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ENT811 E-Business and Event Management.Pdf ENT 811 E-BUSINESS & EVENT MANAGEMENT COURSE GUIDE ENT 811 E – BUSINESS & EVENT MANAGEMENT Course Team: Dr Eunice Abimbola Adegbola (Course Writer) Department of Business Administration Faculty of Management Sciences National Open University of Nigeria Professor Mande Samaila (Course Editor) Department of Business Administration Faculty of Management Sciences National Open University of Nigeria NATIONAL OPEN UNIVERSITY OF NIGERIA 1 ENT 811 E-BUSINESS & EVENT MANAGEMENT National Open University of Nigeria Headquarters University Village Plot 91 Cadastral Zone Nnamdi Azikiwe Expressway Jabi, Abuja. Lagos Office 14/16 Ahmadu Bello Way Victoria Island, Lagos e-mail: [email protected] URL: www.noun.edu.ng Published by: National Open University of Nigeria ISBN: Printed: All Rights Reserved 2 ENT 811 E-BUSINESS & EVENT MANAGEMENT 1.0 INTRODUCTION The course E-Business & Event Management is a core course, which carries two (2) credit units. It is prepared and made available to all Postgraduate students in Entrepreneurship Programme, in the Faculty of Management Sciences, Department of Entrepreneurial Studies. This course material is useful in your academic pursuit as well as in your workplace as managers and administrators. 2.0 WHAT YOU WILL LEARN IN THIS COURSE The course is made up of Eighteen (18) units, covering areas such as; The concept and definitions an overview of Internet, mobile telecommunication and event management importance of e-business and website design Internet advertisements, online sales and E-payments achieving competitive advantages using E-adverts ATM, debit and credit cards Event Project Management Event Human Resource Event Finance Event Marketing Event and the media The Course Guide is meant to provide you with the necessary information about the course, the nature of the materials you will be using and how to make the best use of them towards ensuring adequate success in your programme as well as the practice of E-business and Events management in the society. Also included in this course guide is information on how to make use of your time and information on how to tackle the tutor-marked assignment (TMA). There will be tutorial sessions during which your facilitator will take you through your difficult areas and at the same time have meaningful interaction with your fellow learners. 3.0 COURSE CONTENTS The course consists of: Internet, Mobile Telecommunication, Overview of E-Business and Website Design Overview of Internet Advertisement, Online Shopping and E-Payments Introduction to E-Business Security, Business Security Challenges, Network Security and Management, Copyright Law and Electronic Access to Information and Internet Firewall and Fraud Prevention Event Project Management, Event Human Resource, Event Finance Event Marketing, Event and the media 4.0 COURSE AIMS The main aim of this course is to arm you with adequate information on the concept and nature of E-Business and Events Management, its components and its roles in businesses and the society. The course also aims at making you have a greater understanding of the fundamentals of marketing, business security challenges, copyright law, fraud prevention and the role of E-Business and events management in the society. 3 ENT 811 E-BUSINESS & EVENT MANAGEMENT 5.0 COURSE OBJECTIVES After completing this course, you should be able to; Explain Internet, Mobile Telecommunication, Overview of E-Business and Website Design Write an Overview of Internet Advertisement, Online Shopping and E-Payments Introduce E-Business Security, Business Security Challenges, Network Security and Management, Copyright Law and Electronic Access To Information and Internet Firewall and Fraud Prevention Explain Event Project Management, Event Human Resource, Event Finance Explain Event Marketing, Event and the media 6.0 COURSE MATERIALS Major components of the course are; Course Guide Study Units Textbooks Assignment Guide 7.0 STUDY UNITS There are four modules of 18 units in this course, which should be studied carefully. Module 1: Overview of the Internet Unit 1: Internet Unit 2: Mobile Telecommunication Unit 3: Overview of E-Business Unit 4: Website Design Module 2: Internet Advertisement Unit 1: Overview of Internet Advertisement Unit 2: Online Shopping Unit 3: E-Payments Module 3: E-Business Security Unit 1: Introduction to E-Business Security Unit 2: Business Security Challenges Unit 3: Network Security and Management Unit 4: Copyright Law and Electronic Access to Information Unit 5: Internet Firewall and Fraud Prevention Module 4: Overview of Event Management Unit 1: Introduction to Event Management Unit 2: Event Project Management Unit 3: Event Human Resource 4 ENT 811 E-BUSINESS & EVENT MANAGEMENT Unit 4: Event Finance Unit 5: Event Marketing Unit 6: Event and the Media 8.0 ASSIGNMENT There are many assignments in this course, and you are expected to do all of them by following the schedule prescribed for them in terms of when to attempt them and submit them for grading. 9.0 TUTOR-MARKED ASSIGNMENTS (TMAS) You are expected to submit all the TMAs for grading on or before the stated deadline. If for any reason you cannot complete your assignment on time, contact the authority using the appropriate channels, to discuss the possibility of extension. Extension may not be granted after the deadline, unless on exceptional cases. The TMAs usually constitute 30% of the total score for the course. 10.0 FINAL EXAMINATION AND GRADING At the end of the course, you will write the final examination. It will attract the remaining 70%. This makes the total final score to be 100%. 11.0 CONCLUSION This course, E-Business and Events Management (ENT 811) exposes you to issues and components involved in E-business and Events Management, its roles in businesses and the global market. On the successful completion of the course, you will have been armed with materials, expertise and skills necessary for the use of E-Business and Events Management and how to overcome the security challenges in the marketspace. 5 ENT 811 E-BUSINESS & EVENT MANAGEMENT MAIN CONTENT Module 1: Overview of the Internet 7 Unit 1: Internet 7 Unit 2: Mobile Telecommunication 17 Unit 3: Overview of E-Business 21 Unit 4: Website Design 25 Module 2: Internet Advertisement 39 Unit 1: Overview of Internet Advertisement 39 Unit 2: Online Shopping 49 Unit 3: E-Payments 58 Module 3: E-Business Security 67 Unit 1: Introduction to E-Business Security 67 Unit 2: Business Security Challenges 77 Unit 3: Network Security and Management 83 Unit 4: Copyright Law and Electronic Access to Information 93 Unit 5: Internet Firewall and Fraud Prevention 104 Module 4: Overview of Event Management 120 Unit 1: Introduction to Event Management 120 Unit 2: Event Project Management 125 Unit 3: Event Human Resource 143 Unit 4: Event Finance 157 Unit 5: Event Marketing 175 Unit 6: Event and the Media 196 6 ENT 811 E-BUSINESS & EVENT MANAGEMENT MODULE 1: OVERVIEW OF THE INTERNET Unit 1: Internet Unit 2: Mobile Telecommunication Unit 3: Overview of E-Business Unit 4: Website Design UNIT 1: INTERNET CONTENTS 1.0 Introduction 2.0 Objectives 3.0 Main Content 3.1 Meaning of internet 3.2 Internet as a business driver 3.3 Relationship between internet and business and the impact 3.4 Importance of internet in the society 4.0 Conclusion 5.0 Summary 6.0 Tutor-Marked Assignment 7.0 References/Further Reading 1.0 INTRODUCTION The Internet is a global network of billions of computers and other electronic devices. With the Internet, it's possible to access almost any information, communicate with anyone else in the world, and do much more. You can do all of this by connecting a computer to the Internet, which is also called going online. When someone says, a computer is online, it's just another way of saying it's connected to the Internet. It's important to realize that the Internet is a global network of physical cables, which can include copper telephone wires, TV cables, and fiber optic cables. Even wireless connections like Wi-Fi and 3G/4G rely on these physical cables to access the Internet. When you visit a website, your computer sends a request over these wires to a server. A server is where websites are stored, and it works a lot like your computer's hard drive. Once the request arrives, the server retrieves the website and sends the correct data back to your computer. What's amazing is that this all happens in just a few seconds. This course has been designed, mainly, to develop your awareness of the E-business concept. It is assumed that such knowledge about E-business concept and models will not only improve your competences but will also educate you in how to start and run an E-business. The first unit focuses on the idea of the Internet and its effect on businesses. 2.0 OBJECTIVES At the end of this unit, you should be able to: Understand the concept of the Internet Describe the relationship between the internet and a business Know the importance of the Internet in the society 7 ENT 811 E-BUSINESS & EVENT MANAGEMENT 3.0 MAIN CONTENT 3.1 Meaning of Internet The Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities. The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location. The Internet represents one of the most successful examples of the benefits of sustained investment and commitment to research and development of information infrastructure. Beginning with the early research in packet switching, the government, industry and academia have been partners in evolving and deploying this exciting new technology.
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