ENT 401 E-BUSINESS COURSE GUIDE ENT 401 E - BUSINESS Course Team Dr. Toyosi Daniel – BU (Course Writer) Department of Information Resource Management Faculty of Management Sciences Babcock University Bilkisu Katagum – NOUN (Course Writer) Department of Entreprenuerial Studies Faculty of Management Sciences National Open University of Nigeria Oluremi Oyedokun – NOUN (Course Writer) Department of Entreprenuerial Studies Faculty of Management Sciences National Open University of Nigeria Dr. Madu Galadima - NOUN (Course Editor) Director ICT Unit National Open University of Nigeria Dr. Lawal Kamaldeen A.A (H.O.D) – NOUN Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria Dr. Timothy Ishola (Dean) Faculty of Management Sciences National Open University of Nigeria NATIONAL OPEN UNIVERSITY OF NIGERIA 1 ENT 401 E-BUSINESS National Open University of Nigeria Headquarters University Village Plot 91 Cadastral Zone Nnamdi Azikiwe Expressway Jabi, Abuja. Lagos Office 14/16 Ahmadu Bello Way Victoria Island, Lagos e-mail: [email protected] URL: www.noun.edu.ng Published by: National Open University of Nigeria ISBN: Printed: 2017 All Rights Reserved 2 ENT 401 E-BUSINESS CONTENTS Introduction Course Contents Course Aims Course Objectives Working through This Course Course Materials Study Units Textbooks and References Assignment File Assessment Tutor-Marked Assignment Final Examination and Grading How to get the Best out of this Course Facilitators/Tutors and Tutorials Useful Advice Summary 3 ENT 401 E-BUSINESS 1.0 Introduction The course E-Business (ENT 414) is a core course, which carries two (2) credit units. It is prepared and made available to all undergraduate students in the Entrepreneurship Programme, in the Faculty of Management Sciences/Department of Entrepreneurial Studies. This course is useful material to you in your academic pursuit as well as in your workplace as managers and administrators. 2.0 What you will learn in this Course The course is made up of Eighteen (18) units, covering areas such as; The concept and definitions an overview of Internet and mobile telecommunication importance of e-business website design Internet advertisements achieving competitive advantages using E-adverts online sales E-payments ATM, debit and credit cards The Course Guide is meant to provide you with the necessary information about the course, the nature of the materials you will be using and how to make the best use of them towards ensuring adequate success in your programme as well as the practice of E-business in the society. Also included in this course guide is information on how to make use of your time and information on how to tackle the tutor-marked assignment (TMA). There will be tutorial sessions during which your facilitator will take you through your difficult areas and at the same time have meaningful interaction with your fellow learners. 3.0 Course Contents The course consists of: Internet, Mobile Telecommunication, Overview of E-Business and Website Design Overview of Internet Advertisement, Online Shopping and E-Payments 4 ENT 401 E-BUSINESS Overview of E-Marketing, E-Market Opportunity Analysis For Firms, Developing An E-Marketing Plan, Online Strategy Formulation Plan, Market Communication and Branding, Financial Appraisal and Implementation and Control of E-Marketing Plan Introduction to E-Business Security, Business Security Challenges, Network Security and Management, Copyright Law and Electronic Access To Information and Internet Firewall and Fraud Prevention 4.0 Course Aims The main aim of this course is to arm you with adequate information on the concept and nature of E-Business, its components and its roles in businesses and the society as a whole. The course also aims at making you have a greater understanding of the fundamentals of marketing, business security challenges, copyright law, fraud prevention and the role of E- Business in the society. 5.0 Course Objectives After completing this course, you should be able to; Explain Internet, Mobile Telecommunication, Overview of E-Business and Website Design Write an Overview of Internet Advertisement, Online Shopping and E-Payments Discuss E-Marketing, E-Market Opportunity Analysis For Firms, Developing An E- Marketing Plan, Online Strategy Formulation Plan, Market Communication and Branding, Financial Appraisal and Implementation and Control of E-Marketing Plan Introduce E-Business Security, Business Security Challenges, Network Security and Management, Copyright Law and Electronic Access To Information and Internet Firewall and Fraud Prevention 6.0 Course Materials Major components of the course are; 5 ENT 401 E-BUSINESS Course Guide Study Units Textbooks Assignment Guide 7.0 Study Units There are four modules of 18 units in this course, which should be studied carefully. Module 1: Overview of the Internet Unit 1: Internet Unit 2: Mobile Telecommunication Unit 3: Overview of E-Business Unit 4: Website Design Module 2: Internet Advertisement Unit 1; Overview of Internet Advertisement Unit 2; Online Shopping Unit 3; E-Payments Module 3; Concept of E-Marketing Unit 1; Overview Of E-Marketing Unit 2; E-Market Opportunity Analysis For Firms Unit 3; Developing an E-Marketing Plan Unit 4; Online Strategy Formulation Plan Unit 5; Market Communication and Branding Unit 6; Financial Appraisal, Implementation and Control of E-Marketing Plan Module 4; E-Business Security Unit 1; Introduction to E-Business Security Unit 2; Business Security Challenges Unit 3; Network Security and Management Unit 4; Copyright Law and Electronic Access to Information Unit 5; Internet Firewall and Fraud Prevention 6 ENT 401 E-BUSINESS 8.0 Assignment There are many assignments in this course and you are expected to do all of them by following the schedule prescribed for them in terms of when to attempt them and submit it for grading your Tutor. 9.0 Tutor-Marked Assignments (TMAs) You are expected to submit all the TMAs to your Tutor for grading on or before the stated deadline. If for any reason you cannot complete your assignment on time, contact your tutor before the assignment is due, to discuss the possibility of extension. Extension may not be granted after the deadline, unless on exceptional cases. The TMAs usually constitute 30% of the total score for the course. 10.0 Final Examination and Grading At the end of the course, you will write the final electronic examination. It will attract the remaining 70%. This makes the total final score to be 100%. 11.0 Conclusion This course, E-Business (ENT414) exposes you to issues and components involved in E- business, and its roles in businesses and the global market. On the successful completion of the course, you will have been armed with materials, expertise and skills necessary for the use of E-Business and how to overcome the security challenges involving E-business. 7 ENT 401 E-BUSINESS MAIN CONTENT MODULE 1: OVERVIEW OF THE INTERNET Unit 1: Internet Unit 2: Mobile Telecommunication Unit 3: Overview of E-Business Unit 4: Website Design MODULE 2: INTERNET ADVERTISEMENT Unit 1: Overview of Internet Advertisement Unit 2: Online Shopping Unit 3: E-Payments MODULE 3: CONCEPT OF E-MARKETING Unit 1: Overview Of E-Marketing Unit 2: E-Market Opportunity Analysis For Firms Unit 3: Developing an E-Marketing Plan Unit 4: Online Strategy Formulation Plan Unit 5: Market Communication and Branding Unit 6: Financial Appraisal, Implementation and Control of E-Marketing Plan MODULE 4: E-BUSINESS SECURITY Unit 1: Introduction to E-Business Security Unit 2: Business Security Challenges Unit 3: Network Security and Management Unit 4: Copyright Law and Electronic Access to Information Unit 5: Internet Firewall and Fraud Prevention 8 ENT 401 E-BUSINESS MODULE 1: OVERVIEW OF THE INTERNET UNIT 1: INTERNET UNIT 2: MOBILE TELECOMMUNICATION UNIT 3: OVERVIEW OF E-BUSINESS UNIT 4: WEBSITE DESIGN UNIT 1: INTERNET CONTENTS: 1.0 Introduction 2.0 Objectives 3.0 Main Content 3.1 Meaning of internet 3.2 Internet as a business driver 3.3 Relationship between internet and business and the impact 3.4 Importance of internet in the society 4.0 Conclusion 5.0 Summary 6.0 Tutor-Marked Assignment 7.0 References/Further Reading 1.0 Introduction The Internet is a global network of billions of computers and other electronic devices. With the Internet, it's possible to access almost any information, communicate with anyone else in the world, and do much more. You can do all of this by connecting a computer to the Internet, which is also called going online. When someone says, a computer is online, it's just another way of saying it's connected to the Internet. It's important to realize that the Internet is a global network of physical cables, which can include copper telephone wires, TV cables, and fiber optic cables. Even wireless connections like Wi-Fi and 3G/4G rely on these physical cables to access the Internet. When you visit a website, your computer sends a request over these wires to a server. A server is where websites are stored, and it works a lot 9 ENT 401 E-BUSINESS like your computer's hard drive. Once the request arrives, the server retrieves the website and sends the correct data back to your computer. What's amazing is that this all happens in just a few seconds. This course has been designed, mainly, to develop your awareness of the E-business concept. It is assumed that such knowledge about E-business concept and models will not only improve your competences, but will also educate you in how to start and run an E-business. The first unit focuses on the idea of the Internet and its effect on businesses. 2.0 Objectives At the end of this unit, you should be able to: Understand the concept of the Internet Describe the relationship between the internet and a business Know the importance of the Internet in the society 3.0 Main Content 3.1 Meaning of Internet The Internet has revolutionized the computer and communications world like nothing before.