr ew its readership by 103%, but has since been discontinued as a daily by its joi nt promoters Bennett, Coleman & Co. Ltd and HT Media Ltd. DNA, which grew 11.37% , comes second. The New Indian Express, lost 14.19% of its readers, followed by

The Indian Express, which lost 11.370 /0. Here s the complete picture: Poonam, MBA-III, 2011 16 English Newspapers Poonam, MBA-III, 2011 17 Poonam, MBA-III, 2011 18 Company profile The Times of India (TOI) is an English-language daily newspaper in India. It has the largest circulation among all English-language newspapers in the world, acr oss all formats (broadsheet, tabloid, compact, Berliner and online). It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain fami ly. In the year 2008, the newspaper reported that (with a circulation of over 3. 14 million) it was certified by the Audit Bureau of Circulations (India) as the

world s largest selling Englishlanguage daily newspaper, placing as the 8th larg est selling newspaper in any language in the world. According to the Indian Read ership Survey (IRS) 2010, the Times of India is the most widely read English new spaper in India with a readership of 70.35 lakhs (7.035 million). This ranks the Times of India as the top English newspaper in India by readership. According t

o ComScore, Indiatimes (and not TOI online) is the world s most-visited newspape r website with 159 million page views in May 2009, ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA Today websites[citation needed. History

The Times Of India was founded on 3 November 1838 as The Bombay Times and Journ

al of Commerce In , during the British Raj. Published every Saturday and Wednesday, The Bombay Times and Journal of Commerce was launched as a semi-weekl y edition. It contained news from Britain and the world, as well as the Indian S ubcontinent. The daily editions of the paper were started from 1850 and in 1861, the Bombay Times was renamed Poonam, MBA-III, 2011 19 The Times of India. In the 19th century this newspaper company employed more tha n 800 people and had a sizable circulation in India and Europe. It was after Ind

ia s Independence that the ownership of the paper passed on to the then famous i ndustrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad J

ain of the Kunal Jain group from Bijnore, UP. India s press in the 1840s was a m otley collection of small-circulation daily or weekly sheets printed on rickety presses. Few extended beyond their small communities and seldom tried to unite t he many castes, tribes, and regional subcultures of India. The Anglo-Indian pape rs promoted purely British interests. Robert Knight (1825–1892) was the principal founder and the first editor of the Times. The son of a London bank clerk from t he lower-middle-class, Knight proved a skilled writer and passionate reformer. K night helped create a vibrant national newspaper industry in British India. When the Sepoy Mutiny erupted, Knight was acting editor of the Bombay Times and Stan dard. He broke with the rest of the English language press (which focused on Ind ian savagery and treachery) and instead blamed the violence on the lack of disci pline and poor leadership in the army. That angered the Anglo community, but att

racted the Times s Indian shareholders, who made him the permanent editor. Knigh t blasted the mismanagement and greed of the Raj, attacking annexation policies that appropriated native lands and arbitrarily imposed taxes on previously exemp t land titles, ridiculing income taxes, and exposing school systems that disrega rded Indian customs and needs. Knight led the paper to national prominence. In 1 860, he bought out the Indian shareholders and merged with the rival Bombay Stan

dard, and started India s first news agency. It wired Times dispatches to papers across the country and became the Indian agent for Reuters news service. In 186 1, he changed the name from the Bombay Times and Standard to the Times of India. Knight fought for a press free of prior restraint or intimidation, frequently r esisting the attempts by governments, business interests, and cultural spokesmen . The Times of India is published by the media group Bennett, Coleman & Co. Ltd. This company, along with its other group companies, known as , a lso publishes , , Mirror, Mirror, Mirror, the (a Hindi-language daily broadsheet), the M aharashtra Times (a Marathi-language daily broadsheet). Poonam, MBA-III, 2011 20 In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL used t o publish two newspapers Vijay and Usha Kiran and an English d aily Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper segmen t then. In January 2007, the Kannada edition was launched in Bangalore and in Ap ril 2008 the Chennai edition was launched. Their main rivals in India are The Hi ndu and Hindustan Times, which hold second and third position by circulation. The Times of India has its markets in Mumbai Delhi Chennai Kolkata Bangalore Ahmedabad Pune Chandigarh Luckn ow Jaipur Goa Soon its Bhopal market will be operational. The Times of India is printed from the following places: Ahmedabad Allahabad Bangalore Bhopal Bhubaneswar Chandigarh Chennai Poonam, MBA- III, 2011 21 Coimbatore Delhi Goa Gurgaon Hubli Hyderabad Jaipur Kanpur Kolkata Mumba i Madurai Mysore Nagpur Noida Patna Rajkot Ranchi Surat Thane Thiruvananthapuram Vadodara Varanasi The total average circulation for 2010 was 3,433,000 copies. Poonam, MBA-III, 2011 22 Persons Associated with Times of India , Current Chairperson , Vice-Chairman & Publisher Ronit Malho tra, MD Ronit Malhotra, CEO Jug Suraiya (associate editor, columnist, "Jugular V ein," cartoonist, "Dubyaman II") Swaminathan Aiyar (columnist, "Swaminomics") R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common Man) Ru kmini Subramanian, Senior Writer , columnist, "Erratica" Vinay Pan dey, Editor-Online Vinita Nangia, Editor-Times Life Shobha De, columnist Jaideep Bose, Editorial Director Arindam Sen Gupta, Executive Editor Dileep Padgaonkar, Former Editor, currently Consulting Editor and columnist M J Akbar, Columnist, "The Siege Within" and former Editorial Team Gurcharan Das, Columnist Gautam Adh ikari, former Executive Editor, Editorial Consultant Russi Karanjia, assistant e ditor during the 1930s Trivadi, columnist and humorist well known for his editor ials, humor pieces, and satirical poems. Chetan Bhagat, Columnist, Sunday TOI Ka ushal Thakkar, Sr. Product Manager, Response – Ascent Supplements The Times of India comes with several city-specific supplements, such as Delhi T imes, Bombay Times, Hyderabad Times, Lucknow Times, Nagpur Times, Bangalore Time s, Pune Times, Ahmadabad Times and Chennai Times, The Times of South Mumbai. Poonam, MBA-III, 2011 23 Other Regular Supplements: Times Wellness (Saturdays) Education Times Times Ascent (Wednesdays) ZIG WHEELS Times Life (Sundays) Wee Wonder Rouge What’s Hot Address The Brands of Bennett, Coleman & Co. Ltd Poonam, MBA-III, 2011 24 Poonam, MBA-III, 2011 25 Poonam, MBA-III, 2011 26 Poonam, MBA-III, 2011 27 Poonam, MBA-III, 2011 28 The Times of India: At a Glance The June 26, 2010 front page of the Mumbai edition of The Times of India Type Daily newspaper Format Broadsheet Owner Bennett, Coleman & Co. Ltd. Publisher The Times Group Editor-in-chief Jaideep Bose Associate editor Jug Suraiya Founded 3 November 1838 Poonam, MBA-III, 2011 29 Political alignment Conservative Language English Times House Headquarters 7 Bahadur Shah Zafar Marg, New Delhi, Delhi 110002 Circulation 3,146,000 Daily Sister newspapers The Economic Times OCLC number 23379369 Official website Timesofindia.com Poonam, MBA-III, 2011 30 Figure 1.3.1showing different branches of BCCL Poonam, MBA-III, 2011 31 Main Businesses: Its main business and major brands “The Times of India”- “first morning compact daily”. Subsidiaries: Its subsidiary companies are-TPT, TIML Golden Square, Times Syndic ation service, TIL & ENT, TGB and WWM etc. The Times Group (BCCL): BCCL: is the largest media services conglomerate in Indi a. It reaches out from: 11 publishing centers, 15 printing centers, 55 sales off ices, Over 7000 employees,5 dailies including two of the largest in the country with approx 4.3 million copies circulated daily, 2 lead magazines, 29 niche maga zines, Reaching 2468 cities and towns, 32 Radio Stations, MISSION “Create & build brands with differentiated content to capture relevant audiences a nd market the value of these to advertisers to help them sell and strengthen the ir brands”. Poonam, MBA-III, 2011 32 Figure 1.3.3 The Mantra of Company Poonam, MBA-III, 2011 33 1.3.2 SWOT ANALYSIS Table 1.3.2 showing SWOT of “The Times of India”INTERNAL FACTORS STRENGTHS • • Oldest newspaper (1838). Big Brand, good reputation in the minds of customer. • 1s t rank in circulation in India & 8th in world. • • • Invitational prices. Launches goo d campaign. Daily English newspaper with rich supplements. • Good support from Tim es group companies. • World class printing machine- WEAKNESSES • • • • • Late & repeated news Less information about stock market Grammar and vocabulary mistakes. Pictures of nude girls Late circulation in small cities Lake in coveri ng useful news for competitive students • Geoman, Goss • 110,000 copies per hour OPPORTUNITY • Literacy rate increases day by day. • People focus more on education etc. • English is international language. Everyone wants to learn it. THREATS People are getting knowledge form Internet, career, T.V., Radio etc. Day by day readership of “The Hindustan” (2 position) and “Th e Hindu” (3 position) increases very fast. • Life style being hi-fi. EXTERNAL FACTORS Poonam, MBA-III, 2011 34 CURRENT RATIO Current ratio may be defined as the relationship between current a ssets and current liabilities. Current Ratio = Current Assets/Current Liabilities Years March 2008 March 2009 M arch 2010 Current Assets (A) 11115.99 15642.79 23551.85 Current Liabilities (B) 21396.16 25227.88 38228.64 Current Ratio (A/B) 0.51 0.62 0.61 0.62 0.61 0.8 o i 0.6 t a R t 0.4 n e r r 0.2 u C 0 0.51 2008 2009 Years 2010 Interpretation:The liquidity position of Standard Chartered Bank has improved ov er the period of time. However, the rule of thumb for this ratio is 2:1, organiz ation’s current ratio is more than 2 from last two years. It shows strong liquidit y position of organization become stronger Poonam, MBA-III, 2011 35 DEBT EQUITY RATIO This ratio indicates the extent to which debt is covered by sh areholders’ funds. It reflects the relative position of the equity holders and the lenders and indicates the company’s policy on the mix of capital funds. The debt to equity ratio is calculated as follows: Debt equity ratio= external equity\ in ternal equity Years 2008 2009 2010 Debt 99818.78 165083.17 230510.19 Equity 12899.97 22555.99 24663.26 Debt/Equity 7.98 7.45 9.50 10 8 y t i u 6 q E / t 4 b e D 2 0 2008 2009 Years 2010 Interpretation: Generally, debt-equity ratio of 2:1 is considered safe. If the d ebt-equity ratio is more than that, it shows a rather risky financial position f rom the long-term point o view. High debtequity ratio is a danger sign for the l ong-term lenders. Poonam, MBA-III, 2011 36 FUNDED DEBT TO TOTAL CAPITALIZATION RATIO The ratio establishes a link between t he long term fund raised from outsiders and total long term fund available in th e fund . Funded debt to total capitalization ratio= Funded debt\ Total capital Years Fund ed debt Total capital Funded debt to total capitalization ratio March 2008 March 2009 March 2010 335444960 385219136 512560263 464444672 610779052 759192907 72. 22% 63.37% 67.51% Funded debt to total capitalization ratio 75.00% Funded debt 70.00% to total 65. 00% capitalizatio 60.00% n ratio 55.00% 2008 2009 year 2010 Interpretation: The lesser the ratio, the reliance on outsiders the better it wi ll be if this ratio is up to 50% or 55%, this ratio may be to tolerable and not beyond in this case we can say that the Insurance Company is more depended on ou tsider funds. Poonam, MBA-III, 2011 37 Poonam, MBA-III, 2011 38 OPERATING PROFIT PER SHARE Operating Profit Operating Profit per share = No. of equity shares Years Operating Profit (Rs. in Crore) No. of equity share (In Lacs) 7367.16 8898.24 8992.67 Operating Profit per share 36.37 36.75 42.19 2008 2009 2010 2679.78 3269.94 3793.56 43 e r a42 h41 s r 40 e p39 t i f 38 o r 37 P g36 n i 35 t a r 34 e p33 O 2008 2 009 years 2010 Interpretation: The main objective of this ratio is to find out the difference b etween operating profit and reported profit. So that expenses after the operatin g profit should be reduced and company declares higher dividend to its sharehold ers. Poonam, MBA-III, 2011 39 DIVIDEND PER SHARE (D.P.S.) Profits remaining after payment of tax and preferenc e dividend are available to equity share holders. D.P.S. is the dividend distrib uted to equity shareholders dividend by the number of equity share. Dividend pai d to equity share holders D.P.S. = No. of equity shares Years Dividend Paid to equity shareholders (Rs. in Crore) No. of equity shares (In Lacs) 7367.16 8898.24 8992.67 D.P.S. 2008 2009 2010 632.96 759.33 901.17 8.50 8.50 10.00 10 9.5 . S . P . D 9 8.5 8 7.5 2008 2009 Years 2010 Interpretation: This ratio indicates that company declare higher dividend to its shareholders and very second year increases the dividend per share. It shows th e higher profit earning capacity of the company. Poonam, MBA-III, 2011 40 SOLVENCY RATIO Solvency ratio indicates the relationship between the total liabi lities to outsiders to total assets. Solvency Ratio= Total liability to outsider s\ Total assets Years Total liability to outsiders Total assets Solvency Ratio March 2008 1547594341 March 2009 2289429626 March 2010 3199948482 1676594053 92.30% 2513889542 91.07% 3446581126 92.8% Solvency Ratio 93.00% Solvency 92.00% Ratio 91.00% 90.00% 2008 2009 year 2010 Interpretation: Lower the ratio of total liability to total assets, more satisfa ctory or stable is the solvency position of company, but in Insurance Company ca se this rule is not applicable because the Insurance Company is depend on outsid e funds. In this the solvency ratio is near 92%. Poonam, MBA-III, 2011 41 RETURN ON EQUITY CAPITAL RATIO This ratio is more meaning full to the equity sha reholder who are interested to know profits earns by the company and those profi t which can be made available to pay dividend to them. Return on equity ratio=Ne t profit after interest & tax - preference dividend / Equity. Share capital Years Net profit after interest & Equity share capital tax – preference dividend Return on equity ratio March 2008 March 2009 March 2010 20082981 25400712 31102165 73677580 88983450 89934370 27.22% 28.54% 34.58% Return on equity ratio 40.00 % 30.00 % 20.00 % 10.00 % 0.00 % Return on equit y rati o 200 8 200 9 yea r 201 0 Interpretation: Generally, higher the ratio is better. In Standard Chartered Ban k the return on equity capital is increased every year. Poonam, MBA-III, 2011 42 Comparative Balance Sheet March 2010 Sources of funds Owner s fund 899.34 --350. 00 23,413.92 Loans funds --2,30,510.19 2,55,173.45 Uses of funds Fixed Assets 6, 298.56 --2,375.14 3,923.42 189.66 91,257.84 Net current assets 23,551.85 38,228. 64 -14,676.78 --80,694.15 Notes: ----1,99,771.41 8992.67 March 2009 (Rs. Crore) March 2008 Equity share capital Share application money Preference share capital Reserves & surplus Secured loans Unsecured loans Total 889.83 --350.00 21,316.16 --1,65,083.17 1,87,639.16 736.75 0.02 350.00 11,813.20 --99,818.78 1,12,718.75 Gross Block Less: revaluation reserve Less: accumulated depreciation Net Block C apital work-in-progress Investments 5,968.57 --1,987.85 3,980.71 147.94 71,547.39 5,525.65 --1,487.61 4,038.04 96.30 50,487.35 Current asses, loans & advances Less: current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity share outstanding (Lacs) 15,642.79 25,227.88 -9,585.09 66,090.96 ----1,34,920.99 8898.24 11,115.99 21,396.16 -10,280.17 44,341.52 ----1,07.311.46 7367.16 Poonam, MBA-III, 2011 43 Profit Loss Account March 2010 Income Operating income 28,457.13 Expenses Materi al consumed Manufacturing expenses Personnel expenses Selling expenses Administr ative expenses Expenses capitalised Cost of sales Operating profit Other recurri ng income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjust ed PBT Tax Charges Adjusted PAT Non recurring items Other non cash adjustments R eported net profit Earnings before appropriation Equity dividend Preference divi dend Dividend tax Retained earnings ----1,616.75 1,741.63 4,946.69 --8,305.07 3, 793.56 309.17 4,102.73 16,358.50 544.78 --3,557.95 984.25 2,995.00 115.22 --3,11 0.22 3,403.66 901.17 --153.10 2,349.39 ----1,082.29 840.98 2,727.18 --4,650.45 3 ,269.94 466.02 3,735.96 9,597.45 623.79 --3,112.17 556.53 2,532.95 7.12 --2,540. 07 2,728.30 759.33 --106.50 1,862.46 17,517.83 March 2009 (Rs. Crore) March 2008 11,838.10 ----737.41 601.71 1,248.31 --2,587.43 2,679.78 448.46 3,128.25 6,570.89 590.36 - -2,537.88 522.00 2,007.28 -2.08 --2,005.20 2,058.29 632.96 --90.10 1,335.22 Poonam, MBA-III, 2011 44 TABLE OF CONTENTS PART-B CHAPTER - 1 INTRODUCTIONS CHAPTER - 2 LITERATURE REVIEW CHAPTER - 3 INDUSTRY PROFILE CHAPTER - 4 COMPANY PROFILE CHAPTER - 5 OBJECTIVES AND RESEARCH METHODOLOGY CHAPTER - 6 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA CHAPTER - 7 DISCUSSION AND FINDINGS CHAPTER - 8 CONCLUSION AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: QUESTIONNAIRE Poonam, MBA-III, 2011 45 PROJECT INTRODUCTION The Times of India (TOI) is one of the leading newspapers in India. It is the la rgest circulated English newspaper in India. It represents the growing influence of Indian middleclass and the value of English education in the country. The Ch ief Manager of advertising at The Times of India was evaluating effectiveness of its campaign in building The Times of India as a national brand. Most of the ad vertising in the past has been functional in nature. It has concentrated on prom oting Times of India as a brand with functional elements like ‘largest circulated ‘E nglish newspaper; most up market newspaper; the newspaper with a grip on future and other relevant functional attributes which are common for a newspaper. Recen tly they have shifted to emotional platform where the newspaper is being project ed as something that chronicles the aspirations of Indians. It reflects struggle , turbulence, success and failure in an Indian’s life. He was wondering whether su ch an advertising campaign will help in changing the outlook of people towards t he newspaper. He needs to evaluate the rationale and come up with answers to few of the questions. Poonam, MBA-III, 2011 46 ESTABLISH IN1834 The Times of India has not been able to compete with The Hindustan Times in Delh i in spite of its best efforts. It is extremely frustrated due to this and it is desperately trying to increase its circulation. In order to do this it has fall en to lowest possible standards and is employing shockingly indecent means. It h as gone berserk. It has no consideration for the rules, regulations and laws of

the nation. It simply does not bother about them. It is indulging in criminal ac

tivities. It daily fills its supplement Delhi Times with photographs of almost

naked women. If a woman s private part and nipples are covered, that is suffici ent clothing for her in the opinion of TOI. It thinks that it increases its circ ulation whereas the reality is entirely different from this. In any society abou t 99 percent people are households who live in families and who do not like it. Only one percent people may be sexually dissatisfied and pervert who might have a liking for such obscene matter. When a normal household needs erotic material, he buys a yellow book and uses it in his private or he watches a blue in t he privacy of his bed room. People want to keep their sex life separate from the ir public life. Nobody wants a mindless mixture of the two. Even an illiterate p erson understands this but not TOI. Life in India is already difficult and the p eople are busy in making the two ends meet. They do not have time or energy to o

ppose. A few people protest but TOI doesn t listen or reply to their protests. T OI thinks that the people like its ugly reporting whereas the fact is that they are tolerating it as they do not have any alternative. The Times of India is abo

ut 150 year’s old newspaper. It has seen best of the times. Isn t it a pity that i n these 150 years it could not develop enough maturity so that it could understa nd that the purpose of any publication especially of the stature of TOI is to te ach good moral values to the society and inculcate better virtues of life in its countrymen rather than blindly running after money? It could have set an exampl e for others to follow, it could have been a model publication which people admi red and appreciated. Alas, it is all out to spoil and damage the moral fabric of our society and country! Rich and influential people and organizations in India are normally above the law otherwise the publication of Times of India by now w ould have been stopped and its publishers and editors would have been behind bar s, given the way TOI is openly violating the laws of this nation. Poonam, MBA-III, 2011 47 HISTORY OF TIMES OF INDIA 1838: The first edition appears on November 3, 1838, known as The Bombay Times a nd Journal of Commerce. The newspaper is published twice a week under Editor J.E

. Brennan. It is basically a city paper reflecting the interest of Bombay s busi ness community. 1846-1857: The newspaper changes hands and George Bust, LL.D, F. R.S., becomes the editor of the Times from 1840-57. [ 1850: Shareholders decide to increase the share capital and the paper is converted into a daily. 1859: Bom bay Standard and Chronicle of Western India merges into The Bombay Times and Jou rnal of Commerce to form Bombay Times & Standard. 1861: Editor Robert Knight ama lgamates The Bombay Times & Standard and Bombay Telegraph & Courier to form The Times of India and gives it a national character. 1880: The Times of India Weekl y Edition is launched. This was later called The Times of India Illustrated Week ly and finally as The Illustrated Weekly of India in 1923. 1890: Editor Henry Cu rwen buys The Times of India in partnership with Charles Kane. 1892: Following t he death of Henry Curwen, Thomas Jewell Bennett becomes the editor and enters in to a partnership with F.M. Coleman to form a joint stock company - Bennett, Cole

man & Co. Ltd. (BCCL). 1907: In the newspaper s first price war under editor Sta nley Reed, the price is cut from 4 annas to 1 Anna, and circulation rises 5 time s. 1946: For the first time, the paper transfers to Indian ownership. Ram Krishn a Dalmia buys out Bennett, Coleman & Co. Ltd for Rs. 2 crores. 1948: Sahu Jain G roup becomes the owners of the company after Dalmia sells the firm to recover 2. 5 crores he needs to pay back to an insurance company. Sahu Shanti Prasad Jain, son-in-law of Ram Kishan Dalmia, becomes the first chairman of the group. Poonam, MBA-III, 2011 48 1950: Delhi edition is launched with K. Gopalswami as the first Indian editor. 1 952: Film fare launched and started by J.C Jain, the first Indian to be the GM o f TOI.[10] 1959: Famine is launched. 1960: Sahu Ramesh Chandra Jain joins BCCL 1 961: The Economic Times is launched. 1982: Samir Jain joins BCCL. 1984: Times of India, Bombay set up modernised newsroom (including new look classified pages) 1985: Times of India, Delhi set up modernised newsroom (including new look class ified pages) 1985: Nandita Jain joins BCCL and started Saturday Times (in colour ) 1986: join BCCL after came back to Delhi (finishing his education) . 1986: Times of India and Navbharat times, Patna edition started. 1987: Printin g of the Times of India from Kandivili Press. 1990: The Times School of Marketin g is established as an in-house training school to feed the group 1991: BBC feat

ures The Times of India among the world s six great newspapers. 1993: BCCL start s production of television software. 1996: The Times of India crosses 1 million marks in circulation. 1998: BCCL enters into music market with . 1999 : India time’s web portal launched; BCCL enters music retailing business with Plan et M. Poonam, MBA-III, 2011 49 2000: The Times of India crosses the 2 million mark in circulation. 2000: Timeso fmoney - JV with Citibank. 2001: - Nationwide Private FM Broadcasti ng. 2001: 360 Degrees - Event Management Arm launched. 2002: Times Outdoor - Out door Advertising & Billboard Marketing. 2003: Times Classifieds - Classifieds si te catering to web audiences, the group publications and also publications from other countries like Sri Lanka. 2004: Launch of the Times Private Treaties - The Innovative Branding Solution from The Times Group stable. Launch of the Jobs po rtal Times Jobs. Television Business launched with the launch of a lifestyle and entertainment channel called z00m. 2005: Launch of a Matrimonial website TimesM atri 2006: Launch of a television News Channel called in collaboration with Reuters. Radio Mirchi ENIL (Entertainment Network India Li mited) lists on the Indian stock markets. It is the first Times Group Company to List on the bourses. Launch of a Property services Portal Magic Bricks TimesMat ri is rebranded as Simply Marry A new holding company by the name of TBSL is cre ated. This company controls the brands Times Jobs Simply Marry (earlier called T imesMatri) and Magic Bricks Times of Money launches Remit2Home, to cater to Glob al Remittance Market Poonam, MBA-III, 2011 50 2007: Launch of The Times of India - Kannada Launch of Launch o f Ahmedabad Mirror Planet M Retail taken over by Videocon Group 2008: Launch of SimplyMarryZine.com Launch of The Times of India, Chennai Edition. Launch of Pun e Mirror Acquisition of Virgin Radio (now known as Absolute Radio) in the UK Lau nch of Times of India - Goa, along with Goa Mirror. However the Goa edition has relatively less coverage of happenings in Goa. 2009: Launch of ET Now - A busine ss news channel 2010 Launch of The Times of India, Coimbatore Edition Launch of Vijay next Canada Weekly magazine India as a Nation of Newspaper Readers There are 300 newspapers in India. The Times of India is the largest English new spaper in India and second largest English broadsheet newspaper in the world. Th ere are more than 8 million readers who pick up TOI everyday in India. This repr esents a growth of almost 30% to the previous year and defies the gleaming outlo ok towards newspaper industry due to advent of . It is the re igning king in most of the cities in India. The Times of India offers the larges t reach among newspapers in socio economic categories most coveted by advertiser s- sec A and sec B and eight of every ten readers belong to sec B class. It is r anked as the six best newspapers of the world. Just ten years ago this newspaper was sold only 845000 copies and today its circulation has gone well above three million copies a day. The company has followed a world war–II strategy called pin cer movement strategy. It is based on twin thrust of editorial value additions a nd audacious pricing. More readers chose times of India because it gives them mo re for less. Poonam, MBA-III, 2011 51 Times of India-The Newspaper Product The Times of India as a newspaper offers a buffet of contents spread over a dive rse range of interesting. From hard, political analysis to soft trend related ne ws reports, to spiritual and metaphysical stories. News in developed and interpr eted with a more local focus and an equally strong global context there is a str ong emphasis on encapsulating news in lucid info graphs and illustrations. Carto ons and caricatures are used to create humor and cheer them for the day ahead. N ews stories are kept short and crisp to save the reader’s time. A typical paper ru ns into anywhere between 24 and 32 pages and carries daily city centric life sty le and other supplements such as Delhi Times, Bombay Times, Kolkata Times and re lated supplements like Education Times (Education), Ascent (Careers) and Times P roperty (Real Estate). The supplements recognize the reader’s widening scope of in terests. Across the main newspaper and the supplements, there is a strong emphas is on local content. Individual editions reflect the local character of their ge ographic region while being true to the brand philosophy to the core. In May 200 2, TOI came out with a slicker launch in International standards. In 1992, with an invitational price offer, the cover price was halved and the content in the n ewspaper was dramatically increased. Primed up local coverage, additional pages for sports, business and entertainment with color, graphics, and cartoons became the key elements of Times of India new editions. In June 2003, The TOI offered its Hindi newspaper Navbharat Times (NT) with the English newspaper at a special price of Rs 75 per month. It was a great scheme as existing readers of Navbhara t Times got an opportunity to read the English newspaper for only a small amount . Moreover, people could buy a package for their family. Both the newspapers hav e different editorial feel and frequently varying viewpoints. So the reader got a chance to have different perspective of exposure. In less than 30 days, The TO I-NT combo could move 200,000 orders. In July 2003, TOI offered its second combo offer TOI with Economic Times at the same attractive price of Rs 75 and the res ponse was overwhelming. In early 2003, TOI in Delhi became the first newspaper t o go full colour. This was in line with company’s urge to innovate and the reader’s sensitivity to style and penetration. TOI embraced technology in earnest in the whole value chain. From receipts of advertising to production of the newspaper, the company makes extensive use of technology; allowing the newspaper to interac t with customers and advertisers on real time basis, coordinate the scheduling a nd page making functions and print and volume smoothly on a sustained basis. Poonam, MBA-III, 2011 52 The advertising campaigns can be classified as a set of unified and well planned programs in which the finger is on the pulse of the audience. The advertising c ampaign of TOI tries to touch every Indian’s life. They have moved from functional , circulation based advertising claims to establish an emotional chord with read ers. They have used a set of emotions from hard realty to humor; from slice of l ife creative to those celebrate a day in an average Indian’s life. The common thre ad has been a distinct ‘true to India’ style, which has led to appreciations from re aders and a host of awards in various advertising functions. The campaigns repre sent the period in which we live. The 50 years of freedom campaign launched in 1 997 subtly brought out the various facets of life in India. The advertisements h ave highlighted the ‘Indian-ness’ in all the campaigns and reflected how TOI is a pa rt of this great journey of Indian-ness Now they need to move ahead and develop a campaign which can highlight their success and also build similar brand values across all the newspapers and supplements. Poonam, MBA-III, 2011 53 ABOUT TIMES OF INDIA GROUP The Times Group is the largest in India. It is headed by brot hers Samir and Vineet Jain. The company has eleven publishing centres fifteen pr inting centres, fiftyfive sales offices, Over 7000 employees, five dailies inclu ding two of the largest in the country with approx 4.3 million, copies circulate d daily, two lead magazines, twenty-nine niche magazines reaching 2468 cities an d towns, thirty-two Radio Stations two Television News Channels, one Television Life Style Channel and turnover in excess of USD 1 billion. Brands

Its major brands include: The Times of India, World s largest English-language b

roadsheet daily newspaper in terms of circulation. The Economic Times, India s l

argest financial daily, and the world s second largest in terms of circulation a fter The Wall Street Journal Times, Marathi daily Navbharat Times, H indi Daily in Delhi and Mumbai Sandhya Times, Hindi Daily Evening Tabloid in Del

hi Mumbai Mirror India s largest circulated compact newspaper Kolkata Mirror Ahm

adabad Mirror Pune Mirror Bangalore Mirror, Bangalore s first morning compact da

ily Times Private Treaties, Partnering Ideas. Accelerating Growth. Vijaya Karnat

aka, India s largest Kannada daily. ZigWheels, India s largest Automobile magazi ne. The Times of India competes with HT Media, the media conglomerate that owns of Englishlanguage newspaper Hindustan Times and the Hindi daily Hindustan. Thos e two alone had a daily readership of 12.7 million according to their website. Poonam, MBA-III, 2011 54 Subsidiaries The Times Group subsidiary companies include: ENIL & TIML Times Innovative Media Limited & Entertainment Network India Limited that togeth er control Radio Mirchi National network of Private FM stations 360 Degrees Even ts Times Outdoors Outdoors Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS, VELLITHERAI, MANJADIKURU TIL Limited which has India times portal Times of Money Times of Money which has Remit2India - Personalized Remittance service from Time s of Money. A flagship brand of Times of Money, Remit2India facilitates money tr ansfers to India for NonResident Indians from around the world. It has fast achi eved the distinction of being India’s largest Remittance service provider with the widest delivery network. Window2India - An exclusive service for Non-Resident I ndians! An amalgamation of products, services and information, Window2India is a comprehensive destination for Non-Resident Indians to shop, gift and stay up-to -date. Value-added services on the website include gifting opportunities for fam ilies back in India. Remit2Home - Keeping with the success of Remit2India, Times of Money launched Remit2Home, a leading global money transfer service provider. Envisioned to Poonam, MBA-III, 2011 55 become the largest global market player in over 80 countries, Remit2Home offers specialized web-based Remittance and financial services. Times Card - India’s firs t entertainment credit card service. Tailored to match a fanciful lifestyle, the Times Card couples luxury and convenience into an unmatchable combination. Excl usive Times Card offers include personalized invitations to high profile events like Miss India, Film fare Awards, blockbuster movie premiers, live conce rt performances and celebrity parties. DirecPay – DirecPay is among the largest pa yment gateway solutions service providers in India. It is a revolutionary bank-n eutral payment processor for online merchants in India. DirecPay acts as a one-s top payment gateway solution for merchants who conduct online transactions or e- commerce. It enables them to go beyond the method of accepting payments through cash, cheques and demand drafts with ease. Merchants can accept online payments through various pay modes including Credit Card, Debit Card, Internet Banking an d Mobile Payments. Times Global Broadcasting Limited This was a Joint Venture with Reuters. No longer has a joint venture as Reuters exited. Times Now A general interest news Channel Smart Hire A Consulting Divisi on - Recruitments ET Now A business news channel Zoom A 24x7 Bolly wood entertai nment and gossip channel A 24x7 Hollywood Movies channel in High Defi

nition (India s first and only) Times Business Solutions TBSL, corporate website of TBSL. Times Jobs, a jobs portal Tec gig, a profession al networking site for Technology Peoples. Simply Marry, a matrimonial portal Ma gic Bricks, a real estate portal Yo list, free classifieds portal Ads2Book, onli ne classifieds booking system for print publications Peer Power, a Senior-Level professional networking portal Poonam, MBA-III, 2011 56 World Wide Media World Wide Media - A magazine joint venture between BCCL and BBC magazines Film fare Film fare Awards Femina Top Gear Magazine India Hello BBC Good Homes Femina Hindi Grazia BBC KNOWLEDGE VPL VPL, Bangalore Publisher of Vijay Karnataka Times Private Treaties Times Private Treaties is a barter program in which Advertisement space is barte red for equity stakes in new and established companies. This has been an extreme ly controversial trend started by the Times Group, as it breaches the sanctity o f media. Times treaties is known for acquiring large stakes at inflated valuatio

ns in return for advertising space (and articles which appear as news items In 2

010, Times Private Treaties was re launched as Brand Capital , which, according to the company, reflects its value proposition better. TIML Radio Limited On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for £53.2 million with £15 million set aside for rebranding. On 28 September 2008, The Briti sh Virgin Radio Station rebranded as Absolute Radio, including the sister radio stations Absolute Extreme and Absolute Classic Rock. On 4 December 2009 The Abso lute Radio Stations reorganized to Absolute Radio, Absolute Radio extra (UK Only ), Absolute 80s (Replacing Poonam, MBA-III, 2011 57 Absolute Extreme radio station on DAB digital radio), Absolute Radio 90s and Abs olute Classic Rock. This company is a direct subsidiary of BCCL (not through TIM L or ENIL). Times Syndication Service The syndication division of The Times of India Group, grants reprint rights for text, images, cartoons/illustrations, audio/video and microfilms drawn primarily from Times Group publications. Times Syndication Service Poonam, MBA-III, 2011 58 The Times Group Corporate directors Indu Jain · Samir Jain · Vineet Jain · Sahu Jain · Sahu Ramesh Chand ra Jain · Sahu Shanti Prasad Jain Brand Newspapers, magazines and websites The Times of India · The Economic Times · M aharashtra Times · Navbharat Times · Mumbai Mirror · Pune Mirror · Kolkata Mirror · Bangal ore Mirror · The Times of India - Kannada · Times Private Treaties · ET Chandigarh · The Illustrated Weekly of India · Parag (magazine) · Vijay Times · · ZigWh eels Times Global Broadcasting Times Now · ET Now · Zoom · Movies Now · Times Internet India times portal · Times of Money Times Infotainment & Entertainment Network India Radio Mirchi · 360 Degrees · Times Outdoors · Mirchi Movies Limited Times Business TBSL · Times Jobs · Simply Marry · Magic Bricks · Yolist · Ads2Book · Peer Po wer World Wide Media Film fare · Film fare Awards · Film fare Awards South · Femina · Femina Miss India · Top Gear India · Hello · BBC Good Homes · Femina Hindi · Grazia · What to Wear TIML Radio Limited Absolute Radio · Absolute Classic Rock · Absolute 80s · Absolute Ra dio 90s Poonam, MBA-III, 2011 59 Background(Magazines) The Times of India is a leading English-language broadsheet daily Magazine in In dia. It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by th e Sahu Jain family. Magazines in India are measured on two parameters, circulati on and leadership. The magazine has the widest circulation among all English-lan guage broadsheets in the world. In 2010, the magazine reported that (with a circ ulation of over 3.14 million copies) it was certified by the Audit Bureau of Cir

culations as the world s largest selling English broadsheet magazine and making them as the 8th largest selling magazine in any language in the World. According to Indian Readership Survey (IRS) 2010-R2, it has gained readership by 13.3 mil lion ranking them as the Top English Magazine in India by readership. Regional S upplements: The Times of India comes with several city-specific supplements, suc h as Delhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Kanpur Times, L ucknow Times, Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Che nnai Times, The Times of South Mumbai, The Times of Doon, Meerut Plus, Haridwar Plus, Bhopal Plus. 1. Need or Purpose Identification Times of India as a magazine, as per our understanding, serves following purpose s: 1. Source of generic news i.e. political, social, scientific trivia etc. 2. S ource of financial news (3 dedicated pages for business and finance). 3. Source of entertainment by means of its page 3 content including / Hollywood related news, cartoons, horoscope, puzzles like Sudoku etc. 4. Source of promoti ons/ advertisement. 5. Source of social networking through its classified and ma trimonial section Source of opinion formulated by experts through editorials and special reports. Poonam, MBA-III, 2011 60 LITERATURE REVIEW

Every research which is conducted in today s era has been inspired by some of re searcher which are conducted before. I am also influenced to do, so I selected t his topic for research. According to Samrat Zaveri, CEO of Trend smith, "Research shows that the Indian

jewellery sector is in the transition phase with consumers desire for possessio n of jewellery for its aesthetic appeal and not as a form of investment." Accord ing to Singh (2001) in his study entitled “Consumer Behavior and Jewellery product s, an analysis stress that consumer attitude is an important factor for the purc hasing behavior towards jewellery. In October 2002, Trend smith conducted a survey to understand the shifting needs , motivations and aspirations of consumers in the jewellery market, and to ident ify new trends and opportunities. The research study arrived at the following co nclusions: • The younger generation was looking at trendy, contemporary jewellery and clearly avoiding heavy, traditional gold jewellery. • The Indian consumer was willing to experiment with new designs. The jewellery industry is going through a period of transition with more players scaling up operations, increasing their global footprints through outsourcing a nd / or venturing into the new growth area – that of the domestic retail business. The launch of numerous diamond jewellery brands in India in the last few years and their successes indicate a marked shift in consumer preferences from gold or naments to diamond jewellery. Source: Mr. Mehul Choksi (Chairman & CEO, Gitanjli Group) At International Diamo nd Conference- Mines to Market. Poonam, MBA-III, 2011 61 The TVC, which has been designed by Lowe India, showcases the various emotions t hat are associated with jewellery. For instance, when a woman buys jewellery, sh e feels joyful or when one sees the jewellery in the showroom, there is an eleme nt of wonder. Tanishq, through the TVC, seeks to develop an emotional connect wi th the consumer. Source: Gayatridevi N (Ex-Research Associate, The ICFAI Knowled ge center, Hyderabad), The ICFAI Journal of Brand Management, March 2006. Introduce four key brand perception measures (Relevance, Confidence, and Differe ntiation & Growth) and show how these correlate with use intention. It is observ ed that these results can be linked to other position, value and process metrics to provide actionable insights leading to enhanced purpose intention. Source: S ean Corcoran and Shigeo Okazaki and Map, March 2005, Issue 459, pp 44-48. Proposes a set of strategic options for green brand positioning, based either on functional brand attribute or emotional benefits and aims to test the suggested positioning strategies one against another. Result achieved through a green pos itioning strategy which combined functional attributes with emotional benefits. Source: Patrick Hartmann, Vanessa Apoalaza Ibanez and F.Javior Marketing intelli gence and planning, vol 23, 2005, pp 9-29. Forcada Saing, The paper looks at the role of brand credibility (Trustworthiness and Expertise) on brand choice and consideration across multiple product characteristics that vary with potential uncertainty about attributes, information acquisition costs and perceived risk of consumption. Amongst other finding, it is suggested that t rustworthiness has a greater impact on consumer choice than expertise. Source: T ulin Erdan and Joffre Swait, Journal of consumer research, vol 31, June 2004, pp 191-198. Poonam, MBA-III, 2011 62 RESEARCH METHODOLOGY Research is an original contribution to the existing stock of knowledge making f or its advancement search of knowledge through objective & systematic method of finding solution to the problem of research. Every project requires genuine rese arch. Success of any project & getting genuine results from that depends upon th e research method used by the research. DEFINITION “A careful investigation or inquiry specially through search for new facts in any branch of knowledge.” The faction that provide base to the research are : Desire t o get a research degree along with its consequential benefits. Desire to face ch allenge in solving the unsolved problem. Desire to get intellectual joy of doing some creative work. Desire to be of service to the society. Desire to get respe ctability. Objectives of Research To study the different promotional schemes used by newspaper agencies. To study the impact of promotion schemes on students. To know the behavior of students re garding newspapers. To study the awareness level of students related to newspape r promotional schemes. To give suggestions to newspaper agencies regarding their promotional schemes. SAMPLING DESIGN A sample design is a definite plan for obtaining a sample from a given populatio n. There are many sample design from which a researcher can choose. Researchers must prepare /select a sample design which should be reliable and appropriate fo r his research only. Poonam, MBA-III, 2011 63 Sampling Unit The first step in developing any sample design is to clearly defin e the set of objectives technically called universe to be studied. The universe of my study includes Times of India, Indian Express, Hindustan Times, The Tribun e and Economics times. Sample Size This refers to the organizations surveyed. As large samples are more reliable and my area of research was mobile companies to get the response of their employees, therefore: Sample Size Type Of Question In strument Used Area covered Type Of Universe : : : : : 100 Close-ended & Open-end ed Questionnaire, Personal Interviews Yamuna Nagar, Mohali, Chandigarh, Delhi Fi nite Sampling Technique This refers to procedure by which the organizations have been chosen. This is : Non-Random Sampling: Convenience Sampling Judgment Sampling Scope of Study The fundamental to the success of any formal research is sound research design. Descriptive Research Design is used in my research. The scope of the research is to study the Effectiveness of Promotional Schemes launched by different newspap ers for targeting students. Area Of Study Area of my research is Mohali, Chandigarh, Delhi and Yamuna Nagar. DATA COLLECTION The task of data collection begins after a research problem is being defined and research design chalked out. Poonam, MBA-III, 2011 64 Data types a) Primary Sources b) Secondary Sources a) Primary Sources : The prim ary data are those which are collects fresh and for the first time, and thus hap pen to be original in character. b) Secondary Sources : The secondary data are t hose which have already been collected by someone and which have already been pa ssed through the statistical process. Collection Of Data For Research: PRIMARY SOURCE —Personal Interviews, Questionnaires, Observation SECONDARY SOURCE— Books, Journals, Magazines, Newspaper, Reports, Internet. In ord er to collect the information for the research study I used the questionnaire wh ich had both open-ended and close-ended questions. The questionnaire was filled by the researcher herself because most of the workers were not able to go throug h the questionnaire. The questions were explained to them in Hindi and the repli es were sought. So filling-up of the questionnaire was followed with the brief i nterview with the worker. Personal observations are also obtained by visiting wo rk place, canteen, workmen shelters and various department of the industries. Poonam, MBA-III, 2011 65 RESULTS AND DISCUSSIONS After the data collection, various parameters have been used for the purpose of data analysis & the information collected has been presented in different tables & on the basis of these tables analysis & interpretation has been made & the sa me has been presented in the form of Bar Diagrams, graphs & Pie-Diagrams. Poonam, MBA-III, 2011 66 LIMITATIONS OF THE STUDY Inspites of the hurdles was a good time for learning experience and exposure to atmosphere and culture but there are certain limitations that every researcher h ave to face during the research period. I had find 1. The study has been complet ed during a short span while carrying my own studies. So it was not possible to study the problems well in details. 2. 3. Respondents were not serious about fil ling the questionnaire. Respondents were lacking in education about questionnair e because of which they took time 4. 5. It is also very hard to pursue an employ ee to share his feelings about their company. To contact senior officers was als o difficult as they were always busy. So we had to wait for them. 6. Some respondents did not responded and some did not filled the questionnaire com pletely but, finally I should say that I thoroughly enjoyed the project work. Poonam, MBA-III, 2011 67 DATA ANALYSIS & INTERPRETAITONS 1. Do you read newspaper ? Option Yes No Respondents (%) 100% 0 Reading of Newspaper 0% Yes No 100% Interpretation : From above Graph it is clear that all the respondent which are surveyed are reading newspaper. Poonam, MBA-III, 2011 68 2. Which newspaper do you read ? Option Times of India Hindustan times The economic times The Indian express The Tribune Respondents (%) 45% 25% 10% 15% 5% Which newspaper do you read ? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 45% Respondents 25% 15% 10% 5% Times of India Hindustan times The economic times The Indian express The Tribune Interpretation : The above graph shows that 45% of the respondents read Times of India, 25% of them read Hindustan times, 10% read the Economics Times, 15% read The Indian express and rest of 5% read the tribune. Poonam, MBA-III, 2011 69 3. From how long you are reading this newspaper ? Time period TOI 6 months 6 mths – 2 yrs 2 – yrs Above 5 yrs. *TIO : Times Of India Newspaper (%) HT 20 50 25 5 TIE : The Indian Express TIE 25 45 20 10 Others 20 50 25 5 15 65 10 10 HT : Hindustan Times 70% 60% 50% 40% 30% 20% 10% 0% TOI HT TIE Others 6 months 6 mths – 2 yrs 2 – yrs Abo ve 5 yrs. Interpretation : The above graph depicts that maximum number of respondents who read Times of India i.e. from last 6 months to 2 years, maximum number of respon dents who read Hindustan times i.e. from last 6 months to 2 years, maximum numbe r of respondents who read The Indian Express i.e. from last 6 months to 2 years and maximum number of respondents read other newspapers i.e. from last 6 months to 2 years, so we can conclude that maximum number of readers are reading their newspaper from last 6 months to 2 years. Poonam, MBA-III, 2011 70 4. How do you come to know about the newspaper ? Knowledge of newspaper TOI Teacher Advertisement Magazines Neighbour Family Frie nds Internet *TIO : Times Of India Newspaper (%) HT 10 15 5 10 25 25 15 Others 20 10 10 10 10 20 20 10 10 10 5 25 30 10 HT : Hindustan Times 35 30 25 20 15 10 5 0 TOI HT Others Teacher Advertisement Magazines Neighbour Fa mily Friends Internet Interpretation : The above graph shows that maximum number of respondents who re ad Times of India come to know from Teachers, maximum number of respondents who read Hindustan times come to know from advertisement and friends, maximum number of respondents who read The Indian Express comes to know from friends, internet . Poonam, MBA-III, 2011 71 5. Reasons for shift from one paper to another ? Reasons for shift TOI Content Promotion Price Emotional Believe *TIO : Times Of India Newspaper (%) HT 50 30 10 05 15 Others 50 30 10 0 50 30 10 10 10 HT : Hindustan Times 60 50 40 30 20 10 0 TOI HT Others Content Promotion Price Emotional Believe Interpretation : The above graph reveals that maximum number of respondents who read Times of India jump to another due to its contents, maximum number of respo ndents who read Hindustan times jumps to other due to contents and maximum numbe r of respondents who read other newspaper jump to any other due to contents. Of newspaper. Poonam, MBA-III, 2011 72 6 Do you want to switch to another paper in future ? Option Yes No Respondents (%) 10 90 Switch to another paper in future 10% Yes No 90% Interpretation : From above Graph it is clear that 10% of respondents want to sh ift to another paper in future and rest 90%don’t want to do so. Poonam, MBA-III, 2011 73 7. Why you are purchasing this newspaper ? Reasons for purchasing the newspaper TOI 45 10 15 10 5 15 HT : Hindustan Times Newspaper (%) HT 50 15 10 5 5 15 Others 45 15 10 5 10 15 promotion schemes Other influenced Contents Availability Language learn Knowledg e *TIO : Times Of India Reason for purchasing newspaper 60 50 Respondents promotion schemes Other influenced Contents Availability Language learn Knowledg e 40 30 20 10 0 TOI HT Others Interpretation : The above graph shows that maximum number of respondents are pe rtaining the particular newspaper due to its sales promotional schemes. Poonam, MBA-III, 2011 74 8. From where you getting this newspaper ? From where you get this newspaper TOI 25 30 20 25 HT : Hindustan Times Newspaper (%) HT 30 30 15 25 Others 35 25 30 10 Self purchase School/ College Borrow Family *TIO : Times Of India From where you get the newspaper 40 35 Respondents 30 25 20 15 10 5 0 TOI HT Others Self purchase School/ College Borrow Family Interpretation : The above graph shows that maximum number of respondents are ge tting their newspaper TOI and HT from their self purchase and minimum of the res pondents get other newspaper from family members. Poonam, MBA-III, 2011 75 9. Are you aware about promotional schemes ? Option Yes No Respondents (%) 85 15 Are you aware about promotional schemes 15% Yes No 85% Interpretation : The above graph reveals that 85% of respondents are have knowle dge about the promotional schemes launched by the newspaper and 15% of the respo ndents did not have knowledge about it. Poonam, MBA-III, 2011 76 10. How do you come to know about promotional scheme ? From where you get this newspaper TOI 30 30 10 20 10 HT : Hindustan Times Newspaper (%) HT 35 25 10 15 15 Others 30 30 10 20 10 - Magazines Internet Hoardings Friends Pamphlets Any other *TIO : Times Of India How do you come to know about promotional scheme ? 40 35 30 25 20 15 10 5 0 TOI HT Others Magazines Internet Hoardings Friends Pamphlets Any other Interpretation : The above graph shows that maximum number of respondents are who read TOI, HT, o thers comes to know from Magazines, and minimum from the Pamphlets. Respondents Poonam, MBA-III, 2011 77 11. The absence of sales promotional schemes will you continues with this newspa per ? Option Yes No Respondents (%) 90 10 10% Yes No 90% Interpretation : The above graph shows that if there are no sales promotions sch emes on the newspaper then no more persons are going to continue with these pape rs in future. Poonam, MBA-III, 2011 78 12. Promotional schemes are encourage you to buy this paper or hardly matter Option Yes No Respondents (%) 90 10 Encouragement of buy a newspaper 10% Yes No 90% Interpretation : The above graph reveals that very less times promotional scheme s encourages them to purchase a newspaper. Poonam, MBA-III, 2011 79 13. Do you get promotional scheme by newspaper Option Yes No Respondents (%) 50 50 Getting promotional scheme by newspaper Yes 50% 50% No Interpretation : According to above graph it is clear that 50% of respondents ar e in favour that they get promotional schemes by newspaper and 50% of respondent s are not in favour of this. Poonam, MBA-III, 2011 80 14. Which promotional tools put more impact in case of newspaper ? Promotional tool Gifts Advertisement Broachers Pamphlets Respondents (%) 50% 15% 25% 10% Which promotional tools put more impact in case of newspaper ? 60% 50% 40% 30% 20% 10% 0% G Respondents 50% 25% 15% 10% en t Ad ve rti se m oa ch er Interpretation : The above graph shows that 50% of respondents get the impact du e to gifts, 15% of respondents get the impact due to advertisement in paper, 25% of respondents get the impact due to broachers and 10% of respondents get the i mpact due to pamphlets. Poonam, MBA-III, 2011 81 Pa m Br ph le ts ift s s 15. Have you get anything extra by using this newspaper ? Option Yes No Respondents (%) 0 100 Have you get anything extra by using this newspaper 0% Yes No 100% Interpretation : According to above graph it is clear that 100% of respondents a re did not getting anything extra by using this newspaper ? Poonam, MBA-III, 2011 82 16. Have you get participated any program by newspaper ? Promotional tool Movie Quiz Trip Respondents (%) 45 10 45 Have you get participated any program by newspaper ? 50 Respondents 40 30 20 10 0 Movie Quiz Trip Interpretation : The above graph reveals that 45% of respondents get participate d in Movie and trip pgrogrammes run by newspaper and only 10% of them participat ed in quiz competitions. Poonam, MBA-III, 2011 83 17. Do you got any gift from promotional program ? Option Yes No Respondents (%) 80 20 Do you got any gift from promotional program 20% Yes No 80% Interpretation : According to above graph it is clear that 80% of respondents ge t any gift from promotional program but 20% of respondents did not get any gift from promotional program. Poonam, MBA-III, 2011 84 18. Do you participated in any contest organized by newspaper ? Option Yes No Respondents (%) 15 85 Do you participated in any contest organized by newspaper 15% Yes No 85% Interpretation : The above graph shows that 15% of respondents participated in a ny contest organized by newspaper but 85% of respondents did not participated in any contest organized by newspaper. Poonam, MBA-III, 2011 85 SUGGESTIONS Newspaper companies have to do proper segmentations of students before sale prom otions. To hand le the queries very carefully Proper analysis of the behaviour o f students must be done. Students are the most potential market for “TOI”, so “TOI” Shou ld give- 1. 2. Promotional schemes to organization, classes or schools so new generation become habitual to “TOI” Only. More career news on regular basis (twice o r thrice a week) on “TOI” newspaper or start two supplements on career per week. Give presentation on impo rtance of “TOI” over other newspaper to these readers(specially students) because 1. 2. 63% educated respondents (students 66%) are reading Punjabi newspaper. 32% respondents have neutral attitude. Approx 50% respondents think e xtra cost of “TOI”, over being 3. subscribed newspaper, is important for them. To penetrate into the market for va rious reasons (based on finding and inferences.) 1. Make it compulsory for “Vendorwala” to put banner outside their home with toll free phone number and vendorwala’s mobile number and one lead line number. 2. 3. Give toll free number on every copy of Times of India one specific location. Give some copies (fix 100, 200) to persons are coming in big clubs to make habituate to TOI. 4. 5. Start SMS alert on mobile of short news. For register mobile number make some arrangement in “TOI” website. Improve distribution channel in interior are as of Chandigarh. Poonam, MBA-III, 2011 86 As new generation like to take information from internet so improve e-paper, mak e reader friendly, and make it easy to assess. Tell disadvantage of going online –like-eye problem, Cost of electricity, Computer, Internet. Tell cost calculation of going online and start subscriptions. Do not use abbreviation like SC (Supre me Court) Reduce semi-nude images of models. Improve Grammar mistakes in “TOI”. Star t giving more news on stock market. Avoid repetition of news. During survey we f ound some strengths of TOI like1. 2. 3. 4. Non-TOI have good attitude towards TO I. They think “TOI provide quality of information”. TOI will add value to their life . Provide information effectively They rely on information given by TOI. 5. TOI should high light these strengths in market to make them regular TOI reader. “TOI” should survey like the Divya Bhaskar is doing they should give the questionnai re in their paper .Divya Bhaskar is doing this survey every six months and find out th e results of it and they will make the changes according to the consumers prefer ences. We had attached that questionnaire. Poonam, MBA-III, 2011 87 CONCLUSION Today is competitive environment information came from every place. Media play a very privation role to print media which seems the money maker industry. Newspa per are compete each other to increase their circulation and circulation is caus e to generate money. Now they are targeting the profitable system which is stude nts if students us edited to by a newspaper then he become the lay of that very paper. And industry got his life t ime customer and for targeting these segments they are trying to use promotional schemes, which are laurel students to buy that very paper. They use magazines, journals free samples, gifts etc. to reach the consumer or to aware the customer . About the paper separate department for running these promotional schemes all schemes are running under one department. Non-TOI reader has a problem with unde rstanding language. New generation like to take news from T.V, RADIO and INTERNE T or any electronic media. Educated people like to read Punjabi newspaper. In Pu njabi people’s mind, money is very important for them. During survey we found some strengths of TOI like1. 2. 3. 4. Non-TOI have good attitude towards TOI. They t hink “TOI provide quality of information”. TOI will add value to their life. Provide information effectively Poonam, MBA-III, 2011 88 BIBLIOGRAPHY Books : Kothari C.R., “Business Research Methodology” ; New Age International Publis hers, Ansari Road, Daryaganj, New Delhi. Donald R. Cooper and Pamela S. Schindle r, “Business Research Methodology” ; Tata McGraw Hill Publishing Company Limited, Ne w Delhi. Balagopal T.A.S. “Export Management” ; Tata McGraw Hill Publishing Company Limited, New Delhi. Desia Vasant, Development banks & Financial intermediaries”. Websites : www.google.co.in www.hindustantimes.in www.thetribune.com www.indiane xpress.com Poonam, MBA-III, 2011 89 PROMOTIONS SCHEMES LAUNCH BY NEWSPAPER FOR NAME OF STUDENT CLASS ADDRESS : : : …………………………………………………. …………………………………………………. …………………………………… Q1.Do you read newspaper? Yes No Q2.Which newspaper u read? Times of India…….. Hindu stan Times….. The Indian express……. Any other (please specified)……………… Q3.From how long you ading this newspaper? 6month or less 2 to 5 years 6 to 2 years Above 5 years Q4.How do you come to know about this paper? Teacher…………. Advertisement…… Magazines………… Nab ends………….. Internet………….. Family……………. Poonam, MBA-III, 2011 90 Q5.you are regular reader of this newspaper? If regular user Contents Promotion Price Emotional Believe If shift from other contents Promotion Price Emotional B elieve Q6.You wants to shift in near future? Yes Q7.why you are purchasing this newspap er? Due to sales promotions schemes Influenced by other Contents. Availability. Language learn Knowledge Q8.From where you are getting newspaper? Self purchase. School\college library Borrow from other Family No Poonam, MBA-III, 2011 91 Q9Are you aware about promotion schemes launch by newspaper? Yes……………. No………………. If yes name me……………………… Q10.How do you come to know about the promotion schemes? Magazine Internet Hoodi ends Pamphlets Any other please specified……… Q11.The absence of sales promotion scheme s will you continue with this paper? Yes……… No……….. Q12.Promotion schemes are encourage you to buy this paper or hardly matter? Encourage Hardly matter Q8.Your level of awa reness regarding promotion? See……….. Remember… Recall……….. Any part of it………… Poonam, MBA-III, 2011 92 Q9.Do you get any promotional schemes by newspaper? Yes…………….(what………………..) No……………. Q10.Whi put more impact in case of newspaper? Gifts……….. Advertisement………. Broachers………….. Pamphlet… getting any thing extra by using this newspaper? Yes… No……… Q12.Have you get participat ed any program by newspaper ? Movie …………….. Trip………………… Q13.Do you got any gift from promoti ? Yes…………. No…………. Q14Do you participate any contest organized by newspaper? Yes………………… No…… encourage you to buy paper or it hardly matter? Encourage…………. Hardly matter………. Quiz……………… Poonam, MBA-III, 2011 93 Bibliography Websites 1. http://timesofindia.indiatimes.com/ 2. http://rni.nic.in/ 3. http:// www.wan-ifra.org/ 4. http://prayatna.typepad.com/publishing/ 5. http://www.ptine ws.com/ 6. http://www.indiatimes.com/ 7. http://www.newswatch.in/newblog/4185/ 8 . http://128.97.165.103/article.asp?parentid=40806 9. http://www.hindu.com/af/in dia60/stories/2011081550100300.htm 10. http://www.indiannewspapersociety.org/his tory1.htm 11. http://www.auditbureau.org/ 12. http://www.aaaindia.org/ 13. http: //www.hindu.com/nic/nrs.htm 14. http://www.financialexpress.com/news/india-the-s econd-largest-newspaper-marketarter-china/318261/ 15. http://www.articlebase.com 16. http://en.wikipedia.org/wiki/mainpage/ 17. http://www.pib.nic.in/archieve/f actsheet/fs2000/i&b.html Poonam, MBA-III, 2011 94