ENT 811 E-BUSINESS & EVENT MANAGEMENT COURSE GUIDE ENT 811 E – BUSINESS & EVENT MANAGEMENT Course Team: Dr Eunice Abimbola Adegbola (Course Writer) Department of Business Administration Faculty of Management Sciences National Open University of Nigeria Professor Mande Samaila (Course Editor) Department of Business Administration Faculty of Management Sciences National Open University of Nigeria NATIONAL OPEN UNIVERSITY OF NIGERIA 1 ENT 811 E-BUSINESS & EVENT MANAGEMENT National Open University of Nigeria Headquarters University Village Plot 91 Cadastral Zone Nnamdi Azikiwe Expressway Jabi, Abuja. Lagos Office 14/16 Ahmadu Bello Way Victoria Island, Lagos e-mail:
[email protected] URL: www.noun.edu.ng Published by: National Open University of Nigeria ISBN: Printed: All Rights Reserved 2 ENT 811 E-BUSINESS & EVENT MANAGEMENT 1.0 INTRODUCTION The course E-Business & Event Management is a core course, which carries two (2) credit units. It is prepared and made available to all Postgraduate students in Entrepreneurship Programme, in the Faculty of Management Sciences, Department of Entrepreneurial Studies. This course material is useful in your academic pursuit as well as in your workplace as managers and administrators. 2.0 WHAT YOU WILL LEARN IN THIS COURSE The course is made up of Eighteen (18) units, covering areas such as; The concept and definitions an overview of Internet, mobile telecommunication and event management importance of e-business and website design Internet advertisements, online sales and E-payments achieving competitive advantages using E-adverts ATM, debit and credit cards Event Project Management Event Human Resource Event Finance Event Marketing Event and the media The Course Guide is meant to provide you with the necessary information about the course, the nature of the materials you will be using and how to make the best use of them towards ensuring adequate success in your programme as well as the practice of E-business and Events management in the society.