Tourism / Turyzm Volume 20 Issue 1 Article 8 June 2010 The tourism image of Croatia Armina Muszyńska Follow this and additional works at: https://digijournals.uni.lodz.pl/turyzm Recommended Citation Muszyńska, Armina (2010) "The tourism image of Croatia," Tourism / Turyzm: Vol. 20 : Iss. 1 , Article 8. Available at: https://digijournals.uni.lodz.pl/turyzm/vol20/iss1/8 This Article is brought to you for free and open access by the Social Sciences Journals at University of Lodz Research Online. It has been accepted for inclusion in Tourism / Turyzm by an authorized editor of University of Lodz Research Online. For more information, please contact
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[email protected] THE TOURISM IMAGE OF CROATIA 1. INTRODUCTION Croatia is a country where many Poles go for summer The sites were divided into five groups depending vacation and one which you can get acquainted with on the average number of characters per site: by reading guidebooks, talking to friends or through 1) 0-500 characters – merely mentioned, unattractive your own experiences. for guidebooks; Research on the tourism image of Croatia1, a country 2) 500-1,000 characters – generally described, not which 300,000 Poles visit each year (Turizam u broj- very attractive; kama, 2007), was conducted from June 2006 until mid- 3) 1,000-5,000 characters – satisfactorily described, January 2007 in Croatia (mostly on Istria) and in attractive; Poland. Its image in Polish and foreign guidebooks 4) 5,000-10,000 characters – thoroughly described, and also among Poles was analysed.